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Apple has apologized for its Crush! ad, which sparked a furious backlash among artists, musicians, and other creators. AdAge reports Apple said the video “missed the mark,” and it has scrapped plans to run the commercial on TV. The video shows a series of musical instruments and other tools for human expression, including a guitar, drums, trumpet, amplifiers, record player, TV and much more being crushed to “All I Ever Need Is You” by Sonny and Cher. The crusher pulls up to reveal an iPad. Tonally, you could see how it could be misconstrued.

Apple is rumored to have more AI tricks planned for its next WWDC, while this new iPad Pro has a chip that boasts a lot of AI power, all with the looming threat of AI to creatives.

But — and imagine I’m using my indoor voice, here — it’s just an ad. However, Apple is such a huge company that it wields a huge amount of influence. And everyone is watching.

— Mat Smith

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Jack Dorsey claims Bluesky is ‘repeating all the mistakes’ he made at Twitter

Bluesky was the Twitter spinoff.

In a rambling interview, Twitter founder Jack Dorsey claimed Bluesky was “literally repeating all the mistakes” he made while running Twitter. Dorsey’s complaints seem to boil down to two issues. First, he never intended Bluesky to be an independent company, with its own board and stock and other vestiges of a corporate entity. Instead, his plan was for Twitter — as it was called — to be the first client to take advantage of the open-source protocol Bluesky created.

Dorsey also didn’t like Bluesky’s form of content moderation, and how it has occasionally banned users for things like using racial slurs in their usernames. A lot of this isn’t particularly surprising. If you’ve followed Dorsey’s public comments over the last couple years, he’s repeatedly said Twitter’s “original sin” was being a company beholden to advertisers.

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An insulin pump software bug has injured over 200 people

The FDA has issued the highest level of recall for the app.

The US Food and Drug Administration (FDA) issued a Class I recall for the t:connect mobile app on iOS, which people with diabetes use to monitor and control an insulin pump. The FDA received 224 injury reports as of April 15. Insulin pumps, like the t:slim X2, automatically deliver insulin under the user’s skin at set intervals and whenever needed. The bug excessively drained power from the pump, meaning it could shut down without warning and before the user expected it to, leading to the under-delivery of insulin.

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Netflix and Roblox team up for a digital theme park

‘Mommmm, I want more corporate synergy!’

Netflix

This simply sounds horrible.

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In a couple of months, you'll be able to get Microsoft's mobile games from its own store. Xbox President Sarah Bond has revealed at the Bloomberg Technology Summit that the company is launching a web-based store where you can download its mobile games and get add-ons or in-app purchases at a discount. Bond said the company has decided to launch a browser-based store instead of an app to make it "accessible across all devices, all countries, no matter what" so that you don't get "locked to a single ecosystem."

Microsoft will only host its own games to start with, which means it will feature a lot of titles from Activision Blizzard. If you'll recall, it snapped up the gaming developer and publisher in a $70 billion deal that closed last year. You'll most likely find Candy Crush Saga, which has apparently generated $20 billion in revenue since it launched in 2012, and Call of Duty's mobile games in the first batch of titles available for download. Bond said that Minecraft may also be one of the first games you can get. 

An Xbox spokesperson told Bloomberg that this is "just the first step in [the company's] journey to building a trusted app store with its roots in gaming." Microsoft plans to open the app store to third-party publishers in the future, though it didn't share a timeline for that goal. 

The company first announced its intention to launch a gaming store for Android and iOS devices last year shortly before rules under the EU's Digital Markets Act became applicable. To comply with DMA rules, Apple and Google have to allow third-party app stores to be accessible on their platforms and to offer alternative billing systems for purchases. They're also compelled to allow app sideloading, which will be a massive change for Apple, a company known for its "walled garden" approach to business. 

Operators of third-party app stores will get to avoid some of the fees Google and Apple charge, but they'd still have to pay the companies for bypassing their mobile platforms' official stores. Both tech giants have already outlined how they're changing things up to comply with the DMA regulations. The companies' rivals found the changes they're making insufficient, however, prompting the European Commission to start investigating their compliance plans. 

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Just in case there was any doubt about how Jack Dorsey really feels about Bluesky, the former Twitter CEO has offered new details on why he left the board and deleted his account on the service he helped kickstart. In a characteristically bizarre interview with Mike Solana of Founders Fund, Dorsey had plenty of criticism for Bluesky.

In the interview, Dorsey claimed that Bluesky was “literally repeating all the mistakes” he made while running Twitter. The entire conversation is long and a bit rambly, but Dorsey’s complaints seem to boil down to two issues:

1. He never intended Bluesky to be an independent company with its own board and stock and other vestiges of a corporate entity (Bluesky spun out of Twitter as a public benefit corporation in 2022.) Instead, his plan was for Twitter to be the first client to take advantage of the open source protocol. Bluesky created.

