"Black Friday" has become more and more of a misnomer in recent years. What was once one day with truly limited-time offers has expanded into a month-long sales marathon that can feel more exhausting than exciting. It's happening again in 2023: Amazon, Target, Best Buy and Walmart and several other retailers are already advertising Black Friday deals a full week ahead of the day itself.

If you're overwhelmed by the amount of discounts showing up in your feeds, you're not alone — but these sales present a good opportunity to get your holiday shopping done a little earlier while saving some cash. To help, we've rounded up the best Black Friday deals on tech we've tested and reviewed below. Will we see lower prices on Black Friday proper? Potentially, but we expect many of the deals that are live now to run all the way through to Cyber Monday. And we're already seeing record lows on iPads, wireless earbuds, PS5 controllers, Sonos gear, smart TVs and many other gadgets we like. We'll be updating our list regularly in the lead-up to Black Friday, so check back if there's anything else you've had your eye on.

Apple iPad (9th Gen)

Apple's 9th-gen iPad is down to $249 at Amazon and Walmart, which is a deal we've seen for much of the past month but still matches the tablet's lowest-ever price. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's still hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. Its 10.2-inch display remains a step up from cheaper slates, its A13 Bionic chip is plenty fast for casual media consumption and its battery still lasts around 10 hours per charge. Most importantly, it's the cheapest route into Apple's huge app library, customer support and years of software updates.

Apple iPad Air

The iPad Air M1 is back down to a record low of $500 right now ahead of Black Friday. All color options have some sort of discount, and a few of them have a clippable coupon that will bring the final price down to $500. It’s still the best iPad for most people at the moment, although we expect to see a fresh lineup with the latest M-series processor debut early next year. However, if you want a new iPad immediately, the Air offers speedy performance, good battery life, a slim design and Apple Pencil 2 support.

If you want something of a middle ground between the entry-level iPad and the iPad Air, meanwhile, the 10th-gen iPad is also on sale for a low of $349 at Amazon and Best Buy. We still think the Air's laminated display, more futureproof chip and superior accessory support makes it worth the upgrade, but the 10th-gen iPad has a much more modern design than the 9th-gen model, and this $100 discount should make its shortcomings easier to accept. We gave the 10.9-inch tablet a score of 85 in our review last October.

Apple Watch Series 9

The new Apple Watch Series 9 has dropped to $349 at Amazon and Walmart in a Black Friday deal. That’s $50 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, and the 45mm models have the same $50 discount, bringing them down to $379 each. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.

Apple AirPods (3rd Gen)

The third-gen Apple AirPods are back down to $140 at Amazon and Best Buy, matching the lowest price we've seen. Typically, the wireless earbuds retail between $10 and $20 higher over the past few months. We gave these AirPods a review score of 88 back in 2021: You can get better-sounding and more featured earbuds for much less, but if you're an iPhone owner who hates the feeling of traditional in-ear headphones, it might suit you well. It has a mostly balanced sound despite its unsealed design, and it gets the usual AirPods conveniences like hands-free Siri, Find My device tracking and quick pairing with other Apple gadgets. Just don't expect much in the way of deep bass or noise cancellation, as is the case with all earbuds with an "open" design.

Apple M2 Mac Mini

Amazon has discounted Apple's M2-powered Mac Mini desktops: the 256GB model has dropped to $500, while the 512GB model is on sale for $690 with a clippable coupon. Though we expect an upgrade to the new M3 chip at some point over the next year, the current model is still a great option if you want a speedy desktop running macOS, with a bevy of ports as well. It earned a score of 86 in our review, and it has a headphone jack, a Gigabit Ethernet port, two USB-A connectors, two Thunderbolt 4 USB-Cs and an HDMI 2.0 port.

Meta Quest 2 VR headset

The Meta Quest 2 VR headset is $50 off and down to $249, which is the best price we’ve seen. Despite the launch of the impressive Quest 3, we still consider the Quest 2 to be one of the best VR headsets available right now — precisely because of its more affordable price. It’s still the best way to jump into VR without spending a ton of money, and the Quest 2 has the perks of being completely cordless and comfortable to wear for long sessions. The hardware includes fast-switching LCDs with a smooth 90Hz refresh rate, and it comes with Meta’s sold motion controllers.

Roku Streaming Stick 4K

This Roku Black Friday deal knocks the price of the Streaming Stick 4K down to $30, which represents a 40 percent discount. It’s one of the best streaming devices available right now thanks to its support for 4K HDR content, Dolby Vision and AirPlay 2, among other things. Roku’s TV interface is super user-friendly, and this dongle supports private listening with headphones paired to your smartphone via Roku’s companion app.

Sonos Black Friday sale

Sonos has kicked off its Black Friday sale for the year, bringing a range of discounts on smart speakers and home theater gear. The deals include the flagship Sonos Arc soundbar down to $719, which is a $180 discount. The mid-range Sonos Beam (Gen 2) and the more basic Sonos Ray are also on sale for $399 and $223, respectively; that's a $100 drop for the former and a $56 drop for the latter. All three devices are recommendations in our guide to the best soundbars. In other home theater deals, the Sonos Sub (Gen 3) subwoofer is $160 off at $639, while the more compact Sonos Sub Mini is $86 off at $343.

Elsewhere, the Sonos Roam portable speaker is down to $134 from its usual $179, while the Sonos Roam SL — which is effectively the same device sans built-in microphones — is down to $119 from its usual $159. For a smart home speaker, the Sonos Era 100 is $50 off at $199. We highlight the Roam and Era 100 in our guide to the best smart speakers. For those looking to add Sonos functionality to existing audio gear, the Sonos Amp is now $599, a $100 discount, while the Sonos Port is now $399, a $50 discount.

You can read our reviews of the Arc, Beam, Ray, Roam and Era 100 for more details on what to expect from those devices. Generally speaking, we like Sonos speakers for delivering relatively clean and balanced sound and a straightforward app that lets you connect to numerous music services. Their main appeal, however, is their ability to link up with the company's other devices in one connected audio system. Deals on any Sonos gear are fairly uncommon, so this is a good chance to save if you're looking to build out your own system. Sonos says this sale will run through November 27.

Google Nest Thermostat

Google’s Nest Thermostat is on sale for $90 right now, which is $40 off and close to a record low. It’s a pared-down version of the Nest Learning Thermostat, but it has plenty of smart features and should help you save on energy costs over time. This model is Energy Star-certified and will automatically turn temperatures down in your home when you leave the house, and you can adjust heating and cooling schedules from your phone.

Google Pixel 8 Pro

Google’s latest flagship smartphones are up to $200 off for Black Friday, including the Pixel 8 Pro, which you can snag for $799. The standard Pixel 8 is as low as $549 depending on the storage capacity you choose as well. These are the best Android phones available right now thanks to some substantial upgrades Google brought to each handset this time around. They both have upgraded Tensor G3 processors, vivid OLED displays with 120Hz refresh rates, excellent cameras and solid battery lives.

Google Pixel Buds Pro

The Google Pixel Buds Pro are on sale for $116 at Wellbots. That’s the best price we’ve ever seen on what we consider to be the best wireless earbuds for Android users. Google learned from its previous generations of earbuds and made the best model yet with the Pros; they have improved sound quality, a comfortable design with reliable touch controls and good noise cancellation and battery life.

Google Pixel Tablet

The Google Pixel Tablet is on sale for an all-time low of $399 at several retailers, including Amazon, Target, Best Buy and Google's own online store. That's $100 off the 11-inch slate's list price and $10 less than the deal we saw during Amazon's Prime Big Deal Days sale last month. We gave the Pixel Tablet a review score of 85 earlier this year: Its crisp LCD display, clean software and solid Tensor G2 chip make it a solid Android tablet in its own right, but its biggest selling point is the charging speaker dock that comes with it. Plop the Pixel Tablet onto that and it becomes a Nest Hub Max-style smart display and smart home hub. This deal applies to the base model with 128GB of storage, but the 256GB version is also $100 off at $499.

iRobot Roomba Combo j5+

You can save $300 on the Roomba Combo j5+ robot vacuum and mop at Amazon, spending $500 for the machine and its self-emptying base. The more affordable Roomba 694 is $115 off as well. The Combo machine lets you vacuum and mop with one machine and it comes with a base into which the vacuum dustbin will empty its contents after every job. The cheaper Roomba 694 is one of the best robo-vacs for people on a budget thanks to its slim design, strong suction power and easy-to-use mobile app.

Breville Smart Oven Air Fryer Pro

Breville’s Smart Oven Air Fryer Pro is 29 percent off and down to $320 for Black Friday. That’s the best price we’ve seen since the start of this year on one of our favorite air fryers. This Breville machine is much more than an air fryer, though — it has 13 cooking functions and a capacity that can handle a full turkey, so it’s more like a mini convection oven that sits on your countertop. It’s best for people who love to cook and have big families, or those who maybe don’t have a traditional oven and want a versatile (and relatively small) appliance for their kitchen.

Fitbit Charge 6

Fitbit’s newest fitness tracker, the Charge 6, is $60 off right now and down to a record low of $100. It’s the follow-up to one of our favorite fitness trackers, the Fitbit Charge 5, and it brings back the physical side button that previous generations had and integrates even more with Google services. It has an AMOLED touchscreen that displays all of your activity stats and smart notifications, a built-in GPS for mapping outdoor workouts, a week-long battery life and the ability to display turn-by-turn directions on its screen from Google Maps.

