Twitter Blue subscribers will receive a cut of revenue from ads that appear in their reply threads, CEO Elon Musk said. The new program starts today, Musk noted, but he hasn't yet provided additional details about how it works. The Twitter Blue support page doesn't include any information either. Twitter no longer has a comms department that can be reached for comment.

Blue subscribers in some territories already see half as many ads on their timeline as other users. Offering a cut of ad revenue could help Twitter keep users on board, especially if it offers them a reasonable split that could earn them some decent scratch for a viral tweet. Many other platforms already offer creators a share of ad revenue, including YouTube, TikTok, Twitch, Instagram and Facebook.

Twitter Blue subscribers currently pay $8 ($11 if they sign up on iOS) per month, or $84 per year for the service. In return, they receive several perks, including a blue check, the option to edit tweets and bookmark folders. They also get longer video uploads (which some people have used to post movies) and prominent placement in reply threads when they respond to someone.

The company is trying to improve its bottom line to, among other things, ensure it can meet interest payments of over $1 billion per year on the loans Musk took out to buy the company. Finding more ways to maximize engagement (and in turn revenue) is key. So incentivizing users, especially those with large audiences, to subscribe to Blue and tweet more often by offering them a revenue share is a logical step. Twitter is also said to be working on another tipping feature using an in-app currency.

Meanwhile, Twitter is reportedlycharging businesses $1,000 per month to have a gold checkmark. Verification for affiliated accounts seemingly costs $50 per month.

Twitter is working on a new, more expensive Blue subscription tier that will allow users to browse the platform without seeing ads. “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks,” Twitter owner Elon Musk tweeted on Saturday afternoon. “Also, there will be a higher priced subscription that allows zero ads.”

In the US, Twitter Blue currently costs $11 per month when users subscribe directly through the Twitter iOS or Android app. On the web, where Apple and Google’s up to 30 percent commission on in-app purchases doesn’t apply, the service costs $8 per month. Since Twitter began revamping the subscription in November, the ability to see fewer ads on your timeline has been one of the primary selling points the company has pushed, but that perk is still listed as “coming soon” when you go to sign up for the service.

By some estimates, Twitter’s ad revenue has declined precipitously since Musk’s takeover of the company in October. According to a recent report published by The Information, a senior Twitter manager told employees this past Tuesday that daily revenue was down 40 percent from the same day a year ago. One internal slide seen by the outlet saw Twitter attribute the decline to the initial relaunch of Twitter Blue, which saw the platform overrun by verified trolls who used the paid verification feature to impersonate brands, celebrities and other notable accounts.

Wikipedia is finally getting its first major redesign in a decade, but it may be notable precisely because of how little it changes the core experience. The newly launched rework looks very familiar, and instead eliminates some common hassles. A new sticky header provides quick access to search and article sections, while a revised search shows images and descriptions as you type. It's easier to switch languages, and a table of contents helps you navigate content.

TechCrunch also points to smaller tweaks. A collapsible sidebar lets you remove distractions while reading. The default font size is larger, too, to reduce the strain on your eyes.

The Wikipedia update is rolling out now for English users. Wikimedia has already made the update available to 300 of the 318 active languages on the site. It's already the default for Arabic and Greek readers. The team is still asking for feedback, so don't be surprised if the site continues to evolve.

Wikimedia Foundation makes clear that it hasn't removed any functionality, and that the changes led to real-world gains in testing with international volunteer groups. Users searched 30 percent more often, and scrolled 15 percent less. The redesign is meant to modernize Wikipedia by making it more accessible to a "next generation" of internet users who may not be very familiar with the web, according to the creators. You may not pay much notice to the changes if you're a diehard reader, then, but those just coming online may appreciate the ease of use.

Twitter is now offering a yearly discount on its Blue subscription service, according to a new support page spotted by The Verge. Web users can now sign up for $84 per year ($7 per month) and save a buck over the monthly $8 price. Similar discounts are available in other countries that offer Twitter Blue, including the UK, Canada, Australia, New Zealand and Japan. 

Until now, Twitter Blue users only had the option of an $8 per month subscription via the web, or $11 month on iOS (passing Apple's 30 percent fee onto the user). However, iOS users can still sign up on the web to save the extra $3. In that case, the new yearly subscription would save them 36 percent compared to signing up directly on iOS. 

A Twitter Blue subscription offers a number of perks, including a blue "verified" checkmark, higher ranking replies, 60-minute video uploads and more. Users can also undo and edit tweets, customize app icons, themes and navigations, bookmark tweets and more. You'll need a phone number to sign up, and Twitter is supposed to verify your account to assure it's not fraudulent or fake — something it failed at recently. 

