Posts with «small businesses» label

You can now search Threads for signs of life

Thank the social media makers. Meta’s Threads is officially rolling out a keyword search feature in the United States, alongside many other countries including India, Canada, Mexico and the UK. This has been one of the most asked-for tools since the platform launched in July. Keyword search appeared last week as a beta in New Zealand and Australia, and it looks that beta was a success given today’s announcement.

Keyword search, known as hashtags or text search in some circles, is vital for connecting with communities and for following real-time events. Oddly, Threads is the first major Twitter/X competitor to integrate the feature, which could spell even more trouble for Elon Musk’s beleaguered social media site.

A Meta representative told Engadget that keyword search is being integrated into both mobile apps and the recently-launched web app, so you’ll have your pick of where to search for Star Trek fans or whatever it is you’re into. The company said it’s working on bringing the search function to other languages and countries in the near future. Before this update, you could only use search to look for active Threads accounts.

Meta has been aggressive about adding features to Threads, which is good because the app had an extremely strong start but has fizzled since the initial launch. Maybe this latest update will entice users to return to the service.

This article originally appeared on Engadget at https://www.engadget.com/you-can-now-search-threads-for-signs-of-life-193007064.html?src=rss

The best Labor Day tech sales we can find

Labor Day weekend isn't known as an especially fruitful time for tech deals, but we've found a few notable discounts on good gear ahead of the holiday anyway. Both the 13- and 15-inch versions of Apple's M2 MacBook Air are down to all-time lows, for one, as are Hisense's well-reviewed U6K and U8K TVs. The new Beats Studio Buds + are $40 off, while Solo Stove is running a sale on its popular smokeless fire pits. We're also seeing deals on Xbox gift cards, Roombas and Amazon's Echo Show 8, among others. Here are the best Labor Day tech sales we could find.

Apple MacBook Air

Apple's 15-inch MacBook Air with an M2 chip is down to $1,099 at Amazon, while the 13-inch model is available for $899 at Best Buy. Both represent all-time lows. These prices apply to the entry-level configurations with 8GB of RAM and a 256GB SSD, so they're better suited for casual tasks than more involved work. Some reports suggest Apple may introduce a refreshed 13-inch Air later this year, too. Nevertheless, if you need a new notebook right now, the M2 MacBook Air should continue to check all the necessary boxes. Currently, it's top pick in our guide to the best laptops

Solo Stove Labor Day Sale

Solo Stove has discounted a number of its (mostly) smokeless fire pits for Labor Day, including the Bonfire 2.0 on sale for $240. While that's not an all-time low, it's still $160 off the stainless-steel pit's list price. We've sung the praises of Solo Stove's 2.0 fire pits in the past, and we recommend them in our guide to the best outdoor gear for the fall thanks to their sturdy frames, efficient burning and easy cleaning mechanisms. The Bonfire 2.0 is the company's medium-sized model, but at 23 pounds, it's still light enough to stash away when you're not using it.

Hisense U6K

The 55-inch Hisense U6K is available for an all-time low of $398, which is about $90 off its average street price in recent months. The 65-inch model is down to a low of $548. While we haven't reviewed the U6K ourselves, this TV has receivedpraise elsewhere for offering quantum dots, full-array local dimming and, most notably, a Mini LED backlight for a budget-level price. Its picture quality will still be a step behind the better options up the price bracket, and it doesn't have HDMI 2.1 ports, but it should deliver better contrast and color than most alternatives on the cheap. 

Elsewhere, the 55- and 65-inch versions of the TCL Q6 are down to new lows of $378 and $498, respectively. This is a notable budget TV for gamers, as it can play at a faster 120Hz refresh rate (albeit in a 1080p or 1440p resolution, not 4K). It lacks local dimming and Mini LEDs, however.

Hisense U8K

If you're willing to pay more for a TV upgrade, the Hisense U8K is down to $748 for a 55-inch model and $998 for a 65-inch model. We'll inevitably see the TV drop further over time, but for now, both of these prices represent all-time lows. The U8K has received consistentlyhighmarks for delivering brightness, contrast and colors that belie its mid-range price. It has a host of gaming-friendly features as well, including the ability to play up to 144Hz in 4K. It only has two HDMI 2.1 ports, though, and most reviews say its viewing angles are mediocre. In general, it won't be as vibrant as a good OLED TV. But if you want to stay under $1,000, or if you need a LED set for a brightly-lit room, this looks to be one of the better TV values of 2023. 

