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During its Scary Fast product event last night, Apple officially debuted its new M3, M3 Pro and M3 Max chips. The company is positioning the M3 chips as major upgrades over its M1 hardware — if you bought an M2 system, you’re probably not itching for a replacement just yet.

The M3’s GPU is the biggest leap forward, delivering new features, like hardware-accelerated ray tracing and mesh shading, enabling more realistic lighting and better geometry handling. If you’re into chip architecture and other fun endeavors, the M3 chips are also notable for being the first PC chips built on a three-nanometer process — both the M1 and M2 families are based on a 5nm process. This means more transistors packed into the same space, which helps with power efficiency, as well as providing better overall performance. The M3 series will feature in the revamped MacBook Pro 14-inch and 16-inch (more on those below), as well as the 24-inch iMac.

That new chip will make the new iMac up to twice as fast as its predecessor, but there aren’t too many upgrades elsewhere in the latest Mac. Apple is sticking with a 4.5K Retina display, for instance. There are some handy changes on the connectivity front, now with support for Wi-Fi 6E and Bluetooth 5.3 The new iMac starts at $1,299 and ships on November 7.

— Mat Smith

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Apple kills off the 13-inch MacBook Pro

But it has new 14- and 16-inch models, don’t worry.

Apple

Apple’s updated line of 14- and 16-inch MacBook Pros features a range of new M3 chips and a new Space Black chassis. Was that the spooky part of Apple’s event?

The 14-inch MBP with a base M3 processor will cost $1,599 — the first time the 14-inch laptop has hit that low of a price. The M3 Pro iteration will still cost you $1,999, and prices go up from there for M3 Max options. Meanwhile, a base 16-inch MacBook Pro with an M3 Pro chip will have the same $2,499 starting price as its M2 Pro predecessor. Alas, the 13-inch version is no more. Farewell, Touch Bar. 

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Lenovo Smart Paper review

A solid e-ink tablet spoiled by the cost.

Engadget

In the last few years, we’ve seen Amazon get into e-ink scribes, while startups like ReMarkable have carved out their own niche with capable hardware for a reasonable price. Lenovo, having dabbled with e-ink on devices like the Yoga Book, has joined the fray with a dedicated device, the Smart Paper. While the product hasn’t yet launched in the US, the Smart Paper has launched elsewhere, including the UK. At around $400 (or £500 in the UK), it’s expensive. The hardware is impressive (and useful), but it’s all tainted by a subscription service that demands even more money.

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X won’t pay creators for tweets that get fact checked with community notes

The ‘slight change’ is the latest attempt to address misinformation.

X will no longer pay creators for tweets promoting misinformation. Elon Musk said the company is making a “slight change” to its monetization program, and tweets fact-checked via community notes will no longer be eligible for payouts.

The latest change comes as researchers, fact-checkers and journalists have raised the alarm about the amount of viral misinformation spreading on X amid the ongoing conflict in Israel and Gaza. Recent analysis from NewsGuard, a nonprofit that tracks the spread of misinformation, found 74 percent of “the most viral posts on X advancing misinformation about the Israel–Hamas war are being pushed by ‘verified’ X accounts.”

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Calling all Beats fans — or anyone considering an earbud upgrade, really — the Apple-owned tech brand has major sales going right now across its lineup. Notably, a 20 percent discount on the Beats Fit Pro brings the noise-canceling earbuds back down to their all-time low price for newer colors, coral pink, volt yellow and tidal blue. The earbuds have dropped to $160 from $200, a deal last seen on October Prime Day.

When the Beats Fit Pro launched in 2021, we were impressed with its comfortable fit and inclusion of spatial audio, hands-free Siri and solid noise-canceling abilities. The earbuds work on Apple's H1 Platform, come with dynamic head tracking and can hold up to seven hours of battery without noise canceling, 30 hours with the case. 

The Beats Studio Buds + are also $40 off, down to $130 from $170. They don't have all of the Fit Pro's features — the Studio Buds + use the company's Proprietary Platform and don't offer dynamic head tracking, ANC that adapts to external noise or bright colors. However, they do have a better battery life, lasting for nine hours when noise canceling is off and 36 hours with the case. 

