On July 16th, Roadrunner: A Film About Anthony Bourdain will open in US theatres. Like many documentaries, the film pieces together archival footage, including interviews and show outtakes, to attempt to tell the story of its subject in their own words. It also includes words Bourdain never spoke to a camera before his death by suicide in 2018, and yet you’ll hear his voice saying them.

In an interview with The New Yorker, the film’s director, Morgan Neville, said there were three quotes he wanted Bourdain to narrate where there were no recordings, and so he recreated them with software instead. “I created an AI model of his voice,” he told the magazine.

It appears that was no easy feat either. In a separate interview with GQ, Neville said he contacted four different companies about the project before deciding on the best one. That company fed about a dozen hours of audio to an AI model. A lot of the work involved deciding the exact tone of Bourdain’s voice Neville wanted the software to replicate since the way the author and travel host narrated his writing changed so much over the years he was on TV.

Compared to some of the other ways we’ve seen AI and deepfakes used to trick people, this isn't the worst example, but the ethics of it are still questionable. The film, as far as we’re aware, doesn’t include a disclosure that AI was used to replicate Bourdain’s voice. “If you watch the film, other than that line you mentioned, you probably don’t know what the other lines are that were spoken by the AI, and you’re not going to know,” Neville told The New Yorker. “We can have a documentary-ethics panel about it later.” In his interview with GQ, he said Bourdain’s family told him “Tony would have been cool with that,” adding, “I was just trying to make [the quotes] come alive,”

Instagram is running a new test to tell users about another app they might want to check out: Facebook. The photo sharing app is experimenting with a notice at the top of users’ feeds that encourages them to check out features that are “only available” on Facebook.

“We’re testing a way to let people who have connected their Instagram accounts to Facebook know about features only available there, such as how to find a job, date online, buy and sell goods, or catch up on the latest news,” a spokesperson said in a statement.

That the company is using one of its billion-user apps to promote another billion-user app might not seem to make a lot of sense, but it’s only the latest (and perhaps most aggressive) way the social network has used Instagram to drive people back to its main app. The company has been steadily bringing the two apps closer together and has been encouraging users to link their accounts. (A book published last year reported that Mark Zuckerberg was “jealous” of Instagram’s success and worried the app could eventually “cannibalize” Facebook. Tensions between him and the app’s founders ultimately led to their departure in 2018.)

Facebook points out that only “a very small group” of Instagram users who have previously opted to link their accounts will see the messages, which can be dismissed. But even if it never expands, it would suggest that the company is far from done with its attempts to get Instagram users to spend more time on Facebook.

On Thursday, Facebook disclosed that a network of hackers with ties to Iran tried to use its platform to target US military personnel. At the center of the campaign was a group known as Tortiseshell. Facebook says the collective went after individuals and companies in the defense and aerospace industries. Its primary targets were in the US, but they also sought out people in the UK and parts of Europe.

“This activity had the hallmarks of a well-resourced and persistent operation, while relying on relatively strong operational security measures to hide who’s behind it,” Facebook said. "Our platform was one of the elements of the much broader cross-platform cyber-espionage operation, and its activity on Facebook manifested primarily in social engineering and driving people off-platform (e.g. email, messaging and collaboration services and websites), rather than directly sharing of the malware itself."

What went down appears to be unprecedented for Tortoiseshell. In the past, the group has primarily targeted IT companies throughout the Middle East. The methods it employed were similar to those that China’s Evil Eye used to target the Uyghur community earlier in the year.

Facebook says the group created “sophisticated online personas” to contact its targets and build trust with them before trying to convince them to click on malicious links. They had accounts across multiple social media platforms to make their ruse appear more credible. The group built fake recruiting websites and even went so far as to spoof a legitimate US Department of Labor job search tool. Facebook believes at least some of the malware the group deployed was developed by Mahak Rayan Afraz, a company with ties to the Islamic Revolutionary Guard Corps.