Amazon Echo Show 8

The Amazon Echo Show 8 is back down to $75. We've seen this deal several times over the last few months, and it's not an all-time low, but it's $55 off the smart display's list price either way. We recommend the Echo Show 8 in our guide to the best smart displays: If you prefer Alexa over the Google Assistant, it generally offers the best mix of price, performance and all-purpose size in Amazon's Echo Show lineup. Its 8-inch, 1,280 x 800 resolution display is comfortable enough for making video calls and viewing photos, while its built-in speakers can get loud enough to fill a room. And though no smart display like this is ideal for the privacy-conscious, this model at least has a physical camera shutter and mic mute button. We gave the Echo Show 8 a review score of 87 back in 2021.

Beats Studio Buds +

The Beats Studio Buds + are on sale for $130 at various retailers, which is an all-time low. Normally, Beats sells the true wireless earbuds for $170. We gave the Studio Buds + a review score of 84 in May, praising their improved sound, active noise cancellation (ANC) and call quality compared to the original Studio Buds. Find My tracking, fast pairing and hands-free Siri are nice to have, too, and they play nicer with Android phones than any set of AirPods. That said, they lack wear detection and wireless charging, and because they don't use an Apple-made chip, they don't have AirPods-style features like automatic device switching and audio sharing. Many of the picks in our wireless earbuds buying guide generally perform better. But if you like the Studio Buds +'s styling and want a cheaper set of Apple ANC earbuds than the AirPods Pro, they're a decent value at this price.

$100 Xbox Gift Card

As of this writing, Amazon is selling $100 digital Xbox gift cards for $90. There isn't much explanation required for this deal: If you already planned on picking up Starfield, a few months of Xbox Game Pass, Xbox-related accessories from Microsoft's online store or any of the titles in our list of the best Xbox games, it essentially gives you an extra $10 for free.

iRobot Roomba 694

The iRobot Roomba 694 is down to $179, which is a deal we've seen before but still comes within $5 of the device's all-time low. We consider this the best robot vacuum for those on a budget. It navigates semi-randomly instead of following a set path, so it'll bump into furniture around the house, but it cleans effectively, it's sturdily built and its companion app makes it easy to operate. iRobot says it can last 90 minutes on a charge, though you may get less depending on what surfaces you need to clean. 

Logitech K380

The Logitech K380 is on sale for $24, which isn't quite an all-time low but matches the lowest price we've seen this year. A version with a Mac-specific layout is available for the same price. Normally, the wireless keyboard retails around $30. We recommend the K380 in our MacBook accessories buying guide: Its compact frame is easy to transport, and it can pair with and quickly swap between three devices at a time, be it a desktop, tablet, smartphone or Apple TV. While it requires two AAA batteries for power, it can last around two years on a charge. It lacks backlighting, and the flat rounded keys aren't as luxurious as a good mechanical keyboard — but for a slim travel model, it's pleasant enough. 

Dashlane Premium

A good password manager is a simple way to enhance your online security and reduce the number of login credentials you need to remember. Dashlane is one of the services we recommend in our buying guide, particularly for those who often need to share passwords with others. If you think this might be worthwhile, new users can get a year of Dashlane's Premium service for $36 when they use the code LD40 at checkout. That's a $24 discount. While Dashlane does have a free tier, a Premium subscription lets you use the service across multiple devices. Dashlane says the deal will run through September 4.

TP-Link Deco XE75

The TP-Link Deco XE75 is the top pick in our guide to the best mesh WiFi systems: It doesn't have one immediate standout feature, but it struck the best balance of whole-home performance and user-friendliness of all the devices we tested. In our full review, we gave the WiFi 6E system a score of 87. If you're looking to improve the connection speeds in a larger home, TP-Link is selling a two-pack of the Deco XE75 for $210 with the checkout code 20DECOWIFI. That's about $35 below this config's average street price in recent months. If stock runs dry at TP-Link, you can get the two-pack for $10 more at Amazon; just make sure to clip the on-page coupon.

