Farewell Lightning cable. I will miss you when I inevitably get rid of all my cables, only to forget my MacBook wireless keyboard and trackpad still need you. Yes, the iPhone is going USB-C for 2023. That’s true across the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. And AirPods Pro.

Apple

Apple hasn’t changed the screen sizes of this year’s iPhones. The base iPhone 15 and the Pro have 6.1-inch displays, while the Plus and Pro Max have 6.7-inch screens. All the 2023 family now get the dynamic island display cutout that debuted on last year’s iPhone 14 Pro, and the iPhone 15 hardware has an all-new design with rounded edges. Apple has introduced a new camera system to the iPhone 15, which includes a 48MP main camera, but the most impressive imaging upgrades are just for the Pro phones.

Touching on the most-specced out device, thePro Max differentiates itself with some heady camera upgrades I’m very excited to try. You’ll get a 5x telephoto zoom lens with a 120mm focal length equivalent — a substantial jump from 3x zoom of the iPhone 15 Pro (and last year’s models). Apparently, this was achieved withtetraprisms.

On the side of the iPhone 15 Pro, there’s a new Action button that replaces the old Mute switch. This allows users to quickly access features like the camera, flashlight, Voice Memos and more. You can also configure it to activate your own shortcuts, with a new press-and-hold gesture, featuring haptic feedback and visual cues from the Dynamic Island, to ensure you know when a command goes through.

Both Pro phones will get a newA17 Pro chip, capable of ray tracing graphics, and Apple is teasing that AAA games, like Death Stranding, Resident Evil Village and Assassin’s Creed Mirage (more on that one below), will come to the iPhone 15, running natively.

We’ve got more highlights from the event below.

— Mat Smith

You can get these reports delivered daily direct to your inbox. Subscribe right here!​​

The biggest stories you might have missed

Apple unveils the A17 Pro, a 3nm chip powering the iPhone 15 Pro

Apple discontinues the iPhone 13 mini, its last small phone worth owning

Apple is ditching leather

JackRabbit’s XG e-bike adds more range, power, fun and expense

Apple Watch Series 9 and Ultra 2 can handle Siri requests without your iPhone

The S9 chip and neural engine provide more power and longer battery life.

Engadget

Apple revealedtwo new watches this year. The Series 9 features overall performance boosts and a new processor, the S9 chip, which promises 18-hour battery life. Apple has also added a gesture to the Apple Watch Series 9 and Apple Watch Ultra 2:Double Tap. This lets you control various system functions by tapping your thumb and index finger together twice quickly. You can use Double Tap to answer or end calls, snooze alarms, play / pause music or start and stop timers.

The hardware might not be entirely game-changing, but the software is shaping up to offer a more usable interface than ever before, at least according to my time so far with the beta version. The premiumApple Watch Ultra 2 offers a brighter screen (3,000 nits!) and, according to Apple, will top out at 36 hours of battery life on one charge.

Continue reading.

Assassin’s Creed Mirage preview

A throwback in the best of ways.

Ubisoft

Assassin’s Creed Mirage is blessedly billed as a return to the series’ leaner early days, when Ubisoft was restricted by PlayStation 3 and Xbox 360 hardware. After a few hours of hands-on time across three sections of the new game, it feels like that’s the case. Mirage largely takes place in ninth-century Baghdad, a couple of centuries before the Holy Land setting of the original Assassin’s Creed, but around the same time as AC Valhalla (Mirage protagonist Basim made his first appearance in that game). Assassin’s Creed Mirage will arrive on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S and PC on October 5.

Continue reading.

iOS 17 lands as a free update on September 18

If you bought an iPhone after 2018.

The latest iPhone software update will be available next week, on Monday, September 18. The public preview for iOS 17 has been available since June and has already shown off a number of design refinements, which Apple recapped during its keynote. Those include user-definable outgoing call screens, so you can pick what people see when you call them, and an option to send incoming calls to voicemail and read a transcription of them instead. Users will also be able to send quick voice or video messages if someone doesn’t pick up their FaceTime calls. You can see our in-depthiOS 17 preview right here.