If you're more of a headphone person, the last — and best — deal is for you. The Beats Studio Pro headphones are down to $200 from $350 — a 43 percent discount. These headphones offer ANC and transparency modes, lossless audio and a range of on-ear controls. Plus, they have the longest battery life, lasting up to 40 hours and offering a 10-minute Fast Fuel charge for another four hours of listening time. 

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

We're still a few weeks away from Black Friday, but if you're looking to get a new electric toothbrush, you can get a deal on one of Oral-B's models as early as today. The Oral-B iO Series 7 electric toothbrush that comes with two brush heads is currently on sale at Amazon for $150, which is a record low for the device that typically sells for $200. Even better, you can get it for $140 if you apply the website's $10 coupon, so don't forget to tick that little box right next to it. 

We named the Oral-B iO Series 7 as our best overall smart electric toothbrush for the year because its price sits right in the middle of the category's price spectrum. With this discount, it's become an even more appealing option. The device is equipped with an internal gyroscope and accelerometer, giving it the capability to detect its position inside your mouth while you brush. If you switch on guided brushing in the app, you'll see a 3D illustration of your teeth turn blue as you brush — the app can even tell you if you've missed specific areas by the end of the two-minute session. 

The app tracks unguided brushing sessions, as well, taking note of their time and durations. On the toothbrush itself, you'll see a built-in LED screen that displays a time and the mode you've chosen, so you don't always need to have the app open nearby. Take note that the device comes with five cleaning modes, including one you can use if you have sensitive teeth. And if you tend to press down on your toothbrush, one useful feature is that the ring of light at the base of the brush flashes red if you push too hard and glows green when you exert just the right amount of pressure. 

As we mentioned in our best electric toothbrush list, the Oral-B iO Series 7 is nearly identical to the higher-tier iO Series 9. The only difference is that the latter comes with extra modes, a full color screen and an even more detailed app-guided brushing. Still, if you want give the Oral-B iO Series 9 a try, it's also currently on sale at Amazon for $250, which could go as low as $230 with its clippable coupon. 

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

Samsung has been reporting steep profit declines and record-breaking losses over the past quarters, and while it has yet to go back to its previous numbers, it sounds optimistic for the future in its latest earnings report. The company credited the strong sales of its mobile flagship devices and its premium displays for doing better the past three months than the previous quarters. Samsung also said that its Device Solutions (DS) division, which includes its memory and foundry businesses, has narrowed its losses. It even expects demand for memory chips to recover gradually with the rise in popularity of artificial intelligence. 

The company has posted a consolidated revenue of KRW 67.40 trillion ($49.9 billion) for the third quarter of 2023, which shows a respectable 12 percent increase from the previous quarter's. It reported KRW 2.43 trillion ($1.80 billion) in profit, as well, and while that's a third of what it earned in the same period of 2022 — KRW 10.85 trillion or $7.6 billion — that figure still much better than the $527 million profit it reported for the second quarter. 

For its mobile and network business, in particular, it reported KRW 30 trillion ($22.17 billion) in consolidated revenue, as well as KRW 3.30 trillion ($2.44 billion) in operating profit. There was a higher demand in the third quarter compared to the second, Samsung said, thanks to the global smartphone market showing signs of recovery. If you'll recall, the company mostly blamed its drop in revenue for the second quarter to a decline in smartphone shipments. For this period, it says the Galaxy S23 series has maintained "solid sales momentum," while its foldables, tablets and wearables recorded strong sales. It expects smartphones sales to grow next quarter due to the holiday season and for the market to bounce back next year "as consumer sentiment stabilizes in anticipation of a global economic recovery."

Another segment that did well in the third quarter is Samsung's mobile panel business, which "reported a significant increase in earnings on the back of new flagship model releases by major customers." As Bloomberg notes, those new flagship model releases could include Apple's iPhone 15. Samsung intends to continue focusing on OLED panels for its mobile display business and plans to establish a supply chain catering to the augmented and virtual reality market. 