Sony HT-A7000

Sony's HT-A7000 soundbar is back down to $998, which certainly isn't cheap but matches the lowest price we've tracked. On average, the device has retailed closer to $1,150 over the past few months. The A7000 is the premium recommendation in our guide to the best soundbars. It's a powerful 7.1.2-channel unit with support for Dolby Atmos and Sony's own virtual surround sound tech. It can passthrough 4K HDR video at 120Hz, so it's fairly well-equipped for game consoles like the PlayStation 5 and Xbox Series X, plus it can receive audio via AirPlay, Chromecast and Spotify Connect. Unfortunately, its high cost doesn't get you a distinct subwoofer, but this deal helps lessen that blow a little bit. 

If you want to spend a little less, the Sony HT-A5000 is available for $798. That's not a particularly notable deal, but this model offers a similar feature set as the A7000 in a 5.1.2-channel configuration. 

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

This article originally appeared on Engadget at https://www.engadget.com/the-best-labor-day-2023-tech-sales-we-can-find-160000523.html?src=rss

Microsoft's Bing chat is available in Chrome and Safari mobile

Microsoft wasn't subtle in announcing its plans to add AI functionality to any and all of its existing products. On Monday, the company announced that, in addition to its availability on the Edge mobile browser, as well as standalone Android and iOS apps, Microsoft's Bing Chat AI chatbot will now be accessible through third-party browsers like Safari and Chrome.

The news comes as part of Microsoft's six-month commemoration of Bing Chat's public availability. The company also notes that in that time, users have engaged in more than a billion conversations with the AI and have had it generate three-quarters of a billion images. 

"This next step in the journey allows Bing to showcase the incredible value of summarized answers, image creation and more, to a broader array of people," the company release reads. Features like "longer conversations [and] chat history" remain Edge mobile exclusives, however. 

Microsoft began opening access to Bing Chat in late July, when it became available on 3rd-party desktop browsers. That version is limited as well, offering only 2,000 words per prompt on Chrome and Safari versus 4,000 on Edge. 

Bing Chat is powered by ChatGPT-4 from OpenAI but offers more up-to-date information than the system its built on, thanks to Bing Chat's access to Bing Search, which allows it access to information on events that have happened since the model was trained. In addition to the third-party browser access, the newest version of Bing Chat will also offer multimodal search, meaning users will be able to upload a photo and have the AI answer specific questions about its contents, as well as a dark mode for after-hours AI queries.  

This article originally appeared on Engadget at https://www.engadget.com/microsofts-bing-chat-is-available-in-chrome-and-safari-mobile-191240880.html?src=rss

WhatsApp's latest feature lets you jump in and out of group voice chats

Last year, WhatsApp released a series of new updates to make sending voice messages an overall better experience, and now it's bringing the whole group in on it. The messaging app has released a beta version of voice chats — a feature that creates an ongoing group audio conversation, reports WABetaInfo. The first sign of voice chats came earlier this year under the name audio chats but didn't provide much other info than its mere existence.

WABetaInfo

Though it sounds similar, this update isn't exactly the same as starting a group call, giving a much more Discord-like feel than when you typically give your friends a ring. Anyone with the update should see a waveform symbol in the upper right corner of their group chat. Pressing the icon starts a group voice chat and will say voice chat opened with a microphone to its left and a red X to its right. Everyone else in the group will receive a push notification, the same as any message, instead of their phone ringing. They will see a banner at the top of the chat box letting them know how many people are chatting now and giving them the option to connect.

Voice chats are protected by end-to-end encryption just like any other messages sent and also shut off if no one has been active in it for an hour. WhatsApp voice chat only appears to be available in beta for Android users right now but will allegedly appear for more people in the coming days.

This article originally appeared on Engadget at https://www.engadget.com/whatsapps-latest-feature-lets-you-jump-in-and-out-of-group-voice-chats-121045597.html?src=rss

Zen moving game 'Unpacking' comes to Android and iOS on August 24th

If your idea of relaxation involves opening cardboard boxes, you're in for a good time. Humble Games and Witch Beam have confirmed that Unpacking is coming to iOS and Android on August 24th. You can pre-order the iOS version for $10 today. This has been a long time in coming given that the game first arrived on consoles and PCs in 2021, but it may be worthwhile if you're new to the concept.

