Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast app users. With the tool, users in the US will be able to move their favorite pod subscriptions from Google Podcasts to YouTube Music, or export them for use in other podcast apps.

In the coming weeks, the migration tool will be available through a banner in Google Podcasts. There are step-by-step instructions on how to use the migration tool in Google's Help Center. The entire process is just four steps and you’ll need to have both Google Podcasts and YouTube Music installed on your device to complete the transfer. After the transfer, Google notes it may take a few minutes for everything to show up in your YouTube Music library.

Google's move to ditch its standalone podcast app doesn't come as a total surprise. Google Podcasts has been around since 2018 but it never quite took off like similar apps, including Overcast and Spotify. And YouTube is already a popular destination for podcast fans, with a recent study claiming over 23 percent of podcasts listeners use YouTube as their primary player. Many of today's trending podcasts are already available on YouTube. For podcasts that are not available on the platform, users can add shows directly to their YouTube Music library via RSS feed. This isn't Google's first rodeo. Back in 2020, the company nixed its standalone music app, Google Play Music, in favor of YouTube Music, and it also offered a comprehensive tool to transfer libraries to the new app.

Google Podcasts will remain live for listening through March 2024, after which users will be able to migrate or export their subscriptions through July 2024.

Content creation experts Streamlabs has partnered with beleaguered social media platform X to offer a “seamless go-live experience”. This is part of X’s long-promised integration of game streaming to the site. To that end, it’ll allow X users to initiate streams without having to manually input stream keys and it’ll let those same users sign into the Streamlabs desktop app or the mobile app using social media credentials.

The system also integrates with X’s new live broadcast chat functionality, so you can monitor chat messages in the Streamlabs desktop add as you stream. The desktop app also lets you adjust monetization options on the fly, including custom alerts for tipping and overlays for branded content. Additionally, content creators have access to the Streamlabs merch store so they can hawk branded products while they stream. Creators using X will also have access to the company's line of widgets for increased engagement.

For regular users, this partnership will allow people to chat with their favorite streamers in real-time straight from X, though this feature looks to be paywalled behind one of those Blue subscriptions, or Premium or whatever it’s called these days. The one that gets you the universally-beloved blue check mark.

Of course, there’s the massive antisemitic elephant in the room. This is a strange time to announce a partnership with X, given Musk’s recent behavior and the ongoing exodus of advertisers from the social media platform. So far this exodus has included Apple, Disney, Paramount, Sony, Warner Brothers Discovery and others. It looks like Streamlabs, and by extension Logitech, has decided to buck trends and tie its horse to the X wagon. Still, new livestreaming tools are never a bad thing. 

Meta has launched a standalone version of its image generator as it tests dozens of new generative AI features across Facebook, Instagram and WhatsApp. The image generator, called Imagine, was first previewed at the company’s Connect event in November and has been available as part of Meta’s AI chatbot.

Now, with its own dedicated website at imagine.meta.com, the tool will be available outside of the company’s messaging apps. Like other generative AI tools, Imagine allows users to create images from simple text prompts. Imagine, which relies on Meta’s Emu model, will generate four images for each prompt.

The images all have a visible watermark in the lower left corner indicating they were created with Meta AI. Additionally, Meta says it will soon begin testing an invisible watermarking system that’s “resilient to common image manipulations like cropping, color change (brightness, contrast, etc.), screen shots and more.” For those interacting with the image generator in Meta’s messaging apps, the company also introduced a new “reimagine” tool, which allows users to tweak existing images created with Meta AI in chats with friends.

Interestingly, the standalone site for Imagine requires not just a Facebook or Instagram login, but a Meta account, which was introduced earlier this year so VR users could use Quest headsets without a Facebook login. It’s unclear for now if Meta planning an eventual virtual reality tie-in for Imagine, but the company has recently used its new generative AI tools try to breathe new life into its metaverse.

Meta is also testing dozens of new generative AI features across its apps. On Instagram, the company is testing the ability to convert a landscape image to portrait in Stories with a new creative tool called “Expander.” On Facebook, generative AI will also start to show up in places like Groups and Marketplace. Meta is also testing AI-generated writing suggestions for Feed posts, Facebook Dating profiles as well as AI-generated replies for creators to use in replies to Instagram direct messages.