Iran has been accused of a variety of malicious online activities over the past year. Most notably, Microsoft said last September it was one of the countries that tried to meddle in the 2020 US presidential election.

In case you didn’t hear earlier, Lokiwill return for season two, and thank goodness: the finale didn’t resolve a whole lot, if it resolved anything. Well, we did find out who was pulling the strings behind the Time Variance Authority and why, but it really served as an introduction to a villain who’s scheduled to make his next appearance in Ant-Man and the Wasp: Quantumania.

However, Loki never felt like an extended prequel to well… anything. It’s been a show that’s stood largely on its own, one which forged a unique identity apart from everything else in the Marvel Cinematic Universe, including the Thor movies. After all, this isn’t the Loki we spent eight years watching on screen. This one was created in 2019 in the middle of Avengers: Endgame, a variant that so far is walking a path free of Asgard and all that pesky Avengers business.

Chuck Zlotnick / Marvel Studios

And so Loki the show paved its own road as well, not really relying too much on knowledge of the films past the first and last Avengers movies. You could walk into the series knowing as much about Loki’s fate as the variant Loki and walk away after the first season knowing just as little. The finale was interesting because for the first time, I have no idea how a Marvel show fits into the greater scheme of things. And like He Who Remains, I find that a bit exciting.

One thing that has been true of all the Marvel shows has that we’ve always generally known where they’re supposed to slot into the bigger universe. Agents of SHIELD was originally intended to be a way for the side stories of the Marvel Cinematic Universe to thrive but for a while it was treated as a place to dump movie leftovers. Daredevil, Luke Cage, Jessica Jones and Iron Fist were originally aimed toward setting up The Defenders limited series. WandaVision was a prequel for Doctor Strange and the Multiverse of Madness, while The Falcon and the Winter Soldier did character work for the next Captain America film.

Marvel Studios

But Loki, aside from wrapping up a loose thread from Endgame, doesn’t actually tie into anything, especially any upcoming projects. They don’t even name the man behind the curtain, he’s just “He Who Remains.” And he’s killed by the end of the episode, which means any time we see him from this point forward, it’s technically a different person; another cosmic iteration of the same jerk. Fans of the comics know that he’s meant to be Kang the Conqueror, but that big reveal is yet to come — because the man we met is not a conqueror. He was a cosmic bureaucrat.

The conqueror, though hinted at in the Loki finale, will make his first full appearance in early 2023. He won’t remember the events shown in the Disney+ show since he wasn’t actually there, which means either the film will completely ignore all we learned here, or explain it to the audience anew. Prior knowledge of Loki shouldn’t and most likely won’t be necessary.

Chuck Zlotnick / Marvel Studios

Which leaves season two of Loki free to do well, almost anything it wants. The man who seems to now be in charge of the TVA is unlikely to be even close to the same man that Scott Lang and Hope Pym will have to tangle with, since we are dealing with a multiverse of possibilities. It does throw the next Doctor Strange movie into a bit of uncertainty, since in our original non-COVID timeline that was supposed to have premiered back in May. Were we supposed to see the debut of the multiverse before we saw its origin? Or will there be some other cosmic wrench to mess things up further for the MCU? A lot of things that seemed inevitable when all these projects were originally announced have now been thrown into uncertainty.

But for now, the key takeaway from the Loki finale is that the series is not beholden to anything else in the Marvel Cinematic Universe. It didn’t have to load up a ton of character development or make sure everything is back in place plot wise before the next film. It’s free to take its small cast of characters and fully explore their possibilities, with no worries about how it will affect the other Marvel properties. What will happen to Loki, Sylvie, Mobius, Ravonna and the rest? We can focus on their individual stories instead of fussing over what can and can’t happen.

We can no longer make predictions based on future projects in the pipeline, or contractual obligations of actors. Theories can proliferate and almost nothing is off-limits. Every step Loki and the rest take just means another multiverse to explore in shows like What If?. The Sacred Timeline is dead, and so are the shackles of movie continuity.

