YouTube has announced new experimental AI services, including a feature called Dream Track in YouTube Shorts. It creates up to 30-second soundtracks using AI-generation versions of artists' voices. Though musicians have mostly pushed back on AI (and their voices being used for training models without permission or compensation), YouTube got nine big names from the music industry to participate, including John Legend, Troye Sivan, CharliXCX and T-Pain. The company hoped to announce the feature at its Made on YouTube event in September but has been in negotiation with recording companies over rights and payments.

Users can access Dream Track by typing an idea into the creation prompt and choosing from one of the participating artists. It uses Google DeepMind's Lyria — a new, powerful music generation model designed specifically for creating high-quality vocals and instrumentals while giving the user more control over the final product. Any content Lyria produces will also have a SynthID watermark, denoting it as such. 

Charlie Puth and T-Pain created sample Dream Tracks, which YouTube has shared as inspiration. However, many of the artists involved expressed their apprehension about AI but hoped that collaborative work could create positive, non-exploitative opportunities. "When I was first approached by YouTube I was cautious and still am, AI is going to transform the world and the music industry in ways we do not yet fully understand," singer CharliXCX said. "This experiment will offer a small insight into the creative opportunities that could be possible and I'm interested to see what comes out of it." 

Music AI Tools are also coming to YouTube, in collaboration with its Music AI Incubator. These tools can create guitar riffs from a hummed melody or turn a pop track into a reggaeton anthem. Producer and songwriter, Louis Bell, created a sample video to showcase it. 

YouTube is walking a tightrope as it navigates the careful balance of introducing AI tools and protecting against misuse. The video platform recently announced new policies for labeling videos made using AI and letting public figures, such as musicians, report deepfakes. 

Dream Track is currently only available to a select group of creators and artists, whereas participants of the Music AI Incubator should be able to test the tools out later this year. 

Even though Facebook has been moving away from providing its users with easy access to news over the past year, it apparently still remains a go-to source for current affairs in the US. According to Pew Research, three out of ten adults in the country still regularly get their news from Facebook, which has outpaced all the other social media websites in the center's study. YouTube comes next in the list, with 26 percent of US adults getting news from the video hosting website, while Instagram takes third place with 16 percent. While apparently not as popular as the first three when it comes to news, TikTok (14 percent), X (12 percent) and Reddit (8 percent) also serve as news sources for the US populace. 

When it was reported a year ago that Meta will no longer be paying publishers to run their content on Facebook's News Tab, a spokesperson said "[m]ost people do not come to Facebook for news, and as a business it doesn't make sense to over-invest in areas that don't align with user preferences." But according to the study, 43 percent of users still get their news regularly from the platform. That is, however, admittedly smaller than the 54 percent of users who used to go to the social network to keep themselves updated and read about the latest events back in 2020. Meanwhile, 43 percent of TikTok users say they're getting news from the app now, compared to 22 percent three years ago. Out of all the social networks in the study, though, X (formerly known as Twitter) has the highest percentage of users (53 percent) who go to the website for news. 

Based on the study's responders, men mostly rely on Reddit to keep them abreast of current events, followed by Twitter and YouTube. Meanwhile, women consume news from Nextdoor the most, followed by Facebook and Instagram. In addition, most of the people who get their news from social media are Democrats or lean Democratic, though "there is no significant partisan difference among news consumers on Facebook, X or Nextdoor." Bottom line is, a lot of people still look to social media websites to read about the latest happenings and new information as they come out. These companies will have to continue keeping a close eye on the spread of misinformation on their platforms, even if they do decide not to focus on news anymore. 

Tags are a key way to seek out content on social media, but so far they've been missing on Meta's fledgling Threads platform. That's changing soon, however, as the feature is now in testing on Threads in Australia "with more countries coming soon," Mark Zuckerberg wrote in a new thread.

