Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to snag the savings. 

Amazon makes a slew of its own hardware, including Echo smart speakers, Fire tablets and Kindles. Most come with the ever-improving and evolving smart AI assistant Alexa, giving you the option of unifying your smart home and controlling it just by talking. Lots of these deals match or even beat Prime Day prices, so it's a great time to buy if you want to give the gift of a Kindle or ring in the new year with an Alexa-enabled Echo Show display. Here are the best deals on Amazon devices we could find for Black Friday. 

Echo

Nathan Ingraham / Engadget

Amazon has so many Echo options, it's hard to keep track. This is the original Echo, the very first smart speaker that brought Alexa into our homes to handle everything from setting timers and telling jokes to controlling our smart home universe. It's usually $100, but Black Friday knocks 50 percent off, making it just $50. This is the forth generation of the speaker, released in 2020 with a brand new spherical design aesthetic. We gave it a score of 89 in our review, handing out props for its excellent sound quality and Alexa's continually improving helpfulness. While the sound of one speaker was great, we did note that pairing up two Echos is where you really start to hear lush, room-filling sound. Now that they're half price, it's easier to pick up two of them. 

Echo Dot

Amazon

Like its name and appearance suggests, the Echo Dot is the smallest member of the Echo family, a speaker meant to unobtrusively bring Alexa's capabilities to more places in your home. Right now it's down to $25, which is 50 percent off its usual MSRP of $50 and a first-ever discount for this generation. Gen five was just released in October and includes an upgraded speaker, along with a temperature sensor that can pair up with your smart thermostat. In addition to being a speaker, the new Dot also acts as a mesh WiFi node, extending the range of your WiFi coverage by an extra 1,000 feet — provided you're using Amazon's Eero WiFi routers, which are discounted below. 

Echo Studio

Echo Studio is a bigger and louder version of the Echo smart speaker, built to deliver hi-res audio. It's usually $200, and rarely goes on sale, but for Black Friday, it's $45 off the list price. We gave the Studio an 88 in our review, saying Amazon had finally nailed the audio element of its smart speaker lineup. With the larger build and speaker array, it's clear Amazon is trying to compete with other smart speaker manufacturers like Sonos and Bose. And it does a great job of it. Note that the Studio also makes a decent home theater option. This is the newest generation, released back in 2020, and Amazon has promised to continue to provide security and software updates for at least four years, even if they come out with a newer generation of the Studio.

Echo Show 5

Amazon

The Echo Show 5 is on sale for $35 for Black Friday, a steep, 59 percent discount from its usual $85 sticker. The "Show" series of Echo devices add a screen to the smart speaker setup, effectively creating a smart home hub and entertainment center in one. The Echo Show devices are numbered (5, 8, 10 and 15) to represent screen size, and the Show 5 is the smallest version. It's touchscreen measures 5.5 inches on the diagonal, and the relatively small footprint is ideal for studio apartments and nightstands (as long as you're cool with a camera in the bedroom). It can play TV shows and music, display your photos and make video calls. We reviewed this latest generation and gave it an 85, applauding the impressive sound quality for the size and the alarm clock like stature (and snooze button). 

Echo Show 8

Engadget

Bumping up the size of the display, the Echo Show 8 gives a little more breathing room to the video it produces, and has two speakers instead of Show 5's one. Black Friday cuts the price down to $70, which is a full $60 off its usual $130 price tag. We gave the Show 8 an 87 in our review, remarking on the beautiful display and the quality video calls. Like the Show 5, you can watch shows and movies via Amazon Prime, Netflix and Hulu, and listen to music via Spotify and Amazon Music. The camera can serve as an indoor security cam, allowing you to get alerts about detected movement or peek in at home using the Alexa app on your phone. 

Echo Show 10

Engadget

Going even bigger, the Echo Show 10 not only grants more space for your video, the tracking feature swivels to face you. Right now it's $170, which is a sizable, $80 chunk off of the usual $250 MSRP, especially considering this rarely goes on sale. Our Echo expert Nicole Lee noted in her review that the screen rotation feature is sorta creepy, but it does allow you to see whatever it is you just asked Alexa to display. Like its smaller siblings, the Show 10 can play movies and TV, music and audio books and make video calls, including video conferencing via Zoom. We were impressed by the 13 megapixel camera and thought that the audio quality was fantastic, thanks to dual front-firing tweeters and a powerful woofer. 

Echo Show 15

Engadget

The Echo Show 15 is now just $170, which is $80 off its list price of $250. If you're thinking that a 15-inch display is bordering on TV territory, you're not wrong. Amazon announced at its fall hardware event this year that all Echo Show 15s would be upgraded to act as Fire TVs with a software update. Whereas the smaller Show models limited you to shows from Amazon Prime, Netflix and Hulu, a Fire TV interface means you can watch pretty much anything that streams. And it still delivers all the features of a smart display, with Alexa's assistance, video and security cam abilities, and smart display widgets. When we tested the smart display out, we liked the attractive, picture-frame like design and the bright and clear picture, which you can now use to watch more stuff.  

