You might not have to worry that Disney+ will bombard you with marketing when the ad-supported tier arrives later this year. Disney has confirmed to TechCrunch that it will limit the volume of ads to an average of four minutes per hour with this cheaper plan, or far less than the 7.4 minutes you endure with Hulu. Content aimed at preschoolers won't include any ads, and Disney will "never" target ads at individual kids.
It's still not clear how much the ad-backed tier will cost. However, Disney mentioned during its latest earnings call that it would likely hike the price of the ad-free version (currently $8 per month) once the more affordable plan arrives.
The restraint wouldn't be surprising. Disney+ is mostly built around family-friendly content, and a heavy ad load could be seen as exploiting the high ratio of child viewers. It just has to look to YouTube as an example. Google's video service drew flak from politicians and other critics for allowing targeted ads meant for kids, not to mention exploitative videos. YouTube responded by restricting ad targeting and demonetizing "low-quality" videos that are overly commercial or promote bad behavior. Limited ads could both prevent a regulatory crackdown and reassure companies jittery about where their ads appear.
As it stands, Disney can't afford to risk alienating customers. While the company said during its call that its growth strategy is still on track, its direct-to-consumer division (which includes streaming) saw losses deepen to $887 million last quarter as licensing and other costs hit hard. The more people sign up for the ad-supported tier, the sooner Disney+ can swing to a profit.
If you’re a vegan or eco-conscious consumer, there are plenty of options when you want a burger or chicken nuggets. But there aren’t many plant-based eggs. Sure, you can find powdered substitutes, but a “whole” egg with a runny yolk is a different matter. A startup wants to change that.
Yo! Egg claims to have developed the first plant-based poached and sunny-side-up eggs. Following a limited rollout in its native Isreal, the company is bringing its products to the US, starting with a debut at the National Restaurant Association Show later this month. Yo! told TechCrunch it expects to have its eggs in restaurants across the Los Angeles area by the end of the year.
The company’s pitch is similar to that of other plant-based substitutes for animal products. Since its eggs are made from soy, sunflower oil, water and flour, they’re more sustainable to make. With 1 gram of protein, they’re not a one-for-one replacement for chicken eggs in terms of nutritional value, but they also don't have any cholesterol. We'll also note Yo!’s fried and poached eggs are separate products.
The company told TechCrunch it recently secured $5 million in seed funding and that it plans to use that money to scale production and start working on hard-boiled and scrambled egg products. “Our vision is to create the world’s largest egg company, not egg alternative company, and not the largest plant-based egg company, but the largest egg company without using chickens,” Yo! Egg CEO Eran Groner told the outlet.
The days of the gas-powered lawn mower and leaf blower are numbered in California. Last October, Governor Gavin Newsom signed AB 1346, banning the sale of new gas-powered tools in the state by 2024, akin to its ban on new internal combustion vehicle sales by 2035.
And the Golden State is far from alone, "I think that the easier the manufacturers make it for other states to adopt the same sort of ban, the more states will do it," University of Southern California environmental law professor Robin Craig told CBS. Lawmakers in Illinois and New York both are seeking to pass similar bills at the state level while cities like Brookline, Massachusetts; Montclair, New Jersey; and Burlington, Vermont, have all independently enacted seasonal bans of their own on gas-powered leaf blowers.
And it’s not just because internal combustion (IC) landscaping equipment is so loud — leaf blowers average 70 dB at 50 feet (the operator hears closer to 95-100 dB) while mowers start at around 85 dB — they are also significant emitters of greenhouse gasses. The California Air Resources Board (CARB) notes that running an IC mower for 1 hour emits the equivalent amount of carbon as driving a 2017 Camry 300 miles from LA to Las Vegas. Operating a 2-stroke leaf blower for the same amount of time produces the same amount of carbon as driving to Denver, roughly 1,000 miles from LA.
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That’s actually an improvement from what we saw in the ‘80s and ‘90s before California instituted CARB. Today’s small engines are 40 to 80 percent more efficient and cleaner burning than they were before the agency got its start but, regardless, there are still some 16.7 million small (sub-19kW) engines in California — that’s three million more than the number of light duty passenger vehicles currently operating in the state. And given that the average price of a gallon of gas in America is currently $4.37 (the highest since 2000, per AAA), running all those noisy, thirsty mowers and blowers is getting untenably expensive as well.