You create a tag in the usual way by placing a hash before a word, which then displays in blue text without the hash — much as mentions work in Facebook. To seek out topics, type a hash plus a keyword into the search field to see a list of relevant posts, as one does on Instagram. So far, it's limited to a single tag per post, likely to discourage hashtag spamming — though that may change, as Meta said the feature is still a work in progress.

Despite still not being in Europe, Threads has shown consistent growth and now counts nearly 100 million monthly active users, Zuckerberg wrote last month. The app recently gained a few key features like the ability to delete your threads profile without killing your Instagram account and avoid automatically sharing Threads posts with Facebook and Instagram. It also added pinned posts, and Instagram boss Adam Mosseri hinted that DMs may (or may not) be done via Instagram's inbox. 

YouTube Premium may have gotten more expensive in the last year (like basically every other streaming service), but the company at least has adding features pretty frequently as well. YouTube Music in particular has gotten a lot of upgrades in 2023, but today YouTube is announcing a number of experimental features and offers for subscribers to check out.

Probably the most significant is that YouTube's "enhanced" 1080p playback feature is coming to everyone, regardless of what device you're using. It started out as an iOS-only feature, but is now available on Android, the web and smart TVs too. This quality setting provides an improved bitrate that YouTube says has more information per pixel. The enhanced 1080p setting started rolling out to some users on the web this summer, but it should be available to all Premium subscribers regardless of what device you're using.

In the same vein, a "continue watching" feature that YouTube launched for phones and on the web is rolling out to tablets and smart TVs as well. Basically, if you're watching a video on one device, all your other ones will remember what you're watching and where you left off so you can seamlessly continue the video. 

You'll also be unsurprised to learn that YouTube is starting to bring AI-generated content into the Premium experience. Earlier this month the company announced it was testing out AI-generated summaries of comment sections as well as a chatbot that can attempt to answer questions about what you're watching. The company didn't do a full announce then, just dropping some info on a YouTube support page, but with today's news you can sign up for a spot to try the chatbot out. YouTube says that only a limited number of people will get into the test, so don't hesitate if you want to give it a shot. You can find the details about YouTube's experimental features here.

YouTube also has a handful of decent perks available for Premium subscribers at the moment. Among them are three-month trials to Discord Nitro, Walmart+, and Game Pass for PCs (the last one is "coming soon"). There's also a four-month subscription to the Calm meditation and sleep app and an "in-game loot bundle" for Genshin Impact. Finally, there are some cute new achievement badges highlighting how much you've watched or listened, among other things. 

As part of the announcement, YouTube also noted that it now has 80 million paid and free trial users of Premium around the world. None of these new features are exactly the kinds of things that'll drive more people to try the service, but existing subscribers should try and get as much as they can out of it — particularly people who are new to Premium in the face of YouTube's recent crackdown on ad blockers.

Meta now lets Threads users avoid automatically sharing their posts with its other apps. When activated, the opt-out feature prevents Meta’s Twitter clone from sharing posts to Instagram and Facebook without user consent. Software engineer Alessandro Paluzzi spotted early signs of the privacy toggle earlier this month.

Threads users can turn off automatic cross-platform content sharing by heading to their profile page, selecting the menu at the top right, then Privacy > Suggesting posts on other apps, and toggling off Instagram and Facebook individually. Note that changing this feature only prevents your posts from being used in cross-promotions; you’ll still see other people’s Threads posts on Instagram and Facebook, irrespective of your privacy settings.

Some Threads users were upset about Meta automatically sharing their content from the nascent X competitor, mainly because people often use the apps to connect with different crowds (for example, Threads for news and politics with strangers, Facebook for extended family and old friends). TechCrunch highlighted several comments from people describing Threads posts automatically posted on other platforms as odd clickbait seemingly “designed to get comments” by stripping bold statements of context. In October, the company said it was “listening to feedback” in response to a Threads user’s complaint about automatic sharing to Meta’s more established platforms.

Meta is no stranger to using its existing stockpile of social apps to turbocharge its newest ones. It used easy onboarding and promotion via Instagram to vault Threads to the fastest app to reach 150 million downloads. Although growth appeared to slow after that, CEO Mark Zuckerberg recently said Threads had tallied nearly 100 million users. The Facebook founder said he sees a path for the Twitter clone to reach the one-billion user milestone.