The Elon Musk-owned social media network seems to need as many subscriptions as possible. According to a recent report on The Information, more than 500 of Twitter's advertisers have paused spending on the site, and daily revenue on January 17th was down 40 percent compared to last year. 

In the first quarter of 2022 before Musk's acquisition was finalized, Twitter reported sales of $1.2 billion, with $1.1 billion of that in advertising, and subscriptions (plus other revenue) making up the rest. 

Twitter’s “For You” tab, which debuted on iOS devices earlier this week, has begun rolling out to desktop web browsers. The new interface replaces the “sparkle” icon that previously allowed you to toggle between the platform’s algorithmically generated and reverse chronological feeds.

As The Verge notes, the For You tab is now the default view you see when you first visit Twitter after the update is available on your web browser. That said, the desktop version doesn’t appear to force you to stick with the For You feed like Twitter’s updated iOS app does. When I visited the website on my computer, I switched to the “Following” view and then closed the tab where I was viewing my feed. When I opened a new tab and navigated back to Twitter, the site defaulted to the Following view.

On Friday, Twitter said the new interface would roll out to Android devices “soon.” Twitter introduced a similar feature in 2022, only to abandon the idea days after a chorus of users complained they didn’t want the previously named Home feed imposed on them. However, at the end of last year, Musk tweeted that Twitter would move forward with the change. “Main timeline should allow for an easy sideways swipe between the top, latest, trending and topics that follow," he said at the time. "Twitter search nav already sorta does this after you search."

Twitter is now accepting signups for those who to be among the first to access the verification for organizations program. It was previously known as Blue for Business, the company said in its announcement, along with a link to the sign-up form. Organizations will have to submit their names, Twitter usernames and websites to be considered for the waitlist. They also have to indicate their size and the expected number of affiliated accounts. If you'll recall, Musk previously announced that the website will roll out a feature that will give organizations the capability to identify accounts that are actually associated with them.

His announcement came after a rather disastrous launch of Twitter's paid verification system, which gave rise to a bunch of verified trolls impersonating companies, celebrities and other high-profile personalities. This upcoming feature is meant to help address the issue and ensure that users claiming to be part of a specific organization are who they say they are. 

Musk also announced back then that the website will offer checkmarks in different colors: gold for companies, grey for government and blue for individuals. That will make posing as a company or a government agency difficult for random users. The company ultimately had to pause Blue's initial rollout due to the influx of impersonators before relaunching it in December with an $11-per-month price tag. 

Twitter will publish its "tweet recommendation code" and will make tweet and account status visible "no later than next month," Musk has revealed, as well. Presumably, that means users will know if they've been shadowbanned and their tweets aren't showing up for other people. "Transparency builds trust," he added. In addition, he announced that the website is moving the bookmark button to the tweet details page and is fixing its image auto-cropping feature next week.

Meta has filed a lawsuit against Voyager Labs, which it has accused of creating tens of thousands of fake accounts to scrape data from more than 600,000 Facebook users' profiles. It says the surveillance company pulled information such as posts, likes, friend lists, photos, and comments, along with other details from groups and pages. Meta claims that Voyager masked its activity using its Surveillance Software, and that the company has also scraped data from Instagram, Twitter, YouTube, LinkedIn and Telegram to sell and license for profit.

In the complaint, which was obtained by Gizmodo, Meta has asked a judge to permanently ban Voyager from Facebook and Instagram. "As a direct result of Defendant’s unlawful actions, Meta has suffered and continues to suffer irreparable harm for which there is no adequate remedy at law, and which will continue unless Defendant’s actions are enjoined," the filing reads. Meta said Voyager's actions have caused it "to incur damages, including investigative costs, in an amount to be proven at trial."

Meta claims that Voyager scraped data from accounts belonging to "employees of non-profit organizations, universities, news media organizations, healthcare facilities, the armed forces of the United States, and local, state, and federal government agencies, as well as full-time parents, retirees, and union members." The company noted in a blog post it disabled accounts linked to Voyager and that filed the suit to enforce its terms and policies.

"Companies like Voyager are part of an industry that provides scraping services to anyone regardless of the users they target and for what purpose, including as a way to profile people for criminal behavior," Jessica Romero, Meta's director of platform enforcement and litigation, wrote. "This industry covertly collects information that people share with their community, family and friends, without oversight or accountability, and in a way that may implicate people’s civil rights."

In 2021, The Guardian reported that the Los Angeles Police Department had tested Voyager's social media surveillance tools in 2019. The company is said to have told the department that police could use the software to track the accounts of a suspect's friends on social media, and that the system could predict crimes before they took place by making assumptions about a person's activity.