Continue reading.

Intel’s Thunderbolt 5 could be the cable upgrade we’ve been waiting for

The single PC cable dream lives on!

Up to three times the bandwidth of Thunderbolt 4. Support for multiple 8K displays, as well as gaming monitors running at up to 540Hz. And 240 watts of charging power. These are key features of Thunderbolt 5, Intel’s latest stab at creating the ultimate PC cable. Great, so my iPhone USB-C cable is already going to be defunct in a year or two…

Continue reading.

​​

Bluesky, one of the most notable alternatives to the platform formerly known as Twitter, has just hit a million users. That's admittedly tiny compared to the number of users on major social networks, but it's a big deal for a service that remains inaccessible to most people until today. Bluesky team member Rose Wang, who has announced the milestone on X, told TechCrunch that the service's app reached a million downloads in July. However, those interested in getting in on the action at Bluesky will have to secure invite codes to log in, and it's only now that enough people were able to create accounts for the social network to be able to announce that it has reached 1 million users. 

Bluesky first burst into the scene as a decentralized social network (previously) funded by Twitter and backed by Twitter co-founder Jack Dorsey. Shortly after it launched in closed beta, it rolled out the ability for users to choose their own algorithms so that they can customize their timelines. And in its bid to remain ad-free, it started offering a paid domain service as a way for users to verify their identity. It's unclear when the app will open to the public, and, upon checking, some codes are still being sold on eBay for hundreds of dollars. 

Meta, on the other hand, chose to make Threads available to everyone from the get-go, even though it was still lacking a number of critical features. Threads reached 100 million users merely a week after it became available in July, but keyword search only started rolling out earlier this month. 

Influencers have been using TikTok to land brand deals and promote products for years, but now the company is ushering in a more formal shopping experience. TikTok is launching its e-commerce product in the United States in an attempt to capitalize on the app's popularity, and turn its viewers into consumers. In a recent blog post, the company announced its TikTok Shop — which includes a host of features for users, content creators and businesses.

The TikTok Shop includes a “Shop Tab” for businesses to display their products, affiliate videos placed in users' feeds that allow creators to earn commissions and shopping ads for businesses. TikTok is also launching its own logistics arm called “Fulfilled by TikTok,” which will facilitate storage and shipping for registered merchants.

In an interview with The New York Times, TikTok executive Nico Le Bourgeois said the TikTok Shop had more than 200,000 registered sellers, with over 100,000 creators already having access to its livestream shopping buttons. Bourgeois went on to discuss the company's plans to shake up the industry.

“We have a very aggressive plan to make a splash in the industry and make sure that people out there understand that TikTok is a place for shopping,” he said. “We’ll be very present for Black Friday and Cyber Monday through a combination of traffic, free shipping and deals.”

TikTok Shop is based on a similar and hugely successful feature on its sister app, Douyin, available across Asia. While there's no doubt that hashtags like #TikTokMadeMeBuyIt has fueled product discovery on TikTok, live shopping hasn't quite taken off in the US yet. Of course, TikTok isn't the first social media app to attempt a pivot to e-commerce. Meta has tried for years with Facebook and Instagram. Pinterest has also been navigating the e-commerce waters by offering its users an easier and faster way to by what they see. However, those efforts have not skyrocketed just yet.

As of right now, the Shop Tab is available for 40 percent of TikTok users. The feature will be rolled out gradually and become available for all users by early October.

Fresh off of Apple’s “Wanderlust” event, Devindra and Engadget Editor-in-Chief Dana Wollman dive into the iPhone 15, iPhone 15 Pro and the Apple Watch Series 9. We explain why Apple’s move towards USB-C on the iPhones has been a long time coming, and why we’re excited about even more emergency satellite calling capabilities. And while the Apple Watch Series 9 looks like a worthwhile upgrade, we’re more intrigued by the new double tap finger gesture.

