Your Facebook page will say less about you in a few weeks. After an early sighting by consultant Matt Navarra, Meta has confirmed that it's removing addresses, "interested in" (read: sexual orientation), political views and religion from Facebook profiles as of December 1st. The move is meant to make Facebook "easier to navigate and use," a spokesperson told TechCrunch. If you've filled out any of these fields, you'll get a notification about the change.

Other details you provide, such as your contact information and relationship status, will persist. You can download a copy of your Facebook data before December 1st if you're determined to preserve it, and you still have control over who can see the remaining profile content.

The move won't have much practical impact on usability beyond reducing scrolling in the "contact and basic info" section. It may reflect changing attitudes toward privacy, however. Facebook included these sections in the early days of social networking, when users more readily shared their more sensitive details (MySpace, anyone?). Now, however, privacy is a major concern — Meta itself has been more interested in privacy in recent years, focusing on private chats and greater security. People may be less inclined to share info on profiles in an era when online stalking and harassment are all too common.

Twitter might lose even more employees following the mass layoffs that halved its workforce and shortly after the company fired engineers who publicly called out its new owner. According to The Washington Post, Elon Musk gave remaining staff members an ultimatum and asked them to commit to an "extremely hardcore" Twitter going forward. "If you are sure that you want to be part of the new Twitter, please click yes on the link below," he reportedly wrote in an email that links to an online form. 

So what does an "extremely hardcore" Twitter mean? The report didn't quite delve into the specifics of Musk's expectations, but the executive apparently said that it means "working long hours at high intensity." He added: "Only exceptional performance will constitute a passing grade." It's not quite clear if the move is legal for workers in countries that have rigorous labor laws. Regardless, the email said that those who don't sign the form by 5PM Eastern on Thursday, November 17th, would be let go and would receive three months of severance pay. 

In addition to reporting about the Musk's email, The Post said that Twitter will be doing a postmortem on the launch of its $8 Blue subscription over the next couple of weeks, in an effort to understand why and how it had led to an influx of impersonators. If you'll recall, things got so bad that Twitter had to suspend its subscription service, which offered instant verification and, hence, gave fake accounts a semblance of legitimacy. Musk had just announced yesterday that the company is pushing back the return of Blue verification to November 29th to make sure that it's "rock solid."

The Post also saw internal information and data externally compiled by a software developer that showed Twitter Blue only had around 150,000 users by the time the website paused subscriptions. That's a tiny fraction of the 238 million daily active users Twitter said it had in the second quarter of 2022 and would only bring in $14.4 million in annual revenue. 

Further, the new Blue subscription could potentially impact the website's ad revenue. Twitter earned 79 percent of its ad revenue in the US from merely 10 percent of its most valuable users, with the top 1 percent earning the website $40 a month. They're also the ones most likely to pay for a subscription, however, which means they're bound to see fewer ads as one of the perks they're paying for. 

It’s been less than a month since Elon Musk began his chaotic takeover of Twitter but, to many, the platform already feels like it’s entered an inevitable death spiral. Advertisers are fleeing. The few remaining top executives are also leaving. Musk’s Twitter Blue rollout was a complete disaster. The FTC says it has “deep concern” about the company. Musk told employees bankruptcy is a real possibility. Former engineers say the site could break at any moment.

Unsurprisingly, the uncertainty has inspired many users to explore Twitter alternatives. Among them, Mastodon, a decentralized platform founded in 2016, has emerged as one of the top destinations for Twitter quitters. The service saw an earlier uptick in April, when Musk’s buyout was announced, but it’s seen an even bigger flood of new users since Musk’s takeover was completed.

Between October 27th and November 6th, Mastodon gained nearly half a million new users, almost doubling its user base, according to founder Eugen Rochko. Data from Similarweb, shows that the two most popular “entry points” to Mastodon, the mastodon.social server and joinmastodon.org, are getting more than four times the amount of daily traffic compared with the end of October prior to Musk taking over the company.

SimilarWeb

It’s not the first time upheaval at Twitter has driven new users to the “fediverse,” but it’s the largest exodus. And even many of those who haven’t quit Twitter entirely have begun promoting their Mastodon accounts.

