Facebook looked different for at least a couple of thousands of users when they logged in earlier today. Instead of seeing posts from their friends and from the groups they're in, they saw their feeds spammed with random people's posts on celebrities' pages instead. As UK news organization Sky News reports, users posted about their dilemma on other social networks like Twitter, showing the state of their News Feeds with screenshots.
Apparently, everyone following a certain celebrity page — say, The Rock's — were getting everything other people were posting on it in their timelines. Since users tend to follow multiple celebrities, their feeds got clogged with posts from strangers on the website. Some reportedly even used the opportunity to promote their businesses or look for jobs.
While there are no official stats on what percentage of users was affected, over 2,600 people have reported the issue to DownDetector over the past few hours. Over 80 percent of the reports came from people using the desktop version of the social network, with the rest reporting issues with the app.
Sky News also says outages had been reported not just in the UK, but also in the US, Spain, Canada, Mexico, Italy, France, Poland and Australia. Facebook told the news organization that it's aware of the issue, but it didn't elaborate on what went wrong. In a newer statement provided to Metro UK, a Meta spokesperson said that the problem was caused by a "configuration change" earlier today. They added: "We resolved the issue as quickly as possible for everyone who was impacted, and we apologize for any inconvenience."
Google is partnering with National Public Radio to bring the broadcaster’s podcasts to YouTube. On Thursday, the two announced that more than 20 NPR shows, including Up First and Throughline, are now available on the platform. NPR is no stranger to YouTube. Its Tiny Desks concert series has been a hit on the platform for a few years now, with a recent Ludovico Einaudi performance amassing nearly 900,000 views and counting.
The addition of NPR podcasts comes just as YouTube recently added an Explore page dedicated to the format. While it’s only available to some people, the section highlights popular channels, episodes and playlists as well as categories and recommended shows. It may not explicitly market itself as a podcast platform, but both the page and its new partnership with NPR show YouTube getting serious about the medium.
Peiter "Mudge" Zatko, Twitter's former head of security, says the company has misled regulators about its security measures in his whistleblower complaint that was obtained by The Washington Post. In his complaint filed with the Securities and Exchange Commission, the Department of Justice and the Federal Trade Commission, he accuses the company of violating the terms it had agreed to when it settled a privacy dispute with the FTC back in 2011. Twitter, he says, has "extreme, egregious deficiencies" when it comes to defending the website against attackers.
As part of that FTC settlement, Twitter had agreed to implement and monitor security safeguards to protect its users. However, Zatko says half of Twitter's servers are running out-of-date and vulnerable software and that thousands of employees still have wide-ranging internal access to core company software, which had previously led to huge breaches. If you'll recall, bad actors were able to commandeer the accounts of some of the most high-profile users on the website in 2020, including Barack Obama's and Elon Musk's, by targeting employees for their internal systems and tools using a social engineering attack.
It was after that incident that the company hired Zatko, who used to lead a program on detecting cyber espionage for DARPA, as head of security. He argues that security should be a bigger concern for the company, seeing as it has access to the email addresses and phone numbers of numerous public figures, including dissidents and activists whose lives may be in danger if they are doxxed.
The former security head wrote:
"Twitter is grossly negligent in several areas of information security. If these problems are not corrected, regulators, media and users of the platform will be shocked when they inevitably learn about Twitter’s severe lack of security basics.
In addition, Zatko has accused Twitter of prioritizing user growth over reducing spam by distributing bonuses tied to increasing the number of daily users. The company isn't giving out any bonuses directly tied to reducing spam on the website, the complaint said. Zatko also claims that he could not get a direct answer from Twitter regarding the true number of bots on the platform. Twitter has only been counting the bots that can view and click on ads since 2019, and in its SEC reports since then, its bot estimates has always been less than 5 percent.
Zatko wanted to know the actual number of bots across the platform, not just the monetizable ones. He cites a source who allegedly said that Twitter was wary of determining the real number of bots on the website, because it "would harm the image and valuation of the company." Indeed his revelation could factor into Twitter's legal battle against Elon Musk after the executive started taking steps to back out of his $44 billion takeover. Musk accused Twitter of fraud for hiding the real number of fake accounts on the website and revealed that his analysts found a much higher bot count than Twitter claimed. As The Post notes, though, Zatko provided limited hard documentary evidence regarding spam and bots, so it remains unclear if it would help Musk's case.