Listen below or subscribe on your podcast app of choice. If you've got suggestions or topics you'd like covered on the show, be sure to email us or drop a note in the comments! And be sure to check out our other podcast, Engadget News!

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Credits
Hosts: Devindra Hardawar and Dana Wollman
Music: Dale North and Terrence O'Brien

Apple announced both the iPhone 15 and the iPhone 15 Pro during today's "Wonderlust" keynote event. Some of the numerousrumors about the new handsets have been confirmed, while others, like the possibility of an iPhone Ultra, didn't materialize. Like in years past, Apple reserved its newest mobile chip for the Pro model (giving last year's Pro-level chip to the new standard iPhone). The A17 Pro is the first "Pro" chip for an iPhone and sports 19 billion transistors. Apple claims its two performance cores are 10 percent faster than last years's A16.

The long-hoped-for conversion to USB-C charging has been confirmed for all models of the iPhone 15, but the Pro got a few perks that the standard model isn't getting such as the Action Button. Formerly the mute toggle, the button can be programed to quickly activate the camera, flashlight, Voice Memos, or your own Shortcuts. The new titanium case, fused to an internal aluminum frame makes this the lightest iPhone Pro yet.   

It starts at $999 which is actually the same price as the iPhone 14 Pro, and you can pre-order it on Friday. Before you dive in, you may want to take a moment to compare it to other high-end handsets on the market. Here's a side-by-side comparison highlighting how the specs of the new iPhone 15 Pro compare to Samsung's Galaxy S23 Ultra and Google's Pixel 7 Pro.  

Apple iPhone 15 Pro vs. Samsung Galaxy S23 Ultra vs. Google Pixel 7 Pro

Follow all of the news live from Apple's 'Wonderlust' event right here.

Apple's iPhone 15 event today saw the company spend a lot of time (and money) talking about its "Apple 2030" vision for carbon neutrality and environmental responsibility. The irony is, Apple wants you to buy more iPhones, and to do so, it's introducing new models with slightly different features so you'll spend your money. With the iPhone 15 and iPhone 15 Pro this year, Apple is also beginning to comply with EU regulations that mandate every new device made by the end of next year support USB-C charging. While that's good news for most people, it does mean that those who might not have already a compatible wire will have to, once again, get a new charger.

In addition to the new port (farewell, Lightning!), the iPhone 15 Pro Max gets a zooming lens thanks to a tetra prism system, as well as a so-called Action button that replaces the slider switch on the side. On the base iPhone 15 and 15 Plus, we're also bidding goodbye to the notch and saying hello to the Dynamic Island. It looks like with the iPhone 15 series, we're leaving a lot of things in the past, hopefully for better things.

The most intriguing of these changes is the Action button, which can be programmed to do one of many things. By default, it will still switch between Silent and Ring modes. But by going into the settings, you can customize it to start a voice recording, open the camera, switch focus modes and more. Within each shortcut, you can get more precise about what the action button does. Say you choose the Camera shortcut. You can tap a dropdown list to choose whether it launches in regular photo mode or in selfie, video or portrait. 

One thing worth noting about the Action button is that, aside from the default mode, you'll have to long-press it to actually start your shortcut. If you just press it, you'll see an onscreen indicator next to the button that tells you to hold it down, while the dynamic island changes to indicate what will launch. I thought it would be annoying to have to long-press the button to actually trigger what I want, but in spending a bit more time with it I felt it might be too easy to set the action off. While I don't think a long-press will necessarily prevent accidental pushes, it's at least less likely to happen than a simple tap.

This story is developing, please refresh for updates.

Follow all of the news live from Apple's 'Wonderlust' event right here.

Apple's 2023 iPhone event came and went almost in the blink of an eye. As always, the company had a bunch of new devices to show off during the "Wonderlust" showcase but thanks to long-standing rumors, there weren't too many major surprises. 

