Now is a good time to go shopping if you're pining for Apple's most affordable tablet. Amazon is once again selling the 10.2-inch iPad with WiFi and 64GB of storage for $250, or $79 off. The discount makes it easier to justify if you're looking for a no-frills model for reading, video chats or TV marathons.
The 10.2-inch model remains our pick for the best budget iPad for a good reason: even at its normal price, it still delivers a lot of value for the money. It's still quick for everyday tasks, and very portable. It's also particularly appealing if you prefer wired audio — it's the only remaining iPad with a 3.5mm headphone jack. It can be a better deal than the 10th-generation iPad if you're unwilling to pay for an updated design.
There are reasons you may want to pay more, of course. The 10.2-inch iPad isn't as fast as other models, and doesn't have a USB-C port, the largest screen, cutting-edge cameras or the Smart Connector for advanced keyboards. Consider the iPad Air (including refurbished units) if you want a tablet that can handle some serious productivity. For casual uses, however, there's no need to splurge.
Engadget rated the Soundcore Motion+ as one of the best portable speakers for 2023 thanks to its level of sound quality for the price. It creates a clear bassy sound while also allowing for customization with six EQ modes controllable from your phone. The Bluetooth 5.0 speaker has a battery life of 12 hours, long enough for any late nights. Plus, it also offers with a 3.5mm AUX input for further listening options. The Motion+ is IPX7 waterproof, meaning it can keep pumping out tunes even if submerged in water for a half hour.
It's round, thin frame certainly makes it one of the sleeker options of the Anker Soundcore family. Though right now only the black style is on sale, with the red and blue editions each available for $111.
Two other Anker Soundcore speakers are also on sale if you're looking for something a bit cheaper. The Anker Soundcore Mini has a small discount, down from $24 to $20. Its features include 15 hours of playtime, FM-radio, and a noise-cancelling microphone. Plus, it's size makes transporting it a little more convenient than the Motion+ if you plan to regularly be on the go.
For a little more money you can get the Anker Soundcore Flare Mini at $30. For an extra $10, it's probably the better option of the two if you plan on having a lot of outdoor parties this summer, especially near water, since this speaker is also IPX7 waterproof. Plus, it has nice LED lights and 360 degree sound.
With spring around the corner, now is a good time as any to start thinking about improving your fitness. A smartwatch like the Apple Watch Series 8 can make it easier to stick to your goals. Good thing the 41mm model is back on sale. After an 18 percent discount, the Midnight and Product Red colorways are down to $329 on Amazon.
That’s $70 less than the Series 8’s usual $399 starting price, and the best discount Engadget has seen on the smartwatch since it was on sale at the start of February. Unfortunately, Amazon only has 41mm model stock, and the Silver and Starlight colorways aren’t included in the sale.
Despite being a modest upgrade from its predecessor, the Series 8 is one of the best smartwatches you can buy at the moment. It’s fast and features a large always-on display. It also comes with robust app support and integration with Apple’s broader ecosystem. New to the Series 8 is a crash detection feature that can alert first responders in an emergency. It also features a temperature sensor that can assist with ovulation tracking.
That said, the Series 8 isn’t for everyone. You can’t use the wearable without an iPhone, making it a non-starter for Android users. It’s also worth noting the second-generation SE offers many of the same core features of the Series 8 for less money.
For the past few years, Nintendo has celebrated March 10 as Mario Day, a celebration of the company's beloved hero, plumber, kart racer, boxing ref, doctor and lead mascot. (Mar10 = Mario, you see.) This is mostly just a clever marketing campaign, but for those looking to pad their Switch libraries, Nintendo is using the "event" to discount several games starring the little mustachioed man, with hits like Super Mario Odysseyand Mario Kart 8 Deluxe on sale for $40. We have a full breakdown of the sale below. And beyond Mario matters, our latest deals roundup includes Amazon's Fire TV 4K Max on sale for an all-time low of $35, the Apple Pencil down to $89, a $50 discount on Bose's QuietComfort Earbuds II and more. Here are the best tech deals from this week that you can still get today.
Mario Day Nintendo Switch game sale
As part of its annual Mario Day celebration, Nintendo has dropped a number of Switch games starring (or at least tangentially related to) its most famous mascot down to $40. The deals are available at multiple retailers, including Amazon, Walmart, Target, GameStop, Best Buy and Nintendo's own online store. With most of the games on sale, these deals don't represent an all-time low, but steeper discounts on first-party Switch games are still relatively rare.
Nintendo says these deals will be available at retailers until March 11. If you can only grab a couple of games, Odyssey, Mario Kart 8 Deluxe, 3D World and Tropical Freeze are likely the best of the bunch, though each game in the sale can offer a good time depending on what you're looking for.
Mario Day Nintendo Switch console bundle
Nintendo has also introduced a new Switch bundle for Mario Day. Starting Friday, you can grab the $300 base version of the console with a download code for either Mario Kart 8 Deluxe, Super Mario Odyssey or New Super Mario Bros. U Deluxe. Each of those games typically retails around $50 outside of sales like the one happening this week, so that's what you're saving here. As of this writing, the bundle is available at Walmart, Target, Best Buy and Nintendo's online store.
It's hard to call this a great deal: The Switch is almost certainly in its twilight years, and the newer Switch OLED is a pretty firm upgrade for only $50 more. Still, there's no power difference between the two models, and if you just want to save a few bucks, this is a chance to grab a good starter game for no extra cost.
Xbox Series X
The Xbox Series X is down to $450 at Verizon. That's just a $50 discount, but deals of any kind for the Microsoft's most powerful Xbox have been exceedingly rare since the console arrived in late 2020. The Series X itself is still lacking in must-play exclusives, but its hardware handles 4K gaming with ease, and Xbox Game Pass remains a superb value for those who like to sample lots of new releases. We gave the console a review score of 87 back at launch.
For a cheaper route into the Xbox ecosystem, Microsoft has the Xbox Series S available for $240. That's technically $60 off the device's list price, though this is a deal we've seen several times in recent months. The Series S lacks a disc drive and isn't designed for 4K resolutions like the Series X, but it can still play all the same games as its bigger sibling, its SSD is still quick for loading, and its diminutive design is easier to squeeze on a desk or TV stand. Our review gave that one a score of 85.
