Posts with «region|us» label

Sony's big PS5 update adds Dolby Atmos support and lets you turn off the startup beep

The latest software update for the PlayStation 5 adds a number of useful features to the console, starting with the ability to enjoy its 3D Audio powered by Tempest 3D AudioTech on compatible Dolby Atmos-enabled HDMI devices. Sony first made the feature available, along with the other ones we're mentioning here, as part of a beta update released back in August. Now, it's available to all PS5 users.

Another notable upgrade brought by the new software is support for larger capacity M.2 SSDs. You can now use SSDs up to 8TB, double the previous limit of 4TB, so long as they meet the requirements for compatibility. And if you're playing with someone who may need help beating a particularly difficult level or boss, the console will now allow you to assign a second controller as an assist controller. By doing so, your PS5 will recognize two controllers as one device, and either can control whatever's on screen. 

PS5's latest update also comes with enhancements for the console's social features. When you're invited into a closed party, you won't automatically get added to the group anymore, so you don't have to interact with anyone you don't want to. And if someone is sharing a screen in the party you're joining, you'll see a preview of it even before you jump in. If you're the one inviting people, take note that you can now send both closed and open party invitations to several players at the same time. In addition, you can now see which of your friends are doing an activity you can join under the Friends tab, since the interface will now show a "joinable" icon next to them. 

Aside from those features, the update will give you the ability to stream PS5 or PS4 games from devices running Android TV OS 12. So far, Sony has verified that the PS Remote Play app is compatible with the 4K Chromecast with Google TV device and the BRAVIA XR A95L model smart TV. In the US and in UK, the update adds new voice commands you can use: Simply say "Hey PlayStation, help" to quickly bring up help pages or "Hey PlayStation, what’s new?" to check for the latest features and the current PS Plus lineup. And if you want to game in the middle of the night and don't want anybody else hearing what you're up to, you can now mute the beep sound the console makes when you turn it on or off. Simply go to Beep Sound under System in Settings and then mute or or adjust its volume. 

This article originally appeared on Engadget at https://www.engadget.com/sonys-big-ps5-update-adds-dolby-atmos-support-and-lets-you-turn-off-the-startup-beep-120620769.html?src=rss

How to pre-order the new iPhone 15

September typically brings crisper weather and new iPhones, and this year is no different. Apple unveiled the new iPhone 15 and iPhone 15 Pro today, and as rumors suggested, the company has finally done away with its storied Lightning port in favor of a USB-C connector. While iPhone 15 models now support the Dynamic Island and come in fun colors, the iPhone 15 Pro handsets sport titanium designs and the new A17 Pro processor. Apple also revealed the latest models of its wearable, the Apple Watch Series 9 and the Apple Watch Ultra 2, both of which sport an upgraded chipset for better performance. Here's everything you need to know about how to pre-order the new iPhone 15 and 15 Pro, along with everything else Apple announced today.

Apple iPhone 15 and iPhone 15 Plus

The latest iteration of the iPhone looks much the same as the previous model, with the biggest difference being the new USB-C charging port on its bottom edge that replaces the age-old Lightning socket. The USB-C ports support charging and data transfer, and practically, they allow users to power up most of their Apple devices — think MacBooks, iPads and now iPhone — using the same cable.

Another new feature for the base iPhones is Dynamic Island, which was previous only available on the Pro handsets. The floating black-pill section at the top of the iPhones' displays hides the front-facing camera and the FaceID sensor, while also showing things like alerts and animations unique to apps you're using.

Both the iPhone 15 and 15 Plus have the same screen sizes as their predecessors: 6.1 and 6.7 inches, respectively, and they both have Super Retina XDR displays that can reach up to 2,000 nits of brightness. The revamped camera array includes a 48-megapixel main rear camera with a 12MP telephoto lens, plus a TrueDepth front camera. Both models run on Apple's A16 Bionic chipset, the same found in last year's iPhone 14 series, and will support an all-day battery life.

Apple iPhone 15 Pro and iPhone 15 Pro Max

As with the standard models, the iPhone 15 Pro and Pro Max handsets eschew Lightning in favor of USB-C charging ports. But new for the Pro models only is a titanium design that makes both the iPhone 15 Pro and iPhone 15 Pro Max much lighter than their predecessors. Apple claims it managed to shrink the overall dimensions of both handsets without affecting screen size; you'll find a 6.1-inch display on the iPhone 15 Pro and a 6.7-inch screen on the iPhone 15 Pro Max.