Amazon Fire TV Stick Lite

Amazon’s most affordable Fire TV Stick is down to $16 for Black Friday, which is only $1 more than its record-low price. You’ll find decent discounts across most of the Fire TV lineup right now — including a $20 discount on the new Fire TV Stick 4K Max — and this model is the cheapest of the bunch. It supports HD video as well as most major streaming services, plus it comes with a pared-down version of the Alexa voice remote. If you want the most powerful dongle that Amazon makes with support for 4K HDR content and Wi-Fi 6, you’ll have to spend $40 for the new Fire TV 4K Max.

Sony WH-1000XM5

The Sony WH-1000XM5 is down to $328 at Amazon and B&H. Though this isn't an all-time low, it's about $70 off Sony's list price and $20 lower than the headphones' usual recurring sale price. The XM5 is the top recommendation in our guide to the best wireless headphones, as it offers a comfortable design, powerful ANC, crisp call quality and 30 or so hours of battery life. It also comes with a number of useful bonus features such as "Speak to Chat," which automatically pauses your music when you start talking to somebody else. By default, its bass-heavy sound plays well with hip-hop and EDM, though you can easily customize the EQ curve through Sony's app. We gave the XM5 a score of 95 in our review last year.

Sony WF-1000XM5

Sony's WF-1000XM5, meanwhile, is the top choice in our guide to the best wireless earbuds, and it's now down to a new low of $248 at Amazon, B&H and other retailers. Several other retailers have it for $2 more. Normally, these noise-canceling earphones go for $300. Like the over-ear XM5, this in-ear model delivers excellent ANC (with strong passive isolation), loads of helpful features and a warm sound that's fun out of the box but can be customized if needed. Battery life is decent at seven or eight hours per charge and, notably, the design is lighter, smaller and altogether more comfortable than past Sony earbuds. The WF-1000XM5 earned a score of 87 in our review this past July.

Anker Soundcore Space A40

The Anker Soundcore Space A40 is down to $54 for Black Friday, matching the lowest price we’ve seen. This is the top pick in our guide to the best budget wireless earbuds: It’s comfortable, it supports wireless charging and multi-device pairing, it can last up to 10 hours a charge and its ANC is remarkably effective for a sub-$100 pair. Its bassy sound should please most by default, but it can also be customized through a clean companion app. The only big negatives are its middling call quality and lack of wear detection.

Dyson Black Friday deals

Dyson Black Friday deals include a $175 discount on the Dyson V15 Detect Absolute, bringing the cordless vacuum down to $575. It’s hard to tell if this is a record-low price, but considering the standard V15 Detect is going for between $650 and $750 across the internet, we consider this to be a good deal. In addition to its strong cleaning power, the V15 Detect has a laser-powered optic cleaner head that illuminates the floor before you as you’re cleaning so you can see dust and grime more clearly. It also has a piezo sensor, which sizes and counts dust particles as you clean and shows you that information on its LCD display.

Amazon Echo Black Friday sale

Almost the entirety of Amazon's Echo speaker lineup is on sale for Black Friday, with most bundled alongside a TP-Link Kasa smart bulb for no extra cost. The offers include the Echo Dot back at an all-time low of $23, the Echo Dot with Clock for $35 (a $25 discount), the standard Echo within $5 of its all-time low at $55, the larger Echo Studio for $155 and the entry-level Echo Pop back at its Prime Day price of $18.

Of those, the Echo Dot and base Echo are likely your best bets — the former is the "best under $50" recommendation in our smart speaker buying guide, while the latter is our "best under $100" pick. The Echo Studio is still decent if you want better audio quality, though it's harder to recommend when the Sonos Era 100 is also on sale, while the Echo Pop is essentially a weaker-sounding Echo Dot for only a few bucks less. But if you're building a smart home around Alexa, each device offers similar functionality.

Amazon Echo Show Black Friday sale

Along those lines, most of Amazon's Echo Show smart displays are also discounted. The recently updated Echo Show 8, for one, is on sale for a new low of $105, while the smaller 5.5-inch Echo Show 5 is back down to an all-time low of $40. Those two typically retail for $150 and $70, respectively. Again, both devices come bundled with a free LED smart bulb. You can also get an Echo Show 5 with a Ring Video Doorbell for $65.

The Echo Show 8 is the top Alexa pick in our guide to the best smart displays; compared to the Echo Show 5, it packs a better screen, richer speakers and a much sharper camera for video calls. But if you want something closer to a smart alarm clock for your nightstand, the smaller display still delivers most of the same Alexa smarts. If you want a larger panel, the rotating 10.1-inch Echo Show 10 is $90 off at $160 as well. We gave that one a score of 83 back in 2021, though our review found the Echo Show 8 to be a better value for most.

Google Nest Hub

If you're partial to the Google Assistant, Google's Nest Hub is also on sale for $50 at Target and Walmart. That's $10 higher than its all-time low but still $50 off Google's list price. The Nest Hub is the top overall pick in our smart display buying guide, and we gave it a review score of 89 back in 2021. It has a 7-inch screen, so it's a bit bigger than the Echo Show 5 but should still be compact enough to fit neatly in a bedroom or small office. While it lacks a built-in camera, that may be a selling point for those who especially sensitive to their privacy (though no smart display is truly privacy-conscious).

Ultimately, whether it's worth getting a Nest Hub or Echo Show depends on what services you use: If you own a bunch of Nest devices and depend on apps like Gmail, Google Calendar and Google Photos, Google's display will make sense. If you want a larger model with a webcam and stronger speakers, the 10-inch Nest Hub Max is also on sale for $129.

Samsung T9 SSD

The latest Samsung T9 portable SSD is on sale for $130 right now for a 1TB drive, which is the best price it’s been since it came out last month. You can snag this Black Friday deal from Amazon or Samsung directly, and you can grab a 2TB model if you're willing to spend $20 more. The T9 is the newest iteration of Samsung’s popular portable drive that we’ve long been fans of, and it supports read and write speeds of up to 2,000 MB/s. It also has dynamic thermal guard to prevent overheating, plus it comes with a USB-C to C and USB-C to A cords so you can use it with a variety of devices.

Samsung microSD card sale

If you need a new microSD card for your Nintendo Switch, Steam Deck or GoPro, a trio of Samsung microSD cards we recommend are also down their lowest prices to date. The 128GB version of the Samsung Pro Plus is down to $11 at Amazon, B&H, Best Buy and others, while the 256GB Samsung Evo Select is on sale for a new low of $15 and the 256GB Samsung Pro Ultimate is available for $25.

The Pro Plus is the top overall pick in our microSD card buying guide, as it consistently ranked among the fastest cards we tested despite its relatively affordable price tag. The Pro Ultimate offers faster read speeds, so it could be worth the step up if you often move files between your card and a computer. The Evo Select is our "best value" pick: It's slower than the other two, but it's cheaper, and its losses won't be hugely noticeable in devices that can't take advantage of the extra performance such as the Switch. Each card comes with a 10-year warranty.

PlayStation DualSense Wireless Controller

Amazon, Walmart, PlayStation Direct and several other retailers have discounted a bunch of PlayStation DualSense controllers ahead of Black Friday, including many of the colorways that typically go for $75. You can pick up Cosmic Red, Starlight Blue, Nova Pink and other models for $50 each, which is just about a record-low price. These controllers work with the PS5 as well as PC, and they sport adaptive L2 and R2 triggers, haptic feedback and a built-in mic array.

PS5 + Marvel’s Spider-Man 2 bundle

If you or someone you love hasn’t gotten their hands on a PS5 yet, a new Black Friday bundle pairs the $500 console with the new (and critically acclaimed) Spider-Man 2 game for no extra cost. The PS5 remains one of the best gaming consoles you can get right now, and we found the open-world game to be even better than its predecessor in our review. In it, you can swap between playing as Peter Parker and Miles Morales, and it includes expanded combat mechanics.

PS5 Slim + Call of Duty: Modern Warfare III bundle

You can get Call of Duty: Modern Warfare III for free with this $500 PS5 Slim bundle that’s roughly $60 off the price of buying each separately and available at multiple retailers. Sony announced this new svelte version of its console last month and it’s been popping up sporadically across the internet since then. Depending on the model you choose, it’ll be up to 24 percent lighter than the standard PS5 and it will take up about 30 percent less space overall.

PlayStation and Xbox video game sales

If you're all set on the hardware front, a truckload of PlayStation 5 and Xbox Series X/S games have dropped in price for Black Friday too. Both Sony and Microsoft have rolled out holiday sales on their respective digital storefronts, while a number of physical games are down to new lows at Amazon, Best Buy and others. 

There are frankly too many deals for us to list them all here, but some highlights include Assassin's Creed Mirage and the dramatic action-RPG Final Fantasy XVI for $40 each, God of War Ragnarök for $35 at Amazon and Best Buy, Horizon Forbidden West and Gran Turismo 7 for $30 each, the rhythm action game Hi-Fi Rush for $22, Marvel's Spider-Man: Miles Morales for $20 and Halo: The Master Chief Collection for $10. Many of those make our lists of the best PS5 games and best Xbox games. We expect to see more Switch and PC game deals over the coming week, but the turn-based strategy game Mario + Rabbids Sparks of Hope is down to $15 now, and several other multiplatform games are on sale as well.

DJI Osmo Action 3 Creator Combo

As part of a larger sale on DJI cameras and accessories, the DJI Osmo Action 3 is seeing a discount as part of a bundle that includes two batteries, a 32GB microSD card and a case. Separately and not on sale, the set would run you $379, but is now down to $319. This isn't the newest version of DJI's GoPro Alternative camera, that one, the Osmo Action 4 isn't on sale. The newer version has a larger sensor and improved dynamic range, but at a higher price. But if you don't plan on shooting a lot of low-light footage, you may be happy with the performance of the Action 3. We put it through its paces in our review and liked the excellent video quality, and found it to be on par with GoPro's Hero 10. The the magnetic clip mount and long-lasting, fast-charging battery are also reasons to buy. 

