The metaverse may not really exist yet, but Mark Zuckerberg already has a plan to sell users on designer fashion for their metaverse avatars. Meta announced that it’s opening an Avatars Store where users can purchase outfits for their avatars on Facebook, Instagram and Messenger.

The new looks include designer duds from Balenciaga, Prada and Thom Browne and the company expects to add more designers over time. Zuckerberg and Eva Chen, Meta’s VP of Fashion Partnerships, announced the new store on an Instagram Live they described as the “first live avatar fashion show.” The “fashion show” portion consisted of Chen holding up paper drawings of Zuckerberg’s avatar wearing increasingly questionable, if metaverse-ready, outfits.

“I think the only question is am I cool enough to wear that,” Zuckerberg asked at one point after seeing a Balenciaga-clad Zuck-atar. “I’m not sure if I’m quite up to that.” Chen also showed a Zuckerberg a Thom Browne look she described as a "classic English schoolboy kind of vibe" that only vaguely resembled Danny from The Shining. 

Screenshot / Instagram

As to just why Facebook users would pay actual money for metaverse clothes, Chen pointed out that it will be much easier to get your hands on, say, an oversized Balenciaga hoodie in the metaverse than IRL. It will also be cheaper, with prices in the Avatars Store will ranging from $2.99 to $8.99 "to start," according to a company spokesperson. 

Of course, selling digital items in the metaverse is also an important part of Meta’s strategy to keep making billions of dollars even as it pivots away from advertising. The company previously confirmed it plans to keep 48 percent of the profit from creators’ selling digital assets in Horizon Worlds’ VR experience. A Meta spokesperson declined to share what Meta’s cut would be on its new avatar fashion.

TikTok says it’s achieved a “significant milestone” toward its promises to beef up the security of its US users’ data. In a new update, the company says it has “changed the default storage location of US user data.”

As the company notes, it had already stored much of its user data in the United States, at a Virginia-based data center. But under a new partnership with Oracle, the company has migrated US user traffic to a new Oracle Cloud Infrastructure.

“Today, 100% of US user traffic is being routed to Oracle Cloud Infrastructure,” the company wrote in a blog post. “We still use our US and Singapore data centers for backup, but as we continue our work we expect to delete US users' private data from our own data centers and fully pivot to Oracle cloud servers located in the US.” Additionally, TikTok says it has made “operational changes,” including a new department “with US-based leadership, to solely manage US user data for TikTok.”

The moves are part of a longstanding effort by TikTok to address US officials’ concerns over how user data is handled by TikTok and parent company ByteDance. The company has been working to separate US user data so that it’s not accessible to China-based ByteDance as US lawmakers eye legislation to curb the influence of Chinese tech companies.

Still, the new safeguards are unlikely to fully sway critics of TikTok, who say the company still hasn’t addressed all potential concerns about how US user data is handled. In fact, just after TikTok published its blog post, BuzzFeed Newspublished a report that raises new questions about how the company handles the data of its US users.

The report, which was based on hours of internal meetings leaked to BuzzFeed, says that “China-based employees of ByteDance have repeatedly accessed nonpublic data about US TikTok users.” The recordings, which cover a time period between last September and January 2022, offer new details about the complex effort to cut off Bytedance's access to US user data.

The report quotes an outside consultant hired by TikTok to oversee some of the work saying that they believed there was “backdoor to access user data in almost all” of the company’s internal tools. It also quotes statements from several employees who say “that engineers in China had access to US data between September 2021 and January 2022, at the very least.”

It also notes that while data deemed “sensitive,” like users’ birth dates and phone numbers, will be stored in the Oracle servers, other information about US-based users could remain accessible to ByteDance. “ByteDance’s China-based employees could continue to have access to insights about what American TikTok users are interested in, from cat videos to political beliefs,” the report says.

That may not seem as serious as more personal information like birthdays and phone numbers, but it’s exactly the kind of details that some lawmakers in the US have raised concerns about. US officials have questioned whether the app’s “For You” algorithm could be used as a means of foreign influence.

“We know we're among the most scrutinized platforms from a security standpoint, and we aim to remove any doubt about the security of US user data,” TikTok said in a statement to BuzzFeed News.

Instagram is testing a new full-screen version of Instagram’s feed that would make scrolling through posts look and feel a lot more like TikTok. Mark Zuckerberg shared a preview of the test on his Instagram Story, saying that the new look would be available to some people “soon.”

The app began testing a version of a “full-screen” feed last month, but in that test feed posts didn’t actually take up the entire screen of the app. But with the latest version shared by Zuckerberg, posts extend all the way to the top of the screen, much as they do on TikTok. The new look also tweaks the shortcuts for accessing your inbox and creating new posts.

Though still an experiment, the new look is in-line with Meta’s stated desire to make competing with TikTok a top priority. On instagram, that’s meant inserting more Reels and “suggested” content into users feed, as well as emphasizing video more than static images. “Photos are still an important part of Instagram, and we're working on ways to improve the way they show up in a full-screen Feed too,” Zuckerberg wrote.

