Late last year, Reddit introduced its AI-powered search tool, Reddit Answers. Now, the company plans to make the feature even more prominent by adding it into Reddit’s main sitewide search, CEO Steve Huffman said during the company’s first-quarter earnings call.

“We are now working to integrate it into Reddit core search experience to further streamline the path from question to answer on Reddit,” Huffman said. “Integrating into Reddit search means we want one search box. That'll be the primary search box, and you’ll type your query in there, you'll get, potentially, your [Reddit] Answers, answer, or, you know, more of a traditional Reddit response, depending on what you're searching for.”

Up to now, Reddit Answers, which is still labeled as being in “beta,” has lived in its own section of the service. The feature summarizes conversations from across Reddit in response to queries that users may otherwise seek out by adding “Reddit” to their searches on Google. Huffman said that Reddit Answers, which recently became available to all US Redditors, as well as a handful of international markets, already has 1 million weekly users. That’s only a small fraction of Reddit’s 401 million weekly users, but adding it into Reddit’s primary search box should give it a boost.

Huffman said the change is part of a broader strategy to improve search across Reddit. Reddit Answers, he said, could help make the service more accessible to new users and guide people who come to the site via search engines. The change could also be somewhat controversial — Reddit users aren’t exactly known for loving big changes to the service — though Huffman acknowledged users may not always want an AI-generated summary in response to every search.

“Sometimes people will want the summarized, annotated, sterile answers from AI, and we're even building this ourselves in Reddit Answers,” Huffman said. “But other times they want the subjective, authentic, messy, multiple viewpoints that Reddit provides.”

One day after Meta rolled out its standalone AI app, Mark Zuckerberg has shared more about how the company plans to eventually monetize its generative AI assistant. During the company’s first quarter earnings call, Zuckerberg said Meta AI could one day show ads and product recommendations. He also hinted at plans for a subscription component for those who want a more “premium” version of the assistant.

"I think that there will be a large opportunity to show product recommendations or ads, as well as a premium service for people who want to unlock more compute for additional functionality or intelligence,” Zuckerberg said.

He added that for now the company is more focused on growing Meta AI’s usage. (He announced yesterday that Meta Ai had reached “almost” 1 billion monthly users.) “I expect that we're going to be largely focused on scaling and deepening engagement for at least the next year before we'll really be ready to start building out the business here,” he said.

Zuckerberg’s comments — just one day after Meta introduced its standalone AI app — underscores how important the assistant is to the company. The Facebook founder has repeatedly said he wants Meta AI to be the most used AI assistant in the world, and he said on Wednesday’s call that a standalone app would be particularly important for attracting US users.

Meta’s strategy for monetizing the assistant in many ways mirrors its approach to Threads, which only just began expanding its early experiments with ads this month long after it reached hundreds of millions of users. Speaking of Threads, Zuckerberg also shared some new milestones for Threads, saying that text-based app now has 350 million monthly active users and that time spent on the platform has increased 35 percent over the last six months thanks to improvements to the company’s recommendations systems.

Later in the call, Meta’s CFO Susan Li shared that the company has also been testing its Llama model to power Threads’ recommendations and that the addition of the large language model has led to a 4 percent increase in time spent. “It remains early here, but a big focus this year will be on exploring how we can deploy this for other content types, including photos and videos,” she said.

As Meta’s first-ever generative AI conference gets underway, the company is also previewing a significant update on its plans to bring AI features to WhatsApp chats. Buried in its LlamaCon updates, the company shared that it’s working on something called “Private Processing,” which will allow users to take advantage of generative AI capabilities within WhatsApp without eroding its privacy features.

According to Meta, Private Processing is an “optional capability” that will enable people to “leverage AI capabilities for things like summarizing unread messages or refining them, while keeping messages private.” WhatsApp, of course, is known for its strong privacy protections and end-to-end encryption. That would seem incompatible with cloud-based AI features like Meta AI. But Private Processing will essentially allow Meta to do both.

Meta has shared more details about how it will accomplish this over on its engineering blog but, as Wired points out, it’s a similar model as Apple’s Private Cloud Compute (which allows the iPhone maker to implement Apple AI without sending all your data to the cloud). Here’s how Meta describes its approach.

