Facebook is taking another step to encourage users to create original content for its TikTok clone. The company introduced a new “sharing to Reels” feature to allow users of third-party apps to post directly to Facebook Reels.

The update allows outside developers to add a “Reels button” to their app so users can post clips directly to Reels while taking advantage of Reels’ editing tools, Facebook wrote in a blog post. Initial developers to use the feature include Smule, which makes a popular karaoke app and video editing apps Vita and VivaVideo.

The move is yet another sign of the growing importance of Reels, and how Facebook has tried to borrow from the same playbook it used with Stories. Facebook has pushed Reels into nearly every part of its service in recent months just as it once did with Stories when the company viewed Snapchat as its chief rival. Now, with Facebook losing users to TikTok, Meta CEO Mark Zuckerberg has staked a lot on the success of Reels. He said last fall that Reels would be “as important for our products as Stories” and that reorienting its service to appeal to younger users was the company’s “North Star.”

But incentivizing users to post original content, not just ripped off TikTok clips, has been somewhat of a challenge for the company. Instagram, which has had Reels the longest, said a year ago that it would stop promoting videos with other apps’ watermarks, but the service is still filled with recycled TikToks. Adding a “Reels” button to other content creation apps is unlikely to solve that overnight, but it could help bring in some fresh, non-TikTok-created clips.

More than a decade and a half into its existence, Twitter has confirmed what was once unthinkable: an edit button is on the way. The company confirmed as much Tuesday, saying that it's been "been working on an edit feature since last year." 

The company was light on details, but it did share a mock-up of the feature, which it said it would test first with Twitter Blue subscribers. 

Developing...

Twitter is once again tightening its rules to address how its platform is handling the war in Ukraine. The company said Tuesday that it will no longer allow official government or government-affiliated accounts to tweet photos of prisoners of war “in the context of the war in Ukraine.”

The policy will apply to photos published "on or after April 5th," according to an update in Twitter's rules. Government accounts sharing such images will be required to delete them, said Yoel Roth, Twitter’s Head of Site Integrity. “Beginning today, we will require the removal of Tweets posted by government or state-affiliated media accounts which share media that depict prisoners of war in the context of the war in Ukraine,” Roth said.

“We’re doing so in line with international humanitarian law, and in consultation with international human rights groups. To protect essential reporting on the war, some exceptions apply under this guidance where there is a compelling public interest or newsworthy POW content.”

In a blog post, the company added that in cases in which there is a “compelling public interest” for a government account to share photos of prisoners of war, it would add interstitial warnings to the images.

While the new rules apply to official government and government-affiliated accounts, Twitter noted that it will take down POW photos shared by anyone with “with abusive intent, such as insults, calls for retaliation, mocking/taking pleasure in suffering of PoWs, or for any other behavior that violates the Twitter rules.”

Additionally, Twitter is taking new steps to limit the reach of Russian government accounts on its platform. Under a new policy, the company will no longer “amplify or recommend government accounts belonging to states that limit access to free information and are engaged in armed interstate conflict,” Roth said. “This measure drastically reduces the chance that people on Twitter see Tweets from these accounts unless they follow them.”

It’s not yet clear if or how Twitter plans to enforce this policy for contexts other than the war in Ukraine. In a blog post, the company left open the possibility that it would apply the rules to situations “beyond interstate armed conflict” but didn’t elaborate.

“Attempts by states to limit or block access to free information within their borders are uniquely harmful, and run counter to Twitter’s belief in healthy and open public conversation,” the company wrote. “We’re committed to treating conversations about global conflicts more equitably, and we’ll continue to evaluate whether this policy may be applied in other contexts, beyond interstate armed conflict.”

The changes are the latest way Russia’s invasion of Ukraine has forced Twitter to adapt its content moderation rules as tries to suppress Russia-backed disinformation. The company has already taken steps to limit the visibility of Russian state media outlets and turned off advertising and recommendations in both Russia and Ukraine. Russia has blocked Twitter since March 4th.

Elon Musk, who recently became Twitter's largest shareholder, has posted a poll on the website asking users whether they want an edit button. His options are a misspelled "yse" and "on," which might make you think that the whole thing is joke until you see that the poll has been retweeted by Twitter CEO Parag Agrawal. "The consequences of this poll will be important. Please vote carefully," Agrawal wrote, hinting that the poll could lead to an actual edit button on the social network. 

Many Twitter users have asked for an edit button over the years, but the website has remained staunchly resistant to those requests. In a video Q&A with Wired back in 2020, Twitter co-founder and former CEO Jack Dorsey said the website will "probably never" add an edit button. He explained that the social network started as a text messaging service, and you can't take back a text once you've sent it. Twitter apparently wanted to preserve that vibe and feeling.