On the phone front, we have the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. There's no new iPhone SE just yet, unfortunately, while the rumored iPhone Ultra may join the lineup next year. Though it was widely expected, the biggest news is that Apple has ditched the Lightning port across the entire iPhone 15 lineup. USB-C is the way of things now.

Elsewhere, we have an Apple Watch Series 9 and Apple Watch Ultra 2, along with AirPods that have a USB-C port in the charging case. In addition, we learned just when iOS 17, iPadOS 17, tvOS 17, watchOS 10 and macOS Sonoma will arrive. 

iPhone 15 and 15 Plus

Apple

As mentioned, Apple is sending the Lightning port sailing into the sunset. After gradually phasing out the port in favor of USB-C on iPad over the last few years, the company is making a more immediate switch with the iPhone 15 lineup. The European Union has forced Apple's hand here, due to legislation that requires mobile devices sold in the bloc to have a USB-C charging port. 

On the downside, that means the collection of Lightning cables, dongles and accessories you've amassed over the years will become less useful. On the other hand, there should be far greater compatibility of cables and other devices with the latest iPhones. It'll probably be easier for you to find a charging cable when you need one — the same cable can power up your Mac, iPad, iPhone or new AirPods Pro case. Those who still plug their phones into computers may be pleased, since USB-C data transfer rates are far faster than what Lightning cables are capable of. In a pinch, you can also charge your AirPods case of Apple Watch from your phone.

Apple hasn't changed the screen sizes of this year's iPhones. The base iPhone 15 and the Pro have 6.1-inch displays, while the Plus and Pro Max have 6.7-inch screens. 

The iPhone 15 has an all-new design with rounded edges, Apple said. The most obvious consequence of that is the dynamic island that debuted in the iPhone 14 Pro is coming to this year's entire lineup. There's a 2,000-nit Super Retina XDR display in the iPhone 15 that's twice as bright as the one on the iPhone 14. You'll get up to 1,600 nits of brightness while viewing Dolby Vision video and other HDR photos and videos.

Apple has introduced a new camera system to the iPhone 15 that includes a 48MP main camera, an ultrawide lens and TrueDepth front camera. With the rear cameras, you'll be able to take more details "next-generation portraits," Apple says. You won't have to manually switch to portrait mode either, since the phone's machine leaning capabilities will be able to tell when you're focusing on a person, according to Apple. You can even switch the focus to a different person after the fact when you're editing the image.

The iPhone 15 runs on the same A16 chip as the iPhone 14 Pro and it has a second-gen ultra wideband chip. Apple says the latter can help you find your friends' exact location when you're looking for them in a crowded place. The company also claims that the latest iPhone does a better job of filtering out background noise on calls.

If you're in a remote location and need roadside assistance, satellite connectivity can help you contact who you need to. You'll be able to use satellite connectivity to contact first responders in an emergency too.

The iPhone 15 is available in pink, yellow, green, blue and black. It starts at $799 and the iPhone 15 Plus starts at $899. Pre-orders start on September 15. Both phones will arrive in stores on September 22.

iPhone 15 Pro and Pro Max

Apple

Apple has a significant change in store with the iPhone 15 Pro designs this year too: a titanium body for durability. That also makes these the lightest iPhone Pro models to date. Apple says the iPhone 15 Pro has the thinnest screen borders of any iPhone as well. Another interesting thing to note is that Apple says an updated internal architecture makes the device more repairable. 

Perhaps of more interest to many folks, however, is the introduction of an Action button on an iPhone for the first time. You can think of it as an upgraded mute switch. While you can still use it to put your phone in silent mode, you simply hold it down to activate Action button mode. 

As is the case on the Apple Watch Ultra, you can customize the Action button. You might set it to launch the camera app instantly, activate a voice recording, turn on an accessibility function or even trigger a shortcut. 

A new A17 Pro chip powers the latest iPhone Pro models. It's a 3nm chipset that has 19 billion transistors. It has a six-core CPU with two high-performances cores and four high-efficiency cores, along with a six-core GPU that supports hardware-accelerated ray-tracing that's four times faster than before, Apple claims. 