But not everyone is ready — or able— to give up on Twitter. And many don’t see Mastodon as a viable substitute for what Twitter has provided.

For Beth Hyman, executive director of the SquirrelWood animal sanctuary in New York, Twitter has for years been a vital source of donations thanks to the rescue’s popular “Crouton & Friends” account. She began to grow SquirrelWood’s Twitter presence in 2018 by posting nightly videos of Crouton, a baby cow living at the sanctuary.

Now, Twitter, where Crouton has more than 65,000 followers, is one of the sanctuary’s biggest, and most reliable, sources of donations. For example, she was able to raise $30,000 for a used horse trailer in just three days in 2021, and frequently shares other fundraisers for the sanctuary. She worries about how Twitter’s current instability could affect them. “I don't want to see the income that helps keep this sanctuary going, and all these animals fed, dry up,” Hyman tells Engadget.

She says she signed up for Mastodon as well as CounterSocial after noticing a dip in her followers in the days after Musk’s takeover, but she’s skeptical she will be able to recreate her Twitter account’s success on a new platform. “Our main home base has always been Twitter. A lot of work goes into this, and it's not like you just flip the switch and walk away and reignite it somewhere else,” she says.

She’s also found that it’s just not as easy to share photos and videos of SquirrelWood’s animals — the main draw for her social media followers — on Mastodon due to its file size constraints. “We’re taking care of 70 animals, I need something that I can do on the fly very easily,” she said.

For others, the decentralized nature of Mastodon has other drawbacks. Eric Feigl-Ding is an epidemiologist who grew his Twitter following at the start of the pandemic when he was among the first to go viral tweeting about the potential threat posed by the novel coronavirus. He now uses his Twitter account, where he has more than 700,000 followers, to share updates about the pandemic and to promote public health policy.

He says he tried to sign up for the mastodon.social server only to find that it was full, and that he and some colleagues are now debating starting their own server, But he worries he won’t be able to reach the same people as he can on Twitter.

“I knew I wanted to reach policymakers, members of Congress, and journalists, basically people who care that can move the needle on this pandemic and prepare for it,” he says. “And Twitter is that platform. Twitter is the platform to get your message out. They're not sitting on Mastodon.”

Feigl-Ding, who has spent a lot of time debunking COVID-19 misinformation, also worries about the consequences of leaving. “You do not want to cede the town square to misinformation, to disinfo, to slanted views on things,” he said. “You want to be there to engage, you want to show up at the debate.”

Others worry about losing the friendships and community they’ve formed on Twitter. Steven Aquino, a tech journalist who covers accessibility, says that Mastodon isn’t a realistic alternative for many people with disabilities because it lacks many of Twitter’s accessibility features. It also just wouldn’t be the same, he says. “The whole point of social media is to be social, and for a lot of disabled people … social [media] is how they interact with other humans,” he tells Engadget.

At the same time, the fact that Musk cut Twitter’s accessibility team makes him worried Twitter itself could become less usable. “The fact that they laid off the entirety of the accessibility team says a lot about what they think about people like me, and where they want the service to be,” he says.

“There’s so much being written about what Elon is doing, and hiring and firing, and those are all important things. But there is no respect for what is the real impact on the people who use the service.”

In YouTube’s latest move to woo TikTok creators onto YouTube Shorts, the streaming giant announced today that short-term video creators would soon be allowed up to a minute of copyrighted music in their Shorts. The change is a significant boost from the previous 15-second limit for any licensed song.

YouTube says its short-form creators will be able to use between 30 and 60 seconds of licensed music “for most tracks.” However, some songs will remain on the previous 15-second limit, with licensing agreements determining which tracks fall in which window. Creators can quickly see how much time each song allows in the YouTube app’s audio picker. The new song-length options begin rolling out today and will continue “over the next few weeks” on iOS and Android.

As user-created videos have exploded during the past decade, aggressive DMCA takedown notices have become a headache for streamers on all platforms. Record labels often automate their copyright enforcement, leading to overzealous claims. For example, creators have seen their videos flagged for accidentally including a few seconds of copyrighted audio from a passing car’s stereo. Some police officers have even exploited the DMCA to their advantage, blasting Taylor Swift songs to prevent bystanders from sharing their legally recorded videos.