Kindle

Amazon

While you can read e-books on a tablet or even your phone, it can be hard on your eyes, particularly if you read for a long time or spend the other part of your day staring at a comptuer screen. Using e-ink instead of an an LCD or OLED panel, e-readers are easier on your eyes. The Amazon Kindle is by far the most popular e-reader out there and right now it's $15 off for Black Friday. This is the eleventh generation of the original Kindle, released just this October. It's usually $100 for the ad-supported model and $120 if you don't want to see ads on your lockscreen. The latest edition has an upgraded 300 ppi (pixels per inch) display, which now puts it on par with the Paperwhite. It's the most compact of the Kindle family but has a 16 GB storage capacity that takes a long time to fill with regular e-books.  

Kindle Paperwhite

Amazon

The Kindle Paperwhite brings a few upgrades to the standard model, with a flush-front design and IPX8 waterproof rating. Right now, the fifth and latest generation Paperwhite is $45 off. Released in late 2021, the Paperwhite hasn't seen many discounts outside of Prime Day events. It has a usual MSRP of $140 for the 8GB storage size with ads on the lockscreen, but Black Friday makes that configuration $95. Go for no ads and a larger 16GB storage capacity and the e-reader usually goes for $170, but is now $120. The 6.8-inch screen on the Paperwhite is a little larger than the 6-inch standard Kindle, and also comes with the option of a warm backlight, which isn't the same as no backlight, but still minimizes the amount of sleep-robbing blue light that hits your eyeballs. 

Kindle Paperwhite Signature

Nathan Ingraham / Engadget

When we reviewed the Kindle Paperwhite Signature edition, we called it "the best e-reader. Period." In fact, the only complaint we had was the price. Black Friday has taken some of the sting out of the $190 price tag with a $60 discount bringing it down to $130. Unlike the other Kindles, the Signature edition doesn't have an ad-supported version, the upgraded price evidently enough to keep the marketing at bay. What it does have is wireless charging, 32GB of storage, automatically adjusting LED lighting (with warm light options) and a more responsive screen. 

Kindle Oasis

Amazon

The most expensive model is the Kindle Oasis. It's usually $250 for the 8GB ad-supported version and $270 without lockscreen ads. Go for the 32GB models and you can add $30 to those prices. For Black Friday, Amazon has knocked a steep $95 off the list price. Unlike the other Kindles, the Oasis isn't wall-to-wall screen. Instead there's a large bezel at one landscape edge with physical buttons to turn the page, which some might remember from early-model Kindles. It also has the biggest screen at seven inches, along with the same 300 ppi screen and waterproof rating of the Paperwhite models.  

Fire TV Stick 4K

Amazon

With the ability to turn just about anything with an HDMI port into a smart TV, Amazon's Fire TV Stick 4K is well worth its $50 MSRP. It's even more worthwhile when it's $25 for Black Friday. If you've got a 4K TV or monitor, this is probably the version you want, as it supports 4K ultra HD, Dolby Vision and HDR10+. Plug in the HDMI dongle to your screen and use the Alexa remote to call up your favorite streaming apps, shows and movies.  

Fire TV Stick 4K Max

Amazon

If you've upgraded your routers to support WiFi 6, you'll probably want to go with the Fire TV Stick 4K Max. While it usually goes for $55, right now it's down to $35. It has everything offered with 4K, with the added upgrade to the latest wireless local network standard. Like the 4K, the Max supports video with a 4K resolution to match your 4K TV and lets you control and view Alexa-enabled devices, like a Ring Doorbell, going so far as to offer a picture-in-picture features so you can see who's at the door without stopping your show. 

Fire TV Stick 

Amazon

If you don't need support for a 4K screen, the Fire TV Sick is an HD streaming dongle that will push 1080p images to your TV or monitor. The standard Fire TV Stick is half off for Black Friday, bringing it down to just $20. Alexa is built into the remote, so you can ask the assistant to help you find what to watch and the remote can also control your TV's power and volume. Fire TV Stick also supports Dolby Atmos audio for titles that have it, and assuming you have compatible home audio equipment.  

Fire TV Stick Lite

Amazon

The most affordable option in the Stick lineup, the Fire TV Stick Lite supports 1080p viewing, and allows voice control via Alexa. Right now the usual $30 sticker has dropped to $15. The Lite brings you the same Fire TV interface on whichever screen you plug the dongle into, but the remote does not control your TVs volume or power buttons. If you use a separate remote for those functions anyway, then it's not an issue. 

Fire TV Cube

Nicole Lee / Engadget

Amazon hasn't discounted the new Fire TV Cube, but the previous-generation is on sale for $60 for Black Friday, which is 50 percent off its usual price and a new record low. This set-top box supports 4K, HDR content with Dolby Vision and Atmos, plus hands-free Alexa commands. There is a newer version available now, which adds things like WiFi 6E capabilities, a speedier processor and additional HDMI and USB ports, but it'll cost you $140.

Echo Buds

Amazon

Amazon's only entry in the headphones market are the Echo Buds. This is the second and most recent generation that usually goes for $120 but right now they're $70 with a $50 discount. Like the premium buds these are competing with, Echo Buds have active noise cancellation that shuts out the world and a passthrough mode that lets it in. The buds plus the case will give you a 15-hour max listening time and of course, Alexa is baked right in.   

Echo Frames

Brian Oh / Engadget

Will you enjoy having Alexa on your face? The Echo Frames are your opportunity to find out. They've got a $270 usual sticker sticker price, but right now they're $130 which is 52 percent off. These are the most recent, second generation and called them "surprisingly compelling" when we tried them out. We liked how comfortable a pair of glasses with speakers built in could be. It was also easier for Alexa to hear us to take commands. While they can play music, it doesn't sound very rich, so they're better for calls and notifications, though we did note that Amazon needs to work out some notification kinks.  