When asked why he filed a whistleblower complaint — he's being represented by the nonprofit law firm Whistleblower Aid — Zatko replied that he "felt ethically bound" to do so as someone who works in cybersecurity. Twitter spokesperson Rebecca Hahn, however, denied that the company doesn't make security a priority. "Security and privacy have long been top companywide priorities at Twitter," she said, adding that Zatko's allegations are "riddled with inaccuracies." She also said that Twitter fired Zatko after 15 months "for poor performance and leadership" and that he now "appears to be opportunistically seeking to inflict harm on Twitter, its customers, and its shareholders."
YouTube's interest in podcasts appears to extend beyond paying creators to make videos. 9to5Googlenotes YouTube has quietly launched a podcast Explore page. Only some people can access it on desktop or mobile, but those that can will see popular channels, episodes and playlists as well as categories and recommended shows. At present, you'll see standard video thumbnails and playback controls, even if you're a YouTube Premium subscriber who normally sees listening-oriented options.
We've asked YouTube for comment. The Explore page appears to have gone live near the end of July, but is only now becoming more widely available. It's not clear what (if anything) will happen to Google Podcasts.
Engadget
While YouTube's longer-term plans aren't evident, the new area suggests the Google brand is positioning itself as an alternative to major podcast clients like Apple Podcasts and Spotify. That wouldn't be surprising if so. YouTube already hosts numerous podcasts, particularly those that have video versions. The Explore page could draw more attention to those productions and encourage more podcasters to publish their work on YouTube.
YouTube wants everyone to know if you're simply cross-posting your Shorts to TikTok or Instagram Reels. In an update on its community help center, a Team YouTube member has announced that the website has started adding watermarks to Shorts downloaded from its Studio portal for creators. YouTube will start by watermarking Shorts you create on desktop over the coming weeks before expanding to mobile over the next months.
After TikTok exploded in popularity, other internet companies realized that short-form videos had won over the younger generation and had quickly developed new products to rival the platform. If you spend time consuming videos on several apps and websites, though, you can easily see that creators tend to repost the same videos across multiple services — a lot of Instagram Reels, for instance, are also TikTok videos.
The Google-owned website said that it's watermarking Shorts so "viewers can see that the content [the user is] sharing across platforms can be found on YouTube Shorts." It sounds like it's hoping that the new feature could raise awareness that it hosts short-form videos, as well, and get you to try it and use it over its competitors.
Google says it's doing more to downrank low-quality content that's designed primarily to generate traffic through search engine optimization. Over the coming months, it will roll out several updates to Search aimed at making it easier for people to find helpful content created primarily for humans rather than the attention of algorithms.
Starting next week, Google will unleash what it's calling the Helpful Content Update. This is designed to downgrade unoriginal content deemed to be of low quality. In particular, it will try to surface better-quality educational materials, along with more useful entertainment, shopping, and tech-related content.
As an example, the company notes that folks searching for info about a new movie will be more likely to see results for feature authentic and fresh information, rather than ones that offer aggregated reviews with no unique perspectives or details. In general, the aim is to surface more results with in-depth insights and better quality content. Google says that, as with its other systems, it plans to refine this approach over time.
The company has offered some guidance to content creators in terms of what its search engine prioritizes. Google has long urged them to publish content designed for people while still using SEO best practices. Among the factors the company suggests they keep in mind is whether their intended audience would find the content useful and showing first-hand expertise and in-depth knowledge of a subject.
It suggests avoiding "extensive automation" to churn out content on a broad range of topics or writing something with a specific word count in mind after hearing that's what Google looks for. Removing unhelpful content from elsewhere on a website will help too.
In addition, Google is planning another update for Search with the goal of surfacing original and high-quality product reviews (such as the ones you'll find on Engadget). This measure, which the company will roll out in the coming weeks, follows a series of updates Google rolled out last year to bubble up more useful and in-depth reviews in results.
Improving Search is an ongoing mission for Google. The company notes that it made thousands of changes to its Search systems last year. It said those were based on the results of hundreds of thousands of quality tests, some of which incorporated feedback from human reviewers.
Despite some missteps with Instagram, Meta is marching forward with its plan to make Reels a bigger component of its apps in an attempt to better compete with TikTok. It's rolling out several updates to Reels, particularly on Facebook's side. For one thing, everyone can now cross-post Reels from Instagram to Facebook with the tap of a button. Meta suggests that this may help creators to grow their audiences on the apps and monetize their content across both platforms.
In addition, Facebook now offers a way to automatically create Reels using Stories you have already shared. The idea is to help folks create Reels with little additional effort. On top of that, Facebook has gained more Reels remix options, which Meta previously introduced to Instagram. You can now show your video after the original Reel that you're remixing in addition to having the side-by-side option.