Finally, the company's semiconductor division posted KRW 3.75 trillion ($2.77 billion) in operating losses for the quarter, which is slightly better than its KRW 4.36 trillion ($3.23 billion) losses in the previous one. Samsung expects the demand for PCs and mobile devices to improve next period, and it's anticipating strong server demand from cloud service providers thanks to generative AI applications. 

Apple's "Scary Fast" event is in the books, and a new set of Macs have arrived in its wake. The company unveiled three new computers on Monday, including refreshed versions of the 14- and 16-inch MacBook Pro and an updated 24-inch iMac. Each device is mostly a spec bump, but all of them run on one of Apple's new 3nm M3 chips, which the company claims will deliver "dramatically increased" CPU and (especially) GPU performance compared to past Apple silicon. We'll have to put the new hardware through its paces to verify just how true that is, but if you're already sold on Apple's latest, here's where you can pre-order the M3 MacBook Pros and iMac.  

Apple MacBook Pro (14-inch)

As noted above, the new 14- and 16-inch MacBook Pros' biggest upgrades come on the inside. Apple is introducing three new M3 chips alongside the notebooks: the standard M3, the M3 Pro and the M3 Max. The 14-inch Pro will be available with all three, with prices starting at $1,599 for the base M3 configuration and rising all the way up to $6,899 for a fully specced-out M3 Max model. The notebook is available to order now at Apple's online store. The company says the M3 and M3 Pro models will begin shipping on November 7, while the M3 Max models will start later in November.

Here's an overview of the configurations available for the new notebook:

• $1,599: M3 chip with 8-core CPU, 10-core GPU, 8GB unified memory (configurable up to 24GB), 512GB SSD (configurable up to 2TB), 2x Thunderbolt / USB 4 ports, 70W USB-C power adapter

• $1,999: M3 Pro chip with 11-core CPU, 14-core GPU, 18GB unified memory (configurable up to 36GB), 512GB SSD (configurable up to 4TB), 3x Thunderbolt 4 ports, 70W USB-C power adapter

• $2,199: M3 Pro chip with 12-core CPU, 18-core GPU, 18GB unified memory (configurable up to 36GB), 512GB SSD (configurable up to 4TB), 3x Thunderbolt 4 ports, 96W USB-C power adapter

• $3,199: M3 Max chip with 14-core CPU, 30-core GPU, 36GB unified memory (configurable up to 96GB), 1TB SSD (configurable up to 8TB), 3x Thunderbolt 4 ports, 96W USB-C power adapter

• $3,699: M3 Max chip with 16-core CPU, 40-core GPU, 48GB unified memory (configurable up to 128GB), 1TB SSD (configurable up to 8TB), 3x Thunderbolt 4 ports, 96W USB-C power adapter

The new 14-inch Pro technically starts at a lower price than its predecessor, though that model started with an M2 Pro chip instead of the base M2. Instead, the M3 config replaces the 13-inch MacBook Pro, which we've long considered an awkward middle child in the Mac lineup. To that point, Apple claims the M3-powered Pro is up to 60 percent faster than the 13-inch M1 model in terms of render performance in Final Cut Pro, with larger gains compared to older Intel-based models. (More broadly, Apple is heavily pushing all of its new devices as worthy upgrades for those hanging onto Intel-powered Macs ahead of the holidays.)

Higher-end configs powered by the M3 Pro and M3 Max chips promise similar performance leaps. For example, Apple says a M3 Pro model is up to 40 percent faster than an equivalent M1 Pro config when it comes to filter and function performance in Photoshop. M3 Max systems, meanwhile, now support up to 128GB of unified memory, which Apple says can help it deliver more than twice the speeds of an M1 Max model with certain pro-level software like Maxon Redshift. In general, Apple is positioning M3 systems toward the likes of students and aspiring editors, M3 Pro systems toward coders and creative types and M3 Max systems toward 3D artists, video editors and those with more extreme workflows.