With a long, hot summer of high gas prices imminent and the writing on the wall for 2-stroke engines, what better time than now to electrify your lawn care equipment? But before you head down to your local home improvement center, here’s some advice on what to look for in an electric mower directly from the people who design them.
Catherine Falls Commercial via Getty Images
Gas or Electric
Much like the auto industry’s ongoing transition from IC engines to EVs, lawn care equipment makers have spent recent years investing heavily in battery-based systems and have seen the performance of these power plants rapidly improve to be practically on par with the gas engines they’re replacing — not to mention being quieter, less expensive to operate and generally better for the environment.
For example, your average electric mower or leaf blower is going to produce around 75 dB of noise (equivalent to a running washing machine) — granted, that’s only a 10dB difference between the gas and electric motors, but because decibels are measured along a logarithmic scale, it actually sounds nearly half as loud to the human ear. And unlike gas mowers, using an electric doesn’t require you to don hearing protection (though safety glasses are always a good idea). What’s more, electric engines (with their decided lack of moving parts) wear much more gently than their internal combustion counterparts: No spark plugs to replace, oil to change, gas-oil ratios to measure and pour.
“Many professional-grade battery-powered tools come equipped with a brushless motor, which is virtually maintenance-free,” Stihl battery product manager, Paul Beblowski, told Engadget via email. “With a battery — there’s no need to buy, transport, or store fuel. There’s no tune-up for an electric motor and no need to winterize.” Aside from sharpening the cutting blade once a season or so, all owners really need to do is ensure the battery gets recharged before their next mowing session.
Found Image Holdings Inc via Getty Images
That’s not to say gas mowers are overnight relics. There are still plenty of use cases in which going with a conventional mower makes more sense, like when you need to clear more than an acre of land, or have to cut through dense, damp underbrush on difficult terrain, or are cutting on a remote field far from power outlets (sit down, Lightning Pro). A given unit of gasoline is still 100 times more energy dense than even the bloodiest-edge battery technology.
When it comes to choosing between a corded versus battery electric mower, “buyers must evaluate the size of their yard, access to outlet, and overall need for convenience,” Beblowski said. “It would make most sense to use a battery-driven mower when there is no access to an outlet or the customer wants the convenience provided by not dragging a cord through their yard. In addition, if the user is mowing around their pool or other water sources, it would make sense to stay away from cords and rely on a battery-driven mower.”
Another thing to consider is that while corded mowers will never run out of power, the amount that they can draw from a standard outlet cannot exceed 15 amps and 1800 watts (15 amps because that’s the US regulation, 1800 watts = 15 amps x 120 volts) — that’s actually the theoretical maximum and will continually throw breakers with that much load, so electric mowers typically top out at 13 amps (and therefore 1500 watts). So, if you’re looking for a heavy duty, high performance mower, especially a riding rig, battery-based systems will largely be your only electrified option.
How electric motors work
Standing in the power tool aisle of your local, prepare to be inundated with signage and branding calling out various aspects of the electric motor’s performance like “13 amps of power!” or “70 minutes of runtime!” These are helpful metrics but can be misleading and finding the right ratio of volts, watts and amps in that electric mower is paramount to getting the most out of your lawn care investment.
Elena Gromova via Getty Images
For those of us that slept through that day of high-school science class, a quick analogy of how electricity works: it’s like plumbing. The given rate of water flowing through a pipe — Wattage, the electrical equivalent of gallons per minute — is determined by the ratio between the water pressure (aka Voltage) and the diameter of the pipe that it’s flowing through (the circuit’s Resistance). If you want to increase the wattage (that is boost the flow of electrons or, by this analogy, have more gallons flow per minute) you either have to increase the water pressure (increase the circuit’s voltage) or widen the pipe (i.e. use a higher amperage wire which lowers resistance).
“A good measuring tool for batteries is watt-hours (comparable to the size of a gas tank),” said Guy Dekowski, Outdoor Senior Product Manager at Dewalt. “Battery watt-hours are battery voltage multiplied by amp hours. This is a good signal of how long the mower can potentially run.”
“It’s important to differentiate between voltage and the amount of work a tool can actually do,” Beblowski said, noting that equating voltage to a motor’s overall power is a common misconception. “While voltage is a factor, the true energy capacity of a battery is measured in watt-hours… the watt-hours tell you the power of the tool. So, if you have an 80-volt system and a 2 Ah battery, you’re looking at 160 watt-hours, but if you have a 36-volt system and a 5 Ah battery, the power is actually higher at 180 watt-hours.”