2. The fact that Blueksy has some form of content moderation and has occasionally banned users for things like using racial slurs in their usernames.

“People started seeing Bluesky as something to run to, away from Twitter,” Dorsey said. “It's the thing that's not Twitter, and therefore it's great. And Bluesky saw this exodus of people from Twitter show up, and it was a very, very common crowd. … But little by little, they started asking Jay and the team for moderation tools, and to kick people off. And unfortunately they followed through with it. That was the second moment I thought, uh, nope. This is literally repeating all the mistakes we made as a company.”

Dorsey also confirmed that he is financially backing Nostr, another decentralized Twitter-like service popular among some crypto enthusiasts and run by an anonymous founder. “I know it's early, and Nostr is weird and hard to use, but if you truly believe in censorship resistance and free speech, you have to use the technologies that actually enable that, and defend your rights,” Dorsey said.

A lot of this isn’t particularly surprising. If you’ve followed Dorsey’s public comments over the last couple years, he’s repeatedly said that Twitter’s “original sin” was being a company that would be beholden to advertisers and other corporate interests. It’s why he backed Elon Musk’s takeover of the company. (Not coincidentally, Dorsey still has about $1 billion of his personal wealth invested in the company now known as X.) He’s also been very clear that he made many of Twitter’s most consequential moderation decisions reluctantly.

Unsurprisingly, Dorsey’s comments weren’t well-received on Bluesky. In a lengthy thread, Bluesky’s protocol engineer Paul Frazee said that Twitter was supposed to to be the AT Protocol’s “first client” but that “Elon killed that straight dead” after he took over the company. “That entire company was frozen by the prolonged acquisition, and the agreement quickly ended when Elon took over,” Frazee said. “It was never going to happen. Also: unmoderated spaces are a ridiculous idea. We created a shared network for competing moderated spaces to exist. Even if somebody wanted to make an unmoderated ATProto app, I guess they could? Good luck with the app stores and regulators and users, I guess.”

While Dorsey was careful not to criticize Musk directly, he was slightly less enthusiastic than when he said that Musk would be the one to “extend the light of consciousness” by taking over Twitter. Dorsey noted that, while he used to fight government requests to take down accounts, Musk takes “the other path” and generally complies. “Elon will fight in the way he fights, and I appreciate that, but he could certainly be compromised,” Dorsey said.

Apple has reportedly apologized for its tone-deaf “Crush!” ad that sparked a furious backlash with artists, musicians and other creators. AdAge reports that Apple said the video “missed the mark” and has scrapped plans to run the cutesy-turned-cringey commercial on TV.

It’s clear that Apple intended for the ad to serve as a metaphor for all the myriad creative tools one has when they throw down $1,000 or more for a new iPad Pro. Run during Tuesday’s event, the video shows a series of musical instruments and creative tools, including a guitar, drums, trumpet, amplifiers, record player, TV and much more. “All I Ever Need Is You” by Sonny & Cher soundtracks the clip.

Soon, it’s revealed that the objects are all sitting on an industrial crusher. The crusher descends upon the scattered creative instruments, exploding in plumes of colorful smoke. But when the crusher pulls back up, it’s revealed that everything was transformed into a shiny new iPad Pro.

Apple

A decade ago, this ad likely wouldn’t have been a big deal. But Apple’s marketers completely whiffed on the context of the moment. The ad comes weeks before Apple will take the stage at WWDC to announce its generative AI features that its investors have been salivating for.

Generative AI, as you may have heard, needs something to train on — and that means humans’ work. It trains on existing content to make algorithmically generated words, pictures, music or who knows what else. It also has the capability to put those same creators — most of whom don’t have cushy jobs at Apple or other Big Five tech companies — out of work as corporations and consumers eagerly adopt the robots destined to put creators on the unemployment line.

Context is everything, and Apple failed spectacularly there. Its ad serves as a spectacularly perfect metaphor for generative AI’s potential to crush human creation, turning us all into “prompt artists” who type words into text boxes to replace their years of training and experience. (Granted, generative AI has genuinely exciting applications, too, but much more needs to be made of the society-level chaos it can and will unleash.)

“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Tor Myhren, Apple VP of marketing communications, told AdAge. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”

Hey, an apology means something. But we’ll see what tone Apple adopts next month when it rolls out the tools that set the stage for the apology in the first place. Something tells me that train is out of the station and will be plowing forward full steam, no matter how much creativity the company has in its DNA.