With the latest changes, Meta is also making its 28 celebrity-infused chatbots available to all users in the United States. The company says it will test a new “long-term memory” feature for some of its AI characters so that users can more easily return to previous chats and pick up the conversation where they left off. The chatbots are available in Instagram, Messenger and WhatsApp.

The updates highlight how Meta has sought to make generative AI a core part of its service as it tries to compete with the offerings of other AI companies. Mark Zuckerberg said earlier this year that the company would bring gen AI into “every single one of our products.”

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription.

Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures.

As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains.

It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard CTO Andrey Meshkov put it in an email, “Even when they run a test on a share of users… the number of affected people is very high.”

At the same time, according to Ghostery’s director of product and engineering Krzysztof Modras, it’s also true that “as one of the world’s largest publishers, YouTube constantly invests in circumventing ad blocking.” And that those investments have been effective. Many of the most common ad blocking strategies, including DNS filtering (filtering for third-party domains), network filtering (which Modras described as “more selective” and better at blocking first-party requests) and cosmetic filtering (which can blocks ads without leaving ad-shaped holes in the website content) no longer work on the site.

Now, Modras said, YouTube seems to be “adapting [its] methods more frequently than ever before. To counteract its changes to ad delivery and ad blocker detection, block lists have to be updated at minimum on a daily basis, and sometimes even more often. While all players in the space are innovating, some ad blockers are simply unable to keep up with these changes.”

Keeping pace with YouTube will likely become even more challenging next year, when Google’s Chrome browser adopts the Manifest V3 standard, which significantly limits what extensions are allowed to do. Modras said that under Manifest V3, whenever an ad blocker wants to update its blocklist — again, something they may need to do multiple times a day — it will have to release a full update and undergo a review “which can take anywhere between [a] few hours to even a few weeks.”

“Through Manifest V3, Google will close the door for innovation in the ad blocking landscape and introduce another layer of gatekeeping that will slow down how ad blockers can react to new ads and online tracking methods,” he said.

For many users, the battle between YouTube and ad blockers has largely been invisible, or at least ignorable, until now. The new wall dramatically changes this dynamic, forcing users to adapt their behavior if they want to access YouTube videos at all. Still, the ad blocking companies suggest it’s more of a policy change than a technical breakthrough — a sign of a new willingness on YouTube’s part to risk alienating its users.

“It's not that YouTube's move is something new, many publishers went [down] this road already,” Meshkov said. “The difference is [the] scale of YouTube.” That scale affects both the number of users impacted, as well as the number of resources required to maintain these defenses on the publisher's side. “Going this road is very, very expensive, it requires constant maintenance," he added, "you basically need a team dedicated to this. There's just a handful of companies that can afford it."

As ever, ad blockers are figuring out how to adapt, even if it’s requiring more effort from their users, too. For example, Modras noted that “throughout much of October, Ghostery experienced three to five times the typical number of both uninstalls and installs per day, as well as a 30 percent increase in downloads on Microsoft Edge, where our ad blocker was still working on YouTube for a period of time.” All of this activity suggests that users are quickly cycling through different products and strategies to get around YouTube’s anti-ad block efforts, then discarding them when they stop working.

Meanwhile, uBlock Origin still seems to work on YouTube. But a detailed Reddit post outlining how to avoid tripping the platform's ad-block detection measures notes that because “YouTube changes their detection scripts regularly,” users may still encounter the site’s pop-up warnings and anti-adblock wall in “brief periods of time" between script changes (on the platform's end) or filter updates (on uBlock's side.) uBlock Origin may also stop working on Chrome next year thanks to the aforementioned Manifest V3. And if you’re hoping to use it on a non-Chrome browser, Google has allegedly begun deprecating YouTube's load times on alternate browsers, seemingly as part of the anti-ad block effort. While 404 Media and Android Authority, which both reported on this issue, were not able to replicate these artificially slowed load times, users were seemingly able to avoid them through the use of a “user-agent switcher,” which disguises one browser (say, Firefox) as another (in this case, Chrome).

Why do some ad blockers still work? The answer seems to boil down to a new approach: Scriptlet injection, which uses scripts to alter website behavior in a more fine-grained way. For example, Meshkov said an ad blocker could write a scriptlet to remove a cookie with a given name, or to stop the execution of JavaScript on a web page when it tries to access a page property with a given name.