Another noticeable design change is the new Action button that replaces the side mute toggle switch. Apple essentially made it a more customizable tool on the iPhone, allowing users to pick the action they want associated with a button press. Muting the iPhone remains an option, but you can change it so a button press allow you to quick access to your phone's camera, flashlight, accessibility tools and more.

As far as cameras go, the iPhone 15 Pro models have a 48-megapixel main camera with a larger sensor than that found on the standard iPhone 15 models, and it provides improved low-light performance and the ability to shoot higher resolution photos at different focal lengths. There's also a 12MP telephoto lens with 5x optical zoom capabilities, which is the most on any iPhone yet. The entire rear array can also capture spatial video, which Apple is billing as a perk for those who want to get the Vision Pro when it becomes available next year.

The iPhone 15 Pro and 15 Pro Max run on Apple's latest A17 Pro chipset, a new GPU and a dedicated USB controller that's not present on the standard models. The new GPU is noteworthy for its six-core design and hardware-accelerated ray-tracing capabilities, both of which should improve overall gaming experiences on the new iPhones.

Apple Watch Series 9

If you were expecting a lot of changes on the latest Apple Watch, you'll unfortunately be disappointed. The new Apple Watch Series 9 is almost identical to last year's version, but it runs on a new S9 SiP, which is the biggest chipset upgrade for Apple's wearable since 2020. It will provide a general performance boost and things like smoother watchOS 10 animations and quicker Siri request processing. The Series 9 also has a new four-core neural engine that should help process machine learning tasks more quickly, and enable new features like the Double Tap gesture. The Watch will also be able to ping your iPhone and help you find it with on-screen directions and haptic feedback (aka Precision Finding) thanks to the new, built-in ultra wideband chip.

Otherwise, the Series 9 will be available in the familiar sizes, 41mm and 45mm, and come in pink, starlight, silver, midnight and Product Red aluminum case colors.

Apple Watch Ultra 2

Similarly to the Series 9, the Apple Watch Ultra got an incremental update for 2023. The new model runs on the updated S9 SiP and features all of the perks of the Series 9, including on-device Siri command processing and Precision Finding for iPhone with the new, built-in ultra wideband chip. The externals are mostly the same, but Apple changed the display architecture here so the Ultra 2's screen can hit up to 3,000 nits of brightness. That should make it even easier to view watch faces, complications and more in direct sunlight.

Otherwise, the Ultra 2 is the same GPS + Cellular, 49mm wearable as it was last year, with the biggest screen on any Apple Watch and the longest battery life of any Apple wearable too.

Apple AirPods Pro with USB-C

Apple didn't spend much time talking about the newest version of its Pro earbuds, probably because the major upgrade here is USB-C. The new AirPods Pro have a charging case that now features a USB-C port instead of a Lightning port, following the iPhones as another Apple gadget to ditch Lightning entirely. On top of the new connector, the upgraded earbuds will have improved dust resistance and lossless audio with Apple Vision Pro.

This article originally appeared on Engadget at https://www.engadget.com/how-to-pre-order-the-new-apple-iphone-15-apple-watch-series-9-120532354.html?src=rss

The Morning After: Everything announced at Apple’s iPhone 15 event

Farewell Lightning cable. I will miss you when I inevitably get rid of all my cables, only to forget my MacBook wireless keyboard and trackpad still need you. Yes, the iPhone is going USB-C for 2023. That’s true across the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. And AirPods Pro.

Apple

Apple hasn’t changed the screen sizes of this year’s iPhones. The base iPhone 15 and the Pro have 6.1-inch displays, while the Plus and Pro Max have 6.7-inch screens. All the 2023 family now get the dynamic island display cutout that debuted on last year’s iPhone 14 Pro, and the iPhone 15 hardware has an all-new design with rounded edges. Apple has introduced a new camera system to the iPhone 15, which includes a 48MP main camera, but the most impressive imaging upgrades are just for the Pro phones.

Touching on the most-specced out device, thePro Max differentiates itself with some heady camera upgrades I’m very excited to try. You’ll get a 5x telephoto zoom lens with a 120mm focal length equivalent — a substantial jump from 3x zoom of the iPhone 15 Pro (and last year’s models). Apparently, this was achieved withtetraprisms.