Fire 7 tablet

Amazon

In the vast tablet marketplace, Amazon positions itself as the affordable option. The Fire 7 tablet is their best-selling (and lowest-priced) model with a regular retail of $60. This is the 2022 model, which we've already seen dip to $42 earlier this month, but for Black Friday, it's down to $40. That's incredibly cheap for a tablet, and like we noted in our review, this works best as a 7-inch screen for performing basics like internet browsing and watching videos. We also liked the addition of USB-C charging and the long battery life, along with Alexa's built-in utility.  

Fire HD 8 tablet

Amazon

Like Echo Show displays, Fire Tablets are numbered to match their screen sizes, with an 8-inch screen on the Fire HD 8 tablet. This is the 2022 generation, which usually retails for $100, but Black Friday brings it down to $55, which is a solid 45 percent off. The Fire HD 8 comes with either 32 or 64GB of memory storage and a screen that hits that high-def, 720p resolution threshold (though not the "full HD" resolution of 1080p). You get up to 13 hours of battery life on a charge and of course, Alexa is there to handle all your assistant-based requests.  

Fire HD 10 tablet

Amazon

The Fire HD 10 is the largest of the Fire tablets, in terms of screen size, RAM and storage. The 32GB model is usually $165 without lockscreen ads, or $150 for the ad-supported version. It's $75 off right now, bringing the 32GB slabs down to $90 and $75, respectively. If you want the larger 64GB storage size, those devices are $95 off right now, too, making the ad-supported version $95 and the ad-free option $110. All models of the HD 10 have similar specs to the Fire HD 8, with a battery life of up to 12 hours, and the same storage capacity options of 32 or 64GB, but the HD 10 comes with an extra gigabyte of RAM over the HD 8, for a total of 3GB, plus an expanded processor configuration (8-core), and of course a larger screen.   

Fire HD 8 Kids Pro tablet

Amazon

The 2022 Fire HD 8 Kids Pro tablet is geared towards kids aged six to twelve and usually goes for $140. Thanks to Black Friday, it's nearly half price, bringing it down to just $80. It's a full-featured tablet, with a 13-hour battery life and a 1280 x 800 resolution screen, but has a few kid-focused features like the included protective case (with built-in stand) and a web browser that blocks inappropriate content, with age-adjustable filters. It also comes with a free year of Amazon Kids+ subscription which grants access to kid-friendly e-books, audiobooks, music shows and games.   

Fire HD 10 Kids Pro tablet

Amazon

The Fire HD 10 Kids Pro tablet came out in 2021 and, like the name suggests, has a 10-inch screen. It sells for $200, list price, but is now $80 off, bringing the price tag down to $120. Like the 8 Kids Pro, this comes with a year subscription to Amazon Kids+ and a protective case. You get a bigger and higher-resolution HD screen, along with an extra gig of RAM. It has the same 32GB of built-in storage, as the 8 Kids Pro, which is expandable to 1TB with a microSD card. 

Blink security cameras

Amazon

These inconspicuous Blink cameras are our top security cam pick in our latest smart home guide. For Black Friday, you can get a Blink Outdoor set starting at only $60, which is 40 percent off its usual rate. Both the indoor and outdoor cameras connect to your Alexa-enabled devices, like your phone or the Echo Shows above. Both are motion-activated, have two-way talk and audio, and work wirelessly with a two-year battery — that Alexa will remind you to change. The biggest difference is that Blink Outdoor can handle the weather outside, and Blink Indoor prefers the protection of the indoors.    

Blink Mini security cameras

Amazon

Even smaller than the standard Blink cameras, the Blink Minis are wired cameras that usually go for $35 a piece. That's a decent price, but during the Black Friday sale, you can get two cameras for just $30. Like their larger siblings, Blink Minis offer two-way talk and audio, motion-activated responsiveness and of course, full support for Alexa controls. These can even act as chimes for your Ring doorbell. 

Ring Video Doorbell

Ring

The Ring Video Doorbell is the flagship model, and $100 list price. Right now it's 40 percent off, making it just $60. It can be installed using your existing doorbell wiring or wirelessly using a rechargeable battery. With 1080p video and a built-in mic and speaker, you can see, hear and talk to whomever shows up on your doormat, using your smartphone or smart display. 

Ring Video Doorbell Pro 2

Amazon

The Ring Video Doorbell Pro 2 only comes in a wired version, but also adds on a bunch of features to justify its $260 list price — which Black Friday has brought down to $170. The wider field of vision gives you a head-to-toe view of people at your door and the 3D motion detection can more accurately pinpoint relevant movement, helping to avoid sending you pointless alerts when someone's just jogging by on the sidewalk. Sign up for the Ring Protect subscription and you can even have Alexa greet your visitors with specific greetings.  

  Eero Wi-Fi routers

eero

WiFi 6 is the most recent network protocol and the Eero Pro 6E will make sure your entire house is running it. It will handle internet speeds of over a gigabit per second. One router can cover a 2,000 square-foot area and has an MSRP $300. With Black Friday savings, it's down to $179. If you've got a bigger home, go for the three pack, which is also on sale. Setting up the set inside your home will cover a whopping 6,000 square feet. Usually $700, the deal knocks $280 off for a sale price of $419.  