We’re excited to share an initial overview of Private Processing, a new technology we’ve built to support people’s needs and aspirations to leverage AI in a secure and privacy-preserving way. This confidential computing infrastructure, built on top of a Trusted Execution Environment (TEE), will make it possible for people to direct AI to process their requests — like summarizing unread WhatsApp threads or getting writing suggestions — in our secure and private cloud environment. In other words, Private Processing will allow users to leverage powerful AI features, while preserving WhatsApp’s core privacy promise, ensuring no one except you and the people you’re talking to can access or share your personal messages, not even Meta or WhatsApp.

The company seems well-aware such a plan will likely be met with skepticism. WhatsApp is regularly targeted by bad actors as it is. To address inevitable concerns from the security community, the company says it will allow security researchers and others to audit Private Processing, and will make the technology part of its bug bounty program that rewards people who find security vulnerabilities in its services.

It’s not clear when generative AI features may actually be available in WhatsApp chats — the company describes its announcement today as merely a “first look” at the technology — but it does note that Private Processing and “similar infrastructure” could have use cases beyond its messaging app.

A group of researchers covertly ran a months-long "unauthorized" experiment in one of Reddit’s most popular communities using AI-generated comments to test the persuasiveness of large language models. The experiment, which was revealed over the weekend by moderators of r/changemyview, is described by Reddit mods as “psychological manipulation” of unsuspecting users.

“The CMV Mod Team needs to inform the CMV community about an unauthorized experiment conducted by researchers from the University of Zurich on CMV users,” the subreddit’s moderators wrote in a lengthy post notifying Redditors about the research. “This experiment deployed AI-generated comments to study how AI could be used to change views.”

The researchers used LLMs to create comments in response to posts on r/changemyview, a subreddit where Reddit users post (often controversial or provocative) opinions and request debate from other users. The community has 3.8 million members and often ends up on the front page of Reddit. According to the subreddit’s moderators, the AI took on numerous different identities in comments during the course of the experiment, including a sexual assault survivor, a trauma counselor “specializing in abuse,” and a “Black man opposed to Black Lives Matter.” Many of the original comments have since been deleted, but some can still be viewed in an archive created by 404 Media.

In a draft of their paper, the unnamed researchers describe how they not only used AI to generate responses, but attempted to personalize its replies based on information gleaned from the original poster’s prior Reddit history. “In addition to the post’s content, LLMs were provided with personal attributes of the OP (gender, age, ethnicity, location, and political orientation), as inferred from their posting history using another LLM,” they write.

The r/chnagemyview moderators note that the researchers’ violated multiple subreddit rules, including a policy requiring the disclosure when AI is used to generate comment and a rule prohibiting bots. They say they filed an official complaint with the University of Zurich and have requested the researchers withhold publication of their paper.

The researchers didn’t respond to an email from Engadget. In posts on Reddit and in a draft of their paper, though, they say their research was approved by a university ethics committee and that their work could help online communities like Reddit protect users from more “malicious” uses of AI. 

“We acknowledge the moderators’ position that this study was an unwelcome intrusion in your community, and we understand that some of you may feel uncomfortable that this experiment was conducted without prior consent,” the researchers wrote in a comment responding to the r/changemyview mods. “We believe the potential benefits of this research substantially outweigh its risks. Our controlled, low-risk study provided valuable insight into the real-world persuasive capabilities of LLMs—capabilities that are already easily accessible to anyone and that malicious actors could already exploit at scale for far more dangerous reasons (e.g., manipulating elections or inciting hateful speech).”

The mods for r/changemyview dispute that the research was necessary or novel, noting that OpenAI researchers have conducted experiments using data from r/changemyview “without experimenting on non-consenting human subjects.” Reddit didn’t respond to a request for comment, though the accounts that posted the AI-generated comments have been suspended.

“People do not come here to discuss their views with AI or to be experimented upon,” the moderators wrote. “People who visit our sub deserve a space free from this type of intrusion.”

Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the time, the Threads dot com domain belonged to a messaging app startup that said it was reluctant to rebrand its business.

