Microsoft has announced a project it has been "refining in secret for years;" Its own custom silicon in the form of two new server chips. The company unveiled the fruits of its labor at Microsoft Ignite, showing off the Azure Maia AI Accelerator and the Azure Cobalt CPU. The latter of which, at least, the company is happy to admit is ARM-based, which can still feel unthinkable to eyes so used to Microsoft and Intel's hand-in-glove dominance of the computing market. 

The company turned to OpenAI to receive feedback on Azure Maia and to use the company's models for testing. OpenAI CEO Sam Altman said the updated Microsoft's Azure will also provide the opportunity for training improved models and making them more affordable for customers.

The custom-designed chips can further optimize Microsoft's infrastructure instead of relying on third-party options. "Much like building a house lets you control every design choice and detail, Microsoft sees the addition of homegrown chips as a way to ensure every element is tailored for Microsoft cloud and AI workloads," a blog post from the company explained. "The chips will nestle onto custom server boards, placed within tailor-made racks that fit easily inside existing Microsoft datacenters. The hardware will work hand in hand with software — co-designed together to unlock new capabilities and opportunities."

The company plans to use the new Maia 100 AI Accelerator to power some of Microsoft Azure's biggest internal AI workloads. Microsoft claims both the accelerator and Azure Cobalt CPU will improve efficiency and performance. The chips will make their way to Microsoft's data centers early next year for powering services like Microsoft Copilot (now encompassing Bing Chat) and Azure OpenAI Service.

YouTube Premium may have gotten more expensive in the last year (like basically every other streaming service), but the company at least has adding features pretty frequently as well. YouTube Music in particular has gotten a lot of upgrades in 2023, but today YouTube is announcing a number of experimental features and offers for subscribers to check out.

Probably the most significant is that YouTube's "enhanced" 1080p playback feature is coming to everyone, regardless of what device you're using. It started out as an iOS-only feature, but is now available on Android, the web and smart TVs too. This quality setting provides an improved bitrate that YouTube says has more information per pixel. The enhanced 1080p setting started rolling out to some users on the web this summer, but it should be available to all Premium subscribers regardless of what device you're using.

In the same vein, a "continue watching" feature that YouTube launched for phones and on the web is rolling out to tablets and smart TVs as well. Basically, if you're watching a video on one device, all your other ones will remember what you're watching and where you left off so you can seamlessly continue the video. 

You'll also be unsurprised to learn that YouTube is starting to bring AI-generated content into the Premium experience. Earlier this month the company announced it was testing out AI-generated summaries of comment sections as well as a chatbot that can attempt to answer questions about what you're watching. The company didn't do a full announce then, just dropping some info on a YouTube support page, but with today's news you can sign up for a spot to try the chatbot out. YouTube says that only a limited number of people will get into the test, so don't hesitate if you want to give it a shot. You can find the details about YouTube's experimental features here.

YouTube also has a handful of decent perks available for Premium subscribers at the moment. Among them are three-month trials to Discord Nitro, Walmart+, and Game Pass for PCs (the last one is "coming soon"). There's also a four-month subscription to the Calm meditation and sleep app and an "in-game loot bundle" for Genshin Impact. Finally, there are some cute new achievement badges highlighting how much you've watched or listened, among other things. 

As part of the announcement, YouTube also noted that it now has 80 million paid and free trial users of Premium around the world. None of these new features are exactly the kinds of things that'll drive more people to try the service, but existing subscribers should try and get as much as they can out of it — particularly people who are new to Premium in the face of YouTube's recent crackdown on ad blockers.

Researchers at the Zurich-based ETH public university, along with a US-based startup affiliated with MIT, have done the impossible. They’ve printed a robot hand complete with bones, ligaments and tendons for the very first time, representing a major leap forward in 3D printing technology. It’s worth noting that the various parts of the hand were printed simultaneously, and not cobbled together after the fact.

Each of the robotic hand’s various parts were made from different polymers of varying softness and rigidity, using a new laser-scanning technique that lets 3D printers create “special plastics with elastic qualities” all in one go. This obviously opens up new possibilities in the fast-moving field of prosthetics, but also in any field that requires the production of soft robotic structures.