Your Cyber Week Shopping Guide: Get the latest Black Friday and Cyber Monday offers by following @EngadgetDeals on Twitter and subscribing to the Engadget Deals newsletter. Also, shop the top Black Friday and Cyber Monday Deals on Yahoo Life. Learn about Black Friday trends on In the Know, and our car experts at Autoblog are covering must-shop Black Friday and Cyber Monday auto deals.

If you're looking for an iPad for a loved one this holiday season and don't want to break your budget, it might be worth considering the 2021 version of the tablet. That was already the most affordable iPad on the market and now you can snap it up for a steal ahead of Black Friday. The 10.2-inch tablet usually starts at $329, but you can pick it up from Amazon for $269 — a discount of 18 percent.

This price is for the WiFi-only model with 64GB of storage. Naturally, this iPad isn't quite as tricked out as Apple's higher-end models, but it's still a very capable device. It has an A13 Bionic chipset, instead of an Apple Silicon chip or the A14 one the company slotted into the 2022 iPad. The tablet has a 12MP ultra-wide selfie camera with support for Center Stage (a feature designed to keep you in the middle of the frame as you move around) and an 8MP wide-lens camera on the back. The device has Touch ID, stereo speakers and first-gen Apple Pencil support too. Apple claims that you'll be able to use this iPad for up to 10 hours on a single charge.

We gave the 2021 iPad a score of 86 in our review, crediting it for improved performance from the 2020 model, larger base storage capacity, a better front-facing camera and solid battery life. The screen doesn't quite match up to the ones found in other iPads, though, and the design feels a bit outdated. If you can live with those downsides, however, you'll be getting a great tablet at a hard-to-beat price.

As for the 2022 iPad, that's on sale too. Along with the A14 chip, landscape-oriented front-facing camera and USB-C charging port, the more recent model boasts an iPad Air-esque redesign (the Home button is no more, for one thing). We gave it a score of 85, citing drawbacks like having to use a dongle to charge the first-gen Apple Pencil. Until November 20th, you can pick up the WiFi-only 2022 iPad with 64GB of storage for $399 at B&H. That's $50 off the regular price.

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If you’ve been on the fence about Apple’s latest 11-inch iPad Pro, now is a good time to consider taking the plunge. Amazon currently has the entry-level 128GB model with WiFi for $729. Although that’s still a steep price, this model was only released a few weeks ago. Also, keep in mind the deal only applies to the Silver model.

This new iPad Pro is a minor update over its 2021 predecessor. Powering it is Apple’s updated M2 chip — the same silicon inside the latest MacBook Air and 13-inch MacBook Pro. The new chip makes the tablet a bit zippier than the last model, powering through heavy multitasking, media editing and the most demanding games.

The 2022 iPad Pro also adds a new hover feature that lets you hold the second-gen Apple Pencil over the screen to preview inputs and effects. Although that alone isn’t reason enough to upgrade, it’s a fun detail that could become integral as software developers tailor their apps for it. The high-end tablet also supports WiFi 6E and Bluetooth 5.3 networking.

If you own the 2021 iPad Pro, this probably isn’t the generation to upgrade. The M2 chip and hover feature are welcome additions, but everything else is unchanged from last year’s model. That includes the screen, chassis, cameras and battery — it’s a minor update to a tablet that was already overkill for most people’s iPad workflows.

Still, this model is the company’s best 11-inch model and an impressive hybrid device when you add the Magic Keyboard. In addition, the M2 chip runs smoothly with Stage Manager, Apple’s answer to persistent criticisms about iPadOS software not keeping up with cutting-edge iPad hardware. Stage Manager lets you keep up to four apps open in a single group with resizable, overlapping windows. Although the multitasking feature still feels like a work in progress, we expect Apple to keep tweaking and refining it in future software updates.

If you consider upgrading to this model from an older iPad Pro, this will also be your introduction to Center Stage. The feature uses machine learning to track your (and others’) faces during a video call in apps like FaceTime and Zoom. The frame follows you if you move to the side or go from sitting to standing. And if someone else enters the frame, it also pans out to bring them into the shot.

Should you prefer a bigger screen, Amazon also has the 12.9-inch model for $1,069, which is $30 off what you’d pay at Apple. Although that’s less of a price cut, that model’s screen is bigger and more vibrant with mini-LED tech.

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True, Black Friday isn't for another week, but as we expected, Amazon is launching some of its best deals early. Right now, we're seeing steep price cuts on Fire tablets, with discounts between 33 and 50 percent. That puts the new-for-2022 Fire HD 8 Plus tablet down to just $65 from its list price of $120, and Amazon's largest tablet, the Fire HD 10, at $75, instead of its usual $150. 

This year, Amazon revamped all of their 8-inch tablets, giving them a thinner profile and faster processors. The Black Friday sale marks the first time Fire 8 tablets have gone on sale since their release in September.  

While you'll usually see moderate, 20 percent discounts on brand new devices, Amazon is going all in with up to 47 percent off the new Fire 8s. The biggest discount goes to the kids tablets, putting them at $80 each. The Fire HD 8 Kids tablet is geared towards kids aged three to seven and has a more robust case and web browsing that includes a selection of safe sites. The Fire HD 8 Kids Pro is also $80, but this one is for kids aged six to twelve. It has a slimmer protective case and an open but filtered web browser. Both come with a year of Amazon Kids+, a service granting access to age-appropriate e-books, games, and audiobooks. 