Unfortunately there is no hard and fast rule governing whether high voltage - low amp tools or low voltage - high amp tools are generally superior. “There are pros and cons to both configurations,” said Dekowski. “Generally higher voltage is capable of more power; however there are variables outside of voltage and current to consider. For example, the deck and blade design have an impact on performance.”
“Hills and the thickness of their grass,” are two yard feature factors users should consider, Dekowski continued. “If a user has an incline, a self-propelled mower may suit them best. The thickness of the grass also plays a factor in the runtime of their mower. In thicker grass, the mower will pull more power driving the need for a mower capable of longer runtime.”
What to look for in an electric mower
The size and shape of your lawn will also impact the size and style of the mower that you need. Pay attention to the mower’s deck size, that indicates how wide of a swath it can clear with each pass. You’ll clear your yard in fewer passes with a 21-inch deck than you will with a 14-inch, though the corollary to that is wider mowers tend to be heavier and less maneuverable than their skinnier counterparts.
“Twenty to 21-inch decks are the most popular for a couple reasons,” Dekowski said. “First, it helps keep the weight at a minimum but the deck is still large enough to minimize work. The other benefits are maneuverability and compactness for storage.”
Like any other tool purchase, when shopping for a new mower try to stick to established, reputable brands like Stihl, Stanley Black and Decker (which owns DeWalt), Makita, Ryobi, Toro, Hart, Greenworks and Sun Joe. Pricing is going to range anywhere from around $125 for a compact, corded unit for urban yards up to a couple thousand for a burly zero-turn riding mower.
Zhanna Danilova via Getty Images
Regardless of which brand you choose there are a few features that you should look for in a quality electric mower:
Deck material: Avoid mowers with plastic decks. Sure you’ll save a few pounds in weight but those made with metal housings will stand up to the elements, kicked stones and general wear and tear for far longer than their plastic counterparts.
Comfortable handles: You’re going to be squeezing these things for the better part of an hour as you systematically amble around the yard, better make sure they’re not going to chafe.
Big wheels: Getting stuck in a rut is bad enough when it’s just in the metaphorical sense. Make sure it doesn't happen where the neighbors can see by using a mower with 10-inch rear, 8-inch front ball bearing wheels, suggests Beblowski.
Height adjustment: As a rule of thumb, you should be taking off about a third of the grass’ total height every time you mow (chopping it to about 2 to 3¾ inches tall). However, weather and solid conditions will impact how fast the blades grow between cuttings so having a mower that can adjust its blade height is key to maintaining a healthy lawn. Look for a model that can span from 1 - 4-inches off the ground.
Beware the brush: Electric motors come in two flavors — brush and brushless. The former has a tendency to overheat and stall while the latter generates more power, less heat and requires basically zero maintenance. Guess which you should choose.
Bagging options: Your willingness to go back and rake the whole yard vs stop occasionally to empty clippings on to the compost pile is a pretty strong indicator of whether you should spring for a side discharge, mulching or bagging mower.
Accessorize: One of the biggest benefits of choosing a battery over a corded mower is that manufacturers designed their battery packs to work in a wide array of power tools and gadgets, from leaf blowers and limb loppers to snowblowers and soil tillers. So if you’re looking to update more than just your mower, maybe take a look and see what other gadgets its batteries are rated for use on.
With the long Memorial Day weekend just around the corner, now is the perfect time to get your yard trimmed up and ready for post-lockdown barbeque parties — as well as defensible for what’s sure to be an unrelenting wildfire season throughout the American West.
Amazon isn't the only one hoping you'll be willing to use biometrics to pay at the store. Mastercard has unveiled a Biometric Checkout Program that aims to set standards for paying with scans or gestures. The company hopes to make the purchase as simple as smiling for a camera or waving your hand in front of a reader — you wouldn't risk holding up the queue by reaching for your card, phone or watch.
The initiative would have you enroll either at the store or through an app. The potential standard is meant to accommodate shops of all sizes, and Mastercard is teaming with Fujitsu, NEC, Payface and other companies to establish baseline requirements for performance, privacy and security.
A pilot version is launching this week in Brazil, with Payface providing technology in five St Marche supermarkets across São Paulo. Customers will just have to smile to pay for their groceries. Tests are also planned for Asia and the Middle East, although Mastercard didn't share more details.