Google has an offer for iPad owners who are curious about the Pixel Tablet. The company has a trade-in promotion that covers at least the cost of the Pixel Tablet for iPad owners — if not more, depending on which model you have. It works with Samsung tablets as well, but those trade-in values are lower. The Pixel Tablet costs $399 (without deals) for 128GB storage and no charging speaker dock.

The promo works with iPads as old as the sixth-generation model from six years ago. For that, Google will give you a surprising $399 — matching the Pixel Tablet’s base cost. That iPad model only cost $329 in 2018, so Google is overpaying by a lot for that one.

However, Google balances that with much worse offers for modern, high-end iPads. For example, the 12.9-inch iPad Pro with M2 chip (2022) only nets $450. Until this week (when the company launched a new iPad Pro and iPad Air), Apple sold that model for $1,099, so we don’t recommend that trade-in price. If you’re done with a high-end iPad from the last few years, you can likely sell it on places like eBay, Craigslist or Swappa for significantly more.

Sam Rutherford for Engadget

The Pixel Tablet stands out from its Android-running competitors by working with a charging speaker base that lets the device double as a smart display, making it much more versatile. Engadget’s Cherlynn Low thought that part overshadowed its core functionality as a tablet. “As a smart display, the Pixel Tablet mostly shines. It has a useful dashboard, an easy-to-read interface and impressive audio quality,” she wrote in our full review.

The tablet has a 10.95-inch display with a 2,560 x 1,600 resolution (276 PPI) and runs on a Google Tensor G2 chip. It weighs slightly over a pound and is lighter than Android rivals like the Galaxy Tab S8 and OnePlus Pad. Its back has a nano-ceramic coating that gives it a premium, glass-like feeling that you may not expect from a $399 device.

Accessories are where the Pixel Tablet stands out the most. Google’s Pixel Tablet Case, sold separately for $79, has a built-in kickstand that makes the slate more versatile. “What I love about the kickstand-hanger-combo is that it allows you to place the Tablet pretty much anywhere,” Low wrote in Engadget’s review. “So when I want to hang it off a kitchen cabinet to follow along with a recipe video or keep watching Love Is Blind for example, I can. And though the 2,560 x 1,600 LCD panel isn’t as vibrant as the OLED on Samsung’s Galaxy Tabs, it still produced crisp details and colorful images.”

The star accessory is Google’s $129 charging speaker dock, which you can use without removing the kickstand case. This product transforms the tablet into a smart display, potentially voiding the need for other smart home control hubs. The speaker has impressive sound for its size, making it easier to hear its responses if you aren’t right next to it.

Google’s fine print notes that the trade-in value will be finalized after receiving the tablet, and it could be lower if it determines the condition doesn’t match what you selected during the trade-in process. The refund will be processed on the credit card you used to buy the Pixel Tablet (or through Google Store credit if you return your purchase during that time).

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The Alienware m16 R2 is a rarity among modern laptops. That’s because normally after a major revamp, gadget makers like to keep new models on the market for as long as possible to minimize manufacturing costs. However, after its predecessor launched last year sporting a fresh design, the company reengineered the entire system again for 2024 while also limiting how big of a GPU can fit inside. So what gives? The trick is that by looking at the configurations people actually bought, Alienware was able to rework the m16 into a gaming laptop with a sleeker design, better battery life and a more approachable starting price, which is a great recipe for a well-balanced notebook.

Design

There are so many changes on the m16 R2’s chassis it’s hard to believe it’s from the same line. Not only has Alienware gotten rid of the big bezels and chin from the R1, but the machine is also way more portable now. Weight is down more than 20 percent to 5.75 pounds (from 7.28 pounds) and it’s also significantly more compact with a depth of 9.8 inches (versus 11.4 inches before). For some style points, Alienware added RGB lighting around the perimeter of the touchpad. This result is a major upgrade for anyone who wants to take the laptop on the go. It fundamentally changes the system from something more like a desktop replacement to a portable all-rounder.

Critically, despite being smaller, the m16 R2 still has a great array of connectivity options. On its sides are two USB 3.2 Type-A ports, a microSD card reader, an Ethernet jack and a 3.5mm audio socket. Around back, there are two USB-C slots (one supports Thunderbolt 4 while the other has DisplayPort 1.4), a full-size HDMI 2.1 connector and a proprietary barrel plug for power. Generally, I like this arrangement as moving some ports to the rear of the laptop helps keep clutter down. That said, I wish Alienware had switched the placement of the Ethernet jack and one of the USB-C ports, as I find myself reaching for the latter much more often.