Musk, who's been a prolific tweeter way before he purchased 9.2 percent of the social network, might serve as the catalyst for the company to change that outlook. As of this writing, 74.7 percent out of the 1,439,779 accounts that participated in the poll voted "yse" to an edit button. Whether Twitter will immediately start working on the feature if "yse" wins remains to be seen. That is, if it hasn't started developing it yet — the official Twitter account recently posted that the company is "working on an edit button," but that was on April Fools' Day.

It's also unclear how an edit button would work on Twitter, where reposting other people's content is widely practiced. If the person who tweeted the original post edits it, will the retweeted content reflect the change, as well? And will the edit button for a tweet be available indefinitely or only for a short period of time? Dorsey said during the Wired interview that Twitter previously considered giving users a 30-to-60-second window to correct something, which would be more than enough time to edit spelling mistakes and other minor changes.

Tesla and SpaceX CEO Elon Musk now owns 9.2 percent of Twitter after purchasing $2.89 billion in stock, according to a US Securities and Exchange Commission (SEC) filing spotted by CNBC. The purchase follows recent criticism by Musk over the social media site's free speech policies. "Given that Twitter serves as the de facto public town square, failing to adhere to free speech principles fundamentally undermines democracy," he tweeted last week.

Musk is a prolific Twitter user and has over 80 million followers, but the platform has also brought him trouble. Most famously, in 2018 he tweeted that he had "funding secured" to take Tesla private at $420 a share, setting off an SEC lawsuit that cost him $20 million and his spot as chairman of the board. Musk recently challenged the settlement, saying that the SEC overstepped its authority. He's asking a federal judge to terminate his agreement requiring some tweets to be vetted by a lawyer.

Along with the comment, Musk launched a Twitter poll last week with the question "Do you believe Twitter rigorously adheres to this [freedom of speech] principle?" He also mused about the idea of starting his own social media platform, saying he was giving it "serious thought." 

In a follow-up tweet, Musk said that "the consequences of this poll will be important," and that prediction has now apparently come true. His stake in Twitter is still a passive one, but he could up the stakes somewhat. "This eventually could lead to a buyout," analyst Dan Ives told CNBC. Twitter shares have reportedly surged more than 25 percent in premarket trading, according to CNBC. 

A “bug” in Facebook’s News Feed ranking algorithm injected a “surge of misinformation” and other harmful content into users’ News Feeds between last October and March, according to an internal memo reported byThe Verge. The unspecified bug, described by employees as a “massive ranking failure,” went unfixed for months and affected "as much as half of all News Feed views."

The problem affected Facebook’s News Feed algorithm, which is meant to down-rank debunked misinformation as well as other problematic and “borderline” content. But last fall, views on debunked misinformation began rising by “up to 30 percent,” according to the memo, while other content that was supposed to be demoted was not. “During the bug period, Facebook’s systems failed to properly demote nudity, violence, and even Russian state media the social network recently pledged to stop recommending in response to the country’s invasion of Ukraine,” according to the report.

More worrying, is that Facebook engineers apparently realized something was very wrong — The Verge reports the problem was categorized as a “severe” vulnerability in October — but it went unfixed until March 11th because engineers were “unable to find the root cause.”

The incident underscores just how complex, and often opaque, Facebook’s ranking algorithms are even to its own employees. Whistleblower Frances Haugen has argued that issues like this one are evidence that the company needs to make its algorithms transparent to outside researchers or even move away from engagement-based ranking altogether.

A Facebook spokesperson confirmed to The Verge that the bug had been fixed, saying it “has not had any meaningful, long-term impact on our metrics.”

Still, the fact that it took Facebook so long to come up with a fix, is likely to bolste calls for the company to change its approach to algorithmic ranking. The company recently brought back Instagram’s non-algorithmic feed partially in response to concerns about the impact its recommendations have on younger users. Meta is also facing the possibility of legislation that would regulate algorithms like the one used in News Feed.

TweetDeck — a version of Twitter beloved by journalists, social media pros and other power users — might soon become a paid app, The Verge has reported. A new version of the app redirects to the Twitter Blue subscription signup page, according to code discovered by security researcher Jane Manchun Wong. It promises "a powerful, real-time tool for people who live on Twitter" and would be an "ad-free experience," according to screenshots. 

TweetDeck is already an essentially ad-free experience, so the inclusion of that language strongly implies that it would become a paid service. The new version would be a "complete rebuild with the parts from the new Twitter app," Manchun noted in a reply. However, she also spotted a link for a "legacy version" which could still be free. 

Twitter launched its Twitter Blue subscription service last November for $2.99 per month. Some features like top articles were seen as positives, but users also criticized Twitter for hiding key features like an "undo" button behind a paywall. 