But that startup was later acquired by Shopify and Meta did eventually acquire the coveted threads.com domain for an undisclosed amount. Now, Meta is finally moving Threads’ website to threads.com, and adding some much needed functionality to the web version of Threads.

The update adds a new composer that pops up in its own window so you can continue to browse your feeds as you type out a new post. It also allows you to scroll your various custom feeds in a single-column view (much like Threads’ mobile app), and finally adds a menu shortcut for saved posts. (Previously, the only way to view saved posts on web was to add it as a pinned column.)

Screenshot via Threads

Meta is also stepping up its efforts to lure users directly from X. The company says it’s testing a new feature that allows users to upload a list of people they follow on X and find the corresponding accounts on Threads. The feature, currently labeled as being in “beta,” sounds a bit clunky according to Meta’s in-app description. It notes that downloading data from X can take as long as three days, so it’s not exactly a simple process. But in addition to giving users a way to find familiar accounts on Threads, it could also give Meta some valuable insight into users’ habits on other platforms.

Meta is finally acknowledging that Facebook’s feed is filled with too many spammy posts. In an update, the company says it plans to start “cracking down” on some of the worst offenders. “Facebook Feed doesn’t always serve up fresh, engaging posts that you consistently enjoy,” the company writes. “We’re working on it.”

Specifically, Meta says it will lower the reach of creators that share posts with "long, distracting captions” as well as posts with captions that are irrelevant or unrelated to the shared content. These accounts will also no longer be eligible for monetization. Likewise, the company says it’s taking “more aggressive” steps to combat “spam networks that coordinate fake engagement.” This includes making comments from these accounts less visible, and removing Facebook pages meant to “inflate reach.” Meta is also testing a feature that allows users to anonymously downvote comments in order to flag them as not “useful.”

The update comes as Meta is trying to revamp Facebook to make it more appealing to “young adults.” The company recently brought back a tab for friends content, in an update Mark Zuckerberg described as making the platform more like “OG Facebook.” Notably though, Meta’s update doesn’t mention one of the more persistent forms of engagement bait that’s emerged on Facebook over the last year: AI slop.

The phenomenon, which has been extensively documented by 404 Media, involved bizarre, often nonsensical AI-generated images — like the now infamous “Shrimp Jesus” — that serve little purpose other than to farm engagement for people trying to make money on or off Facebook. These spammers are often aided by Facebook’s own algorithm, which boosts the posts, researchers have found.

AI slop and engagement bait aren’t the only types of low-quality posts that have overwhelmed users’ Facebook feeds in recent years. I regularly see posts from pages that seem to do nothing but screenshot old Reddit posts from r/AITA, or recycle old news about celebrities I don’t follow or particularly care about. Meta’s reports on the most widely-viewed content on its platform regularly feature anodyne posts that are engineered to rack up millions of comments, like those that ask users to comment “amen” or solve basic math equations. Posts like that may not fit neatly into Meta’s latest crackdown, though it’s unlikely many Facebook users are actually enjoying this content.

The company does note it’s also trying to “elevate” the creators that are actually sharing original content, including by cracking down on accounts that steal their work. But given how much easier it is to make AI slop than good original content, it could be a long time before Meta is able to get Facebook’s spam problem under control.

Facebook acquired Instagram in 2012 for $1 billion, but tensions between Mark Zuckerberg and the app’s founders persisted for years afterward. On Tuesday, Instagram’s former CEO and cofounder Kevin Systrom took the stand in Meta’s antitrust trial in Washington, D.C. and offered a firsthand account of how Zuckerberg viewed the photo-sharing app as a “threat” to Facebook.

Systrom, who ran Instagram until 2018, said that Zuckerberg slowed hiring and other investments into Instagram despite its success. Zuckerberg, Systrom testified, "believed we were a threat to their growth," and as a result "was not investing" in the photo-sharing app, according to testimony reported by The New York Times. As The Times notes, Instagram had only a fraction of the employees as Facebook even after reaching 1 billion users. "As the founder of Facebook, he felt a lot of emotion around which one was better, meaning Instagram or Facebook," Systrom reportedly said. 

