Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the time, the Threads dot com domain belonged to a messaging app startup that said it was reluctant to rebrand its business.

But that startup was later acquired by Shopify and Meta did eventually acquire the coveted threads.com domain for an undisclosed amount. Now, Meta is finally moving Threads’ website to threads.com, and adding some much needed functionality to the web version of Threads.

The update adds a new composer that pops up in its own window so you can continue to browse your feeds as you type out a new post. It also allows you to scroll your various custom feeds in a single-column view (much like Threads’ mobile app), and finally adds a menu shortcut for saved posts. (Previously, the only way to view saved posts on web was to add it as a pinned column.)

Screenshot via Threads

Meta is also stepping up its efforts to lure users directly from X. The company says it’s testing a new feature that allows users to upload a list of people they follow on X and find the corresponding accounts on Threads. The feature, currently labeled as being in “beta,” sounds a bit clunky according to Meta’s in-app description. It notes that downloading data from X can take as long as three days, so it’s not exactly a simple process. But in addition to giving users a way to find familiar accounts on Threads, it could also give Meta some valuable insight into users’ habits on other platforms.

Meta is finally acknowledging that Facebook’s feed is filled with too many spammy posts. In an update, the company says it plans to start “cracking down” on some of the worst offenders. “Facebook Feed doesn’t always serve up fresh, engaging posts that you consistently enjoy,” the company writes. “We’re working on it.”

Specifically, Meta says it will lower the reach of creators that share posts with "long, distracting captions” as well as posts with captions that are irrelevant or unrelated to the shared content. These accounts will also no longer be eligible for monetization. Likewise, the company says it’s taking “more aggressive” steps to combat “spam networks that coordinate fake engagement.” This includes making comments from these accounts less visible, and removing Facebook pages meant to “inflate reach.” Meta is also testing a feature that allows users to anonymously downvote comments in order to flag them as not “useful.”

The update comes as Meta is trying to revamp Facebook to make it more appealing to “young adults.” The company recently brought back a tab for friends content, in an update Mark Zuckerberg described as making the platform more like “OG Facebook.” Notably though, Meta’s update doesn’t mention one of the more persistent forms of engagement bait that’s emerged on Facebook over the last year: AI slop.

The phenomenon, which has been extensively documented by 404 Media, involved bizarre, often nonsensical AI-generated images — like the now infamous “Shrimp Jesus” — that serve little purpose other than to farm engagement for people trying to make money on or off Facebook. These spammers are often aided by Facebook’s own algorithm, which boosts the posts, researchers have found.

AI slop and engagement bait aren’t the only types of low-quality posts that have overwhelmed users’ Facebook feeds in recent years. I regularly see posts from pages that seem to do nothing but screenshot old Reddit posts from r/AITA, or recycle old news about celebrities I don’t follow or particularly care about. Meta’s reports on the most widely-viewed content on its platform regularly feature anodyne posts that are engineered to rack up millions of comments, like those that ask users to comment “amen” or solve basic math equations. Posts like that may not fit neatly into Meta’s latest crackdown, though it’s unlikely many Facebook users are actually enjoying this content.

The company does note it’s also trying to “elevate” the creators that are actually sharing original content, including by cracking down on accounts that steal their work. But given how much easier it is to make AI slop than good original content, it could be a long time before Meta is able to get Facebook’s spam problem under control.

Facebook acquired Instagram in 2012 for $1 billion, but tensions between Mark Zuckerberg and the app’s founders persisted for years afterward. On Tuesday, Instagram’s former CEO and cofounder Kevin Systrom took the stand in Meta’s antitrust trial in Washington, D.C. and offered a firsthand account of how Zuckerberg viewed the photo-sharing app as a “threat” to Facebook.

Systrom, who ran Instagram until 2018, said that Zuckerberg slowed hiring and other investments into Instagram despite its success. Zuckerberg, Systrom testified, "believed we were a threat to their growth," and as a result "was not investing" in the photo-sharing app, according to testimony reported by The New York Times. As The Times notes, Instagram had only a fraction of the employees as Facebook even after reaching 1 billion users. "As the founder of Facebook, he felt a lot of emotion around which one was better, meaning Instagram or Facebook," Systrom reportedly said. 

Tensions between Instagram’s founders and Zuckerberg over company resources have been previously reported, but Systrom’s testimony is the first time he’s publicly spoken in detail about the issues that ultimately led him to resign from the company. On the stand Tuesday, Systrom said that Zuckerberg “believed we were hurting Facebook’s growth,” according to Bloomberg.

