Google is rolling out tools that let advertisers create AI-generated content

Google is rolling out a new feature that allow advertisers to create AI generated content using the same technology as the Bard chatbot, confirming a report from earlier this year. The feature is now available in beta on Google's Performance Max advertising product, allowing US advertisers to create and scale text and image assets for campaigns using AI, the company announced in a blog post

Performance Max is already an AI-powered product that works across multiple Google products including Youtube, search, display and others. It optimizes ads by analyzing performance data, and the new feature supplements that by using AI to assist in asset creation as well. As Google puts it, the features will allow advertisers to quickly create high-quality, personalized assets on various Google platforms.

"Asset variety is a key ingredient for a successful Performance Max campaign," wrote Google's Pallavi Naresh. "You’ve told us that creating and scaling assets can be one of the hardest parts of building and optimizing a cross-channel campaign. Now, you’ll be able to generate new text and image assets for your campaign in just a few clicks."

Google

Much like Bard or ChatGPT, users feed prompts to the AI, and it creates unique images and text for each business. Marketers can review and edit any assets created by the system prior to publication. It can be used to create versions of the same ad, or build new ads from scratch. All AI-generated imagery contains a visible watermark and is tagged as such. "We also have guardrails in place to prevent our systems from engaging with inappropriate or sensitive prompts or suggesting policy-violating creatives," Naresh wrote.

The feature should help marketers create advertising materials more quickly, while of course helping Google post those ads and make money more quickly. In that sense, it's pretty much a perfect AI use case for Google, which makes the vast majority of its revenue from advertising. The new system is currently in beta and only available in the US, but is expected to roll out more widely by the end of 2023. 

This article originally appeared on Engadget at https://www.engadget.com/google-is-rolling-out-tools-that-let-advertisers-create-ai-generated-content-080255864.html?src=rss

DigiKey Honored with Four MarCom Awards for Branding Refresh

DigiKey Honored with Four MarCom Awards for Branding Refresh

THIEF RIVER FALLS, Minnesota, USA - DigiKey, a leading global commerce distributor offering the largest selection of technical components and automation products in stock for immediate shipment, announced it won four MarCom Awards in the 2023 international creative competition for marketing and communication professionals, including

Staff Wed, 11/08/2023 - 12:36
Circuit Digest 08 Nov 07:06

Google has fixed a bug in Android 14 that locked Pixel users out of their devices

Many Pixel owners have been left with a bad taste in their mouths after it took Google over a month to fix a serious bug, Ars Technica has reported. It first appeared with the launch of Android 14 back on October 8th, locking some users with multiple accounts out of their device's local storage. It affects multiple devices ranging from the Pixel 4 to the Pixel 8, and for many users, it was akin to being locked out of their phone by ransomware. 

Some folks were unable to unlock their devices, while others were able to boot up but had no access to lock storage. However, the bug rendered some phones completely unusable, as they would continuously bootloop and never reach the home screen. Reports of the issue appeared shortly after Android 14 launched, but Google kept rolling out the buggy release and only acknowledged the flaw some 20 days after it appeared. 

The November update patch is now rolling out, but the initial November 2 release notes weren't very positive. Google said users locked out of their storage may only get some data back, and those experiencing a bootloop may lose everything. Today's update, however, states that users who were unable to access media storage should get all their data back once they install the November patch. 

Those stuck in a reboot may not be as lucky, though. Those folks will be able to at least get up and running again after submitting a form. However Google said that "data recovery solutions are still being investigated for devices that are repeatedly rebooting," adding that "we'll share additional updates soon."

The sordid episode shows how Google failed to properly implement its own much-touted failsafe systems, as Ars Technica noted. It kept rolling out Android 14 with the flaw despite multiple reports, and the vaunted dual partition system didn't work because it didn't accurately detect a boot failure. Finally, it took Google ages to elevate the issue to a higher priority, leaving many users stuck with bricked phones for weeks. "Little did I realize that 'seven years of updates' was not a feature, but a threat," said one disgusted user on Google's issue tracker.

This article originally appeared on Engadget at https://www.engadget.com/google-has-fixed-a-bug-in-android-14-that-locked-pixel-users-out-of-their-devices-061040556.html?src=rss

The first Grand Theft Auto VI trailer will arrive in early December

We may get official details about Grand Theft Auto VI very, very soon. Following a Bloomberg that said Rockstar Games would announce the next entry in the GTA franchise as early as this week, Rockstar confirmed it would release a trailer for the forthcoming game in early December, as part of its 25th anniversary celebration. It's one of the most anticipated games for the current crop of consoles, especially since the fifth main installment in the series — the second-best selling video game of all time, as Bloomberg notes — came out way back in 2013. 

We are very excited to let you know that in early December, we will release the first trailer for the next Grand Theft Auto. We look forward to many more years of sharing these experiences with all of you.