Biometric checkouts may be appreciated if you've ever fumbled for your wallet at the cash. As with other implementations, though, it's not clear if Mastercard will satisfy privacy concerns. Regardless of promises to protect your data, you're still trusting companies with photos and other sensitive body info. Many people aren't comfortable with that, and the Red Rocks Amphitheater even dropped Amazon palm scanning after a backlash from artists and activists worried about hacking and government surveillance. If Mastercard and its allies are going to establish a standard, they'll need to reassure shoppers that spies and fraudsters won't abuse body scans.
As part of Cooking Week, we set out to test some of the most niche (and, in some cases, ridiculous) kitchen gadgets we could find. We wanted to know if these impressive-looking appliances actually do what they claim and if they’re worth the splurge. These are our findings.
I’ve been drinking non-dairy milk almost exclusively for about eight years, but only recently did I think to make my own. Even since I made the transition from cow to almond milk, many more non-dairy milk options have hit the market. Just go to your local supermarket and you’ll find different varieties and flavors of almond, cashew, soy, oat and coconut milk, and even the occasional pea and flax milk choices, too.
With all that choice, it may seem counterintuitive to make your own non-dairy milk at home, but Almond Cow believes that there are plenty of people who would rather take that route. Almond Cow is a company that makes a milk-maker machine that shares its name that removes a lot of the work involved with making your own non-dairy milk. It’s essentially a big, high-powered blender with just enough moving parts to make alt milks at home, including an attached blade, a filter basket, a big base and a motor inside that makes all of the magic happen.
Before I get into my time with the Almond Cow, it’s worth mentioning that plant milk machines aren’t new, but they aren’t as ubiquitous as standard blenders either. In addition to the Almond Cow, there are a number on the market from companies including Nutr, ChefWave and Tribest – all more niche than a regular ol’ blender, which is exactly why I wanted to give one a go.
Valentina Palladino / Engadget
And I should say: You could easily make plant milk using a blender (the more high-performance, the better), but it requires a few additional steps, namely filtering your blended up ingredients through a nut milk bag. It’s time consuming and messy, and honestly it’s one of the main reasons why I never wanted to try to make my own alt milk at home. In testing the Almond Cow, I was hoping to figure out if making plant milk would actually be worthwhile and if it could help me reduce the amount of store-bought plant milk I buy.
I’ll admit, the Almond Cow is a bit intimidating when you unbox it. It’s basically a big stainless steel jug with a removable top that has the machine’s blade attached to it. A bit larger than your standard pitcher of lemonade, it can make five to six cups of plant milk at a time. It doesn’t take up too much counter space and I found it easy to clean as well. It also comes with a “collector cup,” which is just a plastic vessel with grooves on the bottom that perfectly cradles the machine’s removable top, making clean up easier and way less messy than you’d think.
After washing all the included parts first, I dove into my first endeavor: making cashew milk. The machine comes with a book of recipes, which I followed almost to a tee. Five cups of water went into the base of the Almond Cow, while the following went into the filter basket: one cup of unsoaked cashews, a quarter-teaspoon of salt and two pitted dates (the recipe called for three, but I prefer very lightly or unsweetened plant milk). I twisted the filter basket into place so that the machine’s blade was submerged in the ingredients and then placed the whole top back onto the base.
Valentina Palladino / Engadget
After that, it’s literally a one-button process. With the machine plugged in, you only need to press the top button on the Almond Cow and let it go. The device automatically cycles through three blending modes, which infuse the water with your ingredients while grinding them down into a fine pulp that stays in the filter basket. The blending process takes maybe 90 seconds, tops, so the whole process from ingredients to finished plant milk takes maybe three to five minutes. If you have the necessary ingredients at home, this is much faster than popping out to the grocery store to pick up a new carton of plant milk.
The results were impressive. My first batch of cashew milk was subtly sweet with a creamy, smooth texture. Cashew milk has a pretty neutral flavor and my homemade batch tasted similar to the cashew milk I get at the grocery store. The biggest difference I noticed came a couple days later when the cashew portion of the milk settled to the bottom of the mason jar I was storing it in. Settling will happen with almost any non-dairy milk – that’s why every carton advises you to “shake well” – so I only noticed a hint of graininess when I drank the very last portion of my homemade milk (something I’ve never experienced with industrially made alt milks, even when I neglected to shake the carton). That’s not to say the last cup or so of my cashew milk was bad; rather, it just required more vigorous, continuous stirring into my coffee that morning.