On YouTube, Modras said, scriptlets can alter the data being loaded before it’s used by the page script. For example, a scriptlet might look for specific data identifiers and remove them, making this approach “subtle enough” to block ads that have been mixed in with website functionality, without affecting the functionality.

Scriptlet injection also plays a role in an increasingly crucial part of the ad blocker’s job: escaping detection. AdGuard’s Meshkov said this is something that teams like his are already working on, since they try escape detection as a general rule — both by avoiding activity that would alert a website to their presence, and by using scriptlets to prevent common fingerprinting functions that websites use to detect ad blockers.

Scriptlet injection seems to be the most promising approach right now — in fact, Modras described it as currently “the only reliable way of ad blocking on YouTube.”

Meshkov said that assessment is accurate if you limit yourself to browser extensions (which is how most popular ad blockers are distributed). But he pointed to network-level ad blockers and alternative YouTube clients, such as NewPipe, as other approaches that can work. A recent AdGuard blog post outlined additional other steps that users can try, such as checking for filter updates, making sure multiple ad blockers aren't installed and using a desktop ad-blocking app, which should be harder to detect than an extension. (AdGuard itself offers both network-level blocking and desktop apps.)

At least one popular ad blocker, AdBlock Plus, won’t be trying to get around YouTube’s wall at all. Vergard Johnsen, chief product officer at AdBlock Plus developer eyeo, said he respects YouTube’s decision to start “a conversation” with users about how content gets monetized.

Referencing the now independently run Acceptable Ads program (which eyeo created and participates in), Johnsen said, “the vast majority of our users have really embraced the fact that there will be ads [...] we’ve made it clear we don’t believe in circumvention.”

Similarly, a YouTube spokesperson reiterated that the platform’s ads support “a diverse ecosystem of creators globally” and that “the use of ad blockers violate YouTube’s Terms of Service.”

As the battle between YouTube and ad blockers continues, Modras suggested that his side has at least one major advantage: They’re open source and can draw on knowledge from the broader community.

“Scriptlet injection is already getting more powerful, and it’s becoming harder for anti-ad blockers to detect,” he said. “In some ways, the current situation has spurred an arms race. YouTube has inadvertently improved ad blockers, as the new knowledge and techniques gained from innovating within the YouTube platform are also applicable to other ad and tracking systems.”

But even if most users grow frustrated with the new countermeasures and decide to whitelist YouTube in their ad block product of choice, Modras suggested that ad blockers can still affect the platform's bottom line: “If users disable ad blocking on only YouTube and maintain their protection on other websites as they browse, the platform will quickly learn that they are still unable to effectively target ads to these users,” since it won’t have data about user activity on those other sites.

Regardless of what YouTube does next, he suggested that other publishers are unlikely to build a similar wall, because few if any services enjoy the same chokehold on an entire media ecosystem — not only owning the most popular video sharing service, but also the most popular web browser on which to view it. "YouTube is in a unique position as it is de facto a monopoly," he said. "That's not true for most of the other publishers.”

Even against those odds, ad block diehards aren't dissuaded in their mission. As Andrey Meshkov put it bluntly: “YouTube’s policy is just a good motivation to do it better.”

Content platform Substack just released a spate of new video capabilities, placing it in direct competition with YouTube and Patreon, among others. The video tools include a direct upload option, which is handy, and customizable paywalls for content creators. Before this, users were forced to upload videos to YouTube and embed a link. The upload tool is now readily accessible via the dashboard. It’ll even automatically split the audio and video for podcasters who want to court both audiences. 

As for the paywall options, you now get the same level of flexibility available to non-video users. Content creators can select a slice of the video to give away for free, locking the rest behind a paywall. The free preview segment should transition smoothly into a prompt to become a paying subscriber.

There’s also a new AI tool that generates transcripts from videos, for those who like to, gasp, read. The transcript is automatically created alongside the video upload and users can post it to the main feed. Additionally, viewers can click anywhere on the transcript to jump to that section of the video.

Video sharing has gotten a much-needed upgrade. Viewers can create their own custom clips sourced from any video. This creates a shareable link that includes branded visuals at the end featuring the creator’s logo and URL, so there will be no obvious thievery. Obviously, viewers can quickly share links to the entire clip if they want. Users can even directly download videos for publication on services like TikTok and Instagram. Again, that bumper will be there to give credit to the original creator.