Amazon Fire TV Stick 4K Max
Amazon's Fire TV Stick 4K Max is back down to $35, which matches its all-time low and comes in roughly $10 below the device's average street price in recent months. Though we think Roku's Streaming Stick 4K and Google's Chromecast are better for most in need of an affordable 4K media streamer, the Fire TV Stick 4K still runs quick, supports all the major apps and HDR formats, and features integrated voice controls through the Alexa assistant. The caveat, as with most Amazon devices, is that it tends to advertise the company's own content and services above everything else, so you'll get the most out of it if you already subscribe to Amazon Prime and often use Prime Video.
Amazon Fire HD 8
Amazon's Fire HD 8 is on sale for $60, which is about $25 off the tablet's usual street price and only $5 more than its all-time low. This 8-inch slate can't touch a good iPad in terms of speed or build quality, and it'll saddle you with lock screen ads unless you pay extra, but it's durable, its display is decently bright, and it lasts a good 10 or so hours per charge. If you just need a bigger screen for light reading, streaming and web browsing, it should be enough. Just don't expect much more, and remember that all Amazon tablets lack access to the Google Play Store and official Google apps by default.
Anker 622 Wireless Magnetic Battery
Anker's 622 Magnetic Battery is back on sale for $45, which is about $12 off its typical going rate on Amazon. Though we've seen this discount a number of times before, it's still only $5 more than the lowest price we've tracked. We've previously recommended the 622 as a worthwhile buy for those who want a wireless power bank that supports MagSafe charging with iPhones. Like all wireless chargers, it won't refill your phone as quickly as a good wired option, and its 5,000mAh capacity is only enough to charge an iPhone 14 to about 80 percent. Still, it's compact, and being able to recharge without any extra cables is convenient on the go. The 622 also has a built-in kickstand, which you can use to prop up your phone while you're at your desk. If you need more juice, Anker's 633 Magnetic Battery is a more powerful alternative, though it's neither as cheap nor as easily pocketable.
Apple Pencil (2nd Gen)
The second-gen Apple Pencil is on sale for $89, which is a discount we've seen before but still matches the iPad stylus' all-time low. Typically, the device has averaged closer to $110 in recent months. A recommendation from our guide to the best iPad accessories, the second-gen Pencil is a consistently responsive and accurate tool for digital artists and heavy note-takers. Unlike third-party alternatives, it offers pressure sensitivity across iPadOS, and unlike the first-gen Pencil, it can attach and charge against the edge of a tablet magnetically. Just make sure your iPad is compatible if you decide to buy.
Crucial MX500 SSD
The 2TB model of Crucial's MX500 SSD is down to a new low of $103, which is about $35 below its typical street price. If you need more space, the 4TB variant is available for a low of $228. You shouldn't buy a SATA SSD like this to improve storage performance on a modern PC (get an NVMe drive instead), but for older desktops or laptops with sluggish HDDs, it can still provide a noticeable speed boost on the cheap. The MX500 itself is the top SATA pick in our guide to the best SSDs.
Bose QuietComfort Earbuds II
The Bose QuietComfort Earbuds II are once again down to $249, which is $20 more than their all-time low but still $50 below Bose's list price. This is the "best noise cancellation" pick in our guide to the best wireless earbuds, and indeed, no other pair we've tested is more adept at muting the outside world. The slightly bass-boosted sound should work for most people as well, and the design, while somewhat bulky, should provide a comfortable fit. The five- to six-hour battery life is just okay, however, and there's no multipoint connectivity or wireless charging support. Still, if ANC is your top priority, the is the true wireless pair to get. We gave the earbuds a review score of 87 last September.
Microsoft Surface Laptop Go 2
Microsoft's Surface Laptop Go 2 is down to $600 for a configuration with a Core i5-1135G7 processor, 8GB of RAM and a 256GB SSD. This is another deal we've seen before, but it still matches the lowest price we've tracked and represents a roughly $70 discount off this model's usual street price. We gave this 12.4-inch notebook a review score of 86 last June, and we highlight it in our guide to the best cheap Windows laptops. You can get better performance, more ports and a sharper display for the money, but the Surface Laptop Go 2's lightweight design has a more premium feel than most options in this price range, and its performance and battery life should be enough for casual use. The lack of keyboard backlighting is a pain, however.
This article originally appeared on Engadget at https://www.engadget.com/nintendo-discounts-popular-switch-games-for-mario-day-plus-best-tech-deals-this-week-153030787.html?src=rss
The last few months in the camera world have been tumultuous, to say the least. Since our previous guide, we’ve seen numerous new models from Sony, Canon, Fujifilm, Nikon and Panasonic with better shooting speeds, autofocus and video. That’s exciting if you’re after the latest cameras, but it also means that deals can be found on great older models, as well.
If you’re confused about which models have the best AF capabilities, stabilization or other features, we’re here to clear things up. Our 2023 guide will catch you up on all the latest models and deals, so you can select the best camera whether you’re a vlogger, sports shooter or wildlife photographer.
What to look for in a mirrorless camera
To learn more about mirrorless tech and why it’s taken over the camera world, check out our previous camera guide for an explanation, or watch our Upscaled video on the subject for an even deeper dive.
Why get a camera when my smartphone takes great photos, you may ask? In a word, physics. The larger sensors in mirrorless cameras let more light in, and you have a wide choice of lenses with far superior optics. Where smartphones have one f/stop, cameras have many, which gives you more exposure control. You also get natural and not AI-generated bokeh, quicker shooting, a physical shutter, more professional video results, and so on. Smartphones do have impressive AI skills that help make photography easier, but that’s about it.
With that settled, mirrorless is the best way to go if you’re shopping for a new camera. Both Canon and Nikon recently announced they’re discontinuing development of new DSLRs, simply because most of the advantages of that category are gone, as I detailed in a recent video. With putting all their R&D in mirrorless, that’s where you’ll find the most up-to-date tech.
Steve Dent/Engadget
Compact cameras still exist as a category, but barely. Panasonic has built a number of good models in the past, but recently said it would focus only on video-centric mirrorless models going forward. And we haven’t seen any new ones from Canon or Nikon lately, either. Only Sony and Fujifilm are still carrying the compact torch, the latter with its $1,400 X100V model, which has become famously hard to find. Most of Sony’s recently compact models, like the ZV-1F, are designed for vloggers.
Now, let’s talk about features you need in a mirrorless camera. The one that affects your photography (and budget) the most is sensor size. The largest is medium format, but that’s only used on niche and expensive cameras from Hasselblad, Fujifilm and Leica, so we’ll skip over those for this article. (See my Fujifilm GFX 100S and Hasselblad X2D reviews for more.)