There's also a 16-core neural engine on the A17 Pro, along with dedicated ProRes engines, support for an always-on display. Video streaming should get an upgrade too, thanks to an AV1 video decoder. All of that power means that the iPhone 15 Pro can natively run modern AAA games such as Assassin's Creed Mirage, Death Stranding and Resident Evil Village.

As for the iPhone 15 Pro's camera system, that can capture 3D spatial videos that will be compatible with Apple Vision Pro headsets. What's more, if you opt for the iPhone 15 Pro Max, you'll get a 5x telephoto zoom lens with a 120mm focal length equivalent.

The iPhone 15 Pro and Pro Max start at $999 and $1,199, respectively. Pre-orders open this Friday (September 15), and the phones will ship on September 22.

Apple Watch Series 9

Apple

The major change in the Apple Watch Series 9 is an upgraded chipset. The S9 chip has 5.6 billion transistors and a GPU that Apple says is 30 percent faster than before. There's a four-core neural engine and machine learning capabilities that are up to twice as fast on those seen in the Series 8. 

These power more advanced Siri experiences, Apple says. Siri requests are now processed on-devicem which should make them faster as Apple doesn't need to send them to the cloud and back. You'll be able to log and ask for health data with Siri too.

There's a second-gen ultra wideband chip to help you find a misplaced iPhone with more precision (as long as the phone has that chip too). The display reaches 2,000 nits, making it twice as bright as the Series 8 and as bright as the Apple Watch Ultra. The brightness can also drop as low as one nit, which should be useful for when you're at the movies and don't want to bother other people with the always-on display.

On top of that, Apple is introducing a new gesture called Double Tap. By tapping your thumb and index finger together twice, you'll carry out the primary action in an app — answering or ending a call, playing or pausing a song, stopping a timer and so on. The S9 chip's neural engine powers Double Tap (so don't expect to see it on earlier models) and the feature will be available in October. This builds on accessibility features that have been available on Apple Watch for some time.

The Apple Watch Series 9 starts at $399 for a GPS model and $499 if you want cellular connectivity. You can pre-order the new wearable today. It will ship on September 22.

Apple Watch Ultra 2

Apple

The Apple Watch Ultra 2 has the same S9 SIP, Double Tap, on-device Siri and ultra wideband features as the Series 9. It has the same battery life as the first Ultra (up to 36 hours and 72 on low-power mode). That's despite having a far brighter display.

The screen is 50 percent brighter than the previous model at 3,000 nits. An ambient light sensor will be able to automatically switch the display to night mode.

The Apple Watch Ultra 2 starts at $799 for GPS and cellular connectivity. Pre-orders go live today and it will ship on September 22.

Software

Apple

Those of you who aren't convinced about getting the latest iPhone or Apple Watch won't miss out on all the new stuff entirely. More features are coming to recent iPhones and Watches thanks to iOS 17 and watchOS 10, both of which will drop on September 18. 

That's not all, though. Apple has announced that iPadOS 17 and tvOS 17 will arrive on September 18 as well. As for those of you with an Apple desktop or laptop, you can upgrade your operating system to macOS Sonoma on September 26.

Follow all of the news live from Apple's 'Wonderlust' event right here.

Apple's 2023 iPhone event came and went almost in the blink of an eye. As always, the company had a bunch of new devices to show off during the "Wonderlust" showcase but thanks to long-standing rumors, there weren't too many major surprises. 

On the phone front, we have the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. There's no new iPhone SE just yet, unfortunately, while the rumored iPhone Ultra may join the lineup next year. Though it was widely expected, the biggest news is that Apple has ditched the Lightning port across the entire iPhone 15 lineup. USB-C is the way of things now. 