Meta is also planning a major revamp of Facebook’s app that would insert more “recommended” content in users’ feeds, rather than posts from friends and pages they follow. Zuckerberg has said the changes are part of broader pivot toward AI-driven recommendations rather than simply relying on users existing social graphs.

Mark Zuckerberg and other Meta executives have made it clear for some time that competing with TikTok is their top priority. Now, we have additional details about how they plan to completely overhaul the Facebook app to accomplish that.

The social network is working on a major redesign of Facebook’s main feed that would heavily emphasize recommended content from pages, creators and people you don’t already follow, according to a memo from a Facebook executive that was published by The Verge.

The memo, from Tom Alison who heads up the Facebook app at Meta, states that the goal is to shift Facebook into a “Discovery Engine,” which would heavily rely on recommendations, similar to TikTok’s “For You” feed. Recommendations would mainly come from “unconnected” content, including Reels, and users would see fewer posts from friends and family in their feeds. The plan would also bring Messenger’s inbox back into the Facebook app in an effort to encourage users to share more content from said “Discovery Engine.”

It’s not clear how long it will take Meta to implement these changes, some of which mirror changes already happening at Instagram. But it’s not the first time Meta executives have hinted at big changes to come in Facebook’s app, or even the first time we’ve heard about an upcoming pivot from social network to “Discovery Engine.” Zuckerberg said in April that the company was in the midst of a “major shift” that would change the dynamics of feeds to emphasize AI-driven recommendations over users’ social graphs.

Still, the memo from Alison makes clear just how important the new priorities are for the company, which is desperately trying to catch up to TikTok.

But the shift to more recommendations could also be problematic for the company. The company’s current recommendation algorithms have been blamed for exploiting divisiveness and promoting misinformation. While Alison told The Verge that there would be stricter rules for recommended content, the company has often struggled to enforce its own rules. And, notably, in his memo Alison states that the company is changing the way it views its obligation to reduce “negative experiences.”

“‘Reducing negative experiences’ has been removed as a product priority since it’s more aptly tied to the product culture we are trying to build throughout our approach of being ‘Trustworthy,’ ‘People-Centric,’ and ‘Unified,’” Alison wrote. “Our focus is doing this holistically across all of our products as a permanent part of our culture as opposed to a short-term priority.”

Facebook is collecting data about people who visit the websites of pregnancy crisis centers, according to a report from Reveal. The findings raise questions about how that data could be misused, and Meta’s ability to enforce its advertising rules.

In an investigation conducted with The Markup, Reveal found that hundreds of crisis pregnancy centers were using the Meta Pixel on their websites. The Meta Pixel allows companies to keep tabs on who visits their websites so they can create targeted ads on Facebook. As the report notes, so-called crisis pregnancy centers typically aren't licensed medical establishments and are not bound by HIPAA and other privacy regulations. Instead, they are "mostly run by religiously aligned organizations whose mission is to persuade people to choose an option other than abortion." 

Under Meta’s rules, the Meta Pixel is supposed to filter out “sensitive” health data, like much of what Reveal found was being collected. “In many cases, the information was extremely sensitive – for example, whether a person was considering abortion or looking to get a pregnancy test or emergency contraceptives,” Reveal reports. In some cases, the social network also received data about specific appointments that were requested. The report also found that third-party anti-abortion marketing companies were able to gain access to data collected by the Meta Pixel, even though their websites had not been visited.

In a statement provided to Reveal, Meta said that “It is against our policies for websites and apps to send sensitive information about people through our Business Tools,” referring to the Meta Pixel. “Our system is designed to filter out potentially sensitive data it detects, and we work to educate advertisers on how to properly set up our Business Tools.”

The issue of online platforms collecting data from people seeking abortion services has taken on a new urgency in recent weeks following a leak of a draft Supreme Court opinion that would overturn Roe v. Wade. Privacy advocates have warned that the information could be used to prosecute people seeking abortions in areas where it's been outlawed. Lawmakers have also raised concerns about the issue, calling on Apple, Google and other platforms to bar apps that collect data targeting people seeking abortion services.

Meta’s lawyers are investigating outgoing COO Sheryl Sandberg amid claims she misused company resources, The Wall Street Journal reports. The paper says the investigation goes back “several years” and is scrutinizing Meta employees’ work on Sandberg’s personal projects.

When Sandberg first announced her departure from the company, The Wall Street Journal reported the company was examining whether she had improperly used company resources in planning her upcoming wedding. Now, WSJ has shed a little more light on the investigation.

Meta lawyers are reportedly looking at Facebook staff’s involvement with Sandberg’s foundation Lean In, and their work to help her promote her most recent book, Option B. The company is also investigating reports that Sandberg used Facebook staffers in an attempt to kill a negative story about her former partner, Activision CEO Bobby Kotick. The company could be looking to head off regulatory concerns that could arise if such work wasn’t properly disclosed to the Securities and Exchange Commission. Sandberg eventually “could be asked to repay the company for employee time spent on her personal work,” according to the report.

Meta declined to comment to The Wall Street Journal.