According to The Guardian, Voyager has suggested factors like Instagram usernames denoting Arab pride or tweeting about Islam could indicate someone is leaning toward extremism. Other companies, such as Palantir, have worked on predictive policing tech. Critics such as the Electronic Frontier Foundation claim that tech can't predict crime and that algorithms merely perpetuate existing biases.

Data scraping is an issue that Meta has to take seriously. In 2021, it sued an individual for allegedly scraping data on more than 178 million users. Last November, the Irish Data Protection Commission fined the company €265 million ($277 million) for failing to stop bad actors from obtaining millions of people's phone numbers and other data, which were published elsewhere online. The regulator said Meta failed to comply with GDPR data protection rules. 

Netflix is slowly starting to make more waves in the world of livestreaming, as the company has snagged the rights to broadcast the Screen Actors Guild Awards. This year’s ceremony will take place on February 26th and stream on Netflix’s YouTube channel. Starting next year, Netflix will livestream the SAG Awards globally on its own platform as part of a multi-year deal. Until last year, the ceremony aired on TBS and TNT.

“The SAG Awards are beloved by the creative community and viewers alike, and now even more fans around the world will be able to celebrate these talented actors,” Bela Bajaria, Netflix’s head of global TV, told Variety in a statement. “As we begin to explore live streaming on Netflix, we look forward to partnering with SAG-AFTRA to elevate and expand this special ceremony as a global live event in 2024 and the years to come.”

The SAG Awards are a key precursor for the Oscars. They offer a glimpse into how Academy Awards voters are leaning, particularly for the acting categories. TV performances are honored at the event too. The Netflix announcement comes on the same day that this year’s SAG Awards nominees were revealed — on Netflix's Instagram account.

Netflix has only just started dipping its toes into livestreaming as it pursues more ways to engage subscribers and bring in new ones. In November, the company announced its first livestream event for its own platform. It will broadcast a Chris Rock standup special on March 4th.

Meta is taking more steps to limit potentially harmful ad campaigns. The company is placing more restrictions on advertisers' ability to target teens. From February onward, Facebook and Instagram will no longer let marketers aim ads at teens based on gender — only age and location. Follows and likes on the social networks also won't influence the ads teens see.

In March, Meta will expand the ad preferences in Facebook and Instagram to let teens see fewer sales pitches for a given topic. Teens could already hide the ads from specific advertisers, but this gives them the choice of automatically downplaying whole categories like TV dramas or footwear.

The social media giant has put ever-tighter restrictions on the content teens can access. In 2021, Facebook and Instagram barred advertisers from using teens' interests to target ads. Instagram also made accounts private by default for teens under 16, and this year limited sensitive content for all new teen users. Meta has likewise limited the ability of "suspicious" adults to message teens on both platforms.

This is the second major ad policy change in a week. Just a day before, Meta rolled out an AI-based system meant to reduce discriminatory ad distribution. The technology is launching as part of a settlement with the federal government over charges that Facebook let companies target ads based on ethnicity, gender and other protected classes.

As with those earlier efforts, Meta has a strong incentive to act. The attorneys general of 10 states are investigating Instagram's effects on teens, while the European Union recently fined Meta the equivalent of $402 million for allegedly mishandling privacy settings for younger users. Governments are concerned that Meta might be exploiting teens' usage habits or exposing them to threats, including content that could lead to mental health issues. The new protections won't solve these problems by themselves, but they might show officials that Meta is serious about curbing ads that prey on teens.

In 2019, Twitter instituted a fairly strict ban on political and cause-based ads, effectively blocking politicians and organizations like PACs from running ads that prop up candidates, promote ballot measures or ask for donations. Now, the company is reversing that policy, announcing through the Twitter Safety account that it will relax those advertising rules.

Previously, almost all political ads were banned, and cause-based ads that covered subjects like climate change or abortion were subject to various restrictions. The latter were barred from being marketed to custom audiences and age groups, for instance — and while raising awareness to topics was permitted, advocating support for specific legislation was not.

The announcement didn't go into detail about the ad rules, stating instead that the plan is bring Twitter more in line with the political advertising standards of "TV and other media outlets." Although it's not completely clear what that means, its worth noting that TV and broadcast markets that use the public airwaves are required to follow certain FCC rules regarding political advertising that Twitter may not be subject to.

Either way, the change could help Twitter make up for the advertisers who left in the weeks following Elon Musk's purchase of the platform, which saw brands like GM, Audi, General Mills and others pause advertising. As for Twitter, the social media company says that its making the policy change because it believes that "cause-based advertising can facilitate public conversation around important topics."