I also made coconut and pistachio milk, with similar results: light and pleasantly creamy milk that required a good shake before pouring after it sat in the fridge overnight. One of the great things about the recipes in the Almond Cow book is that almost all of them call for unsoaked nuts, so you can make batches of non-dairy milk without any prepping ahead of time. You can also control the exact ingredients you put into each batch, so if you’re like me and like to experiment with different recipes, the Almond Cow will be a great machine for you.
There’s also a compelling reduced-waste aspect to the Almond Cow that I’m sure many will appreciate. Making your own plant milk at home means you may not buy as much pre-packaged milk at the store, thereby reducing the amount of packaging you consume regularly. Also, Almond Cow’s website has a bunch of nut pulp recipes, too, so you can further cut down your waste by conserving the nut pulp from each batch and using it to make cookies, muffins, pies and if you’re feeling adventurous, even vegan cheese.
Valentina Palladino / Engadget
Undoubtedly, the Almond Cow is best for tinkerers, home chefs and those who care about reducing waste. I fit into all of those categories, but I can still see the drawbacks to this $245 device. First, as you could probably guess, the Almond Cow isn’t going to save you money on non-dairy milk in the short term. The device itself is expensive, but the real cost comes in when you consider how many ingredients you’ll need to keep on hand to make alt milk regularly. Nuts aren’t cheap and you’ll need a half-pound (eight ounces) to make one batch of milk in the Almond Cow. And you’ll likely need to make at least one, maybe two batches each week, depending on how much you drink, because homemade plant milk lasts for only three to five days in the fridge – a paltry shelf life when compared to the weeks you’ll get from a carton of the store-bought stuff.
Also, it’s worth noting that the Almond Cow is designed to take the guesswork out of making your own plant milk. That means it’s less flexible than, say, your own blender when it comes to customization. The baseline ratio of nuts to water is 1:5 (cups), so what that produces is the creamiest milk you’ll get. The included cookbook does provide a few “creamer” recipes, which uses the limited area of the collector cup to make a small amount of thicker, nut-milk creamer for you to use in your coffee. However, you’ll be able to experiment with more than creamier consistencies of plant milk if you use different nut-to-water ratios in a high-powered blender.
One thing I have grown to love over the past decade or so is make my own common foods from scratch. I’d rather make my own pasta sauce than buy a jar for $5; I have a go-to granola recipe that I prefer over any pre-made types; and I have a signature pesto recipe that I’m now attempting to mess with to make it vegan. That’s all to say that the Almond Cow is a unitasker that’s designed specifically for someone like me. And I do love using it, but will it totally replace the plant milk I love from my grocery store? No – at least not immediately. I’ve tried so many plant milks over the years that I now have my favorites and it’ll take a lot to get me to give those up. But I do relish the opportunity to make my own plant milk at home in the hopes that maybe, someday, I’ll craft a concoction that comes close to my store-bought favorites.
The Ford Mustang Mach-E GT suffers from long-name syndrome. Most of it has to do with cramming with the word “Mustang” onto the front, which has really angered some Mustang owners on the internet. They can be mad all they want because the GT is a great addition to the Mustang lineage, even though it’s an electric SUV.
Starting at over $60,000, the GT is not cheap fun, but it is exhilarating enough that if you’re in the market for a Mach-E and crave an all-wheel-drive torque machine, you owe it to yourself to hop in the driver’s seat for a road test. As for the tech, it’s getting better but there are a few issues we hope Ford will rectify in the future.
We've now tested every version of Apple's M1 processor, from the first M1 chip in the 13-inch Macbook Pro all the way up to the M1 Ultra in the new Mac Studio, and the chip's ability to scale performance is pretty incredible. The M1 Ultra fuses two M1 Max chips together to get you a processor with 20 CPU cores and 64 GPU cores, along with up to 128GB of RAM, and it's one of the fastest processors we've ever tested.
We asked what tests you'd like to see run on the M1 Ultra and assembled quite a list, including Adobe Lightroom and Premiere Pro, Davinci Resolve and Fusion, 3D modeling in Blender, machine learning tests like TensorFlow and Pytorch, and even some gaming.
Amazingly, the M1 Ultra really does seem to be around twice as fast as the M1 Max in most applications. Whatever overhead is required to shuffle data around such a large chip, it rarely impacts CPU performance. The GPU scaling doesn't fare quite so well. The M1 Ultra was typically 40-80% faster than the M1 Max, still speedy, but not quite as impressive in its scaling as the CPU.