Unpacking is, at its heart, a hybrid puzzle and home decoration game. You have to find space for items as an unseen person moves into a new abode. There's no time limit or other pressure, and it can be very soothing as you set up a child's bedroom or the family kitchen. However, it's particularly clever for the way it tells its story. You're learning about a woman's life by seeing where she goes and what she brings with her, rather than dialog. As the title is almost entirely wordless, it's accessible to a wide range of people.

The game isn't changing significantly with the move to mobile. However, the developers argue Unpacking is "perfect" for touch as you can drag objects with your finger and sense the world through haptic feedback. Whether or not that's true, the portability may be appealing. This may be the most appropriate game to play when you've just moved to a new place — you can fire it up while your usual gaming hardware is still packed away.

This article originally appeared on Engadget at https://www.engadget.com/zen-moving-game-unpacking-comes-to-android-and-ios-on-august-24th-214513079.html?src=rss

Hitting the Books: The dangerous real-world consequences of our online attention economy

If reality television has taught us anything, it's there's not much people won't do if offered enough money and attention. Sometimes, even just the latter. Unfortunately for the future prospects of our civilization, modern social media has focused upon those same character foibles and optimized them at a global scale, sacrifices at the altar of audience growth and engagement. In Outrage Machine, writer and technologist Tobias Rose-Stockwell, walks readers through the inner workings of these modern technologies, illustrating how they're designed to capture and keep our attention, regardless of what they have to do in order to do it. In the excerpt below, Rose-Stockwell examines the human cost of feeding the content machine through a discussion on YouTube personality Nikocado Avocado's rise to internet stardom.

 

Legacy Lit

Excerpted from OUTRAGE MACHINE: How Tech Amplifies Discontent, Disrupts Democracy—And What We Can Do About It by Tobias Rose-Stockwell. Copyright © 2023 by Tobias Rose-Stockwell. Reprinted with permission of Legacy Lit. All rights reserved.


This Game Is Not Just a Game

Social media can seem like a game. When we open our apps and craft a post, the way we look to score points in the form of likes and followers distinctly resembles a strange new playful competition. But while it feels like a game, it is unlike any other game we might play in our spare time.

The academic C. Thi Nguyen has explained how games are different: “Actions in games are screened off, in important ways, from ordinary life. When we are playing basketball, and you block my pass, I do not take this to be a sign of your long-term hostility towards me. When we are playing at having an insult contest, we don’t take each other’s speech to be indicative of our actual attitudes or beliefs about the world.” Games happen in what the Dutch historian Johan Huizinga famously called “the magic circle”— where the players take on alternate roles, and our actions take on alternate meanings.

With social media we never exit the game. Our phones are always with us. We don’t extricate ourselves from the mechanics. And since the goal of the game designers of social media is to keep us there as long as possible, it’s an active competition with real life. With a constant type of habituated attention being pulled into the metrics, we never leave these digital spaces. In doing so, social media has colonized our world with its game mechanics.

Metrics are Money

While we are paid in the small rushes of dopamine that come from accumulating abstract numbers, metrics also translate into hard cash. Acquiring these metrics don’t just provide us with hits of emotional validation. They are transferable into economic value that is quantifiable and very real.

It’s no secret that the ability to consistently capture attention is an asset that brands will pay for. A follower is a tangible, monetizable asset worth money. If you’re trying to purchase followers, Twitter will charge you between $2 and $4 to acquire a new one using their promoted accounts feature.

If you have a significant enough following, brands will pay you to post sponsored items on their behalf. Depending on the size of your following in Instagram, for instance, these payouts can range from $75 per post (to an account with two thousand followers), up to hundreds of thousands of dollars per post (for accounts with hundreds of thousands of followers).

Between 2017 and 2021, the average cost for reaching a thousand Twitter users (the metric advertisers use is CPM, or cost per mille) was between $5 and $7. It costs that much to get a thousand eyeballs on your post. Any strategies that increase how much your content is shared also have a financial value.