Elsewhere, the Add Yours sticker that became popular in Stories is coming to Reels on Instagram and Facebook. The idea is to nudge other users to take part in a trend. If you create your own Add Yours prompt, every Reel that uses the sticker will appear on a dedicated page. The person who created the prompt will be displayed prominently on the page as well. So, if an Add Yours trend takes off and you're behind it, that could help you to grow your audience.
Meanwhile, the Facebook Stars tipping feature will soon be available to all eligible creators on the platform. Creators will also have access to more Reels insights via Creator Studio (with metrics including reach, minutes viewed and average watch time) to help them figure out what content is working for their audiences.
Meta has a long way to go to catch up to TikTok, but perhaps these features will help, especially since engagement with Reels is growing across both platforms. TikTok is gobbling up almost every other social media app's lunch. A recent Pew Research report suggested that 16 percent of US teens "almost constantly" use the app, compared with 10 percent for Instagram and two percent for Facebook.
In the first days of social media, to build a personal brand online you mostly just needed a basic working knowledge of html. In 2022, however, the influencer marketing industry's reach is estimated at around $16.4 billion. With so much money to be made, it's little wonder that an entire support ecosystem has sprung up to help get the next generation of PewDiePies camera-ready. In the excerpt below from her new book examining the culture and business of online influencing, Break the Internet, Olivia Yallop enrolls in a summer gaming influencer camp for teens.
Beginning the course bright and early on a Monday morning in August stirs memories from classrooms past, as the students — myself, plus a small group of animated pre-teen boys hailing from across the UK — go around and make our introductions: an interesting fact about ourselves, our favourite foods, two truths and a lie. A pandemic-proofed schedule means we are learning remotely, in my case prostrated on my parents’ sofa. Once logged on, we meet our course coach Nathan, an upbeat, relentlessly patient Scottish instructor with a homegrown YouTube channel of his own, on which he reviews electronic synthesisers and (he reveals privately to me) vlogs whisky-tasting.
Twenty minutes into our induction, I realise I am already out of my depth: I have accidentally landed in a class of aspiring YouTube gamers. Within the influencer landscape, gaming is a microcosm complete with its own language and lore, each new game franchise spawning an expansive universe of characters, weaponry, codes, and customs. Whilst the students are happily chatting multiplayer platform compatibility, I am stealthily googling acronyms.
Far from the bedroom-dwelling pastime of the shy and socially reclusive, as it has been previously painted, gaming is a sprawling community activity on social media platforms. Over 200 million YouTube users watch gaming videos on a daily basis; 50 billion hours were viewed in 2018 alone, and two of the five largest channels on YouTube belong to gamers. And that’s just YouTube — the largest dedicated gamer streaming platform is Twitch, a 3.8m-strong community, which has an average of 83,700 synchronous streams — with 1.44 million viewers — taking place at any time.
Just a fraction of these numbers are users actually playing games themselves. Gaming content usually consists of viewing other people play: pre-recorded commentary following skilful players as they navigate their way through various levels or livestreamed screenshares to which viewers can tune in to watch their heroes play in real time. According to Google’s own data, 48 per cent of YouTube gaming viewers say they spend more time watching gaming videos on YouTube than actually playing games themselves.
If, like me, you find yourself wondering why, you’re probably in the wrong demographic. My classmate Rahil, a die-hard fan of Destiny 2, broke it down: ‘What makes these content creators so good is that they are very confident in what they do in gaming, but they are also funny, they are entertaining to watch. That’s why they have so many followers.’
Watching other people play video games is a way to level up your skills, engage with the community’s most hyped gaming rivalries, and feel connected to something beyond your console. Being a successful gaming influencer is also a way to get filthy rich. Video game voyeurism is a lucrative market, making internet celebrities of its most popular players, a string of incomprehensible handles that read to me like an inebriated keyboard smash but invoke wild-eyed delight in the eyes of my classmates: Markiplier, elrubiusOMG, JuegaGerman, A4, TheWillyrex, EeOneGuy, KwebbelKop, Fernanfloo, AM3NIC.
PewDiePie — aka 30-year-old Felix Kjellberg, the only gamer noobs like me have ever heard of — has 106m followers and is estimated to earn around $8 million per month, including more than $6.8 million from selling merchandise and more than $1.1 million in advertising. Blue-haired streamer Ninja, aka Detroit-born 29-year- old Tyler Blevins, is the most-followed gamer on Twitch, and signed a $30 million contract with Microsoft to game exclusively on their now- defunct streaming service Mixer. UK YouTube gaming collective The Sidemen upload weekly vlogs to their shared channel in which they compete on FIFA, mess around, prank each other, order £1,000 takeaways, and play something called ‘IRL Tinder’, living out the fever dream of a million teenage boys across the internet. For many tweens, getting paid to play as a YouTube gamer is a hallowed goal, and each of my classmates is keen to make Minecraft a full-time occupation. I decide to keep quiet about my abortive attempt at a beauty tutorial.