Facebook is no stranger to moderating and mitigating misinformation on its platform, having long employed machine learning and artificial intelligence systems to help supplement its human-led moderation efforts. At the start of October, the company extended its machine learning expertise to its advertising efforts with an experimental set of generative AI tools that can perform tasks like generating backgrounds, adjusting image and creating captions for an advertiser's video content. Reuters reports Monday that Meta will specifically not make those tools available to political marketers ahead of what is expected to be a brutal and divisive national election cycle. 

Meta's decision to bar the use of generative AI is in line with much of the social media ecosystem, though, as Reuters is quick to point out, the company, "has not yet publicly disclosed the decision in any updates to its advertising standards." TikTok and Snap both ban political ads on their networks, Google employs a "keyword blacklist" to prevent its generative AI advertising tools from straying into political speech and X (formerly Twitter) is, well, you've seen it. 

Meta does allow for a wide latitude of exceptions to this rule. The tool ban only extends to "misleading AI-generated video in all content, including organic non-paid posts, with an exception for parody or satire," per Reuters. Those exceptions are currently under review by the company's independent Oversight Board as part of a case in which Meta left up an "altered" video of President Biden because, the company argued, it was not generated by an AI.

Facebook, along with other leading Silicon Valley AI companies, agreed in July to voluntary commitments set out by the White House enacting technical and policy safeguards in the development of their future generative AI systems. Those include expanding adversarial machine learning (aka red-teaming) efforts to root out bad model behavior, sharing trust and safety information both within the industry and with the government, as well as development of a digital watermarking scheme to authenticate official content and make clear that it is not AI-generated. 

YouTube announced two new experimental generative AI features on Monday. YouTube Premium subscribers can soon try AI-generated comment summaries and a chatbot that answers your questions about what you’re watching. The features will be opt-in, so you won’t see them unless you’re a paid member who signs up for the experiments during their test periods.

The AI-powered summaries will organize comments into “easily digestible themes.” In a Mr. Beast video YouTube used as an example, the tool generated topics including “People love Bryan the bird,” “Lazarbeam should be in more videos,” “No submarine” and “More 7 day challenges.” You can tap on the topic to view the complete list of associated comments. The tool will only run “on a small number of videos in English” with large comment sections.

YouTube

If you’re worried about YouTube’s summaries spiraling out of control the way the platform’s comment sections often do, the company says it won’t pull content from unpublished messages, those held for review, any containing blocked words or those from blocked users. Further, creators can use the tool to delete individual comments if they see problematic (or otherwise unwanted) discussions about their videos.

Meanwhile, YouTube’s conversational AI tool gives you a chatbot trained on whichever video you’re watching. Generated by large language models (LLMs), the assistant lets you “dive in deeper” by asking questions about the content and fishing for related recommendations. The company says the AI tool, which appears similar to chatting with Bard, draws on info from YouTube and the web, providing answers without interrupting playback. Eligible users can find it under a new “Ask” button in the YouTube app for Android.

Starting today, YouTube Premium subscribers can opt into the comment summarizer on YouTube’s experiments page. However, the company says you won’t see the “Topics” option for all videos. In addition, the conversational AI tool is only available now “to a small number of people on a subset of videos,” but YouTube Premium subscribers with Android devices will be able to sign up to try it in the coming weeks. The company warns the experimental features “may not always get it right,” a description that can equally apply to Google’s other AI experiments.

YouTube’s crackdown on ad blockers is hurting the companies who make them. Multiple ad blocking companies say that thousands of people are uninstalling their products after YouTube started showing warnings to people trying to watch videos on its website with ad blockers enabled.

