X introduces an ad-free ‘Premium+’ tier for $16 a month
X is adding two new tiers to its subscription offering, previously known as Twitter Blue. The company is adding a new, $16 per month “Premium+ tier” that eliminates ads in users’ following and “for you” timelines, in addition to the blue checkmark and other existing perks for subscribers. X is also adding a new, lower-cost “basic” tier that costs $3 a month.
The new subscription plans come as X’s advertising business has continued to decline, and the company is increasingly reliant on subscription revenue. X has also recently begun testing a program that requires all new users in some countries to pay $1 per year in order to post and reply to tweets.
introducing Premium+
— Premium (@premium) October 27, 2023
– no ads in For You or Following
– largest boost for your replies (vs other Premium tiers or unverified users)
– access to our full suite of creator tools
now available on Web ✌️
subscribe here → https://t.co/Ywvyijo9CQ
In addition to removing ads from users’ timeline, X said in a tweet that Premium+ subscribers would get an even bigger algorithmic boost in replies compared with subscribers paying for the cheaper premium level. Of note, it appears that both new tiers are only available via the web, at least for now, which is likely meant to help the company avoid additional fees associated with Apple and Google’s app stores.
The $3 basic tier appears to be a much more limited set of features compared with Premium and Premium+ and, notably, doesn’t include the blue checkmark or revenue-sharing. Instead, it offers extras like tweets editing, longer posts, the ability to download videos. It also offers a “small reply boost” and encrypted direct messages.
Developing...
This article originally appeared on Engadget at https://www.engadget.com/x-introduces-an-ad-free-premium-tier-for-16-a-month-191523132.html?src=rss[original story: Engadget]