Basically, the researchers developed a method to 3D print slow-curing plastics, whereas the technology was previously reserved for fast-curing plastics. This hybrid printing method presents all kinds of advantages when compared to standard fast-cure projects, such as increased durability and enhanced elastic properties. The tech also allows us to mimic nature more accurately, as seen in the aforementioned robotic hand.

“Robots made of soft materials, such as the hand we developed, have advantages over conventional robots made of metal. Because they’re soft, there is less risk of injury when they work with humans, and they are better suited to handling fragile goods,” ETH Zurich robotics professor Robert Katzschmann writes in the study.

ETH Zurich/Thomas Buchner

This advancement still prints layer-by-layer, but an integrated scanner constantly checks the surface for irregularities before telling the system to move onto the next material type. Additionally, the extruder and scraper have been updated to allow for the use of slow-curing polymers. The stiffness can be fine-tuned for creating unique objects that suit various industries. Making human-like appendages is one use case scenario, but so is manufacturing objects that soak up noise and vibrations. 

MIT-affiliated startup Inkbit helped develop this technology and has already begun thinking about how to make money off of it. The company will soon start to sell these newly-made printers to manufacturers but will also sell complex 3D-printed objects that make use of the technology to smaller entities. 

Apple’s latest and greatest iPad Air tablet is on sale via Amazon for $500 as part of an early Black Friday deal. The MSRP is $600, so this represents a savings of $100 for the fifth-gen device. The record-low deal applies to every available color, from purple to space gray, but some hues require you clip an affiliated coupon on the side of the page. You know the drill.

This deal is for the M1-equipped iPad Air, so it’ll be fast enough for just about anything you throw at it. It's the 64GB version, though the 256GB models are also on sale for $650 instead of $750. Additionally, there’s a similar discount for the 5G cellular models that shaves off $100 from that sticker price.

The fifth-gen iPad Air is generally considered to be the best all-purpose tablet that Apple makes. There’s a reason, after all, why it sits atop our list of the best iPads. We gave it high marks in our official review, calling out the sheer power of the M1 chip and the excellent battery life, which lasts around 12 hours per charge. We also admired the much-improved front camera, the optional 5G and, of course, the top-notch design and build.

On the downside, the storage options are a bit stingy, as is typical with Apple. The 64GB model will fill up fast, particularly if you are downloading apps and games at a rapid pace. This model also lacks Face ID, if that’s a dealbreaker for you. Finally, like all Apple tablets, the official pencil and keyboard accessories are on the expensive side. Despite these caveats, though, this was the best Apple tablet you could buy at $600, so that certainly holds true at $500.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.

Virtual reality has come a long, long way since the days of Nintendo’s doomed Virtual Boy. Meta just unveiled its standalone Quest 3 headset, Sony continues to offer support for the PS VR2 and there’s plenty of PC-connected VR headsets available from HP, HTC, Vive and other companies. The industry’s growing at a rapid pace and picking up new converts in the process. If you’re an enthusiast, sifting through the sea of virtual reality accessories and add-ons can be tricky and overwhelming. That’s where we come in: here are the best VR accessories for folks tired of boring-old actual reality.

We tried to keep these picks as universal as possible, to suit the various VR ecosystems out there. However, some of the best VR accessories only work on certain platforms and we’ll note this stuff as we go. We also stayed away from experimental and expensive add-ons, like treadmills and force feedback clothing, to keep you from bankruptcy.

Meta Elite Strap With Battery

Meta Link Cable

Skywin VR Mat

AMVR Headset Holder

Casematix Hard Case

Kiwi Design 10,000 mAh Battery Pack

SteelSeries Arctis Nova 4

NexiGo VR Cable Management System

Ringside Weighted Exercise Gloves

DeadEyeVR DriVR Golf Club Handle

AMVR Fishing Rod

It’s been a couple of years since Amazon first showed off Astro, its Alexa-equipped home robot with an extendable camera. Now the company is announcing Astro for Business which will let small and medium-size businesses use Astro as a security guard. Amazon thinks it’s here they’ll get the most use from the platform, keeping watch over business sites no larger than 5,000 square feet.