Masterclass Black Friday deal

Masterclass’ Black Friday deal gives you two memberships for the price of one, starting at $120 per year. That provides two individual memberships, while you can pay a total of $180 for access for two devices simultaneously, content downloads and a Family membership that covers six devices. Masterclass could be a good gift option for people who love to learn or collect hobbies as it provides access to hundreds of hours of video of masters of their craft explaining how they do their work. Some classes have exercises you can complete as well, making it feel more like a real class. This deal will be available until the end of the day on Black Friday proper.

Headspace Black Friday deal

Headspace’s Black Friday deal is back for 2023, knocking half off subscriptions for new and returning subscribers. You’ll spend $35 if you pay for one year upfront, or $6.50 per month if you choose the more frequent payment method. Headspace is a solid meditation and mindfulness app that packs a lot of value, including dozens of guided meditation sessions to choose from at various durations, “sleepcasts” and soothing audio to help you get better shut eye and curated yoga and fitness videos that can help you stick to your physical health goals.

Surfshark VPN

Surfshark’s Black Friday deal knocks up to 86 percent off two-year plans, and you’ll get a few extra months of service for free depending on the plan you select. We consider Surfshark to be one of the best VPN services available right now, particularly if you want a solid VPN at an affordable price. We believe the mid-tier plan, Surfshark One, will be the best for most people and a two-year plan is down to $2.69 per month, with an additional four months of services thrown in for free.

Samsung M80C Smart Monitor

Samsung’s Smart Monitor M80C is $300 off and down to $400 right now. You’ll see a $200 discount on the product page, but a clippable coupon will take the extra $100 off at checkout. The selling point for this display, and really any Samsung Smart Monitor, is that it pulls triple duty as an external display, a smart TV and an IoT hub. In addition to connecting it to your computer, you can use it standalone as a TV thanks to the built-in TV operating system and included remote, and the embedded SmartThings hub lets you directly connect things like smart lights and other gear to the display.

Motorola razr+

The Moto razr+ is 30 percent off and down to a record low of $700. It earned a spot in our best foldable phones guides thanks to handy exterior display that’s actually easier to use than that on the Samsung Galaxy Z Flip 5 and its ability to fold in half and get super compact and pocket-friendly. It’s cameras are not on par with those on Samsung’s foldables, but it’s a generally solid flip phone with a ton of personality

Bose QuietComfort Earbuds II

The Bose QuietComfort Earbuds II are down to $199 at Amazon, which is the same as they went for for October Prime Day. During that sale you needed to be a Prime member to save, but now anyone can take advantage of the discount. They retail for $299, but have sold for $279 for the past few months, so this is still an $80 discount. We think they're best wireless earbuds you can buy for noise cancelation, as they do a great job of blocking out the world. They also have a smaller, more comfortable fit than the previous generation and offer good audio quality.

Samsung The Frame QLED TV

The 55-inch Samsung The Frame smart TV is 35 percent off and down to a new record low of $978 at Amazon. Samsung itself has it for a couple bucks more. Other size options are also discounted. The Frame has been super popular thanks to its design, which mimics framed artwork when not in use. It has a matte, anti-reflective display and an included slim wall mount so you can get the true “artwork” effect when you hang it on the wall. As an actual TV, it supports 4K content and Quantum Dot technology, plus it runs on Samsung’s Tizen TV operating system.

Solo Stove Black Friday deal

Solo Stove’s Black Friday deals have knocked up to $245 off fire pit bundles, up to $100 off fire pits by themselves and even more. A standout is the Ranger Backyard Bundle 2, which is $145 off and down to $320. It includes the company’s most compact fire pit along with its accompanying shield, stand, lid and shelter. Everything you’d need for an easy setup right out of the box is included in this bundle, and the 2.0-version of the Ranger includes a removable base plate and ash pan, both of which make the fire pit much easier to clean.

TP-Link Kasa Smart Plug

The smart plug we recommend for most homes is TP-Link's Kasa Smart Plug mini. A four-pack is on sale for $35 which is about $3 more than it sold for during Amazon's October Prime day sale, :but still a decent $15 savings. Plugs like these are a simple way to add some smart capabilities to any home, letting you turn on lights with just your voice, set automated schedules and routines that are triggered by other activities. These would make a great stocking stuffer for anyone you know who's curious about smart home connectivity but hasn't yet taken the plunge.  

ProtonVPN Black Friday deal

Our favorite VPN service, ProtonVPN, is having a rare sale for Black Friday that brings a monthly subscription down to only $4 for a total of 30 months. That means you’ll pay $120 for two and a half years of access, which is a pretty good deal. ProtonVPN passed our tests with high marks, but what made it stand out among other VPN security services was its independently audited no-logs policy, and the fact that the company has proven they don't comply with law enforcement requests to reveal data. If you want to jump in head-first with Proton services, the company has discounted Proton Unlimited, which includes access to VPN, Mail, Calendar, Drive and Pass, to just under $9 per month for the first year.

LG A2 OLED TV

We expect to see many more TV deals as we get closer to Black Friday, but for now one standout is LG's 48-inch A2 OLED TV on sale for a new low of $550 at Best Buy. This is an entry-level model from 2022, so it's limited to a 60Hz refresh rate, lacks HDMI 2.1 ports and doesn't support other gaming-friendly features like VRR. That said, it's still an OLED TV, so it delivers deep contrast, bold colors, wide viewing angles and low input lag. At this price, it should be a nice step-up option for smaller or secondary rooms. Just note that it can't get as bright as higher-end OLED sets, so it's best situated away from direct sunlight. 

Microsoft Surface Pro 9

A configuration of Microsoft's Surface Pro 9 with an Intel Core i5-1235U processor, 16GB of RAM, a 256GB SSD and Microsoft's Surface Pro Keyboard is on sale for $1,000 at Best Buy. That's $540 off Microsoft's list price. If you don't need the keyboard, a variant with a faster Core i7-1255U chip is down to a new low of $1,097 at Amazon, Microsoft, B&H and other retailers. That's roughly $200 off the config's usual street price. Another Core i7 model with 512GB of storage is on sale for $300 more.

In any event, the Surface Pro 9 tops our guide to the best 2-in-1 tablets. While its 12th-gen chip is about to be two generations old, this is still the device to get if you want the functionality of a laptop in the slim, touch-enabled design of a tablet. We're past the point of the year when Microsoft would normally announce a refresh, but the current model should still be useful if you're coming from an older Surface Pro that's in desperate need of an upgrade.

FAQs

When is Black Friday 2023?

Black Friday 2023 lands on November 24 this year, with Cyber Monday 2023 following up a few days later on November 27. However, the early deals have already begun. The entire month of November might as well be renamed Holiday Shopping Month as that’s when companies really start to get serious with their discounts.

What day is Black Friday 2023 at Walmart?

Walmart Black Friday deals will begin early this year on November 8. Walmart+ members will get a few hours of early access to Black Friday deals if they shop online on November 8, with access for everyone else starting later that day. Walmart will match its online Black Friday deals in stores starting November 10.

Will Amazon have a Black Friday sale in 2023?

Amazon will likely have a Black Friday sale in 2023. While the online retailer hasn’t made its deals known yet like Walmart has, Amazon will almost certainly have deals across all of the types of products it sells, including electronics. We anticipate seeing record-low prices on Amazon devices in particular, like Echo speakers, Fire TVs, Kindles and more. In years past, Amazon Black Friday deals have brought some of the best prices of the year on our favorite gadgets and gear, including headphones, tablets, smartwatches, robot vacuums and more.

What other retailers have Black Friday sales in 2023?

Most retailers have Black Friday sales, so you can expect to see Target, Best Buy, and others join Walmart and Amazon in discounting inventory to capitalize on holiday shopping interest. In the consumer electronics space, we expect most companies to have some sort of Black Friday promotion, so that means you will likely be able to get big-ticket items from brands like Apple, Samsung, Google, Sony, LG, Sonos and others for much cheaper prices.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.

Samsung's Amazon store is selling the 2023 version of its Smart Monitor M8 at a discount, and it's the lowest we've seen the device go for on the website. You can get the smart TV-monitor hybrid for $400, a full $300 less than its retail price and $100 less than its list price during October's Prime Day sale. Absolutely not bad for a model that only became available for purchase in June this year. The new Smart Monitor M8 is an updated version of the device that launched at CES 2022. It's slimmer than its predecessor and can rotate to portrait mode for when you want to see the entirety of long documents onscreen. 

The 32-inch smart monitor comes with built-in smart TV experience, complete with streaming apps such as Netflix and YouTube. You can enjoy your movies and shows in 4K and 4K HDR for anything that supports it, but it's still very much a monitor that you can do work on. In fact, its Workmode will allow you to remotely access another PC and use Microsoft 365 programs. You can also use the monitor as an internet-of-things hub to control your smart home devices. That means you can change the lighting around your home or adjust the temperature right from the monitor, as long as you connect your smart home products to Samsung's SmartThings. 

In addition, the model comes with a SlimFit camera that you can use for video calls and conferences. You can easily use the camera's cover for privacy, or even detach it from the monitor if you're not going to use it anytime soon. The Smart Monitor M8 is on sale for $400 as an early Black Friday deal, so it'll most likely go back to a higher price after sales for the season are over. 

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

The Amazon Echo Show 5 smart display is on sale for $40 as part of an early Black Friday deal. This matches a record low price for the device and represents a savings of more than 50 percent, as the typical MSRP for the display is $90. The sale applies to various colorways, including white, charcoal and blue.

This discount is only for the device itself, so you’ll have to pay extra for accessories like a stand. The Echo Show 5 finds a lot of use as a smart home controller, so Amazon also sells bundles that ship with smart light bulbs, the Blink Mini security camera and an Alexa Emergency Assist subscription.