Display

Photo by Sam Rutherford/Engadget

The m16 R2 has a single display option: a 16-inch 240Hz panel with a QHD+ resolution (2,560 x 1,600). It’s totally serviceable and for competitive gamers, that high refresh rate could be valuable during matches where potential advantage matters. But you don’t get any support for HDR, so colors don’t pop as much as they would on a system with an OLED screen. Furthermore, brightness is just OK at around 300 nits, which might not be a big deal if you prefer gaming at night or in darker environments. But if you plan on lugging this around to a place with big windows or a lot of sunlight, games and movies may look a bit subdued. That said, it’s not a deal breaker, I just wish this model had some other display options like the previous one.

Performance

While the m16 R2’s sleeker design is a major plus, the trade-off is less space for a beefy GPU. So unlike its predecessor, the biggest card that fits is an NVIDIA RTX 4070. This may come as a downer for performance enthusiasts, but Alienware said it made this change after seeing only a small fraction of buyers opt for RTX 4080 graphics on the old model. Even so, the R2 can still hold its own when playing AAA titles. In Cyberpunk 2077 at 1080p and ultra graphics, it hit 94 fps, barely behind what we saw from the ASUS ROG G16 (95 fps) with a more powerful 4080. And while the performance gap grew slightly when I turned ray tracing on, the m16 still pumped out a very playable framerate of 62 fps (versus 69 fps for the G16).

Battery life

One of the biggest benefits of the m16 R2’s redesign is that it allowed Alienware to install a larger 90Wh battery versus the 84Wh pack in its predecessor. When you combine that with components and fans better tailored to the kind of performance this machine delivers, you get improved longevity. On our rundown test, the m16 R2 lasted 7 hours and 51 minutes, which is longer than both the Razer Blade 14 (6:46) and the ASUS ROG Zephyrus G14 (7:29) and just shy of what we got from a similarly specced XPS 16 (8:31). That said, it’s still not as good as the ASUS G16’s time of 9:17. Regardless, the ability to go longer between charges is never a bad thing. Meanwhile, for those who want to pack super light, one of the m16 R2’s USB-C ports in the back supports power input, though you won’t get the full 240 watts like you do with Alienware’s included brick.

Wrap-up

Photo by Sam Rutherford/Engadget

For 2024, it would have been so easy for Alienware to give the m16 a basic spec refresh and call it a day. But it didn’t. Instead, the company looked at its customers' preferences and gave it a revamp to match. So despite not having the same top-end performance as before, the R2 is still a very capable gaming laptop with a more compact chassis, improved battery life and a lower starting price of $1,500 with an RTX 4050. Sure, I wish its display was brighter and that there was another panel option, but getting 240Hz standard is pretty nice.

Really, the biggest argument against the m16 R2 is that for higher-specced systems like our $1,850 review unit with an RTX 4070, you can spend another $150 for an ASUS ROG G16 with the same GPU, a brighter and more colorful OLED display and an even lighter design that weighs a full pound less. But for people seeking a well-priced gaming machine that can do a bit of everything, there’s a lot of value in the m16 R2.

Netflix and Roblox have teamed up for a digital theme park with activities pulled from the streamer’s many popular franchises. Netflix Nextworld is an area within Roblox that’s currently in early access. The company says the experience is “all about bringing fans to the entertainment they love.”

To that end, Nextworld features activities based on Stranger Things, One Piece, Cobra Kai and even those Zack Snyder Rebel Moon movies that people seem to hate. There’s also an activity based on the upcoming Jurassic World: Chaos Theory cartoon. The whole thing is arranged like a theme park, with mini-games and easter eggs galore.

Some of these games look pretty fleshed out, like the survival horror title Stranger Things: Escape from Hawkins High and the fighting sim One Piece: East Blue Brawls. Regular people can make some really cool stuff on Roblox, so a company with resources like Netflix should really raise the bar.

There are also a bunch of shorter experiences, like an online version of the game show Is It Cake? in which, well, people try to guess if something is cake. We aren’t sure how that one will work since none of it is cake. It’s just pixels and code. 

Playing these games and exploring the park nets users collectibles and wearables from various shows, which are then used to decorate a private space called a Fan Pod. Some of these collectibles include a Demogorgon plushie head and the iconic One Piece flag. 

Netflix

Finally, there’s something called the Streamship, which is a shared space to watch Netflix content. The company says this “home base within Nextworld” will provide “social features” and include events like “premieres and viewing parties.”

Netflix Nextworld is now in early access and is available on any console that supports Roblox, in addition to mobile and PC/Mac. The streamer does say the theme park will feature plenty of surprises, so let’s hope for a mini-game based on the driving crooner.