Almost two years down the line, Facebook is taking a big step to expand its payments platform. The company has announced plans to break out Facebook Pay from its own ecosystem to facilitate transactions across the web. Starting in August, US-based customers will be able to make purchases from Shopify-powered businesses using the payment method. When you visit a supported seller, you'll see a Facebook Pay button allowing you to complete a purchase with your saved card or PayPal details. 

In that sense, Facebook will be jostling for attention at checkout with rival mobile and digital wallets including Apple Pay and Google Pay. Of course, each has a built-in audience based on preferred hardware, operating system or, in Facebook's case, social network. 

Until now, Facebook Pay has been limited to the company's own platforms including Messenger, Instagram and WhatsApp. Facebook has pitched it as an expedient way to shop on those apps, split the bill with friends, send money abroad and donate to charities. Expanding Facebook Pay's reach across the web not only boosts its convenience, but also fits into the company's wider ecommerce strategy. In June, Facebook added support for QR codes to the payments platform, enabling users to send money to people outside of their friends group. 

At the same time, it has integrated shopping features into its wider ecosystem of social apps to capitalize on the shift to ecommerce. In May, Facebook introduced Shops that turn business pages on its main platform and Instagram into online storefronts. Like Google and Snapchat before it, the company is also turning to visual search to help people discover more shoppable products on Instagram. Not to be left out, WhatsApp also received a shopping button that let users browse a retailer's product catalog. 

YouTube has boosted its features for gamers and live-streamers with three more features borrowed from Twitch, The Verge has reported. Going forward, all streamers will be able to limit chats to subscribers only, and create polls inside of chats. On top of that, streamers with 1,000 subscribers or more will be able to allow viewers to share clips. 

Subscriber-only chat has been available to popular streamers since May, but has now come to all users. It can be useful for streamers (particularly smaller ones) as a way to moderate and control a chat, while providing some motivation for viewers to pay. And as with other platforms, polls provide a way to engage with and get input from users. 

Google

Meanwhile, clips are a useful tool for discovery, allowing viewers to catch the gist of a streamer's content before tuning in. At the same time, it allows fans to share highlights to attract potential new viewers. While it's currently limited to streamers with 1,000+ followers, YouTube said it will eventually roll out to all streamers. 

All of these features have been available for some time on Twitch, which has even experimented with subscriber-only streams. While that platform still dominates livestreaming with two thirds of all viewers, YouTube owned about a quarter of the market by the end of 2020, as The Verge noted. 

Twitter is killing Fleets less than a year after launching the Stories-like feature to all its users. All Fleets will disappear for the final time on August 3rd.

The short lived feature was at times controversial. Soon after it rolled out to all Twitter users last November, many raised questions about how the feature could be used to target others for harassment. Others questioned whether Twitter really needed a “Stories” feature of its own.

In a blog post, Twitter VP of Product Ilya Brown said the company hadn’t “seen an increase in the number of new people joining the conversation with Fleets like we hoped.” Brown added that Spaces will continue to get placement at the top of users’ timelines and that the company is still analyzing the full-screen ads it started testing in Fleets last month (Twitter hinted at the time that the new ad format could eventually make its way to other places in the service, too).

Both Brown and Twitter Product Lead Kayvon Beykpour pointed out that “winding down features every once in awhile” is something the company fully anticipates as it tries to reinvent itself. Twitter has been working on a number of new features that could dramatically change its service – including subscriptions and paid features for creators — and has publicly previewed several newideas it’s considering in recent months. 

Facebook plans to dish out over $1 billion to creators across its platforms through the end of 2022, CEO Mark Zuckerberg said. "We want to build the best platforms for millions of creators to make a living," he wrote in a Facebook post. "Investing in creators isn't new for us, but I'm excited to expand this work over time." The aim is to "reward creators for great content they create on Facebook and Instagram."