Almost everything else about the notebook is virtually identical to before, with the main differences being a new "space black" color option for the M3 Pro and M3 Max models — which Apple says is particularly resistant to fingerprints — and a higher peak brightness of 600 nits with SDR content (up from 500 nits on the last model). Other than that, you're still looking at a Liquid Retina XDR display, a six-speaker sound system, a 1080p FaceTime camera and a similar port selection. This isn't necessarily a bad thing, as we liked the previous MacBook Pro's design, but it means owners of that 10-month-old device shouldn't feel any pressing need to upgrade.

Apple MacBook Pro (16-inch)

Just about all of the details above apply to the new 16-inch MacBook Pro as well, only this notebook won't be available with the base M3 chip. Instead, it'll start at $2,499 for a config with an M3 Pro chip and go up to $7,199 for a fully decked-out M3 Max model. That's the same starting price as the previous generation. Alongside its larger display, the 16-inch Pro is still rated for up to 22 hours of battery life. That matches the 14-inch M3 Pro's rating but comes in a few hours higher than the 18-hour estimate of the 14-inch M3 Pro and M3 Max models.

Again, the 16-inch Pro is available to order today directly from Apple. M3 Pro models will start shipping next week, while M3 Max shipments will commence later in November. Below is an overview of the configurations on sale. Note that, unlike the 14-inch model, each 16-inch Pro option includes three Thunderbolt 4 ports and a 140W USB-C adapter.

• $2,499: M3 Pro chip with 12-core CPU, 18-core GPU, 18GB unified memory (configurable up to 36GB), 512GB SSD (configurable up to 4TB)

• $3,499: M3 Max chip with 14-core CPU, 30-core GPU, 36GB unified memory (configurable up to 96GB), 1TB SSD (configurable up to 8TB)

• $3,999: M3 Max chip with 16-core CPU, 40-core GPU, 48GB unified memory (configurable up to 128GB), 1TB SSD (configurable up to 8TB)

Apple iMac (24-inch)

As with previous iterations, the new 24-inch iMac is aimed at a more casual audience than the MacBook Pro. The all-in-one PC is only available with the base M3 chip, but Apple says that still makes it up to twice as fast as the last-gen model, which arrived in 2021 and runs on an M1 chip. The M3 supports up to 24GB of memory as well, up from the previous max of 16GB. 

The rest of the hardware is largely unchanged. There's still a 4.5K Retina display that can reach up to 500 nits of brightness; four USB-C ports, including two Thunderbolt ports; a 1080p front camera and a similar range of color options (green, yellow, orange, pink, purple, blue and silver). Wireless support has jumped to Wi-Fi 6E and Bluetooth 5.3, though.

The 24-inch iMac starts at $1,299 for a config with an eight-core CPU, eight-core GPU, two Thunderbolt / USB 4 ports and Apple Magic Keyboard. It's still saddled with a paltry 8GB of memory and 256GB SSD by default, though you can upgrade those up to 24GB and 1TB, respectively.

Starting at $1,499, you can get a model with a 10-core GPU, two extra non-Thunderbolt USB-C ports, a Gigabit Ethernet port and a Magic Keyboard with a Touch ID reader. That one is configurable with up to 2TB of SSD storage as well. Like the new MacBook Pro, the updated iMac is available to order now and will begin shipping on November 7.

Follow all of the news from Apple’s "Scary Fast" October event right here.

Apple's Scary Fast event was an unexpected but welcome treat for Mac fans this season. And in true Halloween slasher movie fashion, Apple has officially ended the life of one of its most controversial laptops: the 13-inch MacBook Pro. For years, this model was an absolute star with its Pro-level specs and impressive build quality. However, as Apple updated and released newer laptops, the 13-inch MacBook Pro started looking less appealing, especially when Apple’s own chips made their way into the Mac. At this point, Apple's move to discontinue the 13-inch MacBook Pro doesn't come as a surprise.