A handful of Amazon's other tablets are seeing up to 50 percent discounts, with half price deals on the 2021 Fire HD 10 tablet. The 10 series are the only full HD tablets Amazon offers, featuring screens with 1080p resolution, and the only model Amazon makes a keyboard for. If you're looking for a tablet to help with productivity, go for the the Fire 10 or even the Fire 10 Plus, which is 42 percent off and offers wireless charging and an extra gigabyte of RAM. 

There's also a half-price deal on the 2022 Fire 7 Kids tablet. Like the Fire 8 Kids tablet, the Fire 7 Kids tablet is made for younger kids, aged three to seven, but with a one-inch smaller screen, which might be easier for little hands to use. 

Amazon tablets are already among the most affordable slabs out there, and these markdowns could be enough to put them in stocking-stuffer territory. For less than $100 you can get a casual-use tablet to give as a gift or keep for yourself for laidback couch surfing.

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Little more than two after hitting store shelves, Apple’s 10th-generation iPad is on sale with a discount that makes it much easier to recommend the tablet. B&H has discounted the base 64GB model with WiFi to $399. The catch is that the deal only applies to the blue colorway. If you don’t mind the choice of color, you’ll want to act fast as the promotion ends tomorrow evening – or, more likely, when supplies quickly run out.

The 10th-generation iPad features several upgrades over its predecessor, but a more expensive price tag and odd design decisions make it less of a straightforward purchase. Engadget Deputy Editor Nathan Ingraham gave the tablet a score of 85, praising Apple’s decision to include a landscape-oriented front-facing camera and USB-C charging. The iPad’s fast A14 Bionic processor was also a highlight, as was the more than 10 hours of battery life he found he could get out of the device. However, the fact the new model is $120 more expensive and only compatible with the first-generation Apple Pencil means it lands in an awkward place among Apple’s other tablets. At $399, those flaws are easier to overlook.

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Apple's latest 11-inch iPad Pro has received its first discount, with both Amazon and B&H dropping the 128GB version of the new tablet down to $749. That's a modest $50 off and still rather expensive, but Apple only launched this refresh a couple of weeks ago. If you were already planning on picking up the device ahead of the holidays, this deal lets you save a few bucks over buying from Apple directly. Just know that the deal only applies to the Space Gray model.

The new iPad Pro is a minor refresh compared to the previous model that launched in 2021. The main upgrades are a processor bump — the M1 SoC powering last year's model has been replaced by the M2 SoC first seen in this year's MacBook Air and 13-inch MacBook Pro — and a new feature for the second-gen Apple Pencil that lets you preview inputs and effects with the stylus just by hovering it over the display. There's support for WiFi 6E and Bluetooth 5.3 networking, too, instead of WiFi 6 and Bluetooth 5.0.

That's about it, though. The M2 chip is a nice raw performance bump for media editing and general futureproofing, but the M1 is still more than powerful enough for most things people would do with an iPad, and the tablet's design and accessory support is otherwise unchanged. The last-gen 11-inch iPad Pro is on sale for $700 as of this writing, so if you're willing to buy an older model to save a bit more cash, that remains a worthwhile option.

That said, if you want the latest and greatest, the 2022 model is still a superb piece of hardware. We gave it a review score of 87 last week. While the more affordable iPad Air offers enough of the same features to be a better value for most — especially with it now discounted to $520 — the 11-inch iPad Pro continues to be a superior piece of hardware, with support for a smoother 120 Hz refresh rate, higher maximum brightness, much improved speakers and Face ID support. It also starts with 128GB of storage; the Air starts with half of that, and you need to jump all the way to a 256GB model if you want to upgrade. Doing that would currently cost you $679 (or $749 at MSRP), which makes the 11-inch Pro's price a bit more competitive, if still pricey. 

The 11-inch Pro is still overkill for most people's iPad needs, and even with iPadOS' new Stage Manager multitasking feature, it won't fully replace most people's MacBooks. (The basic 10.2-inch iPad is probably still the best overall bargain for casual iPad users, but that's almost a different class of device at this point.) The 11-inch Pro also lacks the brighter and noticeably more vibrant mini-LED display of the more expensive 12.9-inch Pro. However, this is still a strong choice for power users or serious artist types who are looking to upgrade from an aging iPad Air or iPad Pro. It's possible we'll see a larger discount over Black Friday, but we wouldn't expect it given that the device just released.

In other iPad deals, the cellular version of the 10th-gen iPad is also on sale at $20 off in yellow. We see these kind of minor Apple deals from Amazon fairly often, but again, this is the first discount to date for a brand-new model. Our review found that one trickier to recommend in the context of the wider iPad lineup, but if you need a cellular tablet and can live with a non-laminated display and first-gen Pencil support, it may be of interest.

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Amazon's Fire HD tablets are still worthy options if you just want a competent media consumption device for as little money as possible, and within that lineup, the Fire HD 10 provides the best value for most. This is especially the case when the device is discounted, and as of this writing the 10.1-inch slate is back on sale for $75 at Amazon and Best Buy, among other retailers. 

While this isn't the absolute lowest price we've seen — the tablet was briefly available for $55 at Target earlier this year — it does match the price we saw during last year's Black Friday sales and Amazon's latest Prime Day events. The 32GB model here technically has an MSRP of $150, though a handful of smaller discounts have dropped its average street price closer to $130 in recent months. 