The company wrote in a blog post that these new tools, taken together, make it so “the friction in starting a media business based on video has been reduced to almost zero.” To commemorate the launch, Substack is rolling out a number of exclusive video shows. There’s a food culture program with chef Nancy Silverton, a talk show starring actress Amber Tamblyn and a news program anchored by Chris Cuomo, among many others.

Substack has certainly been busy adding new features. The platform recently unveiled a Twitter-esque feature called Notes and last year launched a chat feature to make it more of a social space.

Some YouTube viewers who use Firefox or Edge instead of Chrome have reported having to wait around five seconds every time they try to load a video. In screen recordings shared on Reddit and other online forums, users show how their screen goes blank for a short period when they click on a YouTube video before the page loads. But when they switch to Chrome, that waiting period seemed to be non-existent. Android Authority and 404media, which reported on the users' complaints, weren't able to replicate the phenomenon. We also didn't notice any difference in loading times when we accessed YouTube on different browsers. 

Based on the code found by some YCombinator and Reddit posters, YouTube has implemented an anti-adblocker mechanism that's causing the delays. We did find the snippet of code cited in those threads, but it's not quite clear what it does. In a statement that Google has provided Android Authority, it admitted that it has implemented a system that's meant to urge viewers to uninstall their ad blockers. The company said that users who have ad blockers installed "may experience suboptimal viewing" no matter what browser they choose to use

"To support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube, we've launched an effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad free experience," the spokesperson said. "Users who have ad blockers installed may experience suboptimal viewing, regardless of the browser they are using."

YouTube started cracking down on ad blockers earlier this year, but it went all out earlier this month when it prevented viewers around the world from watching videos unless they disable their apps, add-ons and extensions. The video hosting website is hoping to entice users who couldn't stand watching ads to subscribe to its $14-a-month YouTube Premium service. Multiple ad-blocking companies have since reported experiencing an elevated number of uninstallations per day since then, but Google has yet to reveal whether YouTube Premium subscriptions have also gone up as a result.

YouTube has announced new experimental AI services, including a feature called Dream Track in YouTube Shorts. It creates up to 30-second soundtracks using AI-generation versions of artists' voices. Though musicians have mostly pushed back on AI (and their voices being used for training models without permission or compensation), YouTube got nine big names from the music industry to participate, including John Legend, Troye Sivan, CharliXCX and T-Pain. The company hoped to announce the feature at its Made on YouTube event in September but has been in negotiation with recording companies over rights and payments.

Users can access Dream Track by typing an idea into the creation prompt and choosing from one of the participating artists. It uses Google DeepMind's Lyria — a new, powerful music generation model designed specifically for creating high-quality vocals and instrumentals while giving the user more control over the final product. Any content Lyria produces will also have a SynthID watermark, denoting it as such. 

Charlie Puth and T-Pain created sample Dream Tracks, which YouTube has shared as inspiration. However, many of the artists involved expressed their apprehension about AI but hoped that collaborative work could create positive, non-exploitative opportunities. "When I was first approached by YouTube I was cautious and still am, AI is going to transform the world and the music industry in ways we do not yet fully understand," singer CharliXCX said. "This experiment will offer a small insight into the creative opportunities that could be possible and I'm interested to see what comes out of it." 

Music AI Tools are also coming to YouTube, in collaboration with its Music AI Incubator. These tools can create guitar riffs from a hummed melody or turn a pop track into a reggaeton anthem. Producer and songwriter, Louis Bell, created a sample video to showcase it. 

YouTube is walking a tightrope as it navigates the careful balance of introducing AI tools and protecting against misuse. The video platform recently announced new policies for labeling videos made using AI and letting public figures, such as musicians, report deepfakes. 

Dream Track is currently only available to a select group of creators and artists, whereas participants of the Music AI Incubator should be able to test the tools out later this year. 

Even though Facebook has been moving away from providing its users with easy access to news over the past year, it apparently still remains a go-to source for current affairs in the US. According to Pew Research, three out of ten adults in the country still regularly get their news from Facebook, which has outpaced all the other social media websites in the center's study. YouTube comes next in the list, with 26 percent of US adults getting news from the video hosting website, while Instagram takes third place with 16 percent. While apparently not as popular as the first three when it comes to news, TikTok (14 percent), X (12 percent) and Reddit (8 percent) also serve as news sources for the US populace. 