The most expensive category we’ll be discussing here is full-frame, largely used by pros and serious amateurs. Models are available from all the major brands except Fujifilm, including Sony, Canon, Nikon and Panasonic. That format offers the best image quality, low-light capability and depth of field, with prices starting around $1,000. With the right lenses, you can get beautifully blurred backgrounds, but autofocus is more critical. Lenses are also more expensive.
Down one size are APS-C cameras, offered on Fujifilm, Sony, Nikon and Canon models. Cameras and lenses are cheaper than full-frame, but you still get nice blurred “bokeh,” decent low-light shooting capability and relatively high resolution. With a sensor size equivalent to 35mm movie film, it's ideal for shooting video.
Steve Dent/Engadget
Micro Four Thirds, used by Panasonic and Olympus, is the smallest mainstream sensor size for mirrorless cameras. It offers less dramatic bokeh and light-gathering capability than APS-C, but allows for smaller and lighter cameras and lenses. For video, it’s harder to blur the background to isolate your subject, but focus is easier to control.
The next thing to consider is sensor resolution. High-res cameras like Sony’s 61-megapixel full-frame A7R V or Fujifilm’s 40-megapixel APS-C X-H2 deliver detailed images – but the small pixels mean they’re not ideal for video or low-light shooting. Lower-resolution models like Panasonic’s 10.3-megapixel GH5s or Sony’s 12.1-megapixel A7S III excel at video and high-ISO shooting, but lack detail for photos.
Image quality is subjective, but different cameras do produce slightly different results. Some photographers prefer the skin tones from Canon while others like Fujifilm’s colors, for example. It’s best to check sample photos to see which model best suits your style.
What about handling? The Fujifilm X-T5 has lots of manual dials to access shooting controls, while Sony’s A6600 relies more on menus. The choice often depends on personal preferences, but manual dials and buttons can help you find settings more easily and shoot quicker. For heavy lenses, you need a camera with a big grip.
Video is more important than ever. Most cameras deliver at least 4K at 30 frames per second, but some models now offer 4K at up to 120p, with 6K and even 8K resolution. If you need professional-looking results, choose a camera with 10-bit or even RAW capability, along with log profiles to maximize dynamic range.
In-body stabilization, which keeps the camera steady even if you move, is another important option for video and low-light photography. You’ll also want to consider the electronic viewfinder (EVF) specs. High resolutions and refresh rates make judging shots easier, particularly in sunny environments.
Other important features include displays that flip up or around for vlogging or selfie shots, along with things like battery life, the number and type of memory card slots, the ports and wireless connectivity. Lens selection is also key, as some brands like Sony have more choice than others. For most of our picks, keep in mind that you’ll need to buy at least one lens.
Now, let’s take a look at our top camera picks for 2023. We’ve divided the selection into four budget categories: under $800, under $1,500, under $2,500 and over $2,500. We chose those price categories because many recent cameras slot neatly into them. Manufacturers have largely abandoned the low end of the market, so there are very few mirrorless models under $500.
Best mirrorless cameras under $800
My top pick in the budget category is Canon’s brand new $680 24.2-megapixel R50, an impressive model considering the price. It can shoot bursts at up to 15 fps in electronic shutter mode, and offers 4K 10-bit at up to 30p with supersampling and no crop. It has a fully articulating display, and unlike other cameras in this category, an electronic viewfinder. It uses Canon’s Dual Pixel AF with subject recognition mode, and even has a popup flash. The only drawback is the lack of decent quality lens that’s as affordable as the camera itself. Pre-orders are open with delivery set for spring.
Your next best option is an older model, the 20.7-megapixel Olympus OM-D E-M10 Mark IV, as it offers the best mix of photography and video features. You get up to 15 fps shooting speeds, 4K 30p or HD 120p video, and it’s one of the few cameras in this price category with built-in five-axis stabilization. It’s portable and lightweight for travel, and the lenses are compact and affordable. The drawbacks are an autofocus system that’s not as fast or accurate as the competition, and a small sensor size.
If you’re a creator, Sony’s 24.2-megapixel ZV-E10 is a strong budget option. It can shoot sharp, downsampled 4K video at up to 30 fps with a 1.23x crop (or 1080p at 120 fps) and uses Sony’s fantastic AI-powered autofocus system with face and eye detection. It also has a few creator-specific features like Product Showcase and a bokeh switch that makes the background as blurry as possible so your subject stands out. Another nice feature is the high-quality microphone that lets you vlog without the need to buy an external mic. The main drawbacks are the lack of an EVF and rolling shutter.
Another good creator option that’s better for photography is Panasonic’s Lumix G100, on sale right now with a 12-32mm lens. As with the ZV-E10, it can shoot 4K video at 30 fps (cropped 1.47x), though 1080p is limited to 60 fps. Unlike its Sony rival, though, the G100 has a 3.68-million dot EVF and 10 fps shooting speeds. Other features include a fully-articulating display, and 5-axis hybrid image stabilization.
Honorable mentions go to two models, starting with Nikon’s 20.9-megapixel APS-C Z30, another mirrorless camera designed for vloggers and creators. It offers 4K using the full width of the sensor, 120fps slow mo at 1080p, a flip-out display and AI powered hybrid phase-detect AF. The drawbacks are the lack of an EVF and autofocus that’s not up to Sony’s standards. And finally, another good budget option is the Canon EOS M50 Mark II, a mildly refreshed version of the M50 with features like a flip-out screen, tap-to-record and focus, plus 4K video with a 1.5x crop.
Best mirrorless cameras under $1,500
Your best option overall in this category is Canon’s 32.5-megapixel APS-C EOS R7. It offers very fast shooting speeds up to 30 fps using the electronic shutter, high-resolution images that complement skin tones, and excellent autofocus. It also delivers sharp 4K video with 10 bits of color depth, marred only by excessive rolling shutter. Other features include 5-axis in-body stabilization, dual high-speed card slots, good battery life and more.
Full-frame cameras generally used to start at $2,000 and up, but now there are two new models at $1,500. The best by far is Canon’s brand new EOS R8 – basically an R6-II lite. It has Canon’s excellent Dual Pixel AF with subject recognition AI, and can shoot bursts at up to 40 fps. It's equally strong with video, supporting oversampled 10-bit 4K at up to 60 fps. The R8 also offers a flip-out display, making it great for vloggers. The main drawback is a lack of in-body stabilization. It’s now on pre-order with delivery set for spring.