Let’s now bring this economic incentive back to Billy Brady’s accounting of the engagement value of moral outrage. He found that adding a single moral or emotional word to a post on Twitter increased the viral spread of that content by 17 percent per word. All of our posts to social media exist in a marketplace for attention — they vie for the top of our followers’ feeds. Our posts are always competing against other people’s posts. If outraged posts have an advantage in this competition, they are literally worth more money.

For a brand or an individual, if you want to increase the value of a post, then including moral outrage, or linking to a larger movement that signals its moral conviction, might increase the reach of that content by at least that much. Moreover, it might actually improve the perception and brand affinity by appealing to the moral foundations of the brand’s consumers and employees, increasing sales and burnishing their reputation. This can be an inherently polarizing strategy, as a company that picks a cause to support, whose audience is morally diverse, might then alienate a sizable percentage of their customer base who disagree with that cause. But these economics can also make sense — if a company knows enough about its consumers’ and employees’ moral affiliations — it can make sure to pick a cause-sector that’s in line with its customers.

Since moral content is a reliable tool for capturing attention, it can also be used for psychographic profiling for future marketing opportunities. Many major brands do this with tremendous success — creating viral campaigns that utilize moral righteousness and outrage to gain traction and attention among core consumers who have a similar moral disposition. These campaigns also often get a secondary boost due to the proliferation of pile- ons and think pieces discussing these ad spots. Brands that moralize their products often succeed in the attention marketplace.

This basic economic incentive can help to explain how and why so many brands have begun to link themselves with online cause-related issues. While it may make strong moral sense to those decision-makers, it can make clear economic sense to the company as a whole as well. Social media provides measurable financial incentives for companies to include moral language in their quest to burnish their brands and perceptions.

But as nefarious as this sounds, moralization of content is not always the result of callous manipulation and greed. Social metrics do something else that influences our behavior in pernicious ways.

Audience Capture

In the latter days of 2016, I wrote an article about how social media was diminishing our capacity for empathy. In the wake of that year’s presidential election, the article went hugely viral, and was shared with several million people. At the time I was working on other projects full time. When the article took off, I shifted my focus away from the consulting work I had been doing for years, and began focusing instead on writing full time. One of the by-products of that tremendous signal from this new audience is the book you’re reading right now.

A sizable new audience of strangers had given me a clear message: This was important. Do more of it. When many people we care about tell us what we should be doing, we listen.

This is the result of “audience capture”: how we influence, and are influenced by those who observe us. We don’t just capture an audience — we are also captured by their feedback. This is often a wonderful thing, provoking us to produce more useful and interesting works. As creators, the signal from our audience is a huge part of why we do what we do.

But it also has a dark side. The writer Gurwinder Boghal has explained the phenomena of audience capture for influencers illustrating the story of a young YouTuber named Nicholas Perry. In 2016, Perry began a You- Tube channel as a skinny vegan violinist. After a year of getting little traction online, he abandoned veganism, citing health concerns, and shifted to uploading mukbang (eating show) videos of him trying different foods for his followers. These followers began demanding more and more extreme feats of food consumption. Before long, in an attempt to appease his increasingly demanding audience, he was posting videos of himself eating whole fast-food menus in a single sitting.

He found a large audience with this new format. In terms of metrics, this new format was overwhelmingly successful. After several years of following his audience’s continued requests, he amassed millions of followers, and over a billion total views. But in the process, his online identity and physical character changed dramatically as well. Nicholas Perry became the personality Nikocado — an obese parody of himself, ballooning to more than four hundred pounds, voraciously consuming anything his audience asked him to eat. Following his audience’s desires caused him to pursue increasingly extreme feats at the expense of his mental and physical health.

Legacy Lit

Nicholas Perry, left, and Nikocado, right, after several years of building a following on YouTube. Source: Nikocado Avocado YouTube Channel.

Boghal summarizes this cross-directional influence.

When influencers are analyzing audience feedback, they often find that their more outlandish behavior receives the most attention and approval, which leads them to recalibrate their personalities according to far more extreme social cues than those they’d receive in real life. In doing this they exaggerate the more idiosyncratic facets of their personalities, becoming crude caricatures of themselves.