Class kicks off with an inspirational slideshow titled ‘INFLUENCERS: FROM 0 TO MILLIONS’. My laptop screen displays a Wall of Fame of top YouTubers smiling smugly to camera: OG American vlogger Casey Neistat, Canadian comedian Lilly Singh, PewDiePie, beauty guru Michelle Phan, and actor, activist, and author Tyler Oakley, each underlined by a subscriber count that outnumbers the population of most European countries. ‘Everyone started off where you are today,’ says Nathan enthusiastically. ‘A laptop and a smartphone — that’s all they had. Everybody here started with zero subscribers.’ The class is rapt. I try to imagine my own face smiling onscreen between professional prankster Roman Atwood (15.3m subscribers) and viral violin performer Lindsey Stirling (12.5m subscribers). Somehow, I can’t.
Nathan hits play on early comedy vlogger nigahiga’s first ever upload — a 2007 viral video sketch entitled ‘How to Be Ninja’ that now has 54,295,178 views — and then a later video from 2017, ‘Life of a YouTuber’. ‘Look at that — 21.5M subscribers!’ Nathan taps on the follower count under the video. ‘It didn’t happen overnight. It took a year, 12 months of putting up content with 50 views. Don’t get disheartened. Take every sub, every view as a...’ he mimes celebrating like the winner of a round of Fortnite.
Thanks to its nostalgic pixelation and condensed frame ratio, watching ‘How to Be Ninja’ creates the impression that we’re sitting in a history class studying archival footage from a distant past: Late Noughties Net Culture (2007, colourised). In a poorly lit, grainy home video that feels like a prelapsarian time capsule, two teenage boys act out a hammy sketch in which they transform into martial arts experts, including off-tempo miming, questionable jump cuts, and a tantalising glimpse of old-school YouTube — running on Internet Explorer — that flies over the heads of my Gen Z classmates. The sketch feels like two friends messing around with a camera at the weekend; it’s almost as if they don’t know they’re being watched.
In the second video an older and now more-polished Higa — complete with designer purple highlights in his hair — breezily addresses his multi-million-strong fanbase in a nine-minute HD monologue that’s punctuated by kooky 3D animation and links to his supporting social media channels. ‘I am in one of the final stages of my YouTube career,’ he says, ‘and my YouTube life, so …’ The camera cuts to reveal his extensive video set-up, professional lights, and a team of three clutching scripts, clipboards, cameras, and a boom mic behind the scenes, all celebrating exuberantly: ‘That means we can get out of here right?’ asks one. ‘Yeah, it’s really cramped back here…’ says another, ‘I have to poop so bad.’
‘What’s the difference between these two videos?’ Nathan prompts us. ‘What changed?’ The answers roll in quickly, students reeling off a list of ameliorations with ease: better lighting, better equipment, a better thumbnail, slicker editing, a more professional approach, background music, higher audio quality, and a naturalistic presentation style that at least appears to be ad-libbed.
‘What makes a good video more generally?’ asks Nathan. ‘What are the key elements?’ When he eventually pulls up the next slide, it turns out Nathan wants us to discuss passion, fun, originality, and creativity: but the class has other ideas. ‘I heard YouTube doesn’t like videos lower than ten minutes,’ offered Alex. ‘There’s many things that they don’t like,’ Lucas corrects him. ‘The algorithm is very complicated, and it’s always changing. They used to support “let’s plays” [a popular gaming stream format] back in 2018, and then they changed it, and a lot of Minecraft channels died.’ Rahil pipes up: ‘They find as many ways as possible to scrutinise your video … if you do many small things wrong, you get less money, even though YouTube is paid the same money by the advertisers. So you should never swear in your videos.’ ‘No, demonetisation is different,’ corrects Fred.
There is something fascinating and incongruous about watching pre-teens reel off the details of various influencer revenue models with the enthusiasm of a seasoned social media professional. The fluency with which they exchange terms I’m more accustomed to encountering on conference calls and in marketing decks is a startling reminder of the generational gulf between us: though they may be students, they’re not exactly beginners on the internet.
