Arduino was conceived as an open source microcontroller for artists, designers, and others who aren't necessarily techie/programmer types. Of course, all sorts of makers have flocked to this technology because of its versatility. But in spite of its relative ease of use, there's still a barrier to entry for new users. Like kids. For that reason, BirdBrain Technologies' Hummingbird looks promising. They call it "pre-Arduino."
[original story: MAKE » Arduino]