The company will pay all kinds of creators, including those who are just starting to share their own content and build an audience. Facebook will offer creators more ways to earn payouts when they hit certain milestones and provide "seed funding" for some of them to make content.

Facebook will add Bonus sections to the Instagram app later this summer and the Facebook app in the fall where creators can learn about various programs, including details on eligibility and how to apply. Some of those programs are already available to invited creators, such as bonuses for running ads on Facebook live streams, and for video and gaming creators who reach certain earnings milestones with Stars (Facebook's Twitch Bits-style tipping currency) over the next few months.

Facebook

As for Instagram, invited creators can receive bonuses when they sign up to run IGTV ads (they'll also get a cut of ad revenue), sell a certain number of badges on live streams and make great Reels that perform well. Facebook will roll out more incentive programs in the coming months. The payouts build on Facebook's other monetization options, including fan subscriptions, paid online events and creator shops.

A billion dollars is a significant war chest for Facebook as it looks to lure creators away from rival platforms like YouTube, Substack (with Bulletin newsletters), Twitch and TikTok. In June, Zuckerberg said Facebook won't take a cut of creators' earnings through 2022, perhaps providing them with more of an incentive to switch to Facebook's products. The company has signed exclusive deals with Facebook Gaming creators over the last few years, too.

Facebook has been rolling out more ways for creators to make and share content. It's clearer than ever that attracting and rewarding influencers is an important part of Facebook's strategy. If there were any doubt that the creator economy is thriving, that billion-dollar figure might be enough to change some skeptics' minds.

AT&T and Facebook Reality Labs are joining forces to work on "collaborative video calling" as well as augmented reality experiences in Facebook’s apps. They're using Spark AR, a platform from Facebook that powers AR experiences across devices and the company's apps.

Their first AR collaboration is a promo for Space Jam: A New Legacy. Using your phone, you can bring Lola Bunny, Daffy Duck and Tweety into your space via a website, AT&T's Instagram profile or Facebook. You can use the front or rear camera to take a picture with them or create a video with a custom intro from Bugs Bunny. AT&T says its 5G network can boost the "performance and reliability for each AR experience," with the help of more vivid graphics and shorter load times.

The Facebook partnership is one of a slew of 5G collaborations that AT&T will discuss at an event on Wednesday. The provider has partnered with Boingo to bring 5G+ (aka millimeter wave 5G) to airports across the US, including John F. Kennedy, LaGuardia, Chicago O’Hare, Los Angeles Airport and Denver International Airport. They plan to roll out 5G+ in seven airports this year and 25 by the end of 2022 with the aim of reducing network congestion. AT&T, which suggests you might use the network to quickly download a bunch of TV show episodes right before a flight, has already switched on 5G at Tampa International Airport.

AT&T has also teamed up with an app called Bookful for 5G-powered AR reading experiences with characters from kids' books leaping out of the screen. In addition, it's working with Warner Bros., Ericsson, Qualcomm, Dreamscape and Wevr on a proof-of-concept Harry Potter virtual reality experience called Chaos at Hogwarts.

Don't get your hopes up for Amazon's take on Tiger King's Joe Exotic. Variety has learned from would-be show star Nicolas Cage that Amazon has scrapped the series. While the scripts were "excellent," according to Cage, Amazon reportedly felt the project had become "past tense" after taking too long to formulate. The company had lost its chance to capitalize on the Netflix show's success, to put it another way.

Amazon declined to comment. NBCUniversal's Peacock service is believed to still have its own Tiger King project in the works, with Kate McKinnon starring as Carole Baskin.

It's not a surprising decision. Tiger King surged in popularity thanks both to its how-can-this-be-real subject matter and its debut in late March 2020, right as many pandemic lockdowns began. It could have been difficult to recapture that zeitgeist. There's also the matter of riffing on a rival service's show. Amazon might not have been keen to advertise for Netflix, even if its own series garnered critical acclaim.