The Echo Show 5 easily made our list of the best smart displays in 2023 for a number of reasons. The diminutive 5.5-inch screen makes it easy to place just about anywhere in the home and allows it to double as a highly useful alarm clock. The ambient light sensor automatically adjusts the screen’s brightness so you can get some sleep and there’s a handy tap-to-snooze function. There’s even a sunrise alarm feature that slowly brightens the screen.

The smart home controls are handy if you have plenty of installed gadgets throughout the home. The Echo Show 5 is also a decent option for video calling, thanks to the integrated camera system. If the idea of an always-on smart display with a camera makes you feel a bit icky, it ships with a physical cover.

For those who balk at the relatively small 5.5-inch display size, Amazon is also selling the much larger Echo Show 10 for $160 as part of the same Black Friday deal. This represents a savings of $90.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.

Next year, Amazon will let you add a whole ass car to your shopping cart. The company announced today that it will launch vehicle sales in the US next year. The first cars available to purchase will be from Hyundai, as part of an Amazon partnership with the company, but more brands will presumably be added.

Buying a car on Amazon doesn’t seem to be super different from buying pretty much anything else on the website. According to an Amazon blog post, you’ll be able to search for vehicles in your area based on model, trim, color, and features. Once you’ve selected a car, you can choose to pick it up or have it delivered to a local dealership, and then check out using the same standard payment or financing options you normally use on the site. Do Prime members get free shipping? I sure hope so.

Hyundai is also building in Alexa into its cars starting in 2025 as part of its partnership with Amazon. This will let you ask Alexa to not only do the usual Alexa things like playing music and setting timers, but also ask for directions, traffic updates and weather reports, and control the car’s media player and navigation system.

Kia's concept EVs often get more than the usual amount of attention because it tends to incorporate a lot of the ideas in the final production models — with the EV9 electric SUV being a good example of that. With that in mind, the company just unveiled the Concept EV3 and Concept EV4 representing its "Opposites Unite" design philosophy, with an emphasis on interior vibes, geometric shapes and sustainable materials. 

The smallish crossover Concept EV3 looks more production-ready, and Kia says it "offers the technology, practicality and design of [our] flagship SUV, the EV9." That may be true, but the EV3 carries a bold, futuristic design as well. Like the EV9 concept, it has distinct geometric patterns including octagonal wheel wells that flare out considerably from the body, and echoes those shapes in the side skirts and taillights. 

Kia

The windshield is pushed forward to open up interior space, while the glass roofline slopes front to back and appears to float thanks to the disconnected C pillar. "The unexpected treatment of volumes and graphics simultaneously interlock with each other, creating a logical yet emotional design," the company added in some top-tier concept car PR fluff. 

Kia

The interior is more fanciful, with a nearly button-free layout designed to emphasize the voluminous interior and create a "transformative cabin ambience," Kia said. It features a horizontal screen mounted on top that functions as both gauge cluster and infotainment system, along with an oval steering wheel and real mirrors. The wide center console "table" converts to four modes, including "focus, social, refreshing and storage." Meanwhile, the fiber weave materials and bioplastics make the cabin inviting and modern.

Kia

The Concept EV4 is a clean-sheet design with an emphasis on sportiness that also uses some strong geometric shapes. To that end, it has a low nose and long-tail silhouette with a wide stance, along with a "technical roof spoiler" — two small extensions on either side of the roof. Again, we're seeing bulgy fenders, lots of bold lines and creases, a sloping glass roof and geometric lighting front and back. 

Kia

The interior is broadly the same as the Concept EV3, but an "HVAC user interface incorporates a control panel that can be neatly stored in the center console when not in use," according to Kia. It incorporates handwoven fabrics in the vehicle's storage area and dashboard to create a 3D effect, and features natural dies and recycled cotton in the interior. 

Kia

Kia didn't get into the power, battery or other powertrain features of either car, and painted both as test cases to see what people think. "That’s why we came to Los Angeles and America’s savviest EV consumers, to gauge reaction to two potential opportunities within the Kia lineup," said Kia America's COO Steven Center. It looks like Kia has nailed these designs once again, so don't be surprised to see them appear in some form as real production vehicles. 

"Black Friday" has really become a misnomer in recent years. What was once one day with truly limited-time offers has expanded into a month-long sales marathon that can feel more exhausting than exciting. It's happening again in 2023: Target, Best Buy and Walmart are already advertising their deals, while Amazon Black Friday deals kick off in earnest later this week.

If you're overwhelmed by the amount of discounts showing up in your internet feeds, you're not alone — but these sales present a good opportunity to get your holiday shopping done a little earlier, while saving some cash. To help, we've rounded up the best Black Friday deals on tech we've tested and reviewed below. Will there be some surprises on Black Friday proper? Possibly — but most deals live now are actually decent and worth considering. We're already seeing record lows on iPads, PS5 controllers and smart TVs. We'll be updating our list regularly in the lead-up to Black Friday, so check back if there's anything else you've had your eye on.

Apple iPad (9th-gen)

Apple's 9th-gen iPad is down to $249 at Amazon and Walmart, which is a deal we've seen for much of the past month but still matches the tablet's lowest-ever price. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's still hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. Its 10.2-inch display remains a step up from cheaper slates, its A13 Bionic chip is plenty fast for casual media consumption and its battery still lasts around 10 hours per charge. Most importantly, it's the cheapest route into Apple's huge app library, customer support and years of software updates.

Apple iPad Air

The iPad Air M1 is back down to a record low of $500 right now ahead of Black Friday. All color options have some sort of discount, and a few of them have a clippable coupon that will bring the final price down to $500. It’s still the best iPad for most people at the moment, although we expect to see a fresh lineup with the latest M-series processor debut early next year. However, if you want a new iPad immediately, the Air offers speedy performance, good battery life, a slim design and Apple Pencil 2 support.

Apple Watch Series 9

The new Apple Watch Series 9 has dropped to $349 at Amazon and Walmart in an early Black Friday deal. That’s $50 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, and the 45mm models have the same $50 discount, bringing them down to $379 each. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.

Apple M2 Mac Mini

Amazon has discounted the M2-powered Mac Mini desktops: the 256GB model has dropped to $500 thanks to a discount and a clippable coupon added on top of that, while the 512GB model is on sale for $690 with similar bundled discounts. It’s a great option if you want a speedy desktop running macOS, with a bevy of ports as well. It earned a score of 86 in our review, and it has a headphone jack, a Gigabit Ethernet port, two USB-A connectors, two Thunderbolt 4 USB-Cs and an HDMI 2.0 port.

Meta Quest 2 VR headset

The Meta Quest 2 VR headset is $50 off and down to $249, which is the best price we’ve seen. Despite the launch of the impressive Quest 3, we still consider the Quest 2 to be one of the best VR headsets available right now — precisely because of its more affordable price. It’s still the best way to jump into VR without spending a ton of money, and the Quest 2 has the perks of being completely cordless and comfortable to wear for long sessions. The hardware includes fast-switching LCDs with a smooth 90Hz refresh rate, and it comes with Meta’s sold motion controllers.

Roku Streaming Stick 4K

This Roku Black Friday deal knocks the price of the Streaming Stick 4K down to $30, which represents a 40 percent discount. It’s one of the best streaming devices available right now thanks to its support for 4K HDR content, Dolby Vision and AirPlay 2, among other things. Roku’s TV interface is super user-friendly, and this dongle supports private listening with headphones paired to your smartphone via Roku’s companion app.

Google Nest Thermostat

Google’s Nest Thermostat is on sale for $90 right now, which is $40 off and close to a record low. It’s a pared-down version of the Nest Learning Thermostat, but it has plenty of smart features and should help you save on energy costs over time. This model is Energy Star-certified and will automatically turn temperatures down in your home when you leave the house, and you can adjust heating and cooling schedules from your phone.

Google Pixel 8 Pro

Google’s latest flagship smartphones are up to $200 off for Black Friday, including the Pixel 8 Pro, which you can snag for $800. The standard Pixel 8 is as low as $549 depending on the storage capacity you choose as well. These are the best Android phones available right now thanks to some substantial upgrades Google brought to each handset this time around. They both have upgraded Tensor G3 processors, vivid OLED displays with 120Hz refresh rates, excellent cameras and solid battery lives.

Google Pixel Buds Pro

The Google Pixel Buds Pro are on sale for $116 at Wellbots. That’s the best price we’ve ever seen on what we consider to be the best wireless earbuds for Android users. Google learned from its previous generations of earbuds and made the best model yet with the Pros; they have improved sound quality, a comfortable design with reliable touch controls and good noise cancellation and battery life.

iRobot Roomba Combo j5+

You can save $300 on the Roomba Combo j5+ robot vacuum and mop at Amazon, spending $500 for the machine and its self-emptying base. The more affordable Roomba 694 is $116 off as well. The Combo machine lets you vacuum and mop with one machine and it comes with a base into which the vacuum dustbin will empty its contents after every job. The cheaper Roomba 694 is one of the best robo-vacs for people on a budget thanks to its slim design, strong suction power and easy-to-use mobile app.

Breville Smart Oven Air Fryer Pro

Breville’s Smart Oven Air Fryer Pro is 29 percent off and down to $320 for Black Friday. That’s the best price we’ve seen since the start of this year on one of our favorite air fryers. This Breville machine is much more than an air fryer, though — it has 13 cooking functions and a capacity that can handle a full turkey, so it’s more like a mini convection oven that sits on your countertop. It’s best for people who love to cook and have big families, or those who maybe don’t have a traditional oven and want a versatile (and relatively small) appliance for their kitchen.