A better choice for video is Panasonic’s Micro Four Thirds GH5 II. It’s one of the least expensive models with 10-bit, high data rate 4K 60p video. It also offers effective image stabilization, pro inputs, dual high-speed card slots and a flip-out screen. Negative points are the small Micro Four Thirds sensor and relatively low 20-megapixel photo resolution.
Several cameras are worthy of honorable mention in this category, including Canon’s 30.3-megapixel EOS R, still a great budget option for 4K video and particularly photography despite being released over four years ago. Other good choices include the fast and pretty Olympus OM-D E-M5 III and Sony’s A6600, which offers very fast shooting speeds and the best autofocus in its class. Finally, Nikon’s 24.3-megapixel Z5 is another good choice for a full-frame camera in this price category, particularly for photography, as it deliver outstanding image quality.
Best mirrorless cameras under $2,500
This category currently has the most choices, with the Sony A7 IV leading the charge. Resolution is up considerably from the 24-megapixel A7 III to 33 megapixels, with image quality much improved overall. Video is now up to par with rivals with 4K at up to 60p with 10 bit 4:2:2 quality. Autofocus is incredible for both video and stills, and the in-body stabilization does a good job. The biggest drawbacks are rolling shutter that limits the use of the electronic shutter, plus the relatively high price.
The next best option is the EOS R6 II, Canon’s new mainstream hybrid mirrorless camera that offers a great mix of photography and video features. The 24.2-megapixel sensor delivers more detail than the previous model, and you can now shoot RAW stills at up to 40 fps in electronic shutter mode. Video specs are equally solid, with full sensor 4K supersampled from 6K at up to 60 fps. Autofocus is quick and more versatile than ever thanks to expanded subject detection. It’s still not quite up to Sony’s standards, though, and the microHDMI and lack of a CFexpress slot isn’t ideal.
If you’re OK with a smaller APS-C sensor, check out the Fujifilm X-H2S. It has an incredibly fast stacked, backside-illuminated 26.1-megapixel sensor that allows for rapid burst shooting speeds of 40 fps, along with 4K 120p video with minimal rolling shutter. It can capture ProRes 10-bit video internally, has 7 stops of in-body stabilization and a class-leading EVF. Yes, it’s expensive for an APS-C camera at $2,500, but on the other hand, it’s the cheapest stacked sensor camera out there. The other downside is AF that’s not quite up to Canon and Sony’s level.
Video shooters should look at Panasonic’s full-frame S5 II. It’s the company’s first camera with hybrid phase-detect AF designed to make focus "wobble" and other issues a thing of the past. You can shoot sharp 4K 30p video downsampled from the full sensor width, or 4K 60p from an APS-C cropped size, all in 10-bit color. It even offers 5.9K 30p capture, along with RAW 5.9K external output to an Atomos recorder. You also get a flip-out screen for vlogging and updated five-axis in-body stabilization that’s the best in the industry. Photo quality is also good thanks to the dual-gain 24-megapixel sensor. The main drawback is the slowish burst speeds.
The best value in a new camera is the Fujifilm X-T5. It offers a 40-megapixel APS-C sensor, 6.2K video at 30p/4K 60p 10-bit video, 7-stop image stabilization, and shooting speeds up to 20 fps. It’s full of mechanical dials and buttons with Fujifilm’s traditional layout. The downsides are a tilt-only display and autofocus system that can’t keep up with Sony and Canon systems. If you want better video specs for a bit more money, Fuji’s X-H2 has the same sensor as the X-T5 but offers 8K 30p video and a flip out display.
Honorable mentions in this category go to the $2,000 Nikon Z6 II, which offers excellent image quality, solid video specs and great handling. For budget options, take a look at Sony’s compact full-frame A7C, along with Fujifilm’s older, but still great X-T4.
Best mirrorless cameras over $2,500
Finally, here are the best cameras if the sky’s the limit in terms of pricing. At the apex is Sony’s 50-megapixel stacked sensor A1, a stunning camera with a stunning $6,500 price. It rules in performance, with 30 fps shooting speeds and equally quick autofocus that rarely misses a shot. It backs that up with 8K and 4K 120p video shooting, built-in stabilization and the fastest, highest-resolution EVF on the market. The only real drawbacks are the lack of a flip-out screen and, of course, that price.
For a bit less money, the Nikon Z9 packs a 45.7-megapixel stacked sensor that’s so fast, it doesn’t even have a mechanical shutter. It has Nikon’s best autofocus system by far, and delivers outstanding image quality. Video is top notch as well, with 8K 30p internally and 8K 60p RAW via the HDMI port. The main drawbacks are the lack of an articulating display and high price, but it’s a great option if you need speed, resolution and high-end video capabilities.
Tied for the next positions are Sony’s A7S III and A7R V. With a 61-megapixel sensor, the A7R V shoots sharp and beautiful images at a very respectable speed for such a high-resolution model (10 fps). It has equally fast and reliable autofocus, the sharpest viewfinder on the market and in-body stabilization that’s much improved over the A7R IV. Video has even improved, with 8K and 10-bit options now on tap, albeit with significant rolling shutter. If you don’t need the video, however, Sony’s A7R IVa does mostly the same job, photo-wise, and costs a few hundred dollars less.
The 12-megapixel A7S III, meanwhile, is the best dedicated video camera, with outstanding 4K video quality at up to 120 fps, a flip-out display and category leading autofocus. It also offers 5-axis in-body stabilization, a relatively compact size and great handling. While the 12-megapixel sensor doesn’t deliver a lot of photo detail, it’s the best camera for low-light shooting, period.
And if you want a mirrorless sports camera, check out Canon’s 24-megapixel EOS R3. It can shoot bursts at up to 30 fps with autofocus enabled, making it great for any fast-moving action. It’s a very solid option for video too, offering 6K at up to 60 fps in Canon’s RAW LTE mode, or 4K at 120 fps. Canon’s Dual Pixel autofocus is excellent, and it offers 8 stops of shake reduction, a flip-out display and even eye detection autofocus. The biggest drawback for the average buyer is the $6,000 price, so it’s really aimed at professionals as a replacement for the 1DX Mark III DSLR.
Honorable mention goes to Canon’s 45 megapixel EOS R5. For a lot less money, it nearly keeps pace with the A1, thanks to the 20 fps shooting speeds and lightning fast autofocus. It also offers 8K and 4K 120p video, while besting Sony with internal RAW recording. The big drawback is overheating, as you can’t shoot 8K longer than 20 minutes and it takes a while before it cools down enough so that you can start shooting again. Another solid option is Panasonic’s S1H, a Netflix-approved mirrorless camera that can handle 6K video and RAW shooting.