When it was reported a year ago that Meta will no longer be paying publishers to run their content on Facebook's News Tab, a spokesperson said "[m]ost people do not come to Facebook for news, and as a business it doesn't make sense to over-invest in areas that don't align with user preferences." But according to the study, 43 percent of users still get their news regularly from the platform. That is, however, admittedly smaller than the 54 percent of users who used to go to the social network to keep themselves updated and read about the latest events back in 2020. Meanwhile, 43 percent of TikTok users say they're getting news from the app now, compared to 22 percent three years ago. Out of all the social networks in the study, though, X (formerly known as Twitter) has the highest percentage of users (53 percent) who go to the website for news. 

Based on the study's responders, men mostly rely on Reddit to keep them abreast of current events, followed by Twitter and YouTube. Meanwhile, women consume news from Nextdoor the most, followed by Facebook and Instagram. In addition, most of the people who get their news from social media are Democrats or lean Democratic, though "there is no significant partisan difference among news consumers on Facebook, X or Nextdoor." Bottom line is, a lot of people still look to social media websites to read about the latest happenings and new information as they come out. These companies will have to continue keeping a close eye on the spread of misinformation on their platforms, even if they do decide not to focus on news anymore. 

Tags are a key way to seek out content on social media, but so far they've been missing on Meta's fledgling Threads platform. That's changing soon, however, as the feature is now in testing on Threads in Australia "with more countries coming soon," Mark Zuckerberg wrote in a new thread.

You create a tag in the usual way by placing a hash before a word, which then displays in blue text without the hash — much as mentions work in Facebook. To seek out topics, type a hash plus a keyword into the search field to see a list of relevant posts, as one does on Instagram. So far, it's limited to a single tag per post, likely to discourage hashtag spamming — though that may change, as Meta said the feature is still a work in progress.

Despite still not being in Europe, Threads has shown consistent growth and now counts nearly 100 million monthly active users, Zuckerberg wrote last month. The app recently gained a few key features like the ability to delete your threads profile without killing your Instagram account and avoid automatically sharing Threads posts with Facebook and Instagram. It also added pinned posts, and Instagram boss Adam Mosseri hinted that DMs may (or may not) be done via Instagram's inbox. 

YouTube Premium may have gotten more expensive in the last year (like basically every other streaming service), but the company at least has adding features pretty frequently as well. YouTube Music in particular has gotten a lot of upgrades in 2023, but today YouTube is announcing a number of experimental features and offers for subscribers to check out.

Probably the most significant is that YouTube's "enhanced" 1080p playback feature is coming to everyone, regardless of what device you're using. It started out as an iOS-only feature, but is now available on Android, the web and smart TVs too. This quality setting provides an improved bitrate that YouTube says has more information per pixel. The enhanced 1080p setting started rolling out to some users on the web this summer, but it should be available to all Premium subscribers regardless of what device you're using.

In the same vein, a "continue watching" feature that YouTube launched for phones and on the web is rolling out to tablets and smart TVs as well. Basically, if you're watching a video on one device, all your other ones will remember what you're watching and where you left off so you can seamlessly continue the video. 

You'll also be unsurprised to learn that YouTube is starting to bring AI-generated content into the Premium experience. Earlier this month the company announced it was testing out AI-generated summaries of comment sections as well as a chatbot that can attempt to answer questions about what you're watching. The company didn't do a full announce then, just dropping some info on a YouTube support page, but with today's news you can sign up for a spot to try the chatbot out. YouTube says that only a limited number of people will get into the test, so don't hesitate if you want to give it a shot. You can find the details about YouTube's experimental features here.

YouTube also has a handful of decent perks available for Premium subscribers at the moment. Among them are three-month trials to Discord Nitro, Walmart+, and Game Pass for PCs (the last one is "coming soon"). There's also a four-month subscription to the Calm meditation and sleep app and an "in-game loot bundle" for Genshin Impact. Finally, there are some cute new achievement badges highlighting how much you've watched or listened, among other things. 

As part of the announcement, YouTube also noted that it now has 80 million paid and free trial users of Premium around the world. None of these new features are exactly the kinds of things that'll drive more people to try the service, but existing subscribers should try and get as much as they can out of it — particularly people who are new to Premium in the face of YouTube's recent crackdown on ad blockers.