Fitbit Charge 6

Fitbit’s newest fitness tracker, the Charge 6, is $60 off right now and down to a record low of $100. It’s the follow-up to one of our favorite fitness trackers, the Fitbit Charge 5, and it brings back the physical side button that previous generations had and integrates even more with Google services. It has an AMOLED touchscreen that displays all of your activity stats and smart notifications, a built-in GPS for mapping outdoor workouts, a week-long battery life and the ability to display turn-by-turn directions on its screen from Google Maps.

Amazon Fire TV Stick Lite

Amazon’s most affordable Fire TV Stick is down to $16 for Black Friday, which is only $1 more than its record-low price. You’ll find decent discounts across most of the Fire TV lineup right now — including a $20 discount on the new Fire TV Stick 4K Max — and this model is the cheapest of the bunch. It supports HD video as well as most major streaming services, plus it comes with a pared-down version of the Alexa voice remote. If you want the most powerful dongle that Amazon makes with support for 4K HDR content and Wi-Fi 6, you’ll have to spend $40 for the new Fire TV 4K Max.

Sony WH-1000XM5

The Sony WH-1000XM5 is down to $328 at Amazon and B&H. Though this isn't an all-time low, it's about $70 off Sony's list price and $20 lower than the headphones' usual recurring sale price. The XM5 is the top recommendation in our guide to the best wireless headphones, as it offers a comfortable design, powerful ANC, crisp call quality and 30 or so hours of battery life. It also comes with a number of useful bonus features such as "Speak to Chat," which automatically pauses your music when you start talking to somebody else. By default, its bass-heavy sound plays well with hip-hop and EDM, though you can easily customize the EQ curve through Sony's app. We gave the XM5 a score of 95 in our review last year.

Dyson Black Friday deals

Dyson Black Friday deals include a $175 discount on the Dyson V15 Detect Absolute, bringing the cordless vacuum down to $575. It’s hard to tell if this is a record-low price, but considering the standard V15 Detect is going for between $650 and $750 across the internet, we consider this to be a good deal. In addition to its strong cleaning power, the V15 Detect has a laser-powered optic cleaner head that illuminates the floor before you as you’re cleaning so you can see dust and grime more clearly. It also has a piezo sensor, which sizes and counts dust particles as you clean and shows you that information on its LCD display.

Echo Show 5 + Ring Video Doorbell bundle

Prime members can save 65 percent on this bundle that includes an Echo Show 5 and a Ring Video Doorbell, now that it’s down to only $65. The Show 5 is one of our favorite smart displays thanks to its compact design and a few useful features that make it a solid smart alarm clock like an ambient light sensor and its tap-to-snooze function. It also works well with the Ring doorbell because you can program it to see video feeds from the doorbell directly on the Show 5’s screen. There are a number of other Ring doorbells and security cameras on sale at the moment as well for as low as $30.

Samsung T9 SSD

The latest Samsung T9 portable SSD is on sale for $130 right now for a 1TB drive, which is the best price it’s been since it came out last month. You can snag these Black Friday deals from Amazon or Samsung direct, and you’ll save $40 if you spring for the 2TB version or $100 on the 4TB model. The T9 is the newest iteration of Samsung’s popular portable drive that we’ve long been fans of, and it supports read and write speeds of up to 2,000 MB/s. It also has dynamic thermal guard to prevent overheating, plus it comes with a USB-C to C and USB-C to A cords so you can use it with a variety of devices.

PlayStation DualSense Wireless Controller

Amazon has discounted a bunch of PlayStation DualSense controllers ahead of Black Friday, including many of the colorways that typically go for $75. You can pick up Cosmic Red, Starlight Blue, Nova Pink and other models for $50 each, which is just about a record-low price. These controllers work with the PS5 as well as PC, and they sport adaptive L2 and R2 triggers, haptic feedback and a built-in mic array.

PS5 + Marvel’s Spider-Man 2 bundle

If you or someone you love hasn’t gotten their hands on a PS5 yet and is itching to do so, this bundle with the console and the new Spider-Man 2 game is down to its cheapest price yet — $500. The PS5 remains one of the best gaming consoles you can get right now, and when we reviewed the new Marvel’s Spider-Man 2, we found it to be even better than its predecessor. In it, you can swap between playing as Peter Parker and Miles Morales, and it includes expanded combat mechanics.

PS5 Slim + Call of Duty: Modern Warfare III bundle

You can get Call of Duty: Modern Warfare III for free with this PS5 Slim bundle that’s roughly $60 off its going rate and down to $500 at both Amazon and Walmart. Sony announced the svelte version of its flagship console last month and it’s been popping up sporadically across the internet since then. Depending on the model you choose, it’ll be up to 24 percent lighter than the standard PS5 and it will take up about 30 percent less space overall.

DJI Osmo Action 3 Creator Combo

As part of a larger sale on DJI cameras and accessories, the DJI Osmo Action 3 is seeing a discount as part of a bundle that includes two batteries, a 32GB microSD card and a case. Separately and not on sale, the set would run you $379, but is now down to $319. This isn't the newest version of DJI's GoPro Alternative camera, that one, the Osmo Action 4 isn't on sale. The newer version has a larger sensor and improved dynamic range, but at a higher price. But if you don't plan on shooting a lot of low-light footage, you may be happy with the performance of the Action 3. We put it through its paces in our review and liked the excellent video quality, and found it to be on par with GoPro's Hero 10. The the magnetic clip mount and long-lasting, fast-charging battery are also reasons to buy. 

Masterclass Black Friday deal

Masterclass’ Black Friday deal gives you two memberships for the price of one, starting at $120 per year. That provides two individual memberships, while you can pay a total of $180 for access for two devices simultaneously, content downloads and a Family membership that covers six devices. Masterclass could be a good gift option for people who love to learn or collect hobbies as it provides access to hundreds of hours of video of masters of their craft explaining how they do their work. Some classes have exercises you can complete as well, making it feel more like a real class. This deal will be available until the end of the day on Black Friday proper.

Headspace Black Friday deal

Headspace’s Black Friday deal is back for 2023, knocking half off subscriptions for new and returning subscribers. You’ll spend $35 if you pay for one year upfront, or $6.50 per month if you choose the more frequent payment method. Headspace is a solid meditation and mindfulness app that packs a lot of value, including dozens of guided meditation sessions to choose from at various durations, “sleepcasts” and soothing audio to help you get better shut eye and curated yoga and fitness videos that can help you stick to your physical health goals.

Surfshark VPN

Surfshark’s Black Friday deal knocks up to 86 percent off two-year plans, and you’ll get a few extra months of service for free depending on the plan you select. We consider Surfshark to be one of the best VPN services available right now, particularly if you want a solid VPN at an affordable price. We believe the mid-tier plan, Surfshark One, will be the best for most people and a two-year plan is down to $2.69 per month, with an additional four months of services thrown in for free.

Samsung M80C Smart Monitor

Samsung’s Smart Monitor M80C is $300 off and down to $400 right now. You’ll see a $200 discount on the product page, but a clippable coupon will take the extra $100 off at checkout. The selling point for this display, and really any Samsung Smart Monitor, is that it pulls triple duty as an external display, a smart TV and an IoT hub. In addition to connecting it to your computer, you can use it standalone as a TV thanks to the built-in TV operating system and included remote, and the embedded SmartThings hub lets you directly connect things like smart lights and other gear to the display.

Motorola razr+

The Moto razr+ is 30 percent off and down to a record low of $700. It earned a spot in our best foldable phones guides thanks to handy exterior display that’s actually easier to use than that on the Samsung Galaxy Z Flip 5 and its ability to fold in half and get super compact and pocket-friendly. It’s cameras are not on par with those on Samsung’s foldables, but it’s a generally solid flip phone with a ton of personality.

Reverb music gear holiday sale

Reverb is currently hosting a holiday sale with discounts on a number of synths, pedals, guitars, and recording devices. One callout is the Native Instruments' Maschine MK3, which is seeing a $300 discount making the $600 groovebox/drum machine/synth combo/controller just $299. The pad based controller will let you build full tracks from scratch without having to touch your mouse and keyboard. We're fans of Native Instruments and have covered and reviewed their gear many times over the years. If you're getting into desktop music-making, this is likely a sale you'll want to check out.  

Bose Quiet Comfort Earbuds

The Bose QuietComfort Earbuds II are down to $199 at Amazon, which is the same as they went for for October Prime Day. During that sale you needed to be a Prime member to save, but now anyone can take advantage of the discount. They retail for $299, but have sold for $279 for the past few months, so this is still an $80 discount. We think they're best wireless earbuds you can buy for noise cancelation, as they do a great job of blocking out the world. They also have a smaller, more comfortable fit than the previous generation and offer good audio quality.

Samsung 85-inch The Frame smart TV

The 85-inch Samsung The Frame smart TV is 23 percent off and down to a new record low of $3,300 at both Amazon and Samsung direct. The Frame has been super popular thanks to its design, which mimics framed artwork when not in use. It has a matte, anti-reflective display and an included slim wall mount so you can get the true “artwork” effect when you hang it on the wall. As an actual TV, it supports 4K content and Quantum Dot technology, plus it runs on Samsung’s Tizen TV operating system.

Solo Stove early Black Friday deal

Solo Stove’s Black Friday deals have knocked up to $245 off fire pit bundles, up to $100 off fire pits by themselves and even more. A standout is the Ranger Backyard Bundle 2, which is $145 off and down to $320. It includes the company’s most compact fire pit along with its accompanying shield, stand, lid and shelter. Everything you’d need for an easy setup right out of the box is included in this bundle, and the 2.0-version of the Ranger includes a removable base plate and ash pan, both of which make the fire pit much easier to clean.