You’re now caught up, new models have been arriving thick and fast, including potential rumored APS-C models from Canon. Another known model coming in May is Panasonic's S5 IIx, which offers the same features of the S5 II plus internal SSD recording and live streaming for just $200 more. We’ll have full coverage of those when they arrive, so stay glued to Engadget.com for the latest updates.
This article originally appeared on Engadget at https://www.engadget.com/best-mirrorless-cameras-133026494.html?src=rss
Somehow, it's Friday again (I'm pretty sure someone added an extra Monday to this week) and Friday means it's time for our weekly roundup of the best tech deals we could find. Apple discounts were the most abundant, with sales on the second-gen Apple Pencil, Apple Watch 8 and Apple Watch Ultra, iPad mini, and the MagSafe power bank. All have dropped down to or near their all-time lows. If you're an Android user and considering the latest flagship from Samsung, you may want to check out Amazon's gift card bundle with Galaxy S23 smartphones. Anyone who could use a little help keeping their floors clean might want to take a look at iRobot's Roomba 694. It's our pick for the most affordable ways to enter the robo-vac market and it back down to its lowest price. Here are the best tech deals from this week that you can still get today.
iRobot Roomba 694
We've tested quite a few robot vacuums over the years and our current favorite budget pick is iRobot's Roomba 694. This week, it dropped back to its all-time low price of $179, which is $95 off and a great price for a solidly performing vac that will do a good job of keeping your floors clean without much effort on your part. It's part of a wider sale on Roombas both at Amazon and on iRobot's site, with discounts of up to 35 percent. Also part of the sale is the best premium robot vacuum we've tested, the self-emptying Roomba s9+. Usually $999, the sale knocks $200 off, making it a little more affordable. We also tried and liked the Roomba Combo j7+ which combines mop and vacuum functions. The sale brings that one down to $849, which isn't cheap, but considerably better than its $1,099 list price.
Samsung S23 Ultra and Amazon gift card
Amazon is offering a $100 gift card for those who buy an unlocked Galaxy S23, S23+ or S23 Ultra on their site. It's not the $140 discount we saw last week, but $100 might make a difference to someone who's still on the fence about picking up one of Samsung's latest flagships. We gave the S23 Ultra a review score of 89 and liked the bright display, powerful performance from the custom Snapdragon 8 Gen 2 chip that makes everything smooth and speedy. The massive 200MP sensor camera Samsung added was the big news upon the phone's debut, though it takes some tinkering to get the most out of those extra pixels. The battery lasted an impressive 19 hours and 26 minutes and it's got a great build. One caveat we mention is the high price tag. But perhaps Amazon's gift card offer will ease up on that drawback a little.
Eargo 7 Micro Hearing Aid
If you're looking for FDA-approved, self-fitting hearing aids that are pretty close to invisible, you may like this deal on the new Eargo 7 hearing aid. They're on sale for $360 off the usual price, bringing the $2,950 devices down to $2,590. When we wrote about Eargo last year, we said the brand acts "more like a technology company instead of a stuffy medical-device provider" and that's partly due to its annual release cycle — like you get with Samsung or Apple — that continually improves upon the technology with each new version of a product. This week, our editor James Trew checked out the latest release from Eargo and called the Eargo 7 the best model to date.
Apart from a few set-up snags within the app and the fact that the case deep sleeps when it needs a charge (even if the hearing aids are full), the experience with the devices was smooth sailing. These are CIC or in-canal hearing aids, which tend to be fairly unobvious when you wear them and they're even rated to handle sweat from workouts or minor splashes in the shower. Trew likes how they adequately amplify sound but don't emphasize sharp noises like keys. The battery lasts all day and the customer service is pretty great — important for a medical device that you buy direct from a company, instead of going through an audiologist.
Apple M2 Mac mini
This week, Apple's new M2 Mac mini dropped to its lowest price since its debut earlier this year with the entry level models for $50 off the list price. B&H Photo is applying the discount to the 256GB mini M2 and the 512GB mini M2, both with 8GB of RAM, bringing the tiny but mighty computers down to $549 and $749, respectively. If you'd rather pick them up from Amazon, both the 256GB model and the larger 512GB configuration are $50 off there too. The Mac minis with the M2 Pro chip aren't seeing the same discount, though Amazon is listing those $10 below Apple's suggested price.
The new Mac mini packs Apple's new M2 chip, which you'll also find in iPad Pros and the latest MacBook Pros. Both discounted models have eight CPU cores, 10 graphics cores, 8GB of RAM and either 256GB or 512GB of storage. As for ports, you get two Thunderbolt 4 UCB-C ports, an HDMI port with 4K output at 240Hz and 8K at 60Hz, two USB-A ports, a 3.5mm headphone jack and a gigabit Ethernet port.
Apple iPad Mini
The iPad mini is super portable, and now it's a little more affordable with a 20 percent discount on the 64GB model. That brings it down to $400 instead of its usual $499 and matches the lowest price the diminutive slab has ever gone for. If you want the higher capacity 256GB model, that's getting a 15 percent discount, bringing it down to $550, which is also $99 off. The deals apply to the gray, starlight and purple colors, though it looks like pink is only available on the 64GB configuration. We gave the mini an 89 in our review, noting that it received a significant redesign over its predecessors, adding iPad Air-style features like a Liquid Retina all-screen design, USB-C charging, a Touch-ID button and support for the new Apple Pencil.
Apple Watch Series 8
We think the Apple Watch Series 8 is the best overall smartwatch and right now you can snag the 41mm Product Red version for just $329, which is $70 off the usual price. If you don't mind the color red, you're set. If the hue's not your speed, keep in mind that the bands are swappable, though they're not particularly cheap and the case will remain red. It's still a great watch with excellent health and fitness features, including EKG tests and crash detection. It also has solid GPS tracking and great integration with iPhone apps. Yes, it's only for those who carry iPhones. If you're an Android user, we recommend Samsung's Galaxy Watch 5. The Bluetooth 40mm model is still on sale from last week, down to $220 instead of its usual $280, which is an all-time low for the wearable.
Apple Watch Ultra
Apple's burliest smartwatch dropped to $749 a couple weeks ago, and now the Apple Watch Ultra is $50 off once again at Amazon. We gave it an 85 on our review, praising the bright screen, extra long, three-day battery life and the impressive array of health tracking, fitness and GPS functions. Even with a $50 discount, it's not a cheap watch, and probably best suited to die-hard adventurers and athletes.