On the side of the iPhone 15 Pro, there’s a new Action button that replaces the old Mute switch. This allows users to quickly access features like the camera, flashlight, Voice Memos and more. You can also configure it to activate your own shortcuts, with a new press-and-hold gesture, featuring haptic feedback and visual cues from the Dynamic Island, to ensure you know when a command goes through.

Both Pro phones will get a newA17 Pro chip, capable of ray tracing graphics, and Apple is teasing that AAA games, like Death Stranding, Resident Evil Village and Assassin’s Creed Mirage (more on that one below), will come to the iPhone 15, running natively.

We’ve got more highlights from the event below.

— Mat Smith

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The biggest stories you might have missed

Apple unveils the A17 Pro, a 3nm chip powering the iPhone 15 Pro

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Apple is ditching leather

JackRabbit’s XG e-bike adds more range, power, fun and expense

Apple Watch Series 9 and Ultra 2 can handle Siri requests without your iPhone

The S9 chip and neural engine provide more power and longer battery life.

Engadget

Apple revealedtwo new watches this year. The Series 9 features overall performance boosts and a new processor, the S9 chip, which promises 18-hour battery life. Apple has also added a gesture to the Apple Watch Series 9 and Apple Watch Ultra 2:Double Tap. This lets you control various system functions by tapping your thumb and index finger together twice quickly. You can use Double Tap to answer or end calls, snooze alarms, play / pause music or start and stop timers.

The hardware might not be entirely game-changing, but the software is shaping up to offer a more usable interface than ever before, at least according to my time so far with the beta version. The premiumApple Watch Ultra 2 offers a brighter screen (3,000 nits!) and, according to Apple, will top out at 36 hours of battery life on one charge.

Continue reading.

Assassin’s Creed Mirage preview

A throwback in the best of ways.

Ubisoft

Assassin’s Creed Mirage is blessedly billed as a return to the series’ leaner early days, when Ubisoft was restricted by PlayStation 3 and Xbox 360 hardware. After a few hours of hands-on time across three sections of the new game, it feels like that’s the case. Mirage largely takes place in ninth-century Baghdad, a couple of centuries before the Holy Land setting of the original Assassin’s Creed, but around the same time as AC Valhalla (Mirage protagonist Basim made his first appearance in that game). Assassin’s Creed Mirage will arrive on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S and PC on October 5.

Continue reading.

iOS 17 lands as a free update on September 18

If you bought an iPhone after 2018.

The latest iPhone software update will be available next week, on Monday, September 18. The public preview for iOS 17 has been available since June and has already shown off a number of design refinements, which Apple recapped during its keynote. Those include user-definable outgoing call screens, so you can pick what people see when you call them, and an option to send incoming calls to voicemail and read a transcription of them instead. Users will also be able to send quick voice or video messages if someone doesn’t pick up their FaceTime calls. You can see our in-depthiOS 17 preview right here.

Continue reading.

Intel’s Thunderbolt 5 could be the cable upgrade we’ve been waiting for

The single PC cable dream lives on!

 

Up to three times the bandwidth of Thunderbolt 4. Support for multiple 8K displays, as well as gaming monitors running at up to 540Hz. And 240 watts of charging power. These are key features of Thunderbolt 5, Intel’s latest stab at creating the ultimate PC cable. Great, so my iPhone USB-C cable is already going to be defunct in a year or two…

Continue reading.

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This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-everything-announced-at-apples-iphone-15-event-111544573.html?src=rss

America's largest independent video store is taking its DVD-by-mail service nationwide

After September 29th, Netflix will no longer rent DVDs by mail and will be winding down that part of its business altogether. Most people might be surprised that the streaming giant is still even renting DVDs, but if you're one of its subscribers who'll be sad to see the service go, there's now another rent-by-mail option you can use anywhere you are in the US. Scarecrow, the largest independent video store in the US, has launched its own rent-by-mail service that will send DVDs and Blu-ray discs straight to your door. 

The store first piloted the service back in 2019 before it started working on making its library available to people across the country during the pandemic. As The Seattle Times reports, it launched a campaign in 2021 to raise funds for an overhaul of its aging website, making it more searchable and giving it a more modern look. Now, Scarecrow's rent-by-mail website is live, with step-by-step instructions on how to avail of the service and a searchable library divided by genres. 

To be able to rent from Scarecrow, you'll need to sign up for an account, which will have to be verified and approved by a staff member. After that, you can start adding DVDs to your cart. Titles are priced individually, but shipping will cost you $12 for up to six discs. That's discs, not titles, which means if one movie has six discs, you can't add more to the same shipment. The rental window is 14 days, including shipping, after that you can either renew by phone or pay late fees. 