Facebook’s acquisition of Instagram is central to the FTC’s case against Meta. The government has argued that Meta’s purchase of WhatsApp and Instagram were anticompetitive and that the social media company should be forced to divest the businesses. Systrom’s testimony comes a week after Zuckerberg took the stand and defended Meta’s $1 billion Instagram acquisition. However, a 2018 email from Zuckerberg that surfaced earlier in the trial showed that the Facebook founder was aware as early as 2018 that he could be forced to spin off the services into independent entities.

Earlier this year, right as TikTok and other ByteDance apps were temporarily pulled from Apple and Google’s app stores, Meta announced that it was working on a new video editing app tailored to Instagram creators. That app, called Edits, is now finally rolling out as Meta continues to try to leverage the uncertainty surrounding TikTok’s future to draw more creators to its apps.

As previewed in its earlier app store listings, Edits promises much more advanced editing tools than what’s been available in Meta’s apps. The in-app camera allows creators to capture up to 10 minutes of video and publish to Instagram in “enhanced quality.” It also features popular editing effects like green screen and Instagram’s extensive music catalog.

In keeping with Meta’s current focus on AI, Edits comes with a couple AI-powered features as well. The “animate” feature allows users to create a video from a static image, while “cutouts” enables video makers to “isolate specific people or objects with precision tracking.” And unlike ByteDance’s popular editor CapCut, Edits doesn’t export videos with a watermark of any kind (Instagram downranks videos with visible watermarks).

While Edits is launching months after CapCut came back online in the US, Meta is adding some Instagram-specific features to lure Reels creators. This includes in-app post analytics, as well as the ability to import audio tracks they’ve previously saved in the app. And it sounds like Instagram creators can look forward to more specialized features in the future. In a blog post, the company notes that the current version of the app is merely “the first step” for Edits, and that it plans to collaborate with creators on more functionality going forward.

Edits is out now in the App Store and Google Play.

As expected, Apple’s assistant is about to get much more helpful thanks to a load of new AI-powered capabilities. During WWDC, the company previewed a new version of Siri that can take actions on your behalf and understand a wide range of new queries.

The new version of Siri has a better understanding of the apps on your phone and will be able to take more than 100 actions based on your activity and device. For example, you could ask Siri to show you specific photos or memories in your Photos app or to find tracking details for an expected delivery from an email in the Mail app.

Siri will also be able to perform some tasks for you, like adding an address to a contact card, tweak a photo, or share a summary of your notes in an email. Third-party developers will also be able to take advantage of these new capabilities with a new “app intents framework” that will allow them to tap into Apple Intelligence and make certain actions compatible with Siri.

Another major change is that Siri will no longer be only a voice-activated assistant. Apple is adding a “type to Siri” that makes it a bit closer to the experience of other generative AI chatbots.

Apple didn’t specify when all of the new Siri capabilities will launch, but said the new version of its assistant will be coming to iPhone, iPad and the Mac. The revamped Siri is part of Apple’s push into “personal intelligence,” which Tim Cook described as the “next big step” for the company.

Developing...

Catch up here for all the news out of Apple's WWDC 2024.

Apple’s iOS 18 update will have major changes for the Photos app. The company previewed a redesigned version of the app, that will organize all your photos around memorable moments like trips and events.

The company described the changes as the “biggest-ever” update for Photos. The new version of the app will ditch the current tabbed layout for Photos in favor of a single screen where you can view all your photos, albums and memories in one place. The familiar grid view of all your images will live at the top of the app, with intelligently organized “collections” below.There’s also a new filter button so you can look for specific types of pictures or easily weed out screenshots.

Apple is also making the app smarter with its new collections, which will sort your photos into album-like views based things like on recent trips and the people you spend the most time with. The app is also more customizable with the ability to pin albums to a dedicated section of the app.

Developing...

Catch up here for all the news out of Apple's WWDC 2024.

If the wave of overwhelmingly negative reviews weren’t enough, it seems that Humane has discovered yet another major issue with its once-hyped AI Pin. The company is warning customers not to use the device’s charging case due to a potential “fire safety risk.”

In an email sent to AI Pin owners, the company said it had received a report of a “charging issue” that led to “a quality issue with the battery cell supplied by a third-party vendor used in your Charge Case Accessory.” Humane didn’t explicitly indicate whether the unspecified “charging issue” caused an actual fire, but it said an investigation found that “certain battery cells supplied by this vendor may pose a fire safety risk.”

While Humane is so far not using the word “recall,” the company is advising people to stop using the charging case immediately. Other charging accessories, including the battery booster and charge pad, are apparently safe as their batteries come from different suppliers. We’ve reached out to Humane for more information and whether they have plans to refund or replace the $149 accessory for people who have already bought one. In the meantime, the company is offering customers two months of its subscription service for free.