It’s $2,350 for a unit, and the buying company will get four months (down from an original promise of six) free access to both Ring Protect Pro ($20 a month) and Astro Security ($60 a month). The former lets you hook up to an existing Ring setup, while the latter lets you set up specific patrol routes and alerts. Users that pay for both will also get the chance to upgrade to Virtual Security Guard for $99, which routes the feed to a local monitoring company when it detects something is awry.

Astro has been kinda/sorta available to consumers for a while now, but only part as a limited, invite-only system. Amazon has been testing it in business contexts for the better part of a year and this is likely the first time it’ll be available to buy without any sort of barriers to entry. Although even if you had missed out so far, the prohibitive pricing might dissuade you from taking advantage.

"Black Friday" has really become a misnomer in recent years. What was once one day with truly limited-time offers has expanded into a month-long sales marathon that can feel more exhausting than exciting. It's happening again in 2023: Target, Best Buy and Walmart are already advertising their deals, while Amazon Black Friday deals kick off in earnest later this week.

If you're overwhelmed by the amount of discounts showing up in your internet feeds, you're not alone — but these sales present a good opportunity to get your holiday shopping done a little earlier, while saving some cash. To help, we've rounded up the best Black Friday deals on tech we've tested and reviewed below. Will there be some surprises on Black Friday proper? Possibly — but most deals live now are actually decent and worth considering. We're already seeing record lows on iPads, PS5 controllers and smart TVs. We'll be updating our list regularly in the lead-up to Black Friday, so check back if there's anything else you've had your eye on.

Apple iPad (9th-gen)

Apple's 9th-gen iPad is down to $249 at Amazon and Walmart, which is a deal we've seen for much of the past month but still matches the tablet's lowest-ever price. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's still hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. Its 10.2-inch display remains a step up from cheaper slates, its A13 Bionic chip is plenty fast for casual media consumption and its battery still lasts around 10 hours per charge. Most importantly, it's the cheapest route into Apple's huge app library, customer support and years of software updates.

If you want a more modern design, the iPad Air is the top pick in our guide, and it's now on sale for $500. Be warned, though: A recent Bloomberg report says that Apple plans to launch new tablets in the spring. If you don't need an iPad right away, it's probably worth waiting.

Apple Watch Series 9

The new Apple Watch Series 9 has dropped to $349 at Amazon and Walmart in an early Black Friday deal. That’s $50 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, and the 45mm models have the same $50 discount, bringing them down to $379 each. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.

Apple M2 Mac Mini

Amazon has discounted the M2-powered Mac Mini desktops: the 256GB model has dropped to $500 thanks to a discount and a clippable coupon added on top of that, while the 512GB model is on sale for $690 with similar bundled discounts. It’s a great option if you want a speedy desktop running macOS, with a bevy of ports as well. It earned a score of 86 in our review, and it has a headphone jack, a Gigabit Ethernet port, two USB-A connectors, two Thunderbolt 4 USB-Cs and an HDMI 2.0 port.

Meta Quest 2 VR headset

The Meta Quest 2 VR headset is $50 off and down to $249, which is the best price we’ve seen. Despite the launch of the impressive Quest 3, we still consider the Quest 2 to be one of the best VR headsets available right now — precisely because of its more affordable price. It’s still the best way to jump into VR without spending a ton of money, and the Quest 2 has the perks of being completely cordless and comfortable to wear for long sessions. The hardware includes fast-switching LCDs with a smooth 90Hz refresh rate, and it comes with Meta’s sold motion controllers.

Fitbit Charge 6

Fitbit’s newest fitness tracker, the Charge 6, is $60 off right now and down to a record low of $100. It’s the follow-up to one of our favorite fitness trackers, the Fitbit Charge 5, and it brings back the physical side button that previous generations had and integrates even more with Google services. It has an AMOLED touchscreen that displays all of your activity stats and smart notifications, a built-in GPS for mapping outdoor workouts, a week-long battery life and the ability to display turn-by-turn directions on its screen from Google Maps.