Scarecrow has 140,000 titles in its collection — comparably, Netflix has around 5,000 titles in its US catalog, according to CordCutting — most of which you can rent by mail. There are exceptions, however, including rare and out of print videos that require a security deposit, newly released movies and adult titles. It also doesn't mail VHS tapes and laser discs, so you'll have to go elsewhere for those formats. 

This article originally appeared on Engadget at https://www.engadget.com/americas-largest-independent-video-store-is-taking-its-dvd-by-mail-service-nationwide-094751920.html?src=rss

Twitter spinoff Bluesky hits 1 million users

Bluesky, one of the most notable alternatives to the platform formerly known as Twitter, has just hit a million users. That's admittedly tiny compared to the number of users on major social networks, but it's a big deal for a service that remains inaccessible to most people until today. Bluesky team member Rose Wang, who has announced the milestone on X, told TechCrunch that the service's app reached a million downloads in July. However, those interested in getting in on the action at Bluesky will have to secure invite codes to log in, and it's only now that enough people were able to create accounts for the social network to be able to announce that it has reached 1 million users. 

1M users!!! 🦋 pic.twitter.com/VxivCC25P8

— @rose.bsky.team 🌹🦋 (@iamrosewang) September 12, 2023

Bluesky first burst into the scene as a decentralized social network (previously) funded by Twitter and backed by Twitter co-founder Jack Dorsey. Shortly after it launched in closed beta, it rolled out the ability for users to choose their own algorithms so that they can customize their timelines. And in its bid to remain ad-free, it started offering a paid domain service as a way for users to verify their identity. It's unclear when the app will open to the public, and, upon checking, some codes are still being sold on eBay for hundreds of dollars. 

Meta, on the other hand, chose to make Threads available to everyone from the get-go, even though it was still lacking a number of critical features. Threads reached 100 million users merely a week after it became available in July, but keyword search only started rolling out earlier this month. 

This article originally appeared on Engadget at https://www.engadget.com/twitter-spinoff-bluesky-hits-1-million-users-063355343.html?src=rss

Steam is green again on its 20th anniversary

In the world of console video games, Microsoft, Sony and Nintendo stand as titans. For PC gamers, however, Valve reigns supreme. Its distribution platform, Steam, may not be the only place to buy and play games on the PC, but it's easily among the largest, oldest and most iconic. Today marks Steam's 20th anniversary.

Valve is celebrating by slashing prices on its self-published games, offering most of its catalog for 90 percent off, except Half-Life: Alyx. The sale's landing page doubles as a cheery retrospective of Steam's last two decades. It's a fun read that offers users the chance to buy the "Top Games" from key years in the platform's history, punctuating footnotes about the very first Steam Sale with a chance to buy the original Portal for just $0.99.

Again, it's fun, but the nostalgic look back leaves out a few key details. Folks who were around when Steam first launched might remember its early days as a time of frustration. Valve built the platform as a way to easily deliver updates to its games and combat cheating in online multiplayer — but many saw it as an antagonistic force and an early attempt to impose restrictive DRM on players.

Digital distribution was in its infancy in 2003, and most PC gamers bought their games at the store, installing them manually from a CD or DVD. That didn't change, but when Valve released Half-Life 2, players were surprised to find that the game required Steam — and an internet connection — to launch the single player experience. It was unheard of at the time, and people hated it.

As history shows, however, we got used to it. Other publishers started selling games on Valve's platform. Users were drawn in by the convenient distribution model and the allure of the aforementioned Steam Sales. Steam added cloud save backups, a hub for player-created content, social features and more. Soon, Valve started toying with making its own hardware, first with the somewhat lackluster Steam Machines initiative, and later, the much more successful Steam Deck.

Today, Steam is a household name in the gaming community, and with good reason. Go ahead, celebrate. Valve even brought back the platform's original dark green color to give the anniversary a nice, retro feel.

This article originally appeared on Engadget at https://www.engadget.com/steam-is-green-again-on-its-20th-anniversary-000859141.html?src=rss

FTC says Elon Musk ‘may have jeopardized data privacy and security’ at Twitter

Court filings have revealed new details about the FTC’s investigation into Elon Musk over his handling of privacy and security issues at X. In newly public court documents, the Department of Justice says Musk fostered a “chaotic environment” at Twitter, now known as X, that prevented company officials from complying with their obligations to the FTC.