Elsewhere, we have an Apple Watch Series 9 and Apple Watch Ultra 2, along with AirPods that have a USB-C port in the charging case. In addition, we learned just when iOS 17, iPadOS 17, tvOS 17, watchOS 10 and macOS Sonoma will arrive. 

iPhone 15 and 15 Plus

Apple

As mentioned, Apple is sending the Lightning port sailing into the sunset. After gradually phasing out the port in favor of USB-C on iPad over the last few years, the company is making a more immediate switch with the iPhone 15 lineup. The European Union has forced Apple's hand here, due to legislation that requires mobile devices sold in the bloc to have a USB-C charging port. 

On the downside, that means the collection of Lightning cables, dongles and accessories you've amassed over the years will become less useful. On the other hand, there should be far greater compatibility of cables and other devices with the latest iPhones. It'll probably be easier for you to find a charging cable when you need one — the same cable can power up your Mac, iPad, iPhone or new AirPods Pro case. Those who still plug their phones into computers may be pleased, since USB-C data transfer rates are far faster than what Lightning cables are capable of. In a pinch, you can also charge your AirPods case or Apple Watch from your phone.

Apple hasn't changed the screen sizes of this year's iPhones. The base iPhone 15 and the Pro have 6.1-inch displays, while the Plus and Pro Max have 6.7-inch screens. 

The iPhone 15 has an all-new design with rounded edges, Apple said. The most obvious consequence of that is the dynamic island that debuted in the iPhone 14 Pro is coming to this year's entire lineup. There's a 2,000-nit Super Retina XDR display in the iPhone 15 that's twice as bright as the one on the iPhone 14. You'll get up to 1,600 nits of brightness while viewing Dolby Vision video and other HDR photos and videos.

Apple has introduced a new camera system to the iPhone 15 that includes a 48MP main camera, an ultrawide lens and TrueDepth front camera. With the rear cameras, you'll be able to take more details "next-generation portraits," Apple says. You won't have to manually switch to portrait mode either, since the phone's machine leaning capabilities will be able to tell when you're focusing on a person, according to Apple. You can even switch the focus to a different person after the fact when you're editing the image.

The iPhone 15 runs on the same A16 chip as the iPhone 14 Pro and it has a second-gen ultra wideband chip. Apple says the latter can help you find your friends' exact location when you're looking for them in a crowded place. The company also claims that the latest iPhone does a better job of filtering out background noise on calls.

If you're in a remote location and need roadside assistance, satellite connectivity can help you contact who you need to. You'll be able to use satellite connectivity to contact first responders in an emergency too.

The iPhone 15 is available in pink, yellow, green, blue and black. It starts at $799 and the iPhone 15 Plus starts at $899. Pre-orders start on September 15. Both phones will arrive in stores on September 22.

iPhone 15 Pro and Pro Max

Apple

Apple has a significant change in store with the iPhone 15 Pro designs this year too: a titanium body for durability. That also makes these the lightest iPhone Pro models to date. Apple says the iPhone 15 Pro has the thinnest screen borders of any iPhone as well. Another interesting thing to note is that Apple says an updated internal architecture makes the device more repairable. 

Perhaps of more interest to many folks, however, is the introduction of an Action button on an iPhone for the first time. You can think of it as an upgraded mute switch. While you can still use it to put your phone in silent mode, you simply hold it down to activate Action button mode. 

As is the case on the Apple Watch Ultra, you can customize the Action button. You might set it to launch the camera app instantly, activate a voice recording, turn on an accessibility function or even trigger a shortcut. 

A new A17 Pro chip powers the latest iPhone Pro models. It's a 3nm chipset that has 19 billion transistors. It has a six-core CPU with two high-performances cores and four high-efficiency cores, along with a six-core GPU that supports hardware-accelerated ray-tracing that's four times faster than before, Apple claims. 

There's also a 16-core neural engine on the A17 Pro, along with dedicated ProRes engines, support for an always-on display. Video streaming should get an upgrade too, thanks to an AV1 video decoder. All of that power means that the iPhone 15 Pro can natively run modern AAA games such as Assassin's Creed Mirage, Death Stranding and Resident Evil Village.