Apple Pencil (2nd generation)
The second generation Apple Pencil had returned to the all-time low it hit during the shopping holidays at the end of last year. Usually $129, a 31 percent discount brings the stylus down to just $89. It's one of our favorite accessories for iPads and comes with a number of improvements over the first generation, including wireless charging that magnetically attaches to your compatible iPad. The second-gen Pencil only works with newer versions of iPad Air, iPad mini, or iPad Pro — the standard iPad still supports the first-gen stylus. If that's the iPad you have, you can grab the first-gen Pencil from Amazon for a $20 discount today.
Apple MagSafe Battery Pack
Apple's MagSafe Battery Pack is currently 20 percent off at Amazon, bringing the charge-anywhere power bank down to $79. That's not the lowest it's ever gone, but it's only $8 higher that its all-time low of $71. The power bank is small and compact, firmly attaching to the back of your iPhone (model 12 and newer) as long as your case isn't too thick. In our tests, it delivered a 43 percent charge to an iPhone 14 Plus — you'll get a smaller or larger charge depending on the model and size of your phone. While it didn't win as the best MagSafe charger, it is well designed and remarkably compact. Our top pick for a MagSafe battery pack, Spigen's ArcHybrid goes for $60, but right now Amazon is offering a coupon for 35 percent off. Just check the box on the product page to apply the discount.
If you want to wirelessly charge your iPhone at your desk or bedside table, you may want the wired, Apple-made MagSafe charger. It's on sale for $31 or 21 percent off.
This article originally appeared on Engadget at https://www.engadget.com/irobots-roomba-694-is-back-down-to-its-all-time-low-of-179-plus-the-rest-of-the-weeks-best-tech-deals-184532545.html?src=rss
It's a bit of a slow week for tech deals, but we've still found a handful of good prices on gadgets and gear we like. For instance, Samsung's Galaxy Watch 5, our preferred smartwatch for Android users, is down to a new low of $220, while Apple's iPad Air is $99 off its MSRP at $500. Sony is running a sale on PS5 and PS4 exclusive games, and a handful of recommended SSDs and microSD cards are down to their best prices to date. Here are the best tech deals from this week that you can still get today.
Samsung Galaxy Watch 5
The 40mm version of Samsung's Galaxy Watch 5 is on sale for $220, which is only about $10 to $15 less than its typical street price in recent months but still represents an all-time low. We gave the Galaxy Watch 5 a review score of 85 last year, and it's currently the "best for Android users" pick in our guide to the best smartwatches. Its battery life could be better, but we dig its durable, minimalist design, crisp display and capable health tracking. Samsung's One UI interface is easy enough to navigate as well, and the company says it'll support the watch with software updates through 2026.
Anker's 715 Charger is a 65W USB-C charger with a highly compact design that should be suitable for travel. It only has one port, but it has enough power to charge most phones, tablets and even some laptops at their maximum rate. The device is back down to $35 at Amazon, which is a price we've seen a few times before but still comes in $15 below the charger's typical going rate. This deal is also available at Anker's online store, but you'll need to use the code WS7DOOUANO at checkout there.
Samsung Evo Select microSD card
Samsung's Evo Select is a U3-, V30-rated microSD card that should be more than fast enough for 4K video on a GoPro or game storage on a Nintendo Switch or Steam Deck. It's also backed by a 10-year limited warranty. The 128GB and 512GB versions of the card are still available for $13.49 and $45, respectively, both of which match the lowest prices we've tracked.
Samsung 980 Pro SSD
In other Samsung storage deals, the 1TB version of company's 980 Pro SSD is available for an all-time low of $100. That's about $20 below the drive's average going rate in recent months. If you need more space, the 2TB model is also on sale for a low of $160. Not everyone needs to pay up for a high-performing NVMe 4.0 drive like this, but for higher-performing builds or expanding the storage of a PlayStation 5, it'll work well. If you do buy for a PS5, just make sure you pair the drive with a heatsink first. (You can also buy a version of this SSD with an integrated heatsink for $10 to $20 more, depending on how much capacity you need.) You'll also want to make sure the SSD's firmware is up-to-date: Various users have reported higher-than-usual failure rates with specific Samsung drives, including the 2TB 980 Pro here, but the company looks to have fixed the issue with a recent update.
Crucial MX500 SSD (1TB)
You wouldn't buy a 2.5-inch SATA SSD like the Crucial MX500 for fast storage performance on a new PC, but if you're looking to upgrade an older computer that came with a slower HDD installed by default, it can still provide a noticeable boost. The MX500 itself is the top SATA pick in our guide to the best SSDs, and right now its 1TB model is on sale for an all-time low of $52. Typically, the drive retails closer to $65. If you need more space, the 2TB model is down to $120, while the 4TB model is available for $240. Those prices are $8 and $2 off the two models' respective all-time lows.
Apple iPad Air
Apple's iPad Air is back down to $500 at Amazon, which is $20 more than its all-time low but still roughly $30 below its typical street price and $100 below Apple's MSRP. You should see the full discount at checkout. We gave this 10.9-inch tablet a review score of 90 last year, and we generally consider it the best iPad for most people. While it lacks the 120Hz refresh rate or top-end M2 chip of the iPad Pro, it still gets you a modern design, more than enough power, the usual 10-ish hours of battery life and support for Apple's best accessories, all at a more affordable price.
Bose Portable Smart Speaker
We highlight the aptly named Bose Portable Smart Speaker in our guide to the best portable Bluetooth speakers, and right now the device is down to $319. That's $20 more than its all-time low but still about $45 below its typical street price and $80 below Bose's MSRP. While there are certainly cheaper options out there, this wireless speaker still gets you a travel-friendly, IPX4-rated design (complete with a built-in carrying handle), impressive bass for its size, AirPlay 2 functionality and support for both Alexa and the Google Assistant. Think of it like a smaller rival to the Sonos Move. Bose rates the speaker's battery life at up to 12 hours, too, though that will be lower if you regularly stream over WiFi.
Beats Fit Pro
Beats rolled out a handful of new finishes for its workout-friendly Fit Pro earphones this week, and a couple of them — the "coral pink" and "volt yellow" colorways — are already on sale for $170. That's $30 off Beats' MSRP. We've seen prior versions of the Fit Pro drop as low as $145, so this deal isn't an all-time low, but if you like the look of these colors specifically, you can save a few bucks all the same. The Fit Pro themselves are the "best for workouts" pick in our best wireless earbuds guide and earned a review score of 87 back in late 2021. While their active noise cancellation can't match what you'd get from Apple's AirPods Pro, they pack many of that pair's conveniences in a sportier design.