Amazon Fire TV Stick Lite

Amazon’s most affordable Fire TV Stick is down to $16 for Black Friday, which is only $1 more than its record-low price. You’ll find decent discounts across most of the Fire TV lineup right now — including a $20 discount on the new Fire TV Stick 4K Max — and this model is the cheapest of the bunch. It supports HD video as well as most major streaming services, plus it comes with a pared-down version of the Alexa voice remote. If you want the most powerful dongle that Amazon makes with support for 4K HDR content and Wi-Fi 6, you’ll have to spend $40 for the new Fire TV 4K Max.

Sony WH-1000XM5

The Sony WH-1000XM5 is down to $328 at Amazon and B&H. Though this isn't an all-time low, it's about $70 off Sony's list price and $20 lower than the headphones' usual recurring sale price. The XM5 is the top recommendation in our guide to the best wireless headphones, as it offers a comfortable design, powerful ANC, crisp call quality and 30 or so hours of battery life. It also comes with a number of useful bonus features such as "Speak to Chat," which automatically pauses your music when you start talking to somebody else. By default, its bass-heavy sound plays well with hip-hop and EDM, though you can easily customize the EQ curve through Sony's app. We gave the XM5 a score of 95 in our review last year.

Dyson Black Friday deals

Dyson Black Friday deals include a $175 discount on the Dyson V15 Detect Absolute, bringing the cordless vacuum down to $575. It’s hard to tell if this is a record-low price, but considering the standard V15 Detect is going for between $650 and $750 across the internet, we consider this to be a good deal. In addition to its strong cleaning power, the V15 Detect has a laser-powered optic cleaner head that illuminates the floor before you as you’re cleaning so you can see dust and grime more clearly. It also has a piezo sensor, which sizes and counts dust particles as you clean and shows you that information on its LCD display.

Echo Show 5 + Ring Video Doorbell bundle

Prime members can save 65 percent on this bundle that includes an Echo Show 5 and a Ring Video Doorbell, now that it’s down to only $65. The Show 5 is one of our favorite smart displays thanks to its compact design and a few useful features that make it a solid smart alarm clock like an ambient light sensor and its tap-to-snooze function. It also works well with the Ring doorbell because you can program it to see video feeds from the doorbell directly on the Show 5’s screen. There are a number of other Ring doorbells and security cameras on sale at the moment as well for as low as $30.

Samsung T9 SSD

The latest Samsung T9 portable SSD is on sale for $130 right now for a 1TB drive, which is the best price it’s been since it came out last month. You can snag these Black Friday deals from Amazon or Samsung direct, and you’ll save $40 if you spring for the 2TB version or $100 on the 4TB model. The T9 is the newest iteration of Samsung’s popular portable drive that we’ve long been fans of, and it supports read and write speeds of up to 2,000 MB/s. It also has dynamic thermal guard to prevent overheating, plus it comes with a USB-C to C and USB-C to A cords so you can use it with a variety of devices.

PlayStation DualSense Wireless Controller

Amazon has discounted a bunch of PlayStation DualSense controllers ahead of Black Friday, including many of the colorways that typically go for $75. You can pick up Cosmic Red, Starlight Blue, Nova Pink and other models for $50 each, which is just about a record-low price. These controllers work with the PS5 as well as PC, and they sport adaptive L2 and R2 triggers, haptic feedback and a built-in mic array.

PS5 + Marvel’s Spider-Man 2 bundle

If you or someone you love hasn’t gotten their hands on a PS5 yet and is itching to do so, this bundle with the console and the new Spider-Man 2 game is down to its cheapest price yet — $500. The PS5 remains one of the best gaming consoles you can get right now, and when we reviewed the new Marvel’s Spider-Man 2, we found it to be even better than its predecessor. In it, you can swap between playing as Peter Parker and Miles Morales, and it includes expanded combat mechanics.

PS5 Slim + Call of Duty: Modern Warfare III bundle

You can get Call of Duty: Modern Warfare III for free with this PS5 Slim bundle that’s roughly $60 off its going rate and down to $500 at both Amazon and Walmart. Sony announced the svelte version of its flagship console last month and it’s been popping up sporadically across the internet since then. Depending on the model you choose, it’ll be up to 24 percent lighter than the standard PS5 and it will take up about 30 percent less space overall.