As for the iPhone 15 Pro's camera system, that can capture 3D spatial videos that will be compatible with Apple Vision Pro headsets. What's more, if you opt for the iPhone 15 Pro Max, you'll get a 5x telephoto zoom lens with a 120mm focal length equivalent.

The iPhone 15 Pro and Pro Max start at $999 and $1,199, respectively. Pre-orders open this Friday (September 15), and the phones will ship on September 22. We'll have a full review soon, but for now you can read some first impressions from Engadget's Deputy Reviews Editor, Cherlynn Low, who was on the ground in Cupertino on Tuesday.

Apple Watch Series 9

Apple

The major change in the Apple Watch Series 9 is an upgraded chipset. The S9 chip has 5.6 billion transistors and a GPU that Apple says is 30 percent faster than before. There's a four-core neural engine and machine learning capabilities that are up to twice as fast on those seen in the Series 8. 

These power more advanced Siri experiences, Apple says. Siri requests are now processed on-device, which should make them faster as Apple won't need to send them to the cloud and back. You'll be able to log and ask for health data with Siri too.

There's a second-gen ultra wideband chip to help you find a misplaced iPhone with more precision (as long as the phone has that chip too). The display reaches 2,000 nits, making it twice as bright as the Series 8 and as bright as the Apple Watch Ultra. The brightness can also drop as low as one nit, which should be useful for when you're at the movies and don't want to bother other people with the always-on display.

On top of that, Apple is introducing a new gesture called Double Tap. By tapping your thumb and index finger together twice, you'll carry out the primary action in an app — answering or ending a call, playing or pausing a song, stopping a timer and so on. The S9 chip's neural engine powers Double Tap (so don't expect to see it on earlier models) and the feature will be available in October. This builds on accessibility features that have been available on Apple Watch for some time.

The Apple Watch Series 9 starts at $399 for a GPS model and $499 if you want cellular connectivity. You can pre-order the new wearable today. It will ship on September 22. Cherlynn got hands-on with the two new watches, too — read her preview here.

Apple Watch Ultra 2

Apple

The Apple Watch Ultra 2 has the same S9 SIP, Double Tap, on-device Siri and ultra wideband features as the Series 9. It has the same battery life as the first Ultra (up to 36 hours and 72 on low-power mode). That's despite having a far brighter display.

The screen is 50 percent brighter than the previous model at 3,000 nits. An ambient light sensor will be able to automatically switch the display to night mode.

The Apple Watch Ultra 2 starts at $799 for GPS and cellular connectivity. Pre-orders go live today and it will ship on September 22.

Software

Apple

Those of you who aren't convinced about getting the latest iPhone or Apple Watch won't miss out on all the new stuff entirely. More features are coming to recent iPhones and Watches thanks to iOS 17 and watchOS 10, both of which will drop on September 18. 

That's not all, though. Apple has announced that iPadOS 17 and tvOS 17 will arrive on September 18 as well. As for those of you with an Apple desktop or laptop, you can upgrade your operating system to macOS Sonoma on September 26.

Follow all of the news live from Apple's 'Wonderlust' event right here.

One of the main benefits of Apple's "pro" iPhones is the camera rig, which somehow gets pretty significant improvements every year. The iPhone 15 Pro and 15 Pro Max are no exception. As they've done for several years now, both phones sport three-lens arrays, but there are a handful of noteworthy details this year, particularly for the iPhone 15 Pro Max. 

For the first time, the iPhone 15 Pro Max has a "5X" optical zoom, with a 120mm focal length equivalent. That's significantly longer than the 3X 77mm focal length that you find on the standard iPhone 15 Pro (as well as both of last year's 14 Pro phones). It has a 25 percent larger sensor than the 3X camera in the 14 Pro Max while keeping an f/2.8 aperture, which Apple says is the largest of any smartphone in this optical range. 