This is a nice price for what was already one of the better values on the tablet market. Like Amazon's other Fire tablets, the Fire HD 10 is a no-frills device: It's largely made of matte plastic, the speakers and cameras are mediocre, and very little about its performance or design feels as premium as what you'd get from even an entry-level iPad. But for the money, it's all good enough if you're just looking for casual web browsing, ebook reading, video streaming, and Alexa stuff. Its eight-core MediaTek Helio P60T processor and 3GB of RAM won't blow anyone away — don't expect much in the way of gaming — but it can handle the basics without consistent slowdowns, and it's generally more fluid than the lower-cost models in the Fire lineup.

Similarly, the 10.1-inch panel isn't the brightest or most vibrant you'll see, but it's plenty fine for $75. Again, its 1920 x 1200 resolution is a firm step-up from the lower-res Fire 7 or Fire HD 8, and simply having more real estate makes it more pleasing for video streams and quick Zoom calls. The tablet gets a good 12-ish hours of battery life per charge, and it charges over USB-C. While the discounted model here only has 32GB of built-in storage, you can expand that with a microSD card. (A version with 64GB of storage is also on sale for $95.)

The caveat with any Amazon tablet is, as always, software. Amazon's Fire OS is still a forked version of Android that lacks access to the Google Play Store — and thus, native Google apps like Gmail or YouTube — and frequently pushes you toward the company's own apps, services and online store. There are still lock screen ads, and it still costs a $15 fee to get rid of them. It remains easy enough to sideload the Play Store and its more expansive app library, but that's clearly not the most user- or security-friendly solution. Instead, a Fire tablet will work best if you stick to Amazon apps like Kindle and Prime Video, popular apps like Netflix or basic web browsing. All that said, the OS is still fairly robust when it comes to parental controls and supporting multiple user profiles, and there's still a handy "Show Mode" that can essentially turn the tablet into an Echo Show-like smart display when you're not holding it. 

The deal here comes as part of a wider sale on Amazon tablets. The Kids and Kids Pro versions of the Fire HD 10, for instance, are both back to their all-time lows at $120. Those come with large protective bumper cases (the Pro's is a bit slimmer), two-year warranties and a year of Amazon's Kids+ child-focused content service, though their hardware is otherwise identical, and it's worth noting that you can set up a kid-friendly profile on the base Fire HD 10 as well. 

The Fire HD 10 Plus, meanwhile, is on sale for $105, which matches the lowest price we've tracked. That one adds another gigabyte of RAM and wireless charging support, which are nice upgrades — particularly if you want to use that smart display functionality — but nothing we'd call essential for most people in the market for a good affordable tablet. We'll also note that the Fire 7 is down to a new low of $42, but we'd recommend waiting for the recently-updated Fire HD 8 and its altogether superior hardware to go on sale if you're simply looking for the cheapest usable slate. 

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

Amazon's Fire HD tablets are still worthy options if you just want a competent media consumption device for as little money as possible, and within that lineup, the Fire HD 10 provides the best value for most. This is especially the case when the device is discounted, and as of this writing the 10.1-inch slate is back on sale for $75 at Amazon and Best Buy, among other retailers. 

While this isn't the absolute lowest price we've seen — the tablet was briefly available for $55 at Target earlier this year — it does match the price we saw during last year's Black Friday sales and Amazon's latest Prime Day events. The 32GB model here technically has an MSRP of $150, though a handful of smaller discounts have dropped its average street price closer to $130 in recent months. 

This is a nice price for what was already one of the better values on the tablet market. Like Amazon's other Fire tablets, the Fire HD 10 is a no-frills device: It's largely made of matte plastic, the front and rear cameras are mediocre, and very little about its performance or design feels as premium as what you'd get from even an entry-level iPad. But for the money, it's all good enough if you're just looking for casual web browsing, ebook reading, video streaming, and Alexa stuff. Its eight-core MediaTek Helio P60T processor and 3GB of RAM won't blow anyone away — don't expect much in the way of gaming — but it can handle the basics without consistent slowdowns, and it's generally more fluid than the lower-cost models in the Fire lineup.

Similarly, the 10.1-inch panel isn't the brightest or most vibrant you'll see, but it's plenty fine for $75. Again, its 1920 x 1200 resolution is a firm step-up from the lower-res Fire 7 or Fire HD 8, and simply having more real estate makes it more pleasing for Zoom calls and video streams. The tablet gets a good 12-ish hours of battery life per charge, and it charges over USB-C. While the discounted model here only has 32GB of built-in storage, you can expand that with a microSD card. (A version with 64GB of storage is also on sale for $95.)

The caveat with any Amazon tablet is, as always, software. Amazon's Fire OS is still a forked version of Android that lacks access to the Google Play Store — and thus, native Google apps like Gmail or YouTube — and frequently pushes you toward the company's own apps, services and online store. There are still lock screen ads, and it still costs a $15 fee to get rid of them. It remains easy enough to sideload the Play Store and its more expansive app library, but that's clearly not the most user- or security-friendly solution. Instead, a Fire tablet will work best if you stick to Amazon apps like Kindle and Prime Video, popular apps like Netflix or basic web browsing. All that said, the OS is still fairly robust when it comes to parental controls and supporting multiple user profiles, and there's still a handy "Show Mode" that can essentially turn the tablet into an Echo Show-like smart display when you're not holding it. 