DJI Osmo Action 3 Creator Combo

As part of a larger sale on DJI cameras and accessories, the DJI Osmo Action 3 is seeing a discount as part of a bundle that includes two batteries, a 32GB microSD card and a case. Separately and not on sale, the set would run you $379, but is now down to $319. This isn't the newest version of DJI's GoPro Alternative camera, that one, the Osmo Action 4 isn't on sale. The newer version has a larger sensor and improved dynamic range, but at a higher price. But if you don't plan on shooting a lot of low-light footage, you may be happy with the performance of the Action 3. We put it through its paces in our review and liked the excellent video quality, and found it to be on par with GoPro's Hero 10. The the magnetic clip mount and long-lasting, fast-charging battery are also reasons to buy. 

Surfshark VPN

Surfshark’s Black Friday deal knocks up to 86 percent off two-year plans, and you’ll get a few extra months of service for free depending on the plan you select. We consider Surfshark to be one of the best VPN services available right now, particularly if you want a solid VPN at an affordable price. We believe the mid-tier plan, Surfshark One, will be the best for most people and a two-year plan is down to $2.69 per month, with an additional four months of services thrown in for free.

Samsung M80C Smart Monitor

Samsung’s Smart Monitor M80C is $300 off and down to $400 right now. You’ll see a $200 discount on the product page, but a clippable coupon will take the extra $100 off at checkout. The selling point for this display, and really any Samsung Smart Monitor, is that it pulls triple duty as an external display, a smart TV and an IoT hub. In addition to connecting it to your computer, you can use it standalone as a TV thanks to the built-in TV operating system and included remote, and the embedded SmartThings hub lets you directly connect things like smart lights and other gear to the display.

Motorola razr+

The Moto razr+ is 30 percent off and down to a record low of $700. It earned a spot in our best foldable phones guides thanks to handy exterior display that’s actually easier to use than that on the Samsung Galaxy Z Flip 5 and its ability to fold in half and get super compact and pocket-friendly. It’s cameras are not on par with those on Samsung’s foldables, but it’s a generally solid flip phone with a ton of personality.

Reverb music gear holiday sale

Reverb is currently hosting a holiday sale with discounts on a number of synths, pedals, guitars, and recording devices. One callout is the Native Instruments' Maschine MK3, which is seeing a $300 discount making the $600 groovebox/drum machine/synth combo/controller just $299. The pad based controller will let you build full tracks from scratch without having to touch your mouse and keyboard. We're fans of Native Instruments and have covered and reviewed their gear many times over the years. If you're getting into desktop music-making, this is likely a sale you'll want to check out.  

Bose Quiet Comfort Earbuds

The Bose QuietComfort Earbuds II are down to $199 at Amazon, which is the same as they went for for October Prime Day. During that sale you needed to be a Prime member to save, but now anyone can take advantage of the discount. They retail for $299, but have sold for $279 for the past few months, so this is still an $80 discount. We think they're best wireless earbuds you can buy for noise cancelation, as they do a great job of blocking out the world. They also have a smaller, more comfortable fit than the previous generation and offer good audio quality.

Samsung 85-inch The Frame smart TV

The 85-inch Samsung The Frame smart TV is 23 percent off and down to a new record low of $3,300 at both Amazon and Samsung direct. The Frame has been super popular thanks to its design, which mimics framed artwork when not in use. It has a matte, anti-reflective display and an included slim wall mount so you can get the true “artwork” effect when you hang it on the wall. As an actual TV, it supports 4K content and Quantum Dot technology, plus it runs on Samsung’s Tizen TV operating system.

Solo Stove early Black Friday deal

Solo Stove’s Black Friday deals have knocked up to $245 off fire pit bundles, up to $100 off fire pits by themselves and even more. A standout is the Ranger Backyard Bundle 2, which is $145 off and down to $320. It includes the company’s most compact fire pit along with its accompanying shield, stand, lid and shelter. Everything you’d need for an easy setup right out of the box is included in this bundle, and the 2.0-version of the Ranger includes a removable base plate and ash pan, both of which make the fire pit much easier to clean.