The song-limit boost is YouTube’s latest attempt to woo TikTok creators (and therefore viewers and ad dollars) onto Shorts. In September, the company announced an ad-revenue sharing program to give qualified creators a 45 percent cut of ad revenue, regardless of whether they use music. TikTok launched a similar sharing program earlier this year following widespread complaints about its previous “static pool of money” approach.

YouTube’s aggressive approach appears to be paying off, with Shorts tallying views from over 1.5 billion logged-in users per month. As of September 2021, TikTok had racked up 1 billion monthly users. However, given YouTube’s overall dominance in the video space, those numbers likely include people who were already on YouTube watching other content. TikTok’s numbers, on the other hand, more clearly include people looking for its distinctive short-form videos — an audience that YouTube and other media giants like Meta are continuing to chase.

Less than two days after Twitter’s first attempt to charge for account verification ended in disaster, Elon Musk announced the company is working on a new way to authenticate users. On Sunday afternoon, he tweeted the social media website would soon begin rolling out a feature that will allow organizations to identify accounts that are “actually” associated with them.

Musk didn’t say as much, but the feature is almost certainly a partial response to the problems the platform encountered this past week. After the company began rolling out its new $8 per month Twitter Blue subscription on Wednesday, the website was quickly overrun by trolls who used the service to impersonate celebrities and brands. In particular, the situation was a nightmare for businesses and advertisers. As one example, pharmaceutical company Eli Lilly’s stock fell by 4.37 percent on Friday after a fake "verified" account said the company was making insulin free. The prank erased about 15 billion from Eli Lilly’s market cap and forced an apology from it.

The announcement would seem to indicate Musk is coming to terms with the fact that a social media platform can’t exist without content moderation. When a user asked him if anyone would be able to use the upcoming feature, Musk responded: “Ultimately, I think there is no choice but for Twitter to be the final arbiter, but I’m open to suggestions.”

That’s something he probably wouldn’t have said before taking over Twitter. Prior to closing the deal, Musk cast himself as a free speech “absolutist.” During his recent TED Talk appearance, he said he was in favor of very little content moderation. “If in doubt, let the speech… let it exist. If it’s a gray area, I would say let the tweet exist,” he said at the time. The problem with that approach is that it has led to an advertiser exodus and a significant drop in revenue for the company. That’s not something Twitter can sustain with its current debt load.

Elon Musk’s plan to democratize Twitter verification lasted less than two days. Twitter has temporarily pulled new signups for Twitter Blue after the platform was overrun by verified trolls. The company told staffers subscriptions were on hold to “help address impersonation issues,” according to Platformer’s Zoe Schiffer. It turns out paid verification was as much of a mess as nearly everyone predicted.

At first, it seemed as if Twitter had a plan to address the impersonation issue. Just ahead of the rollout of the new Twitter Blue, It introduced a separate “official” badge that would be appended to “government accounts, commercial companies, business partners, major media outlets, publishers and some public figures.” But Musk quickly changed his mind, and killed the idea just a few hours after it was announced. Paid verification launched Wednesday, without the label.

Unsurprisingly, it started to go wrong almost immediately. A fake Nintendo account posted an image of Mario flipping everyone off. A fake Tony Blair retweeted a fake George Bush. A verified Pope John Paul tweeted conspiracy theories at a verified Martin Luther account, which was replying to a verified Pope Francis impersonator. An account masquerading as Twitter’s official @verified tweeted crypto scams. An imposter LeBron said he was requesting a trade.

Screenshot via Twitter

Twitter responded by halting Blue subscriptions for new accounts, but the move had little effect on the deluge of verified trolling. Fake accounts sprung up to interact with other impersonators.

One of the most viral examples was a verified Eli Lilly account that tweeted “insulin is free now,” which forced the real ELi Lilly to apologize for the “misleading” tweet because its insulin is, in fact, not free. Another fake Eli Lilly then apologized for the actual Eli Lilly’s apology. An account that appeared to belong to a Twitter ad sales rep desperately tweeted at Musk to remove the fake Eli Lilly accounts. Both of the fake Eli Lilly accounts were suspended, but the tweets still sent the pharma company’s stock into a nosedive.