Usually, longer telephoto lenses are literally longer in physical space, as well. To get around this, Apple is using what it calls a "tetraprism" design. Light rays are reflected four times through the glass which lets the light travel for longer without needing a physically larger design. There's a more advanced image stabilization system on board as well, something necessary when shooting at longer focal lengths. Of course, we're going to want to try this camera out to see how it performs, but it sounds like an impressive upgrade for anyone buying the iPhone 15 Pro Max — if you're an avid smartphone photographer, these changes alone might make the Max worth buying over the smaller model.

A number of other updates are coming to both Pro-level iPhones. The "main" camera is 48 megapixels again, but advances in using that resolution will allow you to shoot with that main lens at your choice of three effective focal lengths: 24mm, 28mm and 35mm. You can choose your preferred setting and set it as your default. You won't typically output photos at the full 48-megapixel resolution — Apple combines pixels to improve low-light performances and the default output will be 24 megapixels. But if you'd rather use the full resolution, you can shoot in 48-megapixel ProRAW format, or in HEIF for a file that's smaller and more easily shareable. 

As with last year's cameras, the "main" shooter can also use the center of that 48-megapixel sensor to give you effective 2X zoom photos at 12 megapixels. And the smaller iPhone 13 Pro retains the 3X optical lens. 

Naturally, there are software improvements all throughout the iPhone's photo processing system, which Apple calls the Photonic Engine. That includes things like better low-light performance, improved HDR, continuous zoom when shooting portraits, the ability adjust portrait focus after the photo has been shot, improved dynamic range and more. But one of the ones that'll be immediately obvious is the iPhone automatically switches into Portrait mode when focusing on a human or pet, saving you the step of having to decide to activate it. 

While most of the camera improvements this year focused on photos, there is a big video change directly tied to a future Apple device. Later this year, the iPhone 15 Pro lineup will be able to shoot spatial video that can be viewed on the upcoming Vision Pro headset. These are essentially 3D videos shot using both the ultra-wide and main camera sensors to give a more immersive experience when using Apple's headset. Obviously, very few of us have had the chance to see how this works, but it's a smart way for Apple to get people shooting videos that'll presumably look compelling on the Vision Pro. 

While the standard iPhone 15 received a more modest set of upgrades, there's still a few things worth noting. The main camera sensor has been upgraded to 48 megapixels. This means that you can get a 2X zoom on the standard iPhone 15 for the first time, as it can crop into the center of the sensor and produce a 12-megapixel image without the degradation you get from digital zoom. You'll also get 24-megapixel images that combine pixels to improve low light and detail while still offering manageable file sizes. These are good improvements for people who don't want to think too much about the finer points of iPhone photography — but if you want more control over your images, the Pro models remain the best choice.

Apple snuck in a significant change to iCloud data storage near the end of its “Wonderlust” iPhone 15 event. The company added two new iCloud+ storage tiers: 6TB ($30 / month) and 12TB ($60 / month).

The 6TB and 12TB cloud storage tiers join the existing 50GB, 200GB and 2TB plans currently available. Greg Joswiak, the company’s marketing VP, said during the keynote that the higher-capacity options will provide “even more room to keep your photos and videos safe,” as Apple targets professional photographers and filmmakers who need extra space.

“The new plans are great for users with large photo and video libraries or those using Family Sharing, and will provide access to premium features, including Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support,” the iPhone maker wrote today.

Apple says the plans will arrive next week, and they aren’t yet available to purchase on the iOS 17 betas. The current iCloud+ monthly payment options are $0.99 for 50GB, $2.99 for 200GB and $9.99 for 2TB. (Free users get 5GB with their account.) The monthly cost for Google’s 5TB and 10TB plans cost $25 and $50, respectively, putting them in the same echelon as Apple’s. Meanwhile, Dropbox’s per-month pricing is more aggressive at $15 for 5TB and $24 for 15TB.

Follow all of the news live from Apple's 'Wonderlust' event right here.