TP-Link Kasa Smart Plug

The smart plug we recommend for most homes is TP-Link's Kasa Smart Plug mini. A four-pack is on sale for $35 which is about $3 more than it sold for during Amazon's October Prime day sale, but still a decent $15 savings. Plugs like these are a simple way to add some smart capabilities to any home, letting you turn on lights with just your voice, set automated schedules and routines that are triggered by other activities. These would make a great stocking stuffer for anyone you know who's curious about smart home connectivity but hasn't yet taken the plunge.  

ProtonVPN early Black Friday deal

Our favorite VPN service, ProtonVPN, is having a rare sale for Black Friday that brings a monthly subscription down to only $4 for a total of 30 months. That means you’ll pay $120 for two and a half years of access, which is a pretty good deal. ProtonVPN passed our tests with high marks, but what made it stand out among other VPN security services was its independently audited no-logs policy, and the fact that the company has proven they don't comply with law enforcement requests to reveal data. If you want to jump in head-first with Proton services, the company has discounted Proton Unlimited, which includes access to VPN, Mail, Calendar, Drive and Pass, to just under $9 per month for the first year.

Google Nest Hub

If you're partial to the Google Assistant, Google's Nest Hub is also on sale for $60 at Target, B&H, Best Buy, Google's online store and others. That's $20 higher than its all-time low but still $40 off Google's list price. The Nest Hub is the top overall pick in our smart display buying guide, and we gave it a review score of 89 back in 2021. It has a 7-inch screen, so it's a bit bigger than the Echo Show 5 but should still be compact enough to fit neatly in a bedroom or small office. While it lacks a built-in camera, that may be a selling point for those who especially sensitive to their privacy (though no smart display is truly privacy-conscious). 

Ultimately, whether it's worth getting a Nest Hub or Echo Show depends on what services you use: If you own a bunch of Nest devices and depend on apps like Gmail, Google Calendar and Google Photos, Google's display will make sense. If you want a larger model with a webcam and stronger speakers, the 10-inch Nest Hub Max is also on sale for $129. That's a $100 discount. 

LG A2 OLED TV

We expect to see many more TV deals as we get closer to Black Friday, but for now one standout is LG's 48-inch A2 OLED TV on sale for a new low of $550 at Best Buy. This is an entry-level model from 2022, so it's limited to a 60Hz refresh rate, lacks HDMI 2.1 ports and doesn't support other gaming-friendly features like VRR. That said, it's still an OLED TV, so it delivers deep contrast, bold colors, wide viewing angles and low input lag. At this price, it should be a nice step-up option for smaller or secondary rooms. Just note that it can't get as bright as higher-end OLED sets, so it's best situated away from direct sunlight. 

FAQs

When is Black Friday 2023?

Black Friday 2023 lands on November 24 this year, with Cyber Monday 2023 following up a few days later on November 27. However, the early deals have already begun. The entire month of November might as well be renamed Holiday Shopping Month as that’s when companies really start to get serious with their discounts.

What day is Black Friday 2023 at Walmart?

Walmart Black Friday deals will begin early this year on November 8. Walmart+ members will get a few hours of early access to Black Friday deals if they shop online on November 8, with access for everyone else starting later that day. Walmart will match its online Black Friday deals in stores starting November 10.

Will Amazon have a Black Friday sale in 2023?

Amazon will likely have a Black Friday sale in 2023. While the online retailer hasn’t made its deals known yet like Walmart has, Amazon will almost certainly have deals across all of the types of products it sells, including electronics. We anticipate seeing record-low prices on Amazon devices in particular, like Echo speakers, Fire TVs, Kindles and more. In years past, Amazon Black Friday deals have brought some of the best prices of the year on our favorite gadgets and gear, including headphones, tablets, smartwatches, robot vacuums and more.

What other retailers have Black Friday sales in 2023?

Most retailers have Black Friday sales, so you can expect to see Target, Best Buy, and others join Walmart and Amazon in discounting inventory to capitalize on holiday shopping interest. In the consumer electronics space, we expect most companies to have some sort of Black Friday promotion, so that means you will likely be able to get big-ticket items from brands like Apple, Samsung, Google, Sony, LG, Sonos and others for much cheaper prices.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.

