Our good friends over at Primo Toys have just rolled out their Montessori-approved, Arduino AtHeart coding toy for children ages 3 and up. The Cubetto Playset, which you may remember from its incredibly successful Kickstarter campaign, is a screenless system powered by a revolutionary coding language made of colorful blocks that lets kids write their first computer programs.

The playset consists of a friendly wooden robot named Cubetto, a physical programming console, a set of expandable coding blocks, a collection of illustrated maps, and an activity book. It’s the first programming toy of its kind to work without a digital interface or display, enabling children to explore the world of coding through storytelling, adventure and collaboration–even before they can read or write.

By placing the blocks in different patterns on the control panel, kids can create sequences of instructions that program the robot’s movement. In the process, they develop computational thinking skills that help them understand the basic principles of coding–all of this, in a very age-appropriate way that respects a child’s natural way of learning.

The London-based startup, which was founded by Filippo Yacob and Matteo Logli, is a graduate of the PCH Highway1 accelerator and has had the support of high-profile names including our very own Massimo Banzi and Randi Zuckerberg.

Cubetto is now available for purchase on its website for $225, or $245 when bundled with the Cubetto Activity Pack, which offers four additional world maps and matching story books. Check it out here!

Our good friends over at Primo Toys have just launched their brand new Cubetto Playset and joined Arduino AtHeart program! Cubetto is a playful wooden robot that helps young children (3-6) discover programming through storytelling, adventure and collaboration. It’s the first coding toy of its kind to work without a screen or digital interface, and lets children learn to code before they can read or write. Cubetto is for boys and girls of any language anywhere in the world. It has been designed to help create a new, universal standard in tangible coding that will help will drive today’s coding revolution from the ground up.

The Cubetto Playset is exclusively available on Kickstarter for the discounted price of $149 until April 6th:

Part of the Arduino At Heart program, Cubetto provides gender-neutral play that boosts a child’s creativity, critical thinking, spatial awareness and communication skills. A beta version of the product, which raised over $80,000 (nearly £57,000) on Kickstarter in 2013, is used by more than 300 schools and 500 families in over 40 countries worldwide. Following years of testing and numerous iterations, Cubetto now boasts a learning platform that expands and connects to a limitless number of devices via Bluetooth.

Check the video to see it in action!