Musk responded that parody accounts needed to be clearly labeled. “Tricking people is not okay,” he tweeted. Some made half-hearted attempts to comply. A fake Tesla account going by @Teslareal scrawled “parody” onto the header image in its profile, but continued to troll Musk (the account is now suspended).

Meanwhile, a number of extremists and conspiracy theorists also purchased verification, including — ironically — Jason Kessler, whose 2017 Twitter verification prompted a nearly four-year “pause” of verification. Media Matters reported that many of these newly verified right-wing accounts were already using them to amplify misinformation. A verified account impersonator Arizona candidate for governor Kari Lake tweeted that she had won her race even though it had not yet been called, according to The Washington Post.

By Friday morning Twitter Blue subscriptions were no longer available in Twitter’s app or website. And it’s unclear when it could re-launch. And, two days after Musk said the blue check would be "the great leveler," Twitter confirmed it would bring back the gray "official" label after all in order to "combat impersonation."

But despite the constant policy reversals and the flood of impersonators, Musk was still upbeat. "Some epically funny tweets," he said. "Hit all-time high of active users today." he added. 

Twitter's "official" gray checkmarks seem to making their way back to accounts owned by brands, publishers and other public figures. The website initially rolled out its official badges — the ones you can't buy with its new $8 Blue subscription service — on November 9th. But it paused deployment and pulled them back down from accounts that already had them, including Engadget's, just a few hours later. Twitter VP Esther Crawford explained that the checkmarks will be back, it's just that the social network is going to hand them out to "government and commercial entities" at first.

As The Verge reports, the badge has now started reappearing on brand and company accounts like Coca-Cola's and Nintendo of America's. Twitter's own accounts are also displaying the gray checkmark. And some publications like The New York Times, The Wall Street Journal, Bloomberg and Wired have them now, as well. It's unclear if rollout has truly started this time, and if it has anything to do with the influx of impersonator and parody accounts that have flooded the website since its $8 verification has debuted. 

Twitter

Shortly after the company's paid verification scheme went live, fake accounts shelled out for a subscription and got themselves verified. That led to legitimate-looking accounts tweeting out questionable things, such as a fake Nintendo of America posting a picture of Mario giving Twitter the middle finger and a fake LeBron James announcing that he was requesting a trade. On its support account, Twitter said yesterday that it was not "putting an 'Official' label on accounts" yet, but it's "aggressively going after impersonation and deception." The gray checkmark, however, could help people figure out if they're dealing with actual companies and public figures. 

As a response to the situation, the company implemented a new rule that blocks accounts created on or after November 9th from its $8 Blue subscription to prevent them from getting instant verification. Twitter owner Elon Musk also announced that going forward, accounts doing parody impersonation must include the word "parody" in their name, not just in their bio. That's been a part of Twitter's policy for years, but we're guessing the website will now be enforcing the rule more strictly in light of recent events. 

Twitter has altered the rules for its $8 Blue subscription service to prevent new accounts from getting a blue checkmark. Yesterday evening, the company edited the service's help page to add that accounts created on or after November 9th, 2022 "will be unable to subscribe to Twitter Blue at this time." The website also added that Twitter Blue is only available on iOS for users in the US, Canada, Australia, New Zealand and the UK, with plans to expand in the future. 

While Twitter didn't explain why it's putting the restriction on new accounts, the move came after an influx of impersonators got verified by paying for the service. "Twitter's current lords & peasants system for who has or doesn't have a blue checkmark is bullshit," the website's new owner, Elon Musk, tweeted earlier this month before details about the revamped subscription service were revealed. Yesterday marked the launch of the new Twitter Blue, and it allowed people to get the formerly elusive blue checkmark by paying for its perks that include instant verification. 

The internet being the internet, people quickly realized that they can pretend to be someone else and that the checkmark could help them fool unsuspecting users. A bunch of impersonators popped up on the website, including one claiming to be LeBron James who tweeted that the basketball star was requesting a trade. A fake Nintendo of America account tweeted a photo of Mario giving Twitter the middle finger, while a fake Valve account tweeted about a new competitive platform. Twitter started banning them after a few hours. The new rule could help curb the number of fake accounts, but it's unclear how Twitter plans to address the issue going forward — it can't lock new users out of Blue forever. 

