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Taylor Swift is not giving out free Le Creuset products in social media advertisements — though deepfakes of her voice would like you to believe otherwise. A series of posts have recently surfaced on TikTok and in Meta's Ad Library claiming to show Swift offering free Le Creuset cookware sets, the New York Times reports. The ads featured clips where Swift was near Le Creuset products and used a synthetic version of her voice. The scammers used AI to have the cloned voice address her fans, "Swifties," and produce other little remarks. 

These posts led interested parties to fake versions of sites like The Food Network with made-up articles and testimonials about Le Creuset. Shoppers were then asked just to provide the $9.96 for shipping to get their free products. Unsurprisingly, no Dutch ovens arrived, and customers had additional monthly charges added to their cards. Le Creuset confirmed no such giveaway was occurring. 

Swift is hardly the only celebrity who has recently found their voice co-opted using AI. She's not even the only one used in the scam, with interior designer Joanna Gaines mimicked in ads from verified accounts or ones labeled as sponsored posts. In April 2023, the Better Business Bureau warned consumers about the high quality of ads featuring AI-manufactured versions of celebrities. Since then, scammers have used deepfakes to convince consumers that Luke Combs was selling weight loss gummies, Tom Hanks was promoting dental plans and Gayle King was selling other weight loss products, to name a few examples. 

Little regulation exists for monitoring deepfakes or punishing the people who create them. A lot of the responsibility currently falls on the platforms, with YouTube, for example, laying out new steps for reporting deepfakes. At the same time, its working with select musicians to loan their voices out and create greater interest in AI-generated versions of real people. 

Last year, two bills were introduced in Congress to address deepfakes: The No Fakes Act and the Deepfakes Accountability Act. However, the fate of both pieces of legislation is uncertain. At the moment, only select states, such as California and Florida, have any AI regulation. 

Hyundai has debuted its new air taxi concept, the S-A2, at CES 2024 in Las Vegas. The electric vertical takeoff and landing (eVTOL) vehicle is a follow-up to the S-A1 model it introduced at the same event back in 2020. Hyundai still envisions the S-A2 as an every day transportation solution for urban areas, one that could get passengers from point A to point B a lot more quickly than if they'd traveled by car or bus and had to contend with traffic.

The S-A2 has a cruising speed of 120mph upon reaching an altitude of 1,500 feet and was designed to fly short trips between 25 to 40 miles. It has eight rotors and an electric propulsion architecture that the company says can operate "as quietly as a dishwasher" unlike loud traditional helicopters. Inside, the vehicle has seats for a pilot and four passengers, and it has lighting that provides visual cues, such as where to enter and exit. For safety purposes, it has a lot of redundant components, such as its powertrain and flight controls, which can take over if the main ones malfunction. 

Hyundai's air mobility company Supernal is hoping to achieve commercial aviation safety levels and to enter the market with an eVTOL vehicle by 2028. We might see future versions of the concept in the next CES events before that year — or after, if the company has to adjust its timeline. If and when Supernal does make it to market, it intends to use Hyundai's mass production capabilities to manufacture its eVTOLs and make sure its business is cost-effective. 

Hyundai

We're reporting live from CES 2024 in Las Vegas from January 6-12. Keep up with all the latest news from the show here.

It's been about three months since we first saw Tesla sell an upgraded version of the Model 3 in Europe, China and the Middle East. Now, Tesla's 2024 Model 3 is available to purchase in the United States, Canada and Mexico. The sedan is a refreshed version with some clear changes between the models.

Inside the Tesla 2024 Model 3 is a new eight-inch rear display that controls things like infotainment and climate. The front display remains the same size at 15 inches but is brighter and has a thinner bezel. The updated car also offers ventilated front seats, "softer, more sophisticated materials," and an audio system with up to 17 speakers. The entire 2024 Model 3 is outfitted with acoustic glass for a quieter drive and has customizable ambient lighting. 

The car's exterior also has some upgrades, with Tesla integrating the fog lights and indicators into the main headlights. The 2024 Model 3 also foregoes the front bump with "styling optimized for maximum aerodynamics." At the rear, the lights fully connect versus two separate pieces. Plus, there are two new color options: Ultra Red and Stealth Grey.  

The Model 3 is available in two types. The new Real Wheel Model 3's range remains at 272 miles. Notably, its alternative, the 2024 Long Range Model 3, has a slightly increased EPA estimated range of 341 miles versus its predecessor's 333 miles. This boost — albeit minor — comes at a time when Tesla is lowering many of its listed driving ranges in response to a new US government regulation testing vehicles to ensure they're providing accurate estimates. Tesla has previously manipulated the number displayed in cars to appear higher and even set up a secret team in 2022 tasked with suppressing range complaints and canceling service appointments about range limits. 