The laptop hit a rough patch in 2016 with the introduction of the Touch Bar, which came as a part of a major redesign. The new look also included a thinner chassis, changes to the keyboard, a larger trackpad, Touch ID and the removal of all ports except the Thunderbolt ports and a headphone jack. As you may remember, the Touch Bar was a total hit or miss among the masses. Some people loved the innovation and the "magical" Touch Bar while others found it clumsy and not very useful. Apple eventually removed the Touch Bar by introducing the latest 14-inch and 16-inch MacBook Pro models, but kept it on the 13-inch MacBook Pro.

Beck Diefenbach / Reuters

In 2023, the 13-inch MacBook Pro is a good laptop but it’s just not worth the investment anymore. The base model comes with Apple's M2 chip, which has given a nice little boost. It has an 8-core CPU, a 10-core GPU and comes standard with 8GB of RAM and 256GB storage, both of which can be bumped up for an additional cost. For day-to-day tasks and light work, it still performs well enough but well enough just doesn't cut it anymore for a "Pro" laptop. Especially when the new MacBook Air offers so much more and the 14-inch MacBook Pro has a better screen and more ports pro users actually need. Even so, Apple claimed for years that the 13-inch MacBook Pro remains one of its best-selling models. This likely has more to do with its lower price point.

Apple probably kept the model around as a budget-friendly Pro option, starting at $1,299, while the cheapest 14-inch model was $1,999. But with tonight’s introduction of the M3 14-inch MacBook Pro for $1,599, the 13-inch simply no longer makes sense — which would explain Apple's decision to move away from this one.

Follow all of the news from Apple’s "Scary Fast" October event right here.

On Monday at its “Scary Fast” event, Apple announced an updated line of 14- and 16-inch MacBook Pros featuring a range of new M3 chips and Space Black chassis.

Compared to a similarly specced M2 model, a base M3 14-inch MacBook Pro will now start at $1,599 ($400 less than its predecessor) with prices going up from there for configurations with M3 Pro or M3 Max processors. Meanwhile, a base 16-inch MacBook Pro with an M3 Pro chip will have the same $2,499 starting price as its M2 Pro-equipped predecessor.

The fresh Space Black color option–which looks more like a matte charcoal gray in person–will be available on both 14- and 16-inch systems with M3 Pro and M3 Max chips and helps hide fingerprints better than the classic silver models. The rest of the laptops’ hardware will remain largely the same including features such as Apple’s 1080p FaceTime cameras and six-speaker sound systems. The one small change is that the Liquid Retina XDR displays on the new M3 MacBook Pros can now display SDR content 20 percent brighter than before with peaks of 600 nits (up from 500 nits on the previous generation).

Apple

That said, thanks to the new M3 chips, these refreshed MBPs should have some very notable boosts in performance. In general use, Apple claims a 14-inch M3 MacBook Pro is 60 percent faster than a 13-inch M1 model while still offering up to 22 hours of battery life. And if you move up to a laptop with an M3 Pro chip, you’re looking at 40 percent faster performance than an equivalent M1 Pro MBP. Finally, 14- and 16-inch M3 Max systems will support up to a massive 128GB of unified memory for improved workflows in apps like MATLAB, DaVinci Resolve and others. However, the most stunning figure is that when compared to the fastest Intel-based MacBook Pros (which date back to 2021), Apple is touting 11x faster performance for systems equipped with M3 Max chips.

Another important upgrade on the M3 chips is that they support hardware acceleration for both ray tracing and mesh shading. This could prove to be a massive improvement for gamers or people like animators and 3D modelers, who will be able to take advantage of the M3’s more efficient on-chip processing power in supported apps.

Apple

Pre-orders for all the new M3 MacBook Pro models go live today with M3 and M3 Pro systems shipping as soon as next week on November 7, with M3 Max configs slated to arrive slightly later next month. The 14-inch M3 MacBook Pro will start at $1,599 ($1,499 for education) or $1,999 for one with an M3 Pro ($1,849 for education) while the 16-inch M3 Pro MacBook Pro will start at $2,499 ($2,299 for education).

Follow all of the news from Apple’s "Scary Fast" October event right here.