Master & Dynamic didn’t get off to a good start with its true wireless earbuds, but the company’s last two efforts were much-improved. After rounding into form with the MW08 Sport, M&D has returned with the MW09 ($349 or $399): earbuds with a familiar design but enhancements to sound quality, active noise cancellation (ANC) and call performance. As always with the company’s audio gear, high-end materials are on display, although the starting price is higher than most of the competition.

Design

Master & Dynamic didn’t make too many changes to its design. The same basic D-shaped housing remains for the outer portion of each bud. The company did add a circular element on the outer panel where its trademark “M” branding resides, but this is purely aesthetic. There’s no additional touch panel or physical button there. Controls are still on the top edge with a volume rocker on the left and a multi-function button for playback and calls on the right. The volume controls also enable/disable ambient sound and ANC with a long press on either end, but it’s just an on/off function that recalls your last preset choice. It doesn’t cycle through all of the MW09’s available options.

One of M&D’s calling cards is its use of premium materials. Usually a mix of leather and metal, but those don’t translate well to earbuds. Like the MW08 Sport, the company opted for a mix of aluminum and sapphire glass with a shiny aluminum charging case. There’s also a Kevlar option for the case, and certain colors are only available with it, but that material will cost you an extra $50. Even with the high-end details, the MW09 is IP54 rated against dust and moisture while the case is IPX4. Master & Dynamic offers more fit options than most headphone companies as well, including five sizes of silicone tips and and two sizes of foam tips in the box.

Software and features

Every setting and customization that’s available on the MW09 is done through the M&D Connect app. The software shows battery life for the earbuds (one number for both) and the case on the main screen after you choose the connected device. A gear icon in the top right gives you access to sound presets, a fully customizable EQ and ambient sound — all of which appear under the Sound menu. Sidetone, the ability to hear your voice on calls, and the option to disable audio prompts are also available here.

Deeper in the Settings menu, Master & Dynamic allows you to disable in-ear detection and set the auto-off timer. There’s an acoustic earbud seal test and the option to manage Bluetooth connections. Multipoint is supported here, and it works well. The company doesn’t overload you with options, and none of them are particularly nifty, but all the basics are covered and there’s a solid degree of customization available. For example, there are three settings each for active noise cancellation and ambient mode, so even with those you aren’t stuck with one default configuration.

Sound quality and noise cancelation

Photo by Billy Steele/Engadget

The one thing I enjoy most about the Master & Dynamic’s consistent tuning is its affinity for balanced, natural sound. They’ve always had great clarity too, so it’s easy to listen to them for long periods of time.

That knack for detail returns on the MW09 and it’s on full display for albums like Chris Stapleton’s Higher. You can hear every bit of texture in the singer’s bluesy rock riffs and things like the subtle decay in the snare drum rattle are easily lost on other earbuds. The MW09 really shines with genres like Stapleton’s country rock, Nickel Creek’s bluegrass and classic jazz. Even more bombastic styles like metal are thick and layered rather than seeming flat and compressed. Drain’s Living Proof, for instance, is just as angry, gritty and loud as it is on a set of over-ear cans. The stock tuning is fine but I personally preferred the Audiophile sound preset, which emphasizes treble and mids.

Master & Dynamic says it “optimized” the microphone and sensor placement of its ANC setup on the MW09, with new adaptive noise-blocking algorithms for improved performance. The company offers three presets — Max ANC, All Day ANC and Adaptive ANC — with two designed for high- and low-noise settings with the third built to automatically adjust to environmental changes. I found the Max option the best at combating distractions overall, but the company has been clear that it impacts battery life. What’s more, all three struggle to keep up at volumes below 50 percent, with things like white noise machines and human voices are ever present below 50 percent.

Call quality and ambient sound

The company touts a new “AI-enhanced” voice setup for calls that employs six microphones and offers wind reduction to keep you sounding your best. Every earbud maker claims to provide pristine performance and almost all of them fall short. The MW09 does a great job cutting down on background noise, but the overall clarity isn’t as natural as M&D brags. It’s fine for casual chats, but you’ll want something better for your voice and video calls at work.