One of the companies, AdGuard, told Wired that more than 11,000 people have uninstalled its Chrome extension each day since October 9, compared to 6,000 uninstallations per day before YouTube implemented the change. On October 18, 52,000 people uninstalled AdGuard, the company’s CTO Andrey Meshkov told Wired. However, installations of AdGuard’s paid version, which YouTube’s crackdown doesn’t affect, went up.

Another ad blocking company, Ghostery, said that its usage was flat in October as it experienced three to five times the daily number of installs as well as uninstalls. Notably, the company said that more than 90 percent of its users who completed a survey about why they uninstalled the product said they did so because the tool no longer worked with YouTube.

Since YouTube’s crackdown only seems to affect people who access its website through Chrome on laptops and desktops, some users also tried to use other browsers as a workaround. Ghostery told Wired that its installations of Microsoft’s Edge browser went up by 30 percent in October compared to September.

YouTube ads are increasingly contributing more to Google’s overall revenue. The company sold more than $22 billion in ads on the platform from the beginning of this year through September. But the streaming platform is also trying to push more people to pay for YouTube Premium, which gets rid of ads, lets people download videos, stream videos in higher quality and access YouTube Music. Earlier this year, the company bumped up YouTube Premium’s pricing by $2 to $14 a month.

It looks like Meta may be pumping the brakes on one of its more aggressive, and unpopular, growth-hacking tactics for Threads. The company appears to be working on a new privacy setting so Threads users can opt-out of having their posts cross-posted to Facebook and Instagram feeds.

The unreleased feature was spotted by reverse engineer Alessandro Paluzzi, who often uncovers early versions of social media features before they officially launch. Paluzzi shared screenshots of a new “suggesting posts on other apps” toggle in Threads’ privacy settings.

The feature comes barely a week after the company acknowledged that it was promoting users’ Threads posts in Facebook feeds in an effort to boost Threads. While Meta has used similar tactics to promote its other apps in the past, the move has been widely unpopular among Threads users, many of whom are not active on Facebook and see the promotions as an intrusive overreach. Meta said last week it was “listening to feedback” in response to user complaints about not being able to opt out.

Notably, it appears as if Meta still intends to automatically enable cross-posting as a default setting. “If your profile is public, your posts may be suggested on other apps so people can discover and follow you,” the opt-out screen states.

The back and forth over the feature comes as Meta has steadily ramped up its efforts to boost Threads growth. The Twitter clone has been growing again in recent weeks, and currently has about 100 million monthly users. Mark Zuckerberg recently said he sees a path for the app to become Meta’s next billion-user service. But in order to reach that many people, the company will need to lean hard on its other apps to attract new sign-ups.

Meta just released an experimental new A/B testing feature for Reels on Facebook, allowing creators to experiment with different captions and thumbnail images to create the perfect clips. The tools are part of the pre-existing Professional Dashboard, which already provides plenty of useful metrics, like view count insights and more.

Here’s how it works. When creating a Facebook Reel on your mobile device, you can insert up to four different caption and thumbnail combinations. This starts a testing phase for the content. Whichever one gets the most views will automatically be displayed on your page as the “winning variant.” It seems fairly simple.

The company’s also working on incorporating generative AI to help create unique caption and thumbnail options, though that feature is still being worked out. The ultimate goal here is to ensure user-generated content gets as many eyeballs as possible. This increases Facebook’s traffic and potentially gives creators some money in the process, thanks to Meta’s bonus program.

To that end, there’s a new system in place that awards achievement badges for leaping past certain metrics. A digital badge isn’t as good as money, but it’s something (I guess.) Meta does say that these badges could help creators achieve increased visibility of their content, via an awarded Rising Creator label.

That’s not the only tool that rolled out today. There’s also a new feature that lets you quickly whip up Reels from pre-existing video posts and livestreams. The Professional Dashboard has new content management tools to help users keep track of all of this stuff. Previously, creators could only access content performance on a post-by-post basis, but now the dashboard gives you a more holistic view of things.

It’s interesting that this feature dropped on Facebook and not Instagram, as Reels are more integral to the latter than the former. We’ll update you if and when the company debuts these tools for Instagram users.