Thank you,
Sam Houser

— Rockstar Games (@RockstarGames) November 8, 2023

While Rockstar has yet to launch the title, some fans may have already gotten a glimpse of early-days gameplay footage due to a leak that a hacker uploaded online in 2022. It contained 90 seconds of gameplay from a GTA VI test build, showing one of the two playable protagonists, a female character named Lucia, robbing a store. Another clip showed the other playable character riding the "Vice City Metro," indicating that its story takes place in Rockstar's fictionalized version of Miami. The developer later confirmed the contents of the leak and said that the game's creation would continue "as planned."

Rockstar may reveal GTA VI's release period alongside the trailer next month, but its parent company Take-Two previously hinted that it's coming out sometime in 2024. 

Update, November 8, 2023, 8:15AM ET: This story has been updated to note that Rockstar has confirmed it'll release a trailer for the next Grand Theft Auto game in December.

This article originally appeared on Engadget at https://www.engadget.com/the-first-grand-theft-auto-vi-trailer-will-arrive-in-early-december-045219564.html?src=rss

Rockstar may announce Grand Theft Auto VI this week

We may get official details about Grand Theft Auto VI very, very soon, if Bloomberg's report turns out to be true. Rockstar Games plans to announce the next entry in the GTA franchise as early as this week, according to the news organization. Plus, Rockstar is reportedly publishing a trailer for the game next month as part of its 25th anniversary celebration. It's one of the most anticipated games for the current crop of consoles, especially since the fifth main installment in the series — the second-best selling video game of all time, as Bloomberg notes — came out way back in 2013. 

While Rockstar has yet to launch the title, some fans may have already gotten a glimpse of early-days gameplay footage due to a leak that a hacker uploaded online in 2022. It contained 90 seconds of gameplay from a GTA VI test build, showing one of the two playable protagonists, a female character named Lucia, robbing a store. Another clip showed the other playable character riding the "Vice City Metro," indicating that its story takes place in Rockstar's fictionalized version of Miami. The developer later confirmed the contents of the leak and said that the game's creation would continue "as planned."

Rockstar will likely reveal GTA VI's release period when it announces the game, but its parent company Take-Two previously hinted that it's coming out sometime in 2024. 

This article originally appeared on Engadget at https://www.engadget.com/rockstar-may-announce-grand-theft-auto-vi-this-week-045219455.html?src=rss

Nintendo is making a live-action Legend of Zelda movie

It's been rumored for years, but Nintendo still managed to surprise us with a late-day announcement: a live-action film based on The Legend of Zelda is in the works, directed by Wes Ball. Nintendo's Shigeru Miyamoto is producing the film along with Avi Arad, and the film is being co-financed by Nintendo and none other than Sony Pictures Entertainment. You know, part of the same company that owns PlayStation.

Developing...

This article originally appeared on Engadget at https://www.engadget.com/nintendo-is-making-a-live-action-legend-of-zelda-movie-221618064.html?src=rss

Apple Watch battery life bug is fixed with watchOS 10.1.1

If your Apple Watch hasn't been holding its charge like it used to, it’s time to update to the latest version of watchOS. Earlier this month, several Apple Watch users noticed their batteries draining faster than usual after they installed watchOS 10.1. Of course, users took to social media to voice their observations and to make sure it wasn't an isolated happening. Later, Apple acknowledged the battery drain issue and promised to release a fix -— which happened today with the latest version of watchOS. 10.1.1. Specifically, Apple says that the update "address an issue that could cause the battery to drain more quickly for some users."

Apple has come a long way with its software updates over the years. These days, most of Apple's updates are fairly stable but that doesn't mean they're immune to getting hit by the occasional bug that can significantly affect users. The Apple Watch is a wearable device that has become enmeshed in the routines of many. To keep up with the needs of users, good battery life on a smartwatch is essential.

So, this fix could not have come soon enough as the battery drain problem has been affecting quite a few users. One user said "watchOS 10.1 is killing the battery on my Apple Watch," causing it to drop from 100 to 50 percent in less than an hour. Additionally, the issue has affected Apple Watches across the board, including older ones like the SE and the latest models like the Apple Watch Ultra 2.

Apple's watchOS 10.1.1 also includes unspecified bug fixes, as usual. As usual, this update comes alongside a corresponding iOS one, 17.1.1. This update addresses Apple Pay and NFC features that stop working on iPhone 15 models after wirelessly charging in certain vehicles. It also has a all-important fix for the snowing graphic on the weather widget on the Lock Screen.

This article originally appeared on Engadget at https://www.engadget.com/apple-watch-battery-life-bug-is-fixed-with-watchos-1011-215917460.html?src=rss

Stray is coming to macOS on December 5

It's been quite some time coming, but Annapurna Interactive has revealed when Mac gamers can get their paws on one of the most adorable titles of the last few years. Stray is coming to macOS on December 5 via the Mac App Store and Steam. You'll need a fairly recent system, though. Stray will be compatible with Macs that have an Apple Silicon chipset, so if you have an Intel-based machine you're out of luck (unless you check it out on a cloud service or another platform).