You’ll want to switch to one of the MW09’s three ambient sound modes to keep yourself from getting overly shouty. The company’s app does include the ability to pipe in your voice here via Sidetone, but you don’t get the full effect if you stay in ANC mode. I found the Voice preset the best of the three ambient modes for both calls and keeping tabs on my surroundings, but there’s a more general Natural option as well as an “enhanced” Awareness tuning. M&D’s transparency mode isn’t as natural sounding as on Apple’s AirPods Pro, but it’s above average.

Battery life

Photo by Billy Steele/Engadget

Master & Dynamic has extended the battery life on the MW09 by two hours over the MW08 Sport when you have ANC on. With noise cancelation turned off, you’ll get four more hours than that model. That’s 12 and 16 hours compared to 10 and 12 hours. There’s also an additional two hours in the charging case, up to 32 hours as opposed to the MW08 Sport’s 30. Thanks to a quick charge feature, the MW09 can give you two hours of use in just five minutes, hitting 50 percent in 20 minutes.

During my test with the All Day noise canceling setting enabled and volume at around 85 percent, the MW09 only lasted 10 hours. That’s a higher volume level than I’d typically run, but these earbuds are also quieter than most of the competition. You have to listen to them cranked up. M&D says the 12 hour figure is an average of run times in various scenarios and codecs at a volume just over 50 percent. That level just wasn't loud enough for me. While it’s disappointing to not hit the stated number, 10 hours is still at the top end of most premium earbuds these days. Sony manages eight out of its flagship model while Bose gets six, both are with ANC on.

The competition

Sony’s WF-1000XM5 remain our top pick for best wireless earbuds. You can find better ANC performance from Bose and slightly better sound quality from Sennheiser, but Sony is a close second in both. What gives the 1000XM5 the edge is Sony’s continued ability to put a ton of useful features on its earbuds, the sum of which no other company does. Things like Speak-to-Chat automatic pausing for conversations, automatic sound adjustments based on activity or location and DSEE Extreme upscaling that keeps Sony’s audio chops near the best you can buy. They’re Sony’s most expensive earbuds yet, but they’re still $49 less than the MW09.

Bose’s new QuietComfort Ultra Earbuds are also worth a look. They’re cheaper than the MW09 at $299 and support Bose’s unique take on spatial audio that doesn’t require specially-created content. The design is nearly identical to the QuietComfort Earbuds II, but that’s okay since that shape is a lot more comfy than the previous iteration. Plus, the company’s stellar noise-canceling setup is on the QC Ultra model, which is really the star of the show.

Wrap-up

With the MW09, Master & Dynamic makes tweaks to a familiar formula with the most significant changes coming the sound profile and customization options. Ambient sound mode is improved and the convenience of multipoint Bluetooth that works well can’t be overstated. However, ANC performance is just okay and overall call quality is average. Lovers of a more natural sound profile and premium materials will be happy with these, but you can get more for less money elsewhere if those are your primary concerns.

In the US, Apple’s iMessage is so popular that the fact it shows texts from non-iOS handsets in a different color is a big deal. This status anxiety is so great, the Android world has begged regulators to force Apple to… change the color of a text bubble. Now, Nothing is taking matters into its own hands, partnering with unified messaging platform Sunbird to hide that shame. Sunbird uses your Apple ID to route comms between your Nothing phone and your friends’ iPhones through a server farm of Mac Minis. If it works as well as promised, it means your friends won’t know you own an Android handset… until the next time you see them in person.

Of course, none of this is happening with Apple’s blessing, so it needs a workaround. You need to hand over your credentials to a third party and risk the fallout should Apple decide to intervene. Nothing CEO Carl Pei believes Apple can’t risk the bad PR if it shuts Sunbird down, but that’s not a bet I’d like to take. It’s worth saying this is almost unique to the US — most of the world just uses third-party platforms like WhatsApp. Not to mention if your friends give you grief because of the phone you own, they aren’t your friends.

— Dan Cooper

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