Apple had a bit of a Halloween treat for Mac desktop aficionados at its "Scary Fast" event. As expected, the 24-inch iMac is getting more oomph thanks to Apple's new M3 chipset. According to the presentation in tonight's Apple Event, the latest model will be up to twice as fast as the last iMac, which has an M1 chipset. Those making the switch from an Intel-based iMac will find that the new model is up to 2.5 times faster than some of the most popular 27-inch models.

The M3 has an eight-core CPU and up to a 10-core GPU. The graphics cores support hardware-accelerated mesh shading and ray-tracing. The chipset has a 16-core Neural Engine and support for up to 24GB of unified memory too.

Compared with the M1 iMac from 2021, the M3-powered version will deliver up to a 30 percent speed boost in Safari and productivity apps such as Microsoft Excel, Apple says. The company notes that games will run at up to 50 percent improved frame rates too. Creatives will be able to edit and play back up to 12 4K video streams, three times as many as before. Apple also says that processing images in apps such as Adobe Photoshop and tackling video projects in Final Cut Pro and Adobe Premiere Pro will be up to twice as fast.

Apple

There aren't too many upgrades elsewhere in the latest Mac. Apple is sticking with a 4.5K Retina display, for instance. There are some handy changes on the connectivity front. The latest iMac supports Wi-Fi 6E and Bluetooth 5.3 — the M1 iMac had Wi-Fi 6 and Bluetooth 5.0. Still, the M3 iMac might be worth the upgrade for those who have been clinging onto an older model.

Orders for the M3 iMac open today and it will ship on November 7. The base model comes with an eight-core GPU, two Thunderbolt ports, Magic Keyboard, and Magic Mouse. However, it once again has a paltry 256GB of SSD storage and 8GB of unified memory. This variant will run you $1,299 (or $1,249 for education). It's available in green, pink, blue and silver.

If you'd like an M3 iMac that has a 10-core GPU, that starts at $1,499 ($1,399 for education). Other upgrades include two additional USB 3 ports, a Gigabit Ethernet port and Magic Keyboard with Touch ID. However, the base storage and RAM remain the same at 256GB and 8GB, respectively. This model is available in green, yellow, orange, pink, purple, blue and silver.

If you're more of a laptop fan, Apple also announced 14- and 16-inch MacBook Pro models with the M3, M3 Pro and M3 Max chipsets — you can get all the details on those here.

Follow all of the news from Apple’s "Scary Fast" October event right here.

Apple had a bit of a Halloween treat for Mac desktop aficionados at its "Scary Fast" event. As expected, the 24-inch iMac is getting more oomph thanks to Apple's new M3 chipset. The company says the latest model will be up to twice as fast as the last iMac, which has an M1 chipset. Those making the switch from an Intel-based iMac will find that the new model is up to 2.5 times faster than some of the most popular 27-inch models.

The M3 has an eight-core CPU and up to a 10-core GPU. The graphics cores support hardware-accelerated mesh shading and ray-tracing. The chipset has a 16-core Neural Engine and support for up to 24GB of unified memory too.

Compared with the M1 iMac from 2021, the M3-powered version will deliver up to a 30 percent speed boost in Safari and productivity apps such as Microsoft Excel, Apple says. The company notes that games will run at up to 50 percent improved frame rates too. Creatives will be able to edit and play back up to 12 4K video streams, three times as many as before. Apple also says that processing images in apps such as Adobe Photoshop and tackling video projects in Final Cut Pro and Adobe Premiere Pro will be up to twice as fast.

Apple

There aren't too many upgrades elsewhere in the latest Mac. Apple is sticking with a 4.5K Retina display, for instance. There are some handy changes on the connectivity front. The latest iMac supports Wi-Fi 6E and Bluetooth 5.3 — the M1 iMac had Wi-Fi 6 and Bluetooth 5.0. Still, the M3 iMac might be worth the upgrade for those who have been clinging onto an older model.