The FTC investigation stems from a 2022 settlement between the FTC and Twitter over the company’s use of deceptive ad targeting under the leadership of Jack Dorsey. Prior to Musk’s takeover, the company paid a $150 million fine and signed on to an agreement to implement specific privacy and security measures. It was those additional data protection measures that apparently fell by the wayside once Musk took control, triggering new scrutiny from the regulator.

In March, the FTC began investigating the rushed rollout of Twitter Blue, which reportedly launched without the privacy and security review required under the FTC order, as well as Musk’s handling of the so-called “Twitter Files.”

In the latest court documents, the Department of Justice details new information provided by a number of former top Twitter executives. According to the DoJ, Twitter’s former chief privacy officer Damien Kieran said Twitter Blue launched so quickly a “security and privacy review was not conducted in accordance with the company’s process for software development.”

It also details employee concerns over Musk’s attempts to grant an outside journalist unfettered access to the company’s internal systems. (The filing notes that “longtime information security employees intervened” and the reporter was ultimately given access to files and systems via an intermediary.) 

The government also raises concerns over Musk’s rearranging of company servers between data centers. The company’s policy required that servers be wiped prior to being moved, but that didn’t happen, according to former Twitter employees. The government also notes that Musk’s rapid-fire layoffs resulted in deep cuts among the Twitter staff who could have helped the company stay in compliance with the FTC.

X didn’t respond to a request for comment. Musk has previously described the investigation as the “weaponization of a government agency for political purposes.”

Ultimately, the owner of X may end up having to answer to the FTC directly on these issues. The regulator argues that Musk should be deposed, though lawyers for X have sought to prevent the deposition. “Evidence the FTC uncovered during its investigation reveals that Musk has been deeply involved in the ‘fundamental transformation’ of X Corp.,” the government wrote. “Musk exercised granular control of X Corp., at times directing employees in a manner that may have jeopardized data privacy and security.”

This article originally appeared on Engadget at https://www.engadget.com/ftc-says-elon-musk-may-have-jeopardized-data-privacy-and-security-at-twitter-232642914.html?src=rss

Devialet’s $450 Gemini II earbuds offer improved fit and a smaller charging case

Last year Devialet, the French luxury audio company known for mighty speakers with even mightier price tags, launched its first pair of earbuds. Gemini carried many of the usual Devialet features, including good design, excellent sound and noise cancellation. But it also had some quirks around fit, weird audio modes and a bulky charging case that turned off plenty of reviewers. It’s those pain points that the company is addressing with its second-generation edition, the Gemini II.

The first and most welcome change is to the charging case, which was awkward and bulky last time out. Now, it’s a lot smaller, and uses the same pocket-friendly lozenge design you’ll find with pretty much every other pair of good TWS earbuds. Inside, the company has added a new custom driver and designed a new Active Wind Reduction mode to help screen out more unwanted sound. And to resolve the issues around fit, the buds are smaller and have been redesigned to better “fit any ear.”

You’ll also spot plenty of quality-of-life improvements like wireless charging and Bluetooth 5.2. But there has been a few spec-drops compared to the last version, with promised battery life falling from 24 hours on the first model to 22 hours here. The per-charge life has also dropped, with the Gemini II pledging five hours on a single charge, down from the six on the original.

This is Devialet, of course, which means you can pick up the standard version from today in black or white, each model costing $450. But you can also get an Opéra de Paris edition, which adds a 24-carat PVD gold plating onto the white case and earbuds, priced at $650. That way, when you’re strutting down the Boulevard Richard-Lenoir, everyone will know how classy you are.

This article originally appeared on Engadget at https://www.engadget.com/devialets-450-gemini-ii-earbuds-offer-improved-fit-and-a-smaller-charging-case-230141910.html?src=rss

Unity will start charging developers each time their game is installed

Unity announced a new fee structure today, and developers are none too happy. “We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user,” the company wrote in a blog post announcing the change. “We chose this because each time a game is downloaded, the Unity Runtime is also installed.” The new per-install fees are set to kick in on January 1, 2024.

The company says developers will be charged for installations after passing both a minimum revenue threshold from the last 12 months and a minimum lifetime install count. The exact fees will vary depending on which plan they use. Unity Personal and Unity Plus subscribers will pay $0.20 per install after reaching $200,000 in revenue from the past 12 months and 200,000 lifetime installs. Meanwhile, after hitting $1 million in revenue in the last 12 months and one million lifetime installs, Unity Pro members’ fees start at $0.15 per install, while Unity Enterprise fees start at $0.125 per install.