TP-Link Kasa Smart Plug

The smart plug we recommend for most homes is TP-Link's Kasa Smart Plug mini. A four-pack is on sale for $35 which is about $3 more than it sold for during Amazon's October Prime day sale, but still a decent $15 savings. Plugs like these are a simple way to add some smart capabilities to any home, letting you turn on lights with just your voice, set automated schedules and routines that are triggered by other activities. These would make a great stocking stuffer for anyone you know who's curious about smart home connectivity but hasn't yet taken the plunge.  

ProtonVPN early Black Friday deal

Our favorite VPN service, ProtonVPN, is having a rare sale for Black Friday that brings a monthly subscription down to only $4 for a total of 30 months. That means you’ll pay $120 for two and a half years of access, which is a pretty good deal. ProtonVPN passed our tests with high marks, but what made it stand out among other VPN security services was its independently audited no-logs policy, and the fact that the company has proven they don't comply with law enforcement requests to reveal data. If you want to jump in head-first with Proton services, the company has discounted Proton Unlimited, which includes access to VPN, Mail, Calendar, Drive and Pass, to just under $9 per month for the first year.

Google Nest Hub

If you're partial to the Google Assistant, Google's Nest Hub is also on sale for $50 at Target and Walmart. That's $10 higher than its all-time low but still $50 off Google's list price. The Nest Hub is the top overall pick in our smart display buying guide, and we gave it a review score of 89 back in 2021. It has a 7-inch screen, so it's a bit bigger than the Echo Show 5 but should still be compact enough to fit neatly in a bedroom or small office. While it lacks a built-in camera, that may be a selling point for those who especially sensitive to their privacy (though no smart display is truly privacy-conscious). 

Ultimately, whether it's worth getting a Nest Hub or Echo Show depends on what services you use: If you own a bunch of Nest devices and depend on apps like Gmail, Google Calendar and Google Photos, Google's display will make sense. If you want a larger model with a webcam and stronger speakers, the 10-inch Nest Hub Max is also on sale for $159.

LG A2 OLED TV

We expect to see many more TV deals as we get closer to Black Friday, but for now one standout is LG's 48-inch A2 OLED TV on sale for a new low of $550 at Best Buy. This is an entry-level model from 2022, so it's limited to a 60Hz refresh rate, lacks HDMI 2.1 ports and doesn't support other gaming-friendly features like VRR. That said, it's still an OLED TV, so it delivers deep contrast, bold colors, wide viewing angles and low input lag. At this price, it should be a nice step-up option for smaller or secondary rooms. Just note that it can't get as bright as higher-end OLED sets, so it's best situated away from direct sunlight. 

FAQs

When is Black Friday 2023?

Black Friday 2023 lands on November 24 this year, with Cyber Monday 2023 following up a few days later on November 27. However, the early deals have already begun. The entire month of November might as well be renamed Holiday Shopping Month as that’s when companies really start to get serious with their discounts.

What day is Black Friday 2023 at Walmart?

Walmart Black Friday deals will begin early this year on November 8. Walmart+ members will get a few hours of early access to Black Friday deals if they shop online on November 8, with access for everyone else starting later that day. Walmart will match its online Black Friday deals in stores starting November 10.

Will Amazon have a Black Friday sale in 2023?

Amazon will likely have a Black Friday sale in 2023. While the online retailer hasn’t made its deals known yet like Walmart has, Amazon will almost certainly have deals across all of the types of products it sells, including electronics. We anticipate seeing record-low prices on Amazon devices in particular, like Echo speakers, Fire TVs, Kindles and more. In years past, Amazon Black Friday deals have brought some of the best prices of the year on our favorite gadgets and gear, including headphones, tablets, smartwatches, robot vacuums and more.

What other retailers have Black Friday sales in 2023?

Most retailers have Black Friday sales, so you can expect to see Target, Best Buy, and others join Walmart and Amazon in discounting inventory to capitalize on holiday shopping interest. In the consumer electronics space, we expect most companies to have some sort of Black Friday promotion, so that means you will likely be able to get big-ticket items from brands like Apple, Samsung, Google, Sony, LG, Sonos and others for much cheaper prices.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.

Apple’s latest and greatest iPad Air tablet is on sale via Amazon for $500 as part of an early Black Friday deal. The MSRP is $600, so this represents a savings of $100 for the fifth-gen device. The record-low deal applies to every available color, from purple to space gray, but some hues require you clip an affiliated coupon on the side of the page. You know the drill.

This deal is for the M1-equipped iPad Air, so it’ll be fast enough for just about anything you throw at it. It's the 64GB version, though the 256GB models are also on sale for $650 instead of $750. Additionally, there’s a similar discount for the 5G cellular models that shaves off $100 from that sticker price.

The fifth-gen iPad Air is generally considered to be the best all-purpose tablet that Apple makes. There’s a reason, after all, why it sits atop our list of the best iPads. We gave it high marks in our official review, calling out the sheer power of the M1 chip and the excellent battery life, which lasts around 12 hours per charge. We also admired the much-improved front camera, the optional 5G and, of course, the top-notch design and build.

On the downside, the storage options are a bit stingy, as is typical with Apple. The 64GB model will fill up fast, particularly if you are downloading apps and games at a rapid pace. This model also lacks Face ID, if that’s a dealbreaker for you. Finally, like all Apple tablets, the official pencil and keyboard accessories are on the expensive side. Despite these caveats, though, this was the best Apple tablet you could buy at $600, so that certainly holds true at $500.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.

Virtual reality has come a long, long way since the days of Nintendo’s doomed Virtual Boy. Meta just unveiled its standalone Quest 3 headset, Sony continues to offer support for the PS VR2 and there’s plenty of PC-connected VR headsets available from HP, HTC, Vive and other companies. The industry’s growing at a rapid pace and picking up new converts in the process. If you’re an enthusiast, sifting through the sea of virtual reality accessories and add-ons can be tricky and overwhelming. That’s where we come in: here are the best VR accessories for folks tired of boring-old actual reality.

We tried to keep these picks as universal as possible, to suit the various VR ecosystems out there. However, some of the best VR accessories only work on certain platforms and we’ll note this stuff as we go. We also stayed away from experimental and expensive add-ons, like treadmills and force feedback clothing, to keep you from bankruptcy.

Meta Elite Strap With Battery

Meta Link Cable

Skywin VR Mat

AMVR Headset Holder

Casematix Hard Case

Kiwi Design 10,000 mAh Battery Pack

SteelSeries Arctis Nova 4

NexiGo VR Cable Management System

Ringside Weighted Exercise Gloves

DeadEyeVR DriVR Golf Club Handle

AMVR Fishing Rod

"Black Friday" has really become a misnomer in recent years. What was once one day with truly limited-time offers has expanded into a month-long sales marathon that can feel more exhausting than exciting. It's happening again in 2023: Target, Best Buy and Walmart are already advertising their deals, while Amazon Black Friday deals kick off in earnest later this week.

If you're overwhelmed by the amount of discounts showing up in your internet feeds, you're not alone — but these sales present a good opportunity to get your holiday shopping done a little earlier, while saving some cash. To help, we've rounded up the best Black Friday deals on tech we've tested and reviewed below. Will there be some surprises on Black Friday proper? Possibly — but most deals live now are actually decent and worth considering. We're already seeing record lows on iPads, PS5 controllers and smart TVs. We'll be updating our list regularly in the lead-up to Black Friday, so check back if there's anything else you've had your eye on.

Apple iPad (9th-gen)

Apple's 9th-gen iPad is down to $249 at Amazon and Walmart, which is a deal we've seen for much of the past month but still matches the tablet's lowest-ever price. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's still hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. Its 10.2-inch display remains a step up from cheaper slates, its A13 Bionic chip is plenty fast for casual media consumption and its battery still lasts around 10 hours per charge. Most importantly, it's the cheapest route into Apple's huge app library, customer support and years of software updates.

If you want a more modern design, the iPad Air is the top pick in our guide, and it's now on sale for $500. Be warned, though: A recent Bloomberg report says that Apple plans to launch new tablets in the spring. If you don't need an iPad right away, it's probably worth waiting.

Apple Watch Series 9

The new Apple Watch Series 9 has dropped to $349 at Amazon and Walmart in an early Black Friday deal. That’s $50 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, and the 45mm models have the same $50 discount, bringing them down to $379 each. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.

Apple M2 Mac Mini

Amazon has discounted the M2-powered Mac Mini desktops: the 256GB model has dropped to $500 thanks to a discount and a clippable coupon added on top of that, while the 512GB model is on sale for $690 with similar bundled discounts. It’s a great option if you want a speedy desktop running macOS, with a bevy of ports as well. It earned a score of 86 in our review, and it has a headphone jack, a Gigabit Ethernet port, two USB-A connectors, two Thunderbolt 4 USB-Cs and an HDMI 2.0 port.

Meta Quest 2 VR headset

The Meta Quest 2 VR headset is $50 off and down to $249, which is the best price we’ve seen. Despite the launch of the impressive Quest 3, we still consider the Quest 2 to be one of the best VR headsets available right now — precisely because of its more affordable price. It’s still the best way to jump into VR without spending a ton of money, and the Quest 2 has the perks of being completely cordless and comfortable to wear for long sessions. The hardware includes fast-switching LCDs with a smooth 90Hz refresh rate, and it comes with Meta’s sold motion controllers.

Fitbit Charge 6

Fitbit’s newest fitness tracker, the Charge 6, is $60 off right now and down to a record low of $100. It’s the follow-up to one of our favorite fitness trackers, the Fitbit Charge 5, and it brings back the physical side button that previous generations had and integrates even more with Google services. It has an AMOLED touchscreen that displays all of your activity stats and smart notifications, a built-in GPS for mapping outdoor workouts, a week-long battery life and the ability to display turn-by-turn directions on its screen from Google Maps.