The M1 Ultra does best when its hardware accelerators can kick in. These are the parts of the chip built to speed up specific tasks, namely video rendering and AI processing. In a test processing ten 8K video clips at once, the M1 Ultra did the job in just 29 seconds when its accelerators were able to help out. This was about twice as fast as the PC we were testing, despite it having a 16-core AMD 5950X processor and Nvidia RTX 3080 Ti graphics card.
Apple's M1 ecosystem does at times feel unfinished. There were more strange bugs than I'd expected, and software compatibility can still be a problem, but it's improving rapidly. The M1 Ultra wasn't always faster than my PC, but in some tests it was two or three times quicker, and in only a few cases was it significantly slower. If you use Apple and need a high-end desktop, there's really no decision, and for everyone else looking for a workstation, the M1 Ultra Mac Studio is a contender.
Check out the video above for the full details of our testing.
Never mind reading generic guides or practicing with friends — Google is betting that algorithms can get you ready for a job interview. The company has launched an Interview Warmup tool that uses AI to help you prepare for interviews across various roles. The site asks typical questions (such as the classic "tell me a bit about yourself") and analyzes your voiced or typed responses for areas of improvement. You'll know when you overuse certain words, for instance, or if you need to spend more time talking about a given subject.
Interview Warmup is aimed at Google Career Certificates users hoping to land work, and most of its role-specific questions reflect this. There are general interview questions, though, and Google plans to expand the tool to help more candidates. The feature is currently only available in the US.
AI has increasingly been used in recruitment. To date, though, it has mainly served companies during their selection process, not the potential new hires. This isn't going to level the playing field, but it might help you brush up on your interview skills.
Apple Music will start livestreaming some concerts from major artists this week as part of a new series. Apple Music Live kicks off with a Harry Styles show that subscribers in 167 countries will able to watch live and at no extra cost on May 20th. The company says Apple Music Live is a way to "give the biggest stars in music the biggest possible platform to flaunt how they connect with audiences and how their songs translate to live performance."
The concert takes place at UBS Arena in Long Island, New York. It's effectively a record release party for Styles, whose third album, Harry's House, comes out on the same day. Apple Music's landing page for the event includes an interview with Styles about the making of the album, a link for users to pre-add Harry's House to their library and a bunch of playlists focused on the performer.
This seems like a smart way for artists to both promote new releases and give people a sense of what their live shows are like to perhaps sell some more tickets. It could also help Apple Music persuade fans of artists whose shows it streams to sign up for the service.
Styles' gig, titled "One Night Only in New York," will be available to stream at 9PM ET on Friday. So that folks in other parts of the world can catch the show at a more reasonable time, there will be encore streams on May 22nd at noon ET and May 26th at 5AM. That suggests the concert won't be available on demand after the fact. Engadget has asked Apple for clarification.
Several other platforms have streamed live shows to viewers. YouTube has broadcast performances from Coachella over the last several years. As it happens, Styles was one of the festival's headliners this year. Hulu just inked a deal to stream the Lollapalooza, Bonnaroo and Austin City Limits music festivals this year and next. Amazon Music has baked in artists' Twitch streams, while Amazon has streamed live shows on a ticketed basis and offered them to Prime Video subscribers afterward.
Apple has some experience in livestreaming concerts too. In 2007, it started running the iTunes Festival (later known as the Apple Music Festival) in the UK before expanding it to the US in 2014. Apple announced in 2017 that the festival had come to an end.
Netflix is turning to a conventional strategy to improve its originals: the focus group. Variety has learned Netflix has been screening movies and TV shows in advance to obtain feedback from subscribers invited to participate. Customers reportedly watch several titles over the course of six months and fill out a survey to indicate what they liked, hated or would change.
The company confirmed that it's running focus groups, but only in the US. The panels have reportedly been active for roughly a year.
These screenings have been mainstays in Hollywood for decades, and are used to make edits when producers want a title to reach the broadest possible audience. Terminator 2's ending was changed after a focus group rejected the initial version, for instance. As in those cases, Netflix is using the groups to make sure its originals are received well and keep viewers coming back.
The company is very familiar with experimentation. It has tested everything from random show selection through to mobile games. However, testing show content is relatively new. While it's not clear what prompted the new approach, Netflix is facing mounting pressure from rivals who are chasing awards and the customers that sometimes follow.