Twitter has been testing a new version of TweetDeck since last year, with significant changes like "a full Tweet composer, new advanced search features, new column types, and a new way to group columns into clean workspaces," the company wrote. Some power users haven't exactly embraced it, however, due to user interface and other issues. 

The company has also pondered a TweetDeck subscription service, asking users in 2017 if they'd be willing to pay up to $20 per month for a "more advanced TweetDeck experience." And last year, Bloomberg reported that Twitter was considering a subscription fee for the app. 

The move would make sense for Twitter internally, as TweetDeck has always been a black sheep product that lets users bypass ads. Adding it to Twitter Blue would finally allow the company to monetize it and offer a true ad-free experience — since Twitter Blue itself still includes ads.

The White House has launched covid.gov, a dedicated website for COVID-19 guidance, including resources for treatment and testing. The site is meant to be a “one-stop shop” for all things related to COVID-19, including testing and treatment options, masks and vaccines. The website also provides county-level data from the CDC about community spread of COVID-19.

The website includes a new “test-to-treat” locator that connects people with testing sites and treatment options in their area. “This program creates one-stop-shop locations where people can get a COVID-19 test and receive an oral antiviral treatment, if appropriate for them because they test positive and face high risks from COVID,” the White House wrote in a statement. “Since the launch earlier this month, there are now over 2,000 Test-to-Treat locations nationwide, including in pharmacy-based clinics, federally-qualified community health centers (FQHCs), and long-term care facilities.”

While much of the information on covid.gov has already been available, the White House says it’s the first time that it’s brought all of its COVID-19 guidance and resources into one place. For example, it links to both vaccines.gov as well as the USPS site to order free COVID tests. It also includes links to find “high quality” masks, and resources on how to wear them.

LinkedIn is building more tools for its growing base of creators. A year after introducing a dedicated “creator mode” profile setting, the company is adding a suite of new analytics and video features meant to help creators boost their following on the platform.

The updates include more detailed analytics for closely tracking the performance of individual posts, as well as account-level stats meant to help creators “understand who’s reading and engaging” with their content. LinkedIn is also adding tools to help creators boost their presence and get more eyes on the content they’re already creating. Users will not have the option to turn on post notifications for creators they follow, and creators who write newsletters for the platform will be able to highlight their writing directly on their profile.

Finally, the company is updating its tool for profile videos, which allow users to record short introductory videos that appear alongside their profile photos. The feature now includes a series of prompts meant to guide creators and others about what to include in the clips. (Importantly, unlike LinkedIn Stories, which the company killed last year, profile videos are not ephemeral.)

LinkedIn

Though LinkedIn may not be the platform most associated with the booming creator industry, the company has been steadily ramping up its efforts to bring in creators. In addition to “creator mode” profiles, the company has also been encouraging influential users to create longer-form content with newsletters and, most recently, podcasts. So far, it seems these efforts are gaining some traction on the platform. The company says that more than 5.5 million users have so far enabled “creator mode,” and followers are up 30 percent overall for people using creator mode.

Notably, LinkedIn is still behind many of its peers in launching monetization features for creators. The company announced a $25 million creator fund last year, but so far only a small group of creators have had access to it. But building out more tools to support creators behind the scenes, like better analytics and increasing the visibility of their content, could be important groundwork should the company decide to build additional monetization features.

YouTube's copyright claim system has been repeatedly abused for bogus takedown requests, and Bungie has had enough. TorrentFreakreports the game studio has sued 10 anonymous people for allegedly leveling false Digital Millennium Copyright Act (DMCA) claims against a host of Destiny 2 creators on YouTube, and even Bungie itself. The company said the culprits took advantage of a "hole" in YouTube's DMCA security that let anyone claim to represent a rights holder, effectively letting "any person, anywhere" misuse the system to suit their own ends.

According to Bungie, the perpetrators created a Gmail account in mid-March that was intended to mimic the developer's copyright partner CSC. They then issued DMCA takedown notices while falsely claiming to represent Bungie, and even tried to fool creators with another account that insisted the first was fraudulent. YouTube didn't notice the fake credentials and slapped video producers with copyright strikes, even forcing users to remove videos if they wanted to avoid bans.

YouTube removed the strikes, suspended the Gmail accounts and otherwise let creators recover, but not before Bungie struggled with what it called a "circular loop" of support. The firm said it only broke the cycle by having its Global Finance Director email key Google personnel, and Google still "would not share" info to identify the fraudsters. Bungie hoped a DMCA subpoena and other measures would help identify the attackers and punish them, including damages that could reach $150,000 for each false takedown notice.

We've asked Google for comment. The lawsuit won't force YouTube to reform its DMCA system, but Bungie is clearly hoping this will add some pressure. As it is, the company believes the fake takedown requests did lasting damage by creating a "chilling effect" for Destiny's YouTube stars (who were afraid to post new videos) and damaging the community at large.