Amazon's Kindle Paperwhite Kids tablet offers a more eye-friendly reading experience than the regular Kindle Kids, but that features comes at a premium price. Right now, though, they're on sale with the biggest discounts we've seen yet, letting you grab one for just $105 or $55 (34 percent) off the regular price. You'll also find big savings on the bundle sold with a cover, power adapter and screen protector, now discounted to $118, for a total savings of $75.
The fifth-gen Paperwhite has a larger and brighter, 6.8-inch display, compared with the previous model's six-inch screen. The 300 ppi screen is glare-free and looks like real paper, which allows for "easy reading in all conditions, even direct sunlight," Amazon says. It's also more responsive than before, and offers an IPX8 water resistant rating.
The Kids edition offers some extra perks designed for the younger set, as well. It includes a one-year subscription of Amazon Kids+, which offers thousands of ad-free books, games, videos, apps and Alexa skills from Marvel, National Geographic and others. The adjustable warm light allows for safe night reading, and there's no worry about going to the beach or pool with the waterproof rating.
As mentioned, the Kindle Paperwhite Kids (8GB) is on sale for $105 in the "emerald forest" color, matching the lowest price we've seen. The best deal, though, may be on the $118 bundle (black or emerald forest) which adds a power adapter and screen protector for just $13 more and saving you $75 over the regular price.
President's Day might not be the hugest event for tech deals — the holiday typically brings out deals on large home appliances and the like. But it's still possible to save some money on devices you may have had your eye on. Right now we're seeing a $50 discount on the Apple Watch Ultra. Other Apple products, including the iPad Air, Apple Pencil, and the Apple Watch SE are also seeing some nice sales. Samsung products, like the Galaxy Buds 2, the M8 hybrid TV/monitor and the T7 Sheild portable SSD are between 18 and 44 percent off. And it's a good week to grab one of our favorite midrange smartphone, the Pixel 6a for just $300. Here are the best tech deals from this week that you can still get today.
Apple Watch Ultra
Apple's latest, biggest and consequently most expensive watch is now a little cheaper thanks to a $50 discount at Amazon. That brings the wearable down to $749 instead of its usual $799. It dipped $10 lower during Black Friday sales, but this is the cheapest it's been outside of the holidays.
The Apple Watch Ultra earned a review score of 85 from us when we tested it out upon its debut. We liked the extra long battery life —with a charge lasting three days even while tracking daily workouts — and the bright display. The extensive tracking and GPS functions are impressive, but might be better suited to frequent hikers, runners and outdoor adventurers. The Ultra may be overkill for anyone just looking for a competent smartwatch. For that, you can go for the Series 8, which Target has for $70 off. It's Apple's second-newest smartwatch and may be the better bet. For an even cheaper Apple wearable, Target is also discounting the Apple Watch SE, which we gave a high score of 89 in our review.
Apple 2022 iPad Air
Right now at Amazon, the latest generation iPad Air is down to $500 for the 64GB model, which matches the lowest price we've seen for the tablet. Note that Amazon's $100 discount only applies to the Space Gray color. You can snag that same $100 discount on all colorways right now at Target, and the sale applies to both the 64GB size and the larger 256GB model.
We think 2022's iPad Air M1 is the best iPad for most people. We called it "almost future-proof" in our review, thanks to the super fast M1 chip, combined with a quality build and strong battery life. It's got an excellent display and supports the latest peripherals, including the Magic Keyboard and second-generation Apple Pencil. That useful-but-pricey accessory is 31 percent off right now, bringing it down to just $89.
If you're looking for something a little cheaper, the 2022 10th generation 10.9-inch iPad is seeing a $50 discount at Target, on both the 64GB and 265GB models, bringing those dow to $400 and $550, respectively. The discount is part of a larger 4-day sale at Target, which also includes deals on wearables like the Apple Watch SE and the Fitbit Charge 5.
Blink Outdoor security camera
Blink security devices went on sale this week, with discounts between 20 and 40 percent off. Amazon bought Blink back in 2017 and has continued to expand the lineup of security cameras, positioning them as a less expensive alternative to the online giant's other security acquisition, Ring. But less expensive doesn't mean less capable.
Blink Outdoor cameras are our top picks for wireless security cameras and right now, they're 30 percent off, or $70, for a single unit, and 44 percent off a four-pack. The weather-resistant cams will run up to two years on a set of AA batteries and require no professional installation. They have built-in mics and speakers that allow you to see, hear and speak to whomever wanders in front of the camera, and you can set zones so you're only alerted when motion is detected in more critical areas.
If you want to keep tabs on who's at the front door, the Blink Video Doorbell is also getting a 30 percent discount, bringing it down to $60. The unit ships with Blink's Sync Module 2, which lets you locally store video clips, no subscription required — though you'll need to provide a flash drive to save the files indefinitely. The doorbell works either wired or on batteries and can send you real-time 1080p video during the day and infrared night vision after dark.
Keep in mind that Blink devices are only compatible with Alexa and Echo hubs. If you've set up your smart home to work with the Google Assistant or Apple Homekit, Blink devices won't natively integrate with them. For that, you might look to a brand like Arlo. Their cameras and doorbells will pair up with Google, Apple and Amazon home ecosystems. This week, you can snag their Wireless Video Doorbell and other security products for up to 50 percent off.
Samsung Galaxy Buds 2
Samsung's Galaxy Buds 2 are on sale at Amazon for just $89. That's a 40 percent discount and matches the lowest we've seen on the buds yet. The discount applies for the all four colorways, including green, white, purple and black. We gave the buds a solid score of 84 when we reviewed them, saying they were premium-level buds at an affordable price — and now that's even more true.
While they offer active noise cancellation, it doesn't match the world-silencing ANC of top-tier (and more expensive) buds, but they do an okay job of muffling distractions. The sound quality is improved over the previous generation, offering ample base and balanced levels, especially with the EQ presets. The buds are also smaller and more comfortable than their predecessors. The Galaxy Buds 2 only sport a IPX2 rating, which is fine for going out in a drizzle, but might not stand up to sweaty workouts.
The buds work great with a Samsung phone and integrate nicely with Samsung's Galaxy Watches. If you use an iPhone, they'll pair up, but you'll miss out on a lot of control. Those who've adopted Apple's ecosystem are probably better off going with Apple's AirPods. The second gen AirPod Pros are also on sale this week, for a tidy 20 percent off.