The deal here comes as part of a wider sale on Amazon tablets. The Kids and Kids Pro versions of the Fire HD 10, for instance, are both back to their all-time lows at $120. Those come with large protective bumper cases (the Pro's is a bit slimmer), two-year warranties and a year of Amazon's Kids+ child-focused content service, though their hardware is otherwise identical, and it's worth noting that you can set up a kid-friendly profile on the base Fire HD 10 as well. 

The Fire HD 10 Plus, meanwhile, is on sale for $105, which matches the lowest price we've tracked. That one adds another gigabyte of RAM and wireless charging support, which are nice upgrades — particularly if you want to use that smart display functionality — but nothing we'd call essential for most people in the market for a good affordable tablet. We'll also note that the Fire 7 is down to a new low of $42, but we'd recommend waiting for the recently-updated Fire HD 8 and its altogether superior hardware to go on sale if you're simply looking for the cheapest usable slate. 

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

Amazon's Fire HD tablets are still worthy options if you just want a competent media consumption device for as little money as possible, and within that lineup, the Fire HD 10 provides the best value for most. This is especially the case when the device is discounted, and as of this writing the 10.1-inch slate is back on sale for $75 at Amazon and Best Buy, among other retailers. 

While this isn't the absolute lowest price we've seen — the tablet was briefly available for $55 at Target earlier this year — it does match the price we saw during last year's Black Friday sales and Amazon's latest Prime Day events. The 32GB model here technically has an MSRP of $150, though regular discounts mean its average street price has fallen closer to $130 in recent months.

This is a nice price for what was already one of the better values on the tablet market. Like Amazon's other Fire tablets, the Fire HD 10 is a no-frills device: It's largely made of matte plastic, the front and rear cameras are mediocre, and very little about its performance or design feels as premium as what you'd get from even an entry-level iPad. But for the money, it's all good enough if you're just looking for casual web browsing, ebook reading, video streaming, and Alexa stuff. Its eight-core MediaTek Helio P60T processor and 3GB of RAM won't blow anyone away — don't expect much in the way of gaming — but it can handle the basics without consistent slowdowns, and it's generally more fluid than the lower-cost models in the Fire lineup.

Similarly, the 10.1-inch panel isn't the brightest or most vibrant you'll see, but it's plenty fine for $75. Again, its 1920 x 1200 resolution is a firm step-up from the lower-res Fire 7 or Fire HD 8, and simply having more real estate makes it more pleasing for Zoom calls and video streams. The tablet gets a good 12-ish hours of battery life per charge, and it charges over USB-C. While the discounted model here only has 32GB of built-in storage, you can expand that with a microSD card. (A version with 64GB of storage is also on sale for $95.)

The caveat with any Amazon tablet is, as always, software. Amazon's Fire OS is still a forked version of Android that lacks access to the Google Play Store — and thus, native Google apps like Gmail or YouTube — and frequently pushes you toward the company's own apps, services and online store. There are still lock screen ads, and it still costs a $15 fee to get rid of them. It remains easy enough to sideload the Play Store and its more expansive app library, but that's clearly not the most user- or security-friendly solution. Instead, a Fire tablet will work best if you stick to Amazon apps like Kindle and Prime Video, popular apps like Netflix or basic web browsing. All that said, the OS is still fairly robust when it comes to parental controls and supporting multiple user profiles, and there's still a handy "Show Mode" that can essentially turn the tablet into an Echo Show-like smart display when you're not holding it. 

The deal here comes as part of a wider sale on Amazon tablets. The Kids and Kids Pro versions of the Fire HD 10, for instance, are both back to their all-time lows at $120. Those come with large protective bumper cases (the Pro's is a bit slimmer), two-year warranties and a year of Amazon's Kids+ child-focused content service, though their hardware is otherwise identical, and it's worth noting that you can set up a kid-friendly profile on the base Fire HD 10 as well. 

The Fire HD 10 Plus, meanwhile, is on sale for $105, which matches the lowest price we've tracked. That one adds another gigabyte of RAM and wireless charging support, which are nice upgrades — particularly if you want to use that smart display functionality — but nothing we'd call essential for most people in the market for a good affordable tablet. We'll also note that the Fire 7 is down to a new low of $42, but we'd recommend waiting for the recently-updated Fire HD 8 and its altogether superior hardware to go on sale if you're simply looking for the cheapest usable slate. 

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

Today, Apple introduced a new crop of iPads alongside a refreshed Apple TV 4K. The new gear was announced through a trio of press releases, not the usual pomp and circumstance of a livestreamed event. For the most part, that makes sense: the new iPad Pros and Apple TV 4K don't bring many sweeping changes, while the all-new iPad largely takes after the existing iPad Air, albeit with a few compromises.

That said, new is new, and all of the updated devices are available to pre-order as of today through Apple's online store. If you're curious about upgrading to a new tablet or high-end media streamer, here's a quick rundown of what's new, how much everything costs and how you can pre-order everything announced today.

Apple iPad (10th gen)

Apple

The 10th-generation iPad represents the most significant revamp of the gadgets unveiled today. It's available to order now in four finishes: blue, pink, silver, and yellow. Prices start at $449 for a 64GB model or $599 for a 256GB model. You can add cellular connectivity to those storage counts for $599 and $749, respectively. Apple says the tablet will be available in stores starting on October 26.