Amazon Fire TV Stick Lite

Amazon’s most affordable Fire TV Stick is down to $16 for Black Friday, which is only $1 more than its record-low price. You’ll find decent discounts across most of the Fire TV lineup right now — including a $20 discount on the new Fire TV Stick 4K Max — and this model is the cheapest of the bunch. It supports HD video as well as most major streaming services, plus it comes with a pared-down version of the Alexa voice remote. If you want the most powerful dongle that Amazon makes with support for 4K HDR content and Wi-Fi 6, you’ll have to spend $40 for the new Fire TV 4K Max.

Sony WH-1000XM5

The Sony WH-1000XM5 is down to $328 at Amazon and B&H. Though this isn't an all-time low, it's about $70 off Sony's list price and $20 lower than the headphones' usual recurring sale price. The XM5 is the top recommendation in our guide to the best wireless headphones, as it offers a comfortable design, powerful ANC, crisp call quality and 30 or so hours of battery life. It also comes with a number of useful bonus features such as "Speak to Chat," which automatically pauses your music when you start talking to somebody else. By default, its bass-heavy sound plays well with hip-hop and EDM, though you can easily customize the EQ curve through Sony's app. We gave the XM5 a score of 95 in our review last year.

Dyson Black Friday deals

Dyson Black Friday deals include a $175 discount on the Dyson V15 Detect Absolute, bringing the cordless vacuum down to $575. It’s hard to tell if this is a record-low price, but considering the standard V15 Detect is going for between $650 and $750 across the internet, we consider this to be a good deal. In addition to its strong cleaning power, the V15 Detect has a laser-powered optic cleaner head that illuminates the floor before you as you’re cleaning so you can see dust and grime more clearly. It also has a piezo sensor, which sizes and counts dust particles as you clean and shows you that information on its LCD display.

Echo Show 5 + Ring Video Doorbell bundle

Prime members can save 65 percent on this bundle that includes an Echo Show 5 and a Ring Video Doorbell, now that it’s down to only $65. The Show 5 is one of our favorite smart displays thanks to its compact design and a few useful features that make it a solid smart alarm clock like an ambient light sensor and its tap-to-snooze function. It also works well with the Ring doorbell because you can program it to see video feeds from the doorbell directly on the Show 5’s screen. There are a number of other Ring doorbells and security cameras on sale at the moment as well for as low as $30.

Samsung T9 SSD

The latest Samsung T9 portable SSD is on sale for $130 right now for a 1TB drive, which is the best price it’s been since it came out last month. You can snag these Black Friday deals from Amazon or Samsung direct, and you’ll save $40 if you spring for the 2TB version or $100 on the 4TB model. The T9 is the newest iteration of Samsung’s popular portable drive that we’ve long been fans of, and it supports read and write speeds of up to 2,000 MB/s. It also has dynamic thermal guard to prevent overheating, plus it comes with a USB-C to C and USB-C to A cords so you can use it with a variety of devices.

PlayStation DualSense Wireless Controller

Amazon has discounted a bunch of PlayStation DualSense controllers ahead of Black Friday, including many of the colorways that typically go for $75. You can pick up Cosmic Red, Starlight Blue, Nova Pink and other models for $50 each, which is just about a record-low price. These controllers work with the PS5 as well as PC, and they sport adaptive L2 and R2 triggers, haptic feedback and a built-in mic array.

PS5 + Marvel’s Spider-Man 2 bundle

If you or someone you love hasn’t gotten their hands on a PS5 yet and is itching to do so, this bundle with the console and the new Spider-Man 2 game is down to its cheapest price yet — $500. The PS5 remains one of the best gaming consoles you can get right now, and when we reviewed the new Marvel’s Spider-Man 2, we found it to be even better than its predecessor. In it, you can swap between playing as Peter Parker and Miles Morales, and it includes expanded combat mechanics.

PS5 Slim + Call of Duty: Modern Warfare III bundle

You can get Call of Duty: Modern Warfare III for free with this PS5 Slim bundle that’s roughly $60 off its going rate and down to $500 at both Amazon and Walmart. Sony announced the svelte version of its flagship console last month and it’s been popping up sporadically across the internet since then. Depending on the model you choose, it’ll be up to 24 percent lighter than the standard PS5 and it will take up about 30 percent less space overall.

DJI Osmo Action 3 Creator Combo

As part of a larger sale on DJI cameras and accessories, the DJI Osmo Action 3 is seeing a discount as part of a bundle that includes two batteries, a 32GB microSD card and a case. Separately and not on sale, the set would run you $379, but is now down to $319. This isn't the newest version of DJI's GoPro Alternative camera, that one, the Osmo Action 4 isn't on sale. The newer version has a larger sensor and improved dynamic range, but at a higher price. But if you don't plan on shooting a lot of low-light footage, you may be happy with the performance of the Action 3. We put it through its paces in our review and liked the excellent video quality, and found it to be on par with GoPro's Hero 10. The the magnetic clip mount and long-lasting, fast-charging battery are also reasons to buy. 

Surfshark VPN

Surfshark’s Black Friday deal knocks up to 86 percent off two-year plans, and you’ll get a few extra months of service for free depending on the plan you select. We consider Surfshark to be one of the best VPN services available right now, particularly if you want a solid VPN at an affordable price. We believe the mid-tier plan, Surfshark One, will be the best for most people and a two-year plan is down to $2.69 per month, with an additional four months of services thrown in for free.

Samsung M80C Smart Monitor

Samsung’s Smart Monitor M80C is $300 off and down to $400 right now. You’ll see a $200 discount on the product page, but a clippable coupon will take the extra $100 off at checkout. The selling point for this display, and really any Samsung Smart Monitor, is that it pulls triple duty as an external display, a smart TV and an IoT hub. In addition to connecting it to your computer, you can use it standalone as a TV thanks to the built-in TV operating system and included remote, and the embedded SmartThings hub lets you directly connect things like smart lights and other gear to the display.

Motorola razr+

The Moto razr+ is 30 percent off and down to a record low of $700. It earned a spot in our best foldable phones guides thanks to handy exterior display that’s actually easier to use than that on the Samsung Galaxy Z Flip 5 and its ability to fold in half and get super compact and pocket-friendly. It’s cameras are not on par with those on Samsung’s foldables, but it’s a generally solid flip phone with a ton of personality.

Reverb music gear holiday sale

Reverb is currently hosting a holiday sale with discounts on a number of synths, pedals, guitars, and recording devices. One callout is the Native Instruments' Maschine MK3, which is seeing a $300 discount making the $600 groovebox/drum machine/synth combo/controller just $299. The pad based controller will let you build full tracks from scratch without having to touch your mouse and keyboard. We're fans of Native Instruments and have covered and reviewed their gear many times over the years. If you're getting into desktop music-making, this is likely a sale you'll want to check out.  

Bose Quiet Comfort Earbuds

The Bose QuietComfort Earbuds II are down to $199 at Amazon, which is the same as they went for for October Prime Day. During that sale you needed to be a Prime member to save, but now anyone can take advantage of the discount. They retail for $299, but have sold for $279 for the past few months, so this is still an $80 discount. We think they're best wireless earbuds you can buy for noise cancelation, as they do a great job of blocking out the world. They also have a smaller, more comfortable fit than the previous generation and offer good audio quality.

Samsung 85-inch The Frame smart TV

The 85-inch Samsung The Frame smart TV is 23 percent off and down to a new record low of $3,300 at both Amazon and Samsung direct. The Frame has been super popular thanks to its design, which mimics framed artwork when not in use. It has a matte, anti-reflective display and an included slim wall mount so you can get the true “artwork” effect when you hang it on the wall. As an actual TV, it supports 4K content and Quantum Dot technology, plus it runs on Samsung’s Tizen TV operating system.

Solo Stove early Black Friday deal

Solo Stove’s Black Friday deals have knocked up to $245 off fire pit bundles, up to $100 off fire pits by themselves and even more. A standout is the Ranger Backyard Bundle 2, which is $145 off and down to $320. It includes the company’s most compact fire pit along with its accompanying shield, stand, lid and shelter. Everything you’d need for an easy setup right out of the box is included in this bundle, and the 2.0-version of the Ranger includes a removable base plate and ash pan, both of which make the fire pit much easier to clean.

TP-Link Kasa Smart Plug

The smart plug we recommend for most homes is TP-Link's Kasa Smart Plug mini. A four-pack is on sale for $35 which is about $3 more than it sold for during Amazon's October Prime day sale, but still a decent $15 savings. Plugs like these are a simple way to add some smart capabilities to any home, letting you turn on lights with just your voice, set automated schedules and routines that are triggered by other activities. These would make a great stocking stuffer for anyone you know who's curious about smart home connectivity but hasn't yet taken the plunge.  

ProtonVPN early Black Friday deal

Our favorite VPN service, ProtonVPN, is having a rare sale for Black Friday that brings a monthly subscription down to only $4 for a total of 30 months. That means you’ll pay $120 for two and a half years of access, which is a pretty good deal. ProtonVPN passed our tests with high marks, but what made it stand out among other VPN security services was its independently audited no-logs policy, and the fact that the company has proven they don't comply with law enforcement requests to reveal data. If you want to jump in head-first with Proton services, the company has discounted Proton Unlimited, which includes access to VPN, Mail, Calendar, Drive and Pass, to just under $9 per month for the first year.