The investigation is indicative of just how much Sandberg’s status within the company has changed in recent years. As The WSJ points out, both Sandberg and Mark Zuckerberg’s personal lives have been closely tied to the company. Meta spends millions of dollars every year on their personal security and travel expenses, and both executives have tapped Facebook employees to help with personal projects. That Sandberg is now facing scrutiny for these actions shows how much her influence has waned.

Twitter's newly improved tweet-reporting tools are now available to everyone on the platform. The company first began testing the new process for reporting harmful tweets in December, saying it was trying to take a “people first” approach that would make it easier to flag tweets.

Previously, Twitter’s reporting process required users to navigate a series of menus in order to identify the specific rule they believed had been broken. The process was confusing, even for those familiar with Twitter’s policies, and often resulted in problematic tweets not being properly flagged.

The revamped process instead begins each report by asking users to describe “what happened,” rather than prompting them to guess which rule may have been broken. It also makes it easier to report tweets in which someone else is being targeted, and gives users more options for reporting hate speech.

That simplified approach is already paying off, according to Twitter. The company says the new reporting process has resulted in a 50 percent increase in “actionable reports” since it began testing six months ago.

TikTok is rolling out more screen time controls to help users manage how much time they are spending in the app. With the change, the company is adding a new in-app dashboard that will more closely track how long people are spending in the app.

The dashboard will show statistics like how much time you spend in the app, when you sue the app most and how often it’s opened. Additionally, TikTok users will now be able to set screen time limits for how long they can use the app in any one sitting.

Previously, the the app has offered screen time controls that time out after a designated daily limit. But with the new setting users can, for example, opt to have the app remind them to “take a break” if they have had it open for an extended period of time.

TikTok

The changes come as TikTok and its peers have faced questions about their apps’ impact on teens. Earlier this year, lawmakers in the Senate introduced a bill that would increase the study of social media addiction in an effort to put up more “guardrails” to protect younger users.

Notably, TikTok now says it’s introducing additional screen time restrictions for teens between the ages of 13 and 17. Teens will now see weekly “digital well-being prompts” and get additional screen time reminders when they have spent more than 100 minutes in the app on a single day.

A 2018 change in Facebook’s algorithm resulted in significant boosts in engagement for local Republican groups even though their Democratic counterparts posted more often, according to newly published research. The findings, first reported byNBC News, line up with one of the major revelations of the Facebook Papers. Namely, that a change meant to emphasize content from family and friends wound up making News Feed more divisive by incentivizing negative posts.

The latest research, published in Research & Politics, used CrowdTangle data to measure engagement with posts from local Democratic and Republican groups on Facebook and Twitter between January 2016 and August 2021. The researchers found that by the fall of 2018, several months after Facebook announced its algorithm change, there was a significant uptick in engagement with Republican pages on Facebook that didn’t occur on Twitter.

“We conclude that it seems possible that changes in how Facebook rated content led to a doubling of the total shares of local Republican party posts compared to local Democratic party posts in the first half of 2019 even though Democratic parties posted more often during this period,” the paper’s authors write.

The researchers say it’s “difficult” to know for sure what caused the shift toward the end of 2018. But they note that their findings broadly align with what we know about Facebook’s algorithm change, and the reaction to it, thanks to the Facebook Papers. The company had announced a major change to News Feed’s ranking systems in January 2018, in order to emphasize “meaningful social interactions” or MSI. But documents disclosed by Facebook whistleblower Frances Haugen indicate that by early 2019 publishers and political parties were raising questions about whether MSI was incentivizing negativity.

“Of course without the actual algorithm we cannot say what caused the change in 2018,” Kevin Reuning, one of the paper’s authors wrote on Twitter. “We can say there was a change, specifically on Facebook, and that it impacted a large number of local Republican parties. We can also say the timing lines up with what others saw for FB's changes”

In a statement to NBC News, Meta called the researchers’ findings “implausible,” saying differences in engagement could be attributed to other factors. “It doesn’t add up with what MSI actually did, which was reduce the amount of public content — like that of political parties — on the platform,” a company spokesperson said. “The trends here instead seem to coincide with a divisive election cycle, and since the differences between political parties in the U.S. have been growing for decades, the idea that a change to Facebook ranking would fundamentally shift how people choose to engage with political parties is implausible.”

Twitter is introducing another shopping feature as it slowly tries to ramp up its in-app commerce features. The company’s latest experiment is product drops, which allows users to get notifications ahead of in-demand product launches.

The company says the feature is meant to capitalize on how Twitter is already used to build hype for limited edition or particularly in-demand products. Companies using product drops will be able to tweet links to upcoming launches and users can sign up for in-app notifications to be reminded ahead of the launch. As with other Twitter shopping features, the app won’t actually handle the transaction, it just directs users’ to the retailer or brands’s website.

Initially, product drops will only be available in the United States to people using the Twitter app in English. The first brands to get their hands on the feature include Dior, Home Depot and Fossil’s collabs with designer Jeff Staple.

Compared with most of its peers, Twitter has been pretty late to bring e-commerce features into its app, though the company has said it sees the area as a significant opportunity. Twitter has also experimented with shopping in livestreams and allowing retailers to create in-app storefronts on their profiles.