Tesla's 2024 Model 3 is now available to order with an estimated delivery of January or February. The Real Wheel Mode starts at $38,990, with the option to lease for $329 monthly. The Long Range Dual Motor All-Wheel Drive Model 3 is available for $45,990 or $439 per month if leasing. 

The first unofficial day of CES 2024 has come and gone and it feels like we’ve been run over by a giant metaphorical eighteen-wheeler full of press conferences. From home robots to electric vehicles to AI, laptops and processors, there was news from pretty much all areas of tech. There were pleasant surprises like Samsung’s cute new Ballie robot ball and Sony’s spatial content creation headset, and intriguing concepts like Razer’s vibrating cushion for gamers. We also got exactly what we expected in the form of new processors from the likes of AMD, Intel and NVIDIA, as well as the subsequent flood of laptops carrying the just-announced chips for 2024.

And for everyone else, this CES also saw the launch of things like headphones, electric vehicles, gaming handhelds, grills, gaming phones, e-ink tablets, strange hybrid devices, noise-suppressing masks, standing desks and more. It’s a free for all and we’re nowhere near done. Here’s just a small selection of the biggest news out of CES 2024’s press day, right before the show officially opens.

Samsung and Sony’s press conferences had some of the best surprises this year. Samsung showed us a new version of its Ballie robot, which is cute as heck. It’s basically a yellow bowling ball with a projector built in and can send you text messages and video clips of what’s at home while you’re out. You can ask it to close your curtains, turn on your lights or stream your favorite yoga video to your ceiling while you lie on your back for a meditative session. Samsung told The Washington Post that Ballie will be available for sale some time this year, but did not say how much it would cost. I guess that’s another surprise we can look forward to in the coming months.

Meanwhile, Sony brought us a few unexpected demos, starting by driving its Afeela concept electric car onstage using a PlayStation controller. Then, it showed off its mixed reality headset for “spatial content creation,” which sounds somewhat similar to Apple’s Vision Pro and Microsoft’s HoloLens. Sony’s does appear to target content creators, though, and looks like a pared down PSVR2 headset. It’ll be powered by a Snapdragon XR2+ Gen 2 chipset, sport dual 4K OLED microdisplays and have user and space tracking. The new Sony headset still has no name, no price, but it will be available later this year.

Also dominating our news feeds on Day 1 was the barrage of chip news coming from Intel, AMD and NVIDIA. AMD, for example, launched a new Radeon RX 7600 XT GPU, which is a slight upgrade from last year’s entry-level model. The company also brought processors with neural processing units for AI acceleration to its desktop offerings by announcing the Ryzen 8000G series. Meanwhile, NVIDIA unveiled the RTX 4080 Super, RTX 4070 Ti Super and RTX 4070 Super, which will cost $999, $799 and $599 respectively. It also announced updates for its GeForce Now cloud gaming service, adding G-Sync support and day passes for streaming. Intel kept things fairly tame and tidy, simply giving us its complete 14th-generation CPU family, including HX-series chips like a 24-core i9 model. It also launched the Core U Processor Series 1, which is designed to balance performance and power efficiency in thin and light laptops.

Speaking of laptops, most PC makers followed up the chip news flood by announcing all their new models containing the latest silicon. We saw notebooks from Alienware, Lenovo, MSI, Acer, Asus, and Razer, among others. MSI also had a new gaming handheld to show us, which is the first of its category to use Intel’s just-announced Core Ultra chip.

Asus also put that chip in a non-laptop product, debuting a new homegrown NUC. Meanwhile, Lenovo continued to challenge our notions of what a laptop with its ThinkBook Plus Gen 5, which is a weird gadget mermaid of sorts. Its top half is a 14-inch Android tablet, while its bottom half is a Windows keyboard and all of it is just funky.

Speaking of odd Android tablets, TCL was here with a new version of its NXTPAPER e-ink-ish tablet. This year’s model can switch between a matte e-paper-like display and a full-color LCD at the push of a button. The company also showed off a miniLED TV, which, at 115-inches large, is the biggest MiniLED TV with Quantom Dot technology to date.

We also got to check out Razer’s Project Esther, which is a proof of concept vibrating cushion showcasing the company’s new Sensa HD haptics platform for more immersive gaming experiences. That might be one of my favorite demos so far because… well... It vibrates. It’s a vibrating cushion for most office or gaming chairs.