Stray debuted on PC and PlayStation in July 2022 and it arrived on Xbox this August. It's one of Engadget's favorite games of last year, and it's neat that more people will soon get to check out this absorbing cyberpunk adventure on Mac before it's adapted into a movie.

Apple has been making a slightly bigger push into gaming, and some notable publishers are bringing their titles to Mac (and even iPhone). Resident Evil Village arrived on iPhone 15 Pro and some iPad models last week, while Assassin's Creed Mirage, Death Stranding and the Resident Evil 4 remake are all coming to the Apple ecosystem in the coming months.

This article originally appeared on Engadget at https://www.engadget.com/stray-is-coming-to-macos-on-december-5-204920804.html?src=rss

Hollywood studios reportedly want to recycle dead actors’ AI likenesses without family permission

SAG-AFTRA, the union representing Hollywood performers, has reportedly responded to studios’ “last, best and final” offer to end the strike, rejecting clauses that would let them re-use AI-created likenesses of high-demand and deceased performers without consent. The union allegedly plans to make a counter-offer that removes the current AI-related language. “They can’t have that loophole to exploit performers,” a union-side source told The Hollywood Reporter on Monday. “We could not allow that language to stand.”

THR reports that The Alliance of Motion Picture and Television Producers (AMPTP) proposed to “secure AI scans” for Schedule F performers (union members earning more than $32,000 per TV episode or $60,000 per film). The studios’ suggested deal would require them to pay once to scan the likenesses of Schedule F performers without paying for their use or re-use — essentially giving them eternal rights to their likenesses after paying once upfront.

An even more striking detail is that the way the proposal was written appears to advocate for limitless use of dead performers’ AI-created likenesses without proper permission. “The language currently in the AMPTP’s offer would see the studios and streamers secure the right to use scans of deceased performers without the consent of their estate or SAG-AFTRA,” writes THR. SAG-AFTRA reportedly wants to attach a consent requirement and compensation for each time a studio or streamer re-uses performers’ AI scans.

“We think it’s not just reasonable but is absolutely vital to the sustainability of the performance industry,” a source told THR. “[The Schedule F AI language in the AMPTP’s proposal] behooves them to have you dead in that they need consent when you’re alive but not when you’re dead.”

SAG-AFTRA reportedly updated union members about negotiations on Monday, assuring them it won’t agree to a lousy contract. “Please know every member of our TV/Theatrical Negotiating Committee is determined to secure the right deal and thereby bring this strike to an end responsibly,” the union wrote to its members. “There are several essential items on which we still do not have an agreement, including AI. We will keep you informed as events unfold.”

This article originally appeared on Engadget at https://www.engadget.com/hollywood-studios-reportedly-want-to-recycle-dead-actors-ai-likenesses-without-family-permission-202227014.html?src=rss

Hollywood studios reportedly want to recycle dead actors’ AI likenesses without family permission

SAG-AFTRA, the union representing Hollywood performers, has reportedly responded to studios’ “last, best and final” offer to end the strike, rejecting clauses that would let them re-use AI-created likenesses of high-demand and deceased performers without consent. The union allegedly plans to make a counter-offer that removes the current AI-related language. “They can’t have that loophole to exploit performers,” a union-side source told The Hollywood Reporter on Monday. “We could not allow that language to stand.”

THR reports that The Alliance of Motion Picture and Television Producers (AMPTP) proposed to “secure AI scans” for Schedule F performers (union members earning more than $32,000 per TV episode or $60,000 per film). The studios’ suggested deal would require them to pay once to scan the likenesses of Schedule F performers without paying for their use or re-use — essentially giving them eternal rights to their likenesses after paying once upfront.

An even more striking detail is that the way the proposal was written appears to advocate for limitless use of dead performers’ AI-created likenesses without proper permission. “The language currently in the AMPTP’s offer would see the studios and streamers secure the right to use scans of deceased performers without the consent of their estate or SAG-AFTRA,” writes THR. SAG-AFTRA reportedly wants to attach a consent requirement and compensation for each time a studio or streamer re-uses performers’ AI scans. However, after this part of the dispute became public, Variety reported that the union “reached a common understanding” with AMPTP on the “thorny issues” like AI consent after an actor dies.

“We think it’s not just reasonable but is absolutely vital to the sustainability of the performance industry,” a source told THR before news of the modified offer broke. “[The Schedule F AI language in the AMPTP’s proposal] behooves them to have you dead in that they need consent when you’re alive but not when you’re dead.”

SAG-AFTRA reportedly updated union members about negotiations on Monday, assuring them it won’t agree to a lousy contract. “Please know every member of our TV/Theatrical Negotiating Committee is determined to secure the right deal and thereby bring this strike to an end responsibly,” the union wrote to its members. “There are several essential items on which we still do not have an agreement, including AI. We will keep you informed as events unfold.”

Update, August 24th, 2023, 5:22 PM ET: This story has been updated to note a new Variety report that claims the two sides have now resolved their differences over the AI rights of deceased actors.

This article originally appeared on Engadget at https://www.engadget.com/hollywood-studios-reportedly-want-recycle-202227051.html?src=rss