Tensions between Instagram’s founders and Zuckerberg over company resources have been previously reported, but Systrom’s testimony is the first time he’s publicly spoken in detail about the issues that ultimately led him to resign from the company. On the stand Tuesday, Systrom said that Zuckerberg “believed we were hurting Facebook’s growth,” according to Bloomberg.

Facebook’s acquisition of Instagram is central to the FTC’s case against Meta. The government has argued that Meta’s purchase of WhatsApp and Instagram were anticompetitive and that the social media company should be forced to divest the businesses. Systrom’s testimony comes a week after Zuckerberg took the stand and defended Meta’s $1 billion Instagram acquisition. However, a 2018 email from Zuckerberg that surfaced earlier in the trial showed that the Facebook founder was aware as early as 2018 that he could be forced to spin off the services into independent entities.

Earlier this year, right as TikTok and other ByteDance apps were temporarily pulled from Apple and Google’s app stores, Meta announced that it was working on a new video editing app tailored to Instagram creators. That app, called Edits, is now finally rolling out as Meta continues to try to leverage the uncertainty surrounding TikTok’s future to draw more creators to its apps.

As previewed in its earlier app store listings, Edits promises much more advanced editing tools than what’s been available in Meta’s apps. The in-app camera allows creators to capture up to 10 minutes of video and publish to Instagram in “enhanced quality.” It also features popular editing effects like green screen and Instagram’s extensive music catalog.

In keeping with Meta’s current focus on AI, Edits comes with a couple AI-powered features as well. The “animate” feature allows users to create a video from a static image, while “cutouts” enables video makers to “isolate specific people or objects with precision tracking.” And unlike ByteDance’s popular editor CapCut, Edits doesn’t export videos with a watermark of any kind (Instagram downranks videos with visible watermarks).

While Edits is launching months after CapCut came back online in the US, Meta is adding some Instagram-specific features to lure Reels creators. This includes in-app post analytics, as well as the ability to import audio tracks they’ve previously saved in the app. And it sounds like Instagram creators can look forward to more specialized features in the future. In a blog post, the company notes that the current version of the app is merely “the first step” for Edits, and that it plans to collaborate with creators on more functionality going forward.

Edits is out now in the App Store and Google Play.

As expected, Apple’s assistant is about to get much more helpful thanks to a load of new AI-powered capabilities. During WWDC, the company previewed a new version of Siri that can take actions on your behalf and understand a wide range of new queries.

The new version of Siri has a better understanding of the apps on your phone and will be able to take more than 100 actions based on your activity and device. For example, you could ask Siri to show you specific photos or memories in your Photos app or to find tracking details for an expected delivery from an email in the Mail app.

Siri will also be able to perform some tasks for you, like adding an address to a contact card, tweak a photo, or share a summary of your notes in an email. Third-party developers will also be able to take advantage of these new capabilities with a new “app intents framework” that will allow them to tap into Apple Intelligence and make certain actions compatible with Siri.

Another major change is that Siri will no longer be only a voice-activated assistant. Apple is adding a “type to Siri” that makes it a bit closer to the experience of other generative AI chatbots.

Apple didn’t specify when all of the new Siri capabilities will launch, but said the new version of its assistant will be coming to iPhone, iPad and the Mac. The revamped Siri is part of Apple’s push into “personal intelligence,” which Tim Cook described as the “next big step” for the company.

Developing...

Catch up here for all the news out of Apple's WWDC 2024.

Apple’s iOS 18 update will have major changes for the Photos app. The company previewed a redesigned version of the app, that will organize all your photos around memorable moments like trips and events.

The company described the changes as the “biggest-ever” update for Photos. The new version of the app will ditch the current tabbed layout for Photos in favor of a single screen where you can view all your photos, albums and memories in one place. The familiar grid view of all your images will live at the top of the app, with intelligently organized “collections” below.There’s also a new filter button so you can look for specific types of pictures or easily weed out screenshots.

Apple is also making the app smarter with its new collections, which will sort your photos into album-like views based things like on recent trips and the people you spend the most time with. The app is also more customizable with the ability to pin albums to a dedicated section of the app.

Developing...

Catch up here for all the news out of Apple's WWDC 2024.