There was plenty of car and transportation news, too, like Kia’s new fleet of modular vans and Volkswagen adding ChatGPT powers to its in-car voice assistant. The CES 2024 showfloor was also littered with piles of headphones, earbuds (and earwax) thanks to announcements from JBL, Sennheiser and less-known names like Mojawa, which put an AI-powered running coach in its bone-conducting headphones.

At the Pepcom showcase, we also saw some intriguing and fun products, like the Skyted Silent Mask that lets you talk in private in public, as well as the LifeSpan standing desk bike that lets you cycle really hard to generate enough power to charge your phone.

Intrigued? Check out our articles and videos with more details on everything I’ve mentioned and more. Or if you prefer, we’ll be back tomorrow to recap all the biggest news again to make your life easier. We’ve got plenty of press conferences coming up, and the show floor has officially opened, which means there’s still lots of stuff to check out in the days to come. 

We're reporting live from CES 2024 in Las Vegas from January 6-12. Keep up with all the latest news from the show here.

Wearable startup Humane AI laid off four percent of its employees before it has started shipping its Ai Pin, The Verge has reported. Leadership reportedly told employees that budgets would be lowered in 2024, according to sources familiar with the matter. The cuts were implemented earlier this week and affect around 10 people. 

On LinkedIn, CEO and co-founder Bethany Bongiorno called the cuts "part of a wider refresh of our organizational structure as our company evolves with purpose for this next phase of growth." She added that CTO Patrick Gates will be transitioning to an advisor role, and that Humane AI had promoted new heads of hardware, software and others as part of a reorganization. Bongiorno told The Verge that the cuts were "not communicated as a layoff," though sources told that outlet that they were, both verbally and in writing.  

Humane was founded by ex-Apple executives Bongiorno and her husband Imran Chaudhri. It's primary product is the "Ai Pin" that acts as a sort of wearable AI assistant. The company first unveiled the device at a Paris fashion show and announced last month that it would start shipping in March for $699. 

Humane

The pin takes voice commands from the user and beams relevant information onto the user’s hand via a built-in projector. It can also perform AI-powered optical recognition via a camera. It's powered by a quad-core Snapdragon processor with a dedicated Qualcomm AI Engine using Cosmos OS software. The founders have said that it "quickly understands what you need, connecting you to the right AI experience or service instantly." 

The Ai Pin has yet to be thoroughly reviewed (other than a few short tests), but the company demonstrated how it works in a video released last month. The founders showed how you can give it specific commands like "play music written by Prince, but not performed by Prince." The device can then display the information on your hand via the projector and control music playback and more by tilting or closing your hand. 

It can also answer questions by searching the web and send messages with modifiers like "add more excitement." You can use it to monitor your health and nutrition, and Humane provides a central hub for images, etc., along with accessories like clips, battery cases and more. How well it performs its AI tasks in the real world, though, remains to be seen.

Amazon-owned Twitch is preparing to lay off 35 percent of its employees or around 500 people, Bloomberg has reported, citing "people familiar with the matter." The move follows a headcount reduction of around 400 people in 2023 and Twitch's decision to cease operations in Korea. The cuts could be announced Wednesday, but no other details were provided, including who may be affected.

The move was reportedly made amid concerns over losses at Twitch, which has failed to become profitable nine years after Amazon acquired it for nearly $1 billion. The costs of running the site are huge, given that it supports around 1.8 billion hours of live video content a month. A similar issue forced Twitch to leave South Korea, though CEO Dan Clancy said costs there are "ten times more expensive" than other countries. 

Near the end of last year, several key executives departed the company, including its chief product officer, chief customer officer, chief revenue officer and chief content officer. Clancy himself has been CEO less than a year, as he replaced co-founder and CEO Emmett Shear in March of 2023. 

In attempts to boost profitability, Twitch has reworked the way it does advertising and pays streamers in recent years. The site had over 50,000 partner creators back in 2022 and many have reportedly praised Clancy for using a more hands-on approach and listening to their concerns.

Parent Amazon has been on a cost-cutting mission, having laid off 27,000 employees over the last two years, including 9,000 in 2023. That's part of a downturn across tech companies, with large-scale layoffs last year at Google, Meta, Spotify, Epic Games, Unity and others. 

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ASUS has introduced quite a lengthy list of products at CES 2024 in Las Vegas, including a high-tech eyewear called the AirVision M1. It's not really a competitor to the upcoming Apple Vision Pro and the mixed reality headgears other companies debuted at the event, though. The AirVision M1 is a wearable display with the ability to generate multiple virtual screens, supposedly so that users can juggle several tasks at once. It's equipped with an FHD (1,920 x 1,080) Micro OLED display that has a 57-degree vertical perspective field of view. 