Members using Unity Pro and Enterprise plans have a tiered fee structure that decreases their rates after reaching thresholds of 100,000, 500,000 and one million installs. The company claims making developers hit both marks before requiring them to pay the fee will ensure that only those who reach “significant success” will be charged.

Unity CEO John Riccitiello
Unity Technologies

The gaming developer community reacted to the announcement about as positively as you’d expect. “If you buy our Unity game, please don’t install it,” Newfangled Games designer Henry Hoffman quipped on X (formerly Twitter). “This is such an abysmally catastrophic decision that it really will either (likely) be u-turned, or the engine is completely done for on all scales of the indie industry,” posted gaming industry worker Ryan T. Brown on X.

Axios gaming reporter Stephen Totilo wrote on X that Unity clarified several points that, if anything, make the change sound like even more of a hassle for developers. He wrote that if a player deletes and reinstalls a game, that counts for two installs and two charges. Ditto for players installing a single game on two devices. However, charity games and bundles are supposedly exempt.

There is no way Unity talked to a single developer before launching this: developing in Unity is now straight-up a financial risk for:

- subscription services
- charity bundles
- piracy
- being f2p/going f2p
- malicious installs
- giveaways

— Rami Ismail (رامي) (@tha_rami) September 12, 2023

The Falconeer developer Tomas Sala posted about how the pricing changes wedge him between a rock and a hard place. “I already committed to [Unity’s] engine for my new game,” Sala wrote. “Put years and years of work into my pipeline. I did so under a simple per-seat license I am happy to pay. Now while I am close to release they spring something new on me. Not a price increase [but] a fundamental change in how we do business together. I have no options, cannot go back, can only bend and [pay up]. It’s [a] form of blackmail. It’s not dependable. How will they change it two years from now, a decade? It is gross and makes me want to go somewhere else with my business.”

Finally, the company announced that it’s discontinuing Unity Plus subscriptions starting today to “simplify the number of plans we offer.” It says existing members on that tier will receive “an offer to upgrade to Unity Pro, for one year, at the current Unity Plus price” via email in mid-October.

This article originally appeared on Engadget at https://www.engadget.com/unity-will-start-charging-developers-each-time-their-game-is-installed-214851801.html?src=rss

TikTok is pushing shopping features into nearly every part of its app

Influencers have been using TikTok to land brand deals and promote products for years, but now the company is ushering in a more formal shopping experience. TikTok is launching its e-commerce product in the United States in an attempt to capitalize on the app's popularity, and turn its viewers into consumers. In a recent blog post, the company announced its TikTok Shop — which includes a host of features for users, content creators and businesses.

The TikTok Shop includes a “Shop Tab” for businesses to display their products, affiliate videos placed in users' feeds that allow creators to earn commissions and shopping ads for businesses. TikTok is also launching its own logistics arm called “Fulfilled by TikTok,” which will facilitate storage and shipping for registered merchants.

In an interview with The New York Times, TikTok executive Nico Le Bourgeois said the TikTok Shop had more than 200,000 registered sellers, with over 100,000 creators already having access to its livestream shopping buttons. Bourgeois went on to discuss the company's plans to shake up the industry.

“We have a very aggressive plan to make a splash in the industry and make sure that people out there understand that TikTok is a place for shopping,” he said. “We’ll be very present for Black Friday and Cyber Monday through a combination of traffic, free shipping and deals.”

TikTok Shop is based on a similar and hugely successful feature on its sister app, Douyin, available across Asia. While there's no doubt that hashtags like #TikTokMadeMeBuyIt has fueled product discovery on TikTok, live shopping hasn't quite taken off in the US yet. Of course, TikTok isn't the first social media app to attempt a pivot to e-commerce. Meta has tried for years with Facebook and Instagram. Pinterest has also been navigating the e-commerce waters by offering its users an easier and faster way to by what they see. However, those efforts have not skyrocketed just yet.

As of right now, the Shop Tab is available for 40 percent of TikTok users. The feature will be rolled out gradually and become available for all users by early October.

This article originally appeared on Engadget at https://www.engadget.com/tiktok-is-pushing-shopping-features-into-nearly-every-part-of-its-app-212002587.html?src=rss