Google Nest Hub

If you're partial to the Google Assistant, Google's Nest Hub is also on sale for $60 at Target, B&H, Best Buy, Google's online store and others. That's $20 higher than its all-time low but still $40 off Google's list price. The Nest Hub is the top overall pick in our smart display buying guide, and we gave it a review score of 89 back in 2021. It has a 7-inch screen, so it's a bit bigger than the Echo Show 5 but should still be compact enough to fit neatly in a bedroom or small office. While it lacks a built-in camera, that may be a selling point for those who especially sensitive to their privacy (though no smart display is truly privacy-conscious). 

Ultimately, whether it's worth getting a Nest Hub or Echo Show depends on what services you use: If you own a bunch of Nest devices and depend on apps like Gmail, Google Calendar and Google Photos, Google's display will make sense. If you want a larger model with a webcam and stronger speakers, the 10-inch Nest Hub Max is also on sale for $129. That's a $100 discount. 

LG A2 OLED TV

We expect to see many more TV deals as we get closer to Black Friday, but for now one standout is LG's 48-inch A2 OLED TV on sale for a new low of $550 at Best Buy. This is an entry-level model from 2022, so it's limited to a 60Hz refresh rate, lacks HDMI 2.1 ports and doesn't support other gaming-friendly features like VRR. That said, it's still an OLED TV, so it delivers deep contrast, bold colors, wide viewing angles and low input lag. At this price, it should be a nice step-up option for smaller or secondary rooms. Just note that it can't get as bright as higher-end OLED sets, so it's best situated away from direct sunlight. 

FAQs

When is Black Friday 2023?

Black Friday 2023 lands on November 24 this year, with Cyber Monday 2023 following up a few days later on November 27. However, the early deals have already begun. The entire month of November might as well be renamed Holiday Shopping Month as that’s when companies really start to get serious with their discounts.

What day is Black Friday 2023 at Walmart?

Walmart Black Friday deals will begin early this year on November 8. Walmart+ members will get a few hours of early access to Black Friday deals if they shop online on November 8, with access for everyone else starting later that day. Walmart will match its online Black Friday deals in stores starting November 10.

Will Amazon have a Black Friday sale in 2023?

Amazon will likely have a Black Friday sale in 2023. While the online retailer hasn’t made its deals known yet like Walmart has, Amazon will almost certainly have deals across all of the types of products it sells, including electronics. We anticipate seeing record-low prices on Amazon devices in particular, like Echo speakers, Fire TVs, Kindles and more. In years past, Amazon Black Friday deals have brought some of the best prices of the year on our favorite gadgets and gear, including headphones, tablets, smartwatches, robot vacuums and more.

What other retailers have Black Friday sales in 2023?

Most retailers have Black Friday sales, so you can expect to see Target, Best Buy, and others join Walmart and Amazon in discounting inventory to capitalize on holiday shopping interest. In the consumer electronics space, we expect most companies to have some sort of Black Friday promotion, so that means you will likely be able to get big-ticket items from brands like Apple, Samsung, Google, Sony, LG, Sonos and others for much cheaper prices.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.

Master & Dynamic didn’t get off to a good start with its true wireless earbuds, but the company’s last two efforts were much-improved. After rounding into form with the MW08 Sport, M&D has returned with the MW09 ($349 or $399): earbuds with a familiar design but enhancements to sound quality, active noise cancellation (ANC) and call performance. As always with the company’s audio gear, high-end materials are on display, although the starting price is higher than most of the competition.

Design

Master & Dynamic didn’t make too many changes to its design. The same basic D-shaped housing remains for the outer portion of each bud. The company did add a circular element on the outer panel where its trademark “M” branding resides, but this is purely aesthetic. There’s no additional touch panel or physical button there. Controls are still on the top edge with a volume rocker on the left and a multi-function button for playback and calls on the right. The volume controls also enable/disable ambient sound and ANC with a long press on either end, but it’s just an on/off function that recalls your last preset choice. It doesn’t cycle through all of the MW09’s available options.

One of M&D’s calling cards is its use of premium materials. Usually a mix of leather and metal, but those don’t translate well to earbuds. Like the MW08 Sport, the company opted for a mix of aluminum and sapphire glass with a shiny aluminum charging case. There’s also a Kevlar option for the case, and certain colors are only available with it, but that material will cost you an extra $50. Even with the high-end details, the MW09 is IP54 rated against dust and moisture while the case is IPX4. Master & Dynamic offers more fit options than most headphone companies as well, including five sizes of silicone tips and and two sizes of foam tips in the box.

Software and features

Every setting and customization that’s available on the MW09 is done through the M&D Connect app. The software shows battery life for the earbuds (one number for both) and the case on the main screen after you choose the connected device. A gear icon in the top right gives you access to sound presets, a fully customizable EQ and ambient sound — all of which appear under the Sound menu. Sidetone, the ability to hear your voice on calls, and the option to disable audio prompts are also available here.

Deeper in the Settings menu, Master & Dynamic allows you to disable in-ear detection and set the auto-off timer. There’s an acoustic earbud seal test and the option to manage Bluetooth connections. Multipoint is supported here, and it works well. The company doesn’t overload you with options, and none of them are particularly nifty, but all the basics are covered and there’s a solid degree of customization available. For example, there are three settings each for active noise cancellation and ambient mode, so even with those you aren’t stuck with one default configuration.

Sound quality and noise cancelation

Photo by Billy Steele/Engadget

The one thing I enjoy most about the Master & Dynamic’s consistent tuning is its affinity for balanced, natural sound. They’ve always had great clarity too, so it’s easy to listen to them for long periods of time.

That knack for detail returns on the MW09 and it’s on full display for albums like Chris Stapleton’s Higher. You can hear every bit of texture in the singer’s bluesy rock riffs and things like the subtle decay in the snare drum rattle are easily lost on other earbuds. The MW09 really shines with genres like Stapleton’s country rock, Nickel Creek’s bluegrass and classic jazz. Even more bombastic styles like metal are thick and layered rather than seeming flat and compressed. Drain’s Living Proof, for instance, is just as angry, gritty and loud as it is on a set of over-ear cans. The stock tuning is fine but I personally preferred the Audiophile sound preset, which emphasizes treble and mids.

Master & Dynamic says it “optimized” the microphone and sensor placement of its ANC setup on the MW09, with new adaptive noise-blocking algorithms for improved performance. The company offers three presets — Max ANC, All Day ANC and Adaptive ANC — with two designed for high- and low-noise settings with the third built to automatically adjust to environmental changes. I found the Max option the best at combating distractions overall, but the company has been clear that it impacts battery life. What’s more, all three struggle to keep up at volumes below 50 percent, with things like white noise machines and human voices are ever present below 50 percent.

Call quality and ambient sound

The company touts a new “AI-enhanced” voice setup for calls that employs six microphones and offers wind reduction to keep you sounding your best. Every earbud maker claims to provide pristine performance and almost all of them fall short. The MW09 does a great job cutting down on background noise, but the overall clarity isn’t as natural as M&D brags. It’s fine for casual chats, but you’ll want something better for your voice and video calls at work.

You’ll want to switch to one of the MW09’s three ambient sound modes to keep yourself from getting overly shouty. The company’s app does include the ability to pipe in your voice here via Sidetone, but you don’t get the full effect if you stay in ANC mode. I found the Voice preset the best of the three ambient modes for both calls and keeping tabs on my surroundings, but there’s a more general Natural option as well as an “enhanced” Awareness tuning. M&D’s transparency mode isn’t as natural sounding as on Apple’s AirPods Pro, but it’s above average.

Battery life

Photo by Billy Steele/Engadget

Master & Dynamic has extended the battery life on the MW09 by two hours over the MW08 Sport when you have ANC on. With noise cancelation turned off, you’ll get four more hours than that model. That’s 12 and 16 hours compared to 10 and 12 hours. There’s also an additional two hours in the charging case, up to 32 hours as opposed to the MW08 Sport’s 30. Thanks to a quick charge feature, the MW09 can give you two hours of use in just five minutes, hitting 50 percent in 20 minutes.

During my test with the All Day noise canceling setting enabled and volume at around 85 percent, the MW09 only lasted 10 hours. That’s a higher volume level than I’d typically run, but these earbuds are also quieter than most of the competition. You have to listen to them cranked up. M&D says the 12 hour figure is an average of run times in various scenarios and codecs at a volume just over 50 percent. That level just wasn't loud enough for me. While it’s disappointing to not hit the stated number, 10 hours is still at the top end of most premium earbuds these days. Sony manages eight out of its flagship model while Bose gets six, both are with ANC on.

The competition

Sony’s WF-1000XM5 remain our top pick for best wireless earbuds. You can find better ANC performance from Bose and slightly better sound quality from Sennheiser, but Sony is a close second in both. What gives the 1000XM5 the edge is Sony’s continued ability to put a ton of useful features on its earbuds, the sum of which no other company does. Things like Speak-to-Chat automatic pausing for conversations, automatic sound adjustments based on activity or location and DSEE Extreme upscaling that keeps Sony’s audio chops near the best you can buy. They’re Sony’s most expensive earbuds yet, but they’re still $49 less than the MW09.

Bose’s new QuietComfort Ultra Earbuds are also worth a look. They’re cheaper than the MW09 at $299 and support Bose’s unique take on spatial audio that doesn’t require specially-created content. The design is nearly identical to the QuietComfort Earbuds II, but that’s okay since that shape is a lot more comfy than the previous iteration. Plus, the company’s stellar noise-canceling setup is on the QC Ultra model, which is really the star of the show.

Wrap-up

With the MW09, Master & Dynamic makes tweaks to a familiar formula with the most significant changes coming the sound profile and customization options. Ambient sound mode is improved and the convenience of multipoint Bluetooth that works well can’t be overstated. However, ANC performance is just okay and overall call quality is average. Lovers of a more natural sound profile and premium materials will be happy with these, but you can get more for less money elsewhere if those are your primary concerns.