Samsung T7 Shield SSD
If you're reaching capacity on your computer or need to transfer and store files, check out Samsung's storage device sale. Many of their SSDs and microSD cards are dipping down near their all time lows, including the portable SSD T7 Shield. The 2TB size is down to $150 and the 1TB size is now $90, or 44 percent off it's usual price at Amazon. The T7 is our pick for the best portable drive in our SSD storage guide thanks to its fast read/write speeds and tough exterior.
MicroSD cards can give you more space on your phone or tablet. Samsung's 128GB Evo Select is 33 percent off, bringing it down to just $14, which is close to an all time low. The larger 256GB size is perfect for adding storage to your Switch or GoPro and it's seeing the steepest discount with 43 percent off. If you'd rather pick up your new storage devices from Best Buy or direct from Samsung, the discounts apply at those outlets too.
Samsung's Smart Monitor M8
The line between TVs and monitors can sometimes get pretty thin, with the latter getting bigger and the former getting thinner. Samsung's Smart Monitor M8 erases the line completely. Ably performing the functions of a TV, monitor and smart home hub, it usually sells for a round $600, but Amazon has it for $350, which is a new all-time low. Note that the $350 price tag only applies to the white version, and only on the configuration that includes the VESA adaptor along with the stand.
It has a bright display that delivers deep blacks, but only offers a 60Hz refresh rate, which isn't ideal for gaming. It has two USB-C ports and one micro-HDMI port — not a ton of inputs but it does help the screen keep its sleek design. It also includes a detachable webcam that can mount up top.
Unlike a standard monitor, the M8 comes with Samsung's Tizen OS built in, as on a Samsung smart TV. That means you can easily run streaming apps without being connected to a computer. Also like a TV, it comes with a remote. As a home hub, Samsung's SmartThings capabilities are built in, so you can keep tabs on and control your compatible smart speakers, cameras and other smart home devices.
Google Pixel 6a
True, it's an older phone, but Google's Pixel 6a still ranks as our favorite mid-range Android smartphone and right now it's cheaper than it's ever been. Amazon is selling the unlocked phone for $299, or $150 off the list price. Best buy has the mobile for $50 cheaper, but only if you activate with a carrier upon checkout. If you're not ready to activate yet, the price is also $299 directly from Google.
Samsung's new S23 series of flagship phones that were announced at its Unpacked event earlier in February have already been released, but the Galaxy Book 3 Ultra is still available for pre-order. If you order through Samsung, you'll get an upgrade to 1TB of storage for the price of the 512GB model. That's a $200 savings if you were planing on going for the bigger capacity unit. Plus Samsung is throwing in a $50 store credit.
We spent a little time with the Galaxy Book 3 Ultra after the event, and thought it was a beast of a machine. This configuration runs on Intel’s Core i7 processors, using NVIDIA’s RTX 4050 graphics cards. It's got 16GB of RAM, plus the aforementioned terabyte of storage. Overall, it's thin and light, weighing just shy of four pounds and measuring 0.64 inches thick.
Ports include HDMI, a microSD slot, two Thunderbolt 4 USB-C, one USB-A and a 3.5mm audio jack. The keyboard is roomy and the trackpad is huge. It also packs a 1080p webcam and an updated quad speaker system. While we haven't had the chance to fully test and review the Book 3 Ultra, if you can't wait for the full verdict and want it soon after it releases on February 22nd, you can snag a free storage upgrade with a pre-order.
OnePlus 11
When we reviewed OnePlus's latest phone, we liked the fact that you got a good amount of phone for a competitive price. And now the company is offering a free storage upgrade on the OnePlus 11 for the next few days. That gives you 16GB of RAM and 256GB of storage for $699, which is the price of the smaller, 8GB/128GB model.
The standout feature of the OnePlus 11 is the incredibly fast charging. When juicing up using the included cable and adapter, 100W charging gets the phone from empty to full in about 25 minutes. That said, there's no wireless charging. But with a battery that lasted 20 hours in our rundown test and only needs 10 minutes on the cable to get to 50 percent, it's easy to overlook the absence.
The Android phone runs on the Qualcomm Snapdragon 8 Gen 2 processor and comes with a great, 6.7-inch 2,048 × 1,080 OLED screen that can reach up to 120Hz refresh rates. The camera array includes a primary 50-megapixel sensor, a 115-degree ultrawide 48MP camera and a 32MP telephoto camera.
Sony A90J BRAVIA XR OLED 4K TV (55-inch)
Image quality has always sets Sony TVs apart in the past and, while other companies are closing the gap, higher end Sony's will never disappoint. This week, we're seeing a big 44 percent discount on Sony's Bravia A90JvOLED 4K TV, bringing the $2,500 set down to $1,398. The set takes advantage of the company's new Cognitive Processor XR chip, an advancement that uses AI to create a more realistic and dynamic picture. You also get Google TV built in and Alexa integration for voice control. That said, LG's C2 TV is a comparable set and is $100 cheaper, even when it's not on sale.
If you're willing to spend a little more, our dive into the reviews suggest that Samsung's S95B OLED 4K TV is a better bet and it's seeing a 23 percent discount right now, bringing it down to $1,698. That's not an all-time low, but puts it just $300 over the Sony, which may make it worth the investment.
Meta isn't done pulling back some of its shopping features. Instagram has warned users that live shopping will shut down on March 16th. From that day on, shops can't tag products during livestreams — you'll have to wait until afterward (or rely on less-than-elegant links) to buy must-have items. The social network explained the move as a way to "help [it] focus" on core features.
The move comes right as Instagram is removing the shopping tab from the home screen, and months after Facebook wound down Live Shopping and pointed stores toward Reels. Shopping is still part of these social media apps in posts, Reels and Stories, but Meta has increasingly taken a back-to-basics approach. Live shopping first reached Instagram in 2020, right as many people were forced to shop online during the pandemic.
The decision isn't surprising. Meta is looking for ways to cut costs as a tough economy and an expensive metaverse pivot affect its bottom line, and it's particularly eager to slash initiatives that perform poorly. As Gizmodoexplains, that might include Instagram's live shopping. Social-based shopping was only expected to represent five percent of US e-commerce in 2022, according to Insider Intelligence. If that's true, Meta isn't earning much from purchases during live broadcasts.
Meta isn't alone in struggling with shopping features. TikTok was set to bring live shopping to North America late last year, but only using outsourced technology. The Financial Timessources claimed last summer that TikTok was scaling back its plans between a poor UK uptake and a mass exodus of employees. Simply speaking, there may not be as much of an audience for social shopping as tech giants expect.