Orders for the M3 iMac open today and it will ship on November 7. The base model comes with an eight-core GPU, two Thunderbolt ports, Magic Keyboard, and Magic Mouse. However, it once again has a paltry 256GB of SSD storage and 8GB of unified memory. This variant will run you $1,299 (or $1,249 for education). It's available in green, pink, blue and silver.

If you'd like an M3 iMac that has a 10-core GPU, that starts at $1,499 ($1,399 for education). Other upgrades include two additional USB 3 ports, a Gigabit Ethernet port and Magic Keyboard with Touch ID. However, the base storage and RAM remain the same at 256GB and 8GB, respectively. This model is available in green, yellow, orange, pink, purple, blue and silver.

Follow all of the news from Apple’s "Scary Fast" October event right here.

There's nothing truly spooky about Apple's new M3 chips — except, perhaps, for how scared they'll make Intel, AMD and Qualcomm. During its "Scary Fast" Halloween Eve product event (at 8PM Eastern Apple, really?) the company officially debuted its new M3, M3 Pro and M3 Max chips. They'll be featured in the revamped MacBook Pro 14-inch and 16-inch, as well as the 24-inch iMac, which never got an M2 refresh.

Apple is mainly positioning the M3 chips as major upgrades over its M1 hardware — if you bought an M2 system, you're probably not itching for a replacement just yet. The M3's GPU is the biggest leap forward, delivering new features like hardware-accelerated raytracing and mesh shading, which will enable more realistic lighting and better geometry handling. Apple claims the M3's GPU is 1.8 times faster than the M2 and 2.5 times faster than the M1 in "Pro apps" — as usual, the company didn't reveal its testing criteria. You can also expect better power efficiency, as the M3's GPU can hit the M1's performance level while using half the power.

Here's how Apple's new hardware breaks down: The plain M3 features an 8-core CPU (made up of four performance cores and four efficiency cores) and a 10-core GPU. Apple claims it's up to 35 percent faster than the M1, and it can also support up to 24GB of unified RAM. The M3 Pro ups the ante with a 12-core CPU (six performance, six efficiency) and an 18-core GPU. It can squeeze in up to 36GB of memory, and Apple says that it's single-threaded performance is up to 30 percent faster than the M1 Pro.

Apple

And then there's the M3 Max, featuring a 16-core CPU (12 performance, four efficiency, a 40-core GPU and support for up to 128GB of RAM. Apple claims it's up to 80 percent faster than the M1 Max. It also sports two ProRes engines to satisfy even the most demanding video professionals.

The M3 chips are also notable for being the first PC chips built on a 3 nanometer process, rather than the M1 and M2's 5nm process. The increased transistor density helps with power efficiency, as well as providing better overall performance. According to Apple, the M3's performance cores are 15 percent faster than the M2's, while the efficiency cores are 30 percent faster. 

Given that Apple just debuted the 3nm A17 Pro for the iPhone 15 and 15 Pro, it's not too surprising that the M3 has been similarly shrunken down. In comparison, AMD debuted its 4nm Ryzen 7040 chip this year, and Intel plans to launch its Core Ultra Meteor Lake laptop chips in December, which is built on the "Intel 4" platform (using a 7nm process). The differences between architectures, some of which rely on newer tech like 3D stacking, makes it difficult to directly compare processing node sizes. But for now, Apple can lord its 3nm figure over the rest of the PC world.

When it comes to other upgrades, Apple says the M3's Neural Engine, which handles AI tasks, is up to 60 percent faster than M1 chips. The M3 also sport a media engine with hardware acceleration for H.264, HEVC, ProRes (both standard and RAW). That engine also finally supports AV1 video decoding, which should make streaming AV1 content more power efficient.

Like most chip makers, it makes sense for Apple to follow up a major release like the M1 with a minor refresh like the M2. The M3 needs to prove itself to be the substantial upgrade over the M1 that Apple claims. And with the addition of ray tracing and better graphics, it may finally make Macs more enticing for developers and gamers alike. (Just in time for major titles like Death Stranding and Resident Evil Village to hit the App Store.)

Follow all of the news from Apple’s "Scary Fast" October event right here.