While Twitter's blue checkmarks are now for sale, it has another smaller, gray checkmark reserved for public figures. It started rolling out these "official" checkmarks yesterday, but it quickly pulled them back down and will hand them out to "government and commercial entities" first. 

In 2021, Twitter launched an in-app tipping feature that people can use to send money to creators, but it needs to be connected to a third-party payment processor to work. If Elon Musk's vision for the social network comes true, though, Twitter may have a payment system of its own. 

Twitter's new owner and temporary CEO has discussed his plans for the social network in a Spaces Q&A for advertisers. One of the things he revealed is that he envisions a future wherein users can connect their bank accounts to Twitter, enabling them to send money to each other. While it will likely take a long time before we see that happen, if it actually does, The New York Times has confirmed that the company filed registration paperwork to process payments with the Treasury Department's Financial Crimes Enforcement Network (FinCEN) last week. 

In the Spaces discussion, Musk spoke about the feature in relation to creators. He talked about how the website needs to enable monetization for creators to entice them to post their work on the platform. "Now we can say that, okay, you've got a balance in your account, do you want to send money to someone else within Twitter?" the executive said. He also discussed how users will be able to take money out of Twitter by linking their bank accounts, hinting at a system similar to PayPal, which he helped found. The company might even offer an "extremely compelling money market account," as well as debit and credit cards, if things work well. 

This is but one of the changes Musk has planned for the social network. The $8-a-month Twitter Blue subscription that gives users access to instant account verification was one of the very first changes he implemented after taking over the company. Twitter will still verify government entities, celebrities, publishers and other public figures with a second gray "official" checkmark, but the big blue checks are now reserved for paying subscribers. This unpaid checkmark started rolling out yesterday before Twitter stopped its deployment and pulled it back to focus on "government and commercial entities" first.

Elon Musk is trying, once again, to sell his vision of Twitter’s future to the company’s advertisers. Musk, who by all accounts has yet to address Twitter’s remaining staff as a group, joined an hour-long “town hall” to take questions from advertisers and share more about his plans for the platform.

The company’s advertising business has taken a significant hit in recent days as a number of major brands have pulled back from the platform and activists have called for a boycott. Musk said last week that these actions had caused a “massive drop in revenue” for Twitter.

In his talk on Twitter Spaces, Musk tried again to reassure advertisers that their brands would be safe on the platform. He said that ads appearing next to hate speech “isn’t great” and pitched the newly launched Twitter Blue as a way to decrease hate speech on the platform. Under the new Twitter Blue, brands will need to pay for the blue check like all other accounts, Musk said. He added that anyone impersonating a brand would be permanently banned from the service.

He also said that he hopes to make Twitter ads a lot more relevant, and wants to integrate ads into recommended tweets. The goal, he said, was to “drive sales in the short term and protect the demand in the long term.”

Notably, he struck a much different tone than in recent tweets when he threatened “a thermonuclear name and shame” for advertisers boycotting the platform. “I understand if people kind of want to give it a minute and see how things are evolving,” he said. “We've been more rigorous about clamping down on bad content and bots and trolls, not less. So my observation of Twitter over the past few weeks is that the content is actually improving, not getting worse.” He added that brands and advertisers should be more active on the platform and that if they see something they don’t like they should “reply to one of my tweets and I’ll do my best to respond.”

Musk also talked more about his philosophy on content moderation, though he didn’t share any concrete changes to Twitter’s policies or how its moderation council might function. "We have to be, I think, tolerant of views we don't agree with, but those views don't need to be amplified," he said.

He also stated that he has plans to make Community Notes, the crowd-sourced fact checking feature that used to be known as Birdwatch, a more central part of the platform. “This is really gonna help in improving the accuracy of what's said in the system.” He also suggested that Community Notes would have an impact on the visibility of content on Twitter. “It's analogous to the way sort of Page Rank works in Google, where the the prominence of a webpage is proportionate to how much weight other prominent web pages give that web page. I think it’s a game changer.”