The full text of the email is below.

Out of an abundance of caution, we are reaching out today to ask that you immediately stop using and charging your Charge Case Accessory due to an issue with certain battery cells for the Charge Case Accessory.

Upon receiving a single report of a charging issue while using a third-party USB-C cable and third-party power source, we identified a quality issue with the battery cell supplied by a third-party vendor used in your Charge Case Accessory.

Our investigation determined that the battery supplier was no longer meeting our quality standards and that there is a potential that certain battery cells supplied by this vendor may pose a fire safety risk. As a result, we immediately disqualified this battery vendor while we work to identify a new vendor to avoid such issues and maintain our high quality standards.

The issue identified is isolated only to certain battery cells used in the Charge Case Accessory and is not related to the Charge Case Accessory hardware design.

Importantly, Humane’s Ai Pin, its Battery Booster(s) and Charge Pad are not affected as the disqualified vendor does not supply batteries or any other components of those Humane products, and are safe for continued use.

New York is poised to pass a law that will bar social media platforms from showing algorithmic feeds to teens without parental consent. The Wall Street Journal reports that lawmakers in the state have reached a “tentative agreement” on a bill that will be voted on later this week.

State officials, including Governor Kathy Hochul, introduced a bill requiring parental consent for algorithmic feeds last year. The Stop Addictive Feeds Exploitation (SAFE) for Kids Act doesn’t restrict the type of content teens can view on social media apps, but they wouldn’t be able to view algorithmic feeds without permission from their parents or guardians. The latest version of the bill will also block teens from seeing in-app notifications overnight without parental consent, according to The Wall Street Journal.

If passed into law, New York would become the latest state to attempt to rein in social media platforms’ access to teens with age verification requirements. Utah passed a law last year requiring social media apps to get parental consent, though the measure was later scaled back. Lawmakers in California have also proposed limiting teens’ access to algorithmic feeds.

Instagram ads may soon be much harder to ignore. As TechCrunch reports, Meta is testing a new type of non-skippable ad in the Instagram feed, which the company is calling an “ad break.”

With the new ads, which have already been spotted by some users, you can’t scroll past the feed ad until the”ad break” finishes. According to screenshots shared on Reddit and X, it appears that the “breaks” are a few seconds long, though it’s not clear if the length could change should Meta decide to make the new format official. “Ad breaks are a new way of seeing ads on Instagram,” an in-app message states. “Sometimes you may need to view an ad before you can keep browsing.”

While non-skippable video ads are common on other platforms, like YouTube, it’s a new and much more aggressive format for Instagram. It’s also notable that the company is experimenting with the ads in its main feed rather than in Reels or Stories, where video ads are more common (but for now still skippable).

Meta didn’t immediately respond to a request for comment, but the company confirmed to TechCrunch that it was testing the new ad format. “As we test and learn, we will provide updates should this test result in any formal product changes,” a Meta spokesperson said.

When you think of the 20-year-old social network that is Facebook, its popularity among “young adults” is probably not what comes to mind. Naturally, Meta wants to change that and the company is once again telling the world it intends to reorient its platform in order to appeal to that demographic.

In an update from Tom Alison, who heads up the Facebook app for Meta, he says that the service is shifting to reflect an “increased focus on young adults” compared with other users. “Facebook is still for everyone, but in order to build for the next generation of social media consumers, we’ve made significant changes with young adults in mind,” he wrote.

If any of this sounds familiar, it’s because Meta executives have been trying to win over “young adults” for years in an effort to better compete with TikTok. Mark Zuckerberg said almost three years ago that he wanted to make young adults the company’s “North Star.” And Alison and Zuckerberg have both been talking about the Facebook app’s pivot to a discovery-focused feed rather than one based on users’ connections.

That shift is now well underway. Alison said that the company’s AI advancements have already improved recommendations for Reels and feed, and that “advanced recommendations technology will power more products” over the next year. He added that private sharing among users is also on the rise, with more users sharing video (though no word on the once-rumored plan to bring messaging back into the main app).

Notably, Alison’s note makes no mention of the “metaverse,” which Zuckerberg also once saw as a central part of the company’s future. Instead, he says that “leaning into new product capabilities enabled by AI” is a significant goal, along with luring younger users. That’s also not surprising, given that Meta and Zuckerberg have recently tried to rebrand some of the company’s metaverse ambitions as AI advancements.

But it’s also not clear how successful Meta will be in its efforts to win over young adults. Though Alison says Facebook has seen “five quarters of healthy growth in young adult app usage in the US and Canada,” with 40 million young adult daily active users, that’s still a relatively small percentage of the 205 million daily US Facebook users the company reported in February, the last time it would break out user numbers for the app.