This need not only apply to influencers. We are signal-processing machines. We respond to the types of positive signals we receive from those who observe us. Our audiences online reflect back to us what their opinion of our behavior is, and we adapt to fit it. The metrics (likes, followers, shares, and comments) available to us now on social media allow for us to measure that feedback far more precisely than we previously could, leading to us internalizing what is “good” behavior.

As we find ourselves more and more inside of these online spaces, this influence becomes more pronounced. As Boghal notes, “We are all gaining online audiences.” Anytime we post to our followers, we are entering into a process of exchange with our viewers — one that is beholden to the same extreme engagement problems found everywhere else on social media.

This article originally appeared on Engadget at https://www.engadget.com/hitting-the-books-the-dangerous-real-world-consequences-of-our-online-attention-economy-143050602.html?src=rss

Photoshop can now use generative AI to expand images

Generative AI in Photoshop is now useful for more than filling in gaps. Adobe has updated the Photoshop beta with a Generative Expand feature that grows an image using AI-made content. Drag the crop tool beyond the original picture size and you can add material with or without a text prompt. This can help when an image is simply too small, of course, but Adobe also believes it can help when you want to change aspect ratios, fix a cut-off subject or otherwise touch up artwork.

At the same time, generative AI text prompts in the beta now work in over 100 languages. You won't have to use a very common language like English to produce content.

Generative Expand and the wider text prompt support should be available once you've updated the Photoshop beta app. Adobe is teasing more generative AI features arriving this fall, so you'll have more creative tools before long.

As with Generative Fill, Expand is meant primarily for creators who are more interested in artistic expression than accuracy. The catch, of course, is that you can also distort or exaggerate images. You can create a dramatic panorama of a pristine beach when the reality is far uglier, for instance. While manipulating images in editors like Photoshop is nothing new, the AI makes it easier to spread misinformation or otherwise mislead viewers.

This article originally appeared on Engadget at https://www.engadget.com/photoshop-can-now-use-generative-ai-to-expand-images-133421406.html?src=rss

‘My Netflix’ puts your downloads and in-progress shows first

Netflix's interface can sometimes make you wade through screens and tabs just to find the show you wanted to watch, but it's hopefully getting easier as of today. The streaming service is rolling out a My Netflix tab on iOS (Android in early August) that puts everything you're watching (or want to watch) in one place. That includes in-progress videos and downloads, of course, but you'll also see My List items, notifications, shows with viewed trailers and other earmarked content. In theory, you can quickly start a series without remembering how you learned about it.

The tab is available worldwide, and will replace the Downloads section when it reaches the app. Netflix notes the tab will grow the more you interact with the platform, so there's a strong incentive to leave likes or add to your viewing queue. The Home tab will remain if you're more interested in discovering new material.

To some extent, this is an admission that the Netflix front-end can sometimes be overwhelming when you're just trying to find that show you were eager to watch. However, it's also a way to keep viewers coming back. In theory, you're more likely to stay subscribed if you have an easier time finding the titles you want to watch next. This also helps Netflix boost interaction and identify popular shows using more than viewing counts.

The company isn't hurting for demand. Netflix's password crackdown appears to be paying off with a surge in subscriptions from customers that previously borrowed friends' accounts. The feature isn't likely to sustain that momentum by itself. With that said, this may give new customers an incentive to continue paying instead of switching to rivals like Amazon.

This article originally appeared on Engadget at https://www.engadget.com/my-netflix-puts-your-downloads-and-in-progress-shows-first-171313509.html?src=rss

ChatGPT's Android app arrives in the last week of July

When OpenAI released a ChatGPT app for the iPhone in May, it promised that Android users will get theirs soon. Now, the company has announced that ChatGPT for Android is rolling out to users sometime next week. Moreover, its Google Play listing is already up, and users can pre-register to get it as soon as it becomes available. 

It's unclear if the app will initially only be available in the US like the iPhone app, but I was able to pre-order it from Asia. OpenAI expanded the iOS app's reach to more regions just a few days after it was released, so the Android app will most likely be accessible in other countries soon even if it does launch only in the US. 