Design wise, the 10th-gen iPad follows closely in the footsteps of the iPad Air. It features a similar 10.9-inch IPS display with a sharp 2,360 x 1,640 resolution and 500 nits of rated max brightness. The design has flatter edges, slimmer bezels, no dedicated Home button, a USB-C port, and a Touch ID sensor located in the sleep/wake button. Battery life is still rated at up to 10 hours of video viewing and web browsing on WiFi. 

There's a 12MP wide camera—up from the 8MP sensor in the ninth-gen, 10.2-inch iPad—which Apple says can take 4K video and utilize the company's "Center Stage" frame-centering feature. Notably, the front-facing camera is located along the landscape edge of the tablet, which should make it particularly accommodating for group video calls. The device supports WiFi 6, too, while the cellular version works with 5G networks. Like other new iPad models, it also ditches the 3.5mm headphone jack.

The new iPad is powered by Apple's A14 Bionic system-on-a-chip, which was previously found in the 2020 iPad Air and the iPhone 12 family of phones. This should be a handy upgrade over the 10.2-inch iPad's A13 Bionic chip and give more than enough post for most uses, but it'll still be a few ticks behind the M1 chip found in the iPad Air. The new iPad's display also remains non-laminated—so you'll see a small air gap between the image and the glass layer covering it—and it only supports the first-generation Apple Pencil, not the second-gen stylus with more convenient magnetic charging.

Alongside the 10th-gen iPad, Apple is rolling out a $249 Magic Keyboard Folio case, which looks to work similar to the existing Magic Keyboard for the iPad Air and Pro, but includes a 14-key function row, but doesn't let the tablet "float" over the top of the keyboard, instead relying on a built-in kickstand.

Apple says it will continue selling the 9th-generation iPad at the same $329 MSRP (but frequently less than that online) for those who want a more affordable option, albeit with an aged design.

11-inch and 12.9-inch iPad Pros with M2

Apple

The new 11-inch and 12.9-inch iPad Pros are a bit more familiar, with the main upgrade being internal: both slates now run on Apple's M2 SoC, which is also found in the latest MacBook Air and 13-inch MacBook Pro. Both devices are again available in either silver or space gray finishes. Like the 10th-gen iPad, the new iPad Pros are available to order now and will hit stores beginning on October 26.

When we reviewed those M2 Macs, we found the M2 to bring a nice performance bump over the M1, though you'll likely need to go well beyond basic tablet uses to see a major difference in real-world use. Still, for those who want a tablet for video editing and other intensive tasks, it should be more futureproof all the same.

The new Pros will also support speedier WiFi 6E networks, Bluetooth 5.3, and, according to Apple, "more 5G networks around the world." For those with second-gen Apple Pencils, there's also a new "hover" feature that lets the tablets detect the stylus when it's up to 12mm away from the display, similar to past Samsung phones and tablets. Apple says this will allow you to preview of marks you can make before you actually apply the pen. 

That's about it, though. Both tablets still support up to 120 Hz refresh rates, though the 12.9-inch model remains the only one with a brighter and more vibrant Mini LED panel, while the 11-inch model has a lesser (by comparison) IPS display. The ports, cameras, accessory support, and overall design is largely the same as before. Perhaps strangely, Apple has decided not to move the front camera to the side on the more expensive Pro models, leaving that feature to the far cheaper 10th-gen iPad alone. 

The Pros should remain the best tablets in Apple's lineup nevertheless, though their pricing will likely keep them limited to the most involved iPad users. The 11-inch model again starts at $799 for 128GB of storage, while the 12.9-inch model will begin at $1,099 for the same amount of space.

You can also upgrade to 256GB, 512GB, 1TB, or 2TB of storage, with the 1TB and 2TB models also doubling the included RAM from 8GB to 16GB. For the 11-inch model, those'll cost $899, $1,099, $1,499, and $1,899, respectively. For the 12.9-inch Pro, those jump to $1,199, $1,399, $1,799, and $2,199. Adding cellular connectivity to whatever option you pick costs an extra $200. 

Apple TV 4K (3rd gen)

Apple

The new Apple TV 4K also gets a performance bump, jumping from 2018's A12 Bionic SoC to the faster A15 Bionic chip introduced last year and seen in the iPhone 13 family of phones and the latest iPad Mini. The set-top box also supports HDR10+ playback in addition to the usual Dolby Vision HDR, and the included Siri Remote now charges over USB-C instead of Lightning. Physically, the box itself is 50 percent lighter and slightly thinner, too.

The rest is largely the same as before, but the most notable (and welcome) change is the price: the new Apple TV 4K now starts at $129 for 64GB of storage. That's still a good ways more expensive than a Google Chromecast or Amazon Fire TV Stick 4K Max, but it's a nice drop from the previous model's $179 starting price and 32GB of storage either way. (Though we've seen a number of deals on that device in recent months.)

If you need more storage space for Apple Arcade games and the like, you can order a model with 128GB of storage for $149. This version adds a Gigabit Ethernet port and support for the Thread mesh networking protocol for certain smart home devices, too.

The new Apple TV 4K is available to order now at Apple's online store, though Apple says it won't be available until November 4. It's also worth noting that, with the introduction of the new streamer, the company has also discontinued the 1080p-only Apple TV HD.