As the conversation quickly descends into technocratic one- upmanship, Nathan attempts to steer our analysis back to entry level. ‘Once you reach 1,000 subscribers,’ he enthusiastically explains to the class, ‘that means you can monetise your channel and have ads on it.’ A heated debate about the intricacies of YouTube monetisation ensues. Nathan is corrected by one of his students, before another pipes up to undercut them both, and suddenly everyone’s talking all at once: ‘Most YouTubers make money from sponsorships, not advertising revenue, anyway,’ offers one student. There is a pause. ‘And merch,’ he adds, ‘the MrBeast hoodies are really cool.’
‘Okay then,’ says Nathan brightly, shifting the slide forward to reveal a list of attributes for creating successful content that begins, ‘Attitude, Energy, Passion, Smile’, ‘what about some of these…’
Looking at my notes, I realise Nathan’s original question, ‘What makes a good video?’, has become something else entirely: what does YouTube consider to be a good video, and thus reward accordingly? It’s a small elision, admittedly, but significant; good is whatever YouTube thinks is good, and interpretations outside this algorithmic value system aren’t entertained. His prompt about creative possibilities has been heard as a question about optimising the potential of a commodity (the influencer) in an online marketplace. ‘It’s all about value,’ he continues, unwittingly echoing my thoughts, ‘what value does your video bring to the YouTube community? How are you going to stand out from all the other people doing it?’
This cuts to the heart of criticism against influencer training courses like this one, and others which have sprung up in LA, Singapore, and Paris in recent years: that it’s ethically inappropriate to coach young people to commodify themselves, that it’s encouraging children to spend more time online, that it’s corrupting childhoods. Influencers and industry professionals rolled their eyes or responded with a mixture of horror and intrigue when I’d mentioned the Fire Tech programme in passing. ‘That’s disgusting,’ said one agent, ‘way too young.’ (Privately, I thought this was an inconsistent position, given she represented a mumfluencer with a family of four.) ‘I respect it,’ said a Brighton-based beauty guru, ‘but I would never personally make that choice for my kids.’ ‘Crazy times we live in,’ offered a NYC-based fashion influencer, before admitting, ‘for real, though, I kind of wish I had had that when I was younger.’
You might not have to pick up your local Facebook Marketplace purchases in the near future. Meta has confirmed to The Wall Street Journal that DoorDash is now handling Facebook Marketplace deliveries as part of an "early" partnership. Couriers will deliver orders that are small enough to fit in a car trunk and come from sellers up to 15 miles away, The Journal's sources said, and should complete their dropoffs within 48 hours.
The feature is currently free to reel in customers, one tipster said. It's not clear how Facebook and DoorDash would charge customers later on. The companies have been testing the offering in multiple US cities in recent months.
The reasoning for the team-up is reportedly simple. Meta has learned that Marketplace is one of the few Facebook features young people use when they're not jumping to TikTok, according to the sources. DoorDash could help spur demand, particularly among younger users.
For DoorDash, the alliance could help reduce its dependence on restaurant orders. The company has already been delivering groceries and convenience store essentials for years. This would give DoorDash a steadier stream of income, and might help it compete with Uber Eats' nationwide shipping service.
If you visit a website you see on Facebook and Instagram, you've likely noticed that you're not redirected to your browser of choice but rather a custom in-app browser. It turns out that those browsers inject javascript code into each website visited, allowing parent Meta to potentially track you across websites, researcher Felix Krause has discovered.
"The Instagram app injects their tracking code into every website shown, including when clicking on ads, enabling them [to] monitor all user interactions, like every button and link tapped, text selections, screenshots, as well as any form inputs, like passwords, addresses and credit card numbers," Krause said in a blog post.
His research focused on the iOS versions of Facebook and Instagram. That's key because Apple allows users to opt in or out of app tracking when they first open an app, via its App Tracking Transparency (ATT) introduced in iOS 14.5. Meta has previously said that the feature was "a headwind on our business 2022... on the order of $10 billion."
Meta said that the injected tracking code obeyed users preferences on ATT. "The code allows us to aggregate user data before using it for targeted advertising or measurement purposes," a spokesperson told The Guardian. "We do not add any pixels. Code is injected so that we can aggregate conversion events from pixels. For purchases made through the in-app browser, we seek user consent to save payment information for the purposes of autofill."
Krause noted that Facebook isn't necessarily using the javascript injection to collect sensitive data. However, if the apps opened a users' preferred browser like Safari or Firefox, there would be no way to do a similar javascript injection on any secure site. By contrast, the approach used by the Instagram and Facebook in-app browsers "works for any website, no matter whether it's encrypted or not," he said.
According to Krause's research, WhatsApp doesn't modify third-party websites in a similar way. As such, he suggests that Meta should do the same with Facebook and Instagram, or just use Safari or another browser to open links. "It's what's best for the user, and the right thing to do." For more, check out the summary of his findings here.