People can already access ChatGPT on Android through a browser, but the interface, while not exactly difficult to navigate, isn't ideal for mobile devices. A dedicated app means an interface optimized for mobile, as well as features tailored for users on the platform. iOS users, for instance, got support for Siri and Shortcuts in June. They can create a ChatGPT prompt in Shortcuts and save it as a link to send to friends, and they can ask Siri to fire up the app or create those Shortcuts, among other things. 

OpenAI has recently started testing a new opt-in feature for ChatGPT Plus subscribers that gives the AI chatbot a continuous memory. With the feature switched on, the chatbot remembers who the user is across conversations, which the company says can streamline queries. The feature was designed to work across the platform, meaning paying Android users who opt in will likely see continuous memory in their app when it comes out. 

Announcing ChatGPT for Android! The app will be rolling out to users next week, and you can pre-order in the Google Play Store starting today: https://t.co/NfBDYZR5GI

— OpenAI (@OpenAI) July 21, 2023

This article originally appeared on Engadget at https://www.engadget.com/chatgpts-android-app-arrives-in-the-last-week-of-july-075639727.html?src=rss

Redditors troll an AI content farm into covering a fake 'WoW' feature

Some redditors seem very excited about a new World of Warcraft feature called Glorbo, which some believe will "make a huge impact on the game." Their palpable enthusiasm for Glorbo caught the attention of a blog named The Portal, which publishes "gaming content powered by Z League," an app that aims to bring gamers together. 

Just one problem: Glorbo isn't real. The Portal appears to be using AI to scrape Reddit posts and turn them into content.

Redditor u/kaefer_kriegerin noticed that The Portal was seemingly turning discussions from some gaming subreddits into blog posts. They decided to try and trick the content farm into covering a fake WoW feature. The ruse was a success. Other redditors played along, as did some Blizzard developers, as WoW Head notes.

Feels soooooo good to be able to talk about Glorbo finally, I remember my first day at Blizzard we were just starting to work on implementation, and that was almost 15 years ago!

Excellent reporting to track this down👍 pic.twitter.com/Wh1hm0gikM

— Zorbrix 💙 (@Zorbrix) July 20, 2023

The Portal's now-deleted blog post even quoted u/kaefer_kriegerin as stating, "Honestly, this new feature makes me so happy! I just really want some major bot operated news websites to publish an article about this." You almost couldn't make this up. An archived version of the post is still available.

There appears to be at least some level of human input on The Portal. The site added "(Satire)" to the headline of the post before eventually deleting it entirely. It also published an article based on another Reddit troll post about WoW taking away players' keys (which is not a thing that's happening). That blog post is also gone from The Portal.

Engadget has contacted Blizzard to find out whether it will address the hype for Glorbo and actually bring the feature to WoW. As it happens, Blizzard is reportedly using AI to help create character outfits and concept art. We've also asked Z League for comment, and we'll let you know if it sends us a (presumably AI-generated) statement.

Given the rise of generative AI in recent months, we're likely to see a tidal wave of AI-generated guff appearing on websites, even including mainstream publications. Earlier this year, CNET had to correct dozens of AI-generated finance posts after errors were found. The site's staff has pushed back against CNET's plans to keep using AI amid efforts to unionize. Gizmodo publisher G/O Media is also forging ahead with AI-generated blog posts, despite one that was widely mocked for getting a chronological list of Star Wars movies and TV shows very wrong. That and other AI-generated articles that appeared across the G/O network this month infuriated the company's human writers and editors.

Mistakes happen. Human writers can't get everything right all of the time. But any journalist worth their salt will strive to make sure their work is as accurate and fair as possible. Generative AI isn't exactly there yet. There have been many instances of AI chatbots surfacing misinformation. However, some believe AI can help to actually combat misinformation by, for instance, assisting newsrooms with fact checking.

Meanwhile, Google appears to be working on an AI tool that can whip up news articles and automate certain tasks to help out journalists. Some critics who have seen the tool in action have suggested that it takes the work of producing accurate and digestible news stories for granted.

This article originally appeared on Engadget at https://www.engadget.com/redditors-troll-an-ai-content-farm-into-covering-a-fake-wow-feature-145006066.html?src=rss