The device's system has three degrees of freedom, and users can pin several screens where they want in the aspect ratio they prefer, whether it's 16:9, 21:9 or 32:9. They can do so through the glasses' intuitive touchpad located on the left temple, where they can also adjust brightness and activate 3D mode. The device also comes with built-in noise-canceling microphones and speakers.

While it may sound like the AirVision M1 could be a good companion for people who need to bring their work with them when they travel, it's not a standalone wearable: It has to be connected to a PC or a phone via USB-C to work. ASUS has yet to reveal how much it costs and when it'll be available, but its specs and capabilities indicate that it'll cost a fraction of Apple's Vision Pro. 

We're reporting live from CES 2024 in Las Vegas from January 6-12. Keep up with all the latest news from the show here.

TikTok recently pulled a tool that allowed researchers and others to study the popularity of hashtags on its app. The change, first reported by The New York Times, came shortly after researchers published a report using data from the tool that criticized the company.

As The New York Times points out, the tool was one of the few publicly-accessible methods of tracking details about the popularity of specific hashtags. TikTok, like other social media companies, has made it difficult for outsiders to track how content spreads in its app.

The tool in question is a feature called Creative Center, which provides data about the popularity of hashtags to would-be advertisers and others. Researchers at Rutgers’ Network Contagion Institute had used Creative Center’s search function to track hashtags deemed “sensitive” to Chinese government interests. The researchers compared the prevalence of the hashtags between TikTok and Instagram and concluded that many "sensitive" topics were "dramatically underrepresented on TikTok" compared with Instagram.

Soon after the report was published, the researchers said the search feature in Creative Center disappeared without an explanation. “Search capacity for Hashtags has itself now been removed from the user interface entirely, which NCRI discovered to have occurred on Christmas day, days after this report’s initial release,” they wrote in an addendum to the report. They added that TikTok had also disabled direct access to a number of “sensitive” topics they had previously tracked, including hashtags related to US politics and other geopolitical issues.

In a statement to The New York Times, TikTok confirmed the change. “Unfortunately, some individuals and organizations have misused the Center’s search function to draw inaccurate conclusions, so we are changing some of the features to ensure it is used for its intended purpose,” a company spokesperson said.

The dust-up is the latest example of mounting tensions between social media companies and researchers trying to study thorny topics like misinformation. Meta has also found itself at odds with researchers, and reportedly plans to deprecate CrowdTangle, a tool widely used by researchers and journalists to study how content spreads on Facebook. X has also greatly restricted researchers’ access to data since Elon Musk took control of the company, making its once open APIs prohibitively expensive to most groups.

In TikTok’s case, the company may be particularly sensitive to what it considers improper use of its tools. The company has for years denied that it aligns its content policies with the interests of the Chinese government as numerous government officials have called for the app to be banned. More recently, the company faced increased scrutiny over its handling of content related to the Israel-Hamas war — criticism that was also fueled by what the company said was an inaccurate portrayal of hashtag data.

That said, the company has made some concessions to researchers. TikTok began offering an official Research API to some academic institutions last year, and reportedly plans to make the tools available to some civil society groups that have questioned the company’s content moderation practices.

But for researchers, the move to abruptly cut off a tool will likely fuel more questions about just how willing the company is to work with them. “This lack of transparency is of deep concern to researchers,” the NCRI researchers wrote.

If there’s a problem with the world of ambient computing we’re all expected to live in, it’s that you can’t really be discreet. Most commands to your voice assistant of choice have to be spoken at a volume slightly higher than you would speak to another person. That’s the societal ill VTouch, a South Korean company, has chosen to tackle with its WHSP Ring. It’s a ring with a proximity sensor and microphone that activates when you raise it to your mouth. So when you want to talk to your assistant, you can simply mutter toward your knuckle and have it understand you.

The idea is that you’ll utilise VTouch’s own app, which will offer a number of AI assistants to aid you. This includes, in the example shown to me, an AI Art Curator or even a digital Psychiatrist, all of which can be accessed from your phone. You can also interact with your smart home, setting all of the usual parameters from the comfort of your hushed tones. It’ll last for around a day and a half on a single charge, while the charging case you can take around with it will extend the life by up to nine days. Any responses will, of course, be pumped through your headphones, enabling you to “chat” to your assistant. There’s even a button that, if tapped five times at once, will trigger a system to alert your contacts of an emergency and record ambient sound.

Touch is planning to launch WHSP Ring as a Kickstarter in the near future, but there’s no word yet on how much you could expect this thing to cost or when you can get your hands on one.

We're reporting live from CES 2024 in Las Vegas from January 6-12. Keep up with all the latest news from the show here.