OpenAI just announced that it recently conducted a small-scale preview of a new tool called Voice Engine. This is a voice cloning technology that can mimic any speaker by analyzing a 15-second audio sample. The company says it generates “natural-sounding speech” with “emotive and realistic voices.”

The technology is based on the company’s pre-existing text-to-speech API and it has been in the works since 2022. OpenAI has already been using a version of the toolset to power the preset voices available in the current text-to-speech API and the Read Aloud feature. There are a bunch of samples on the company’s official blog and they sound eerily close to the real thing. I encourage you to give them a listen and imagine the possibilities, both good and bad.

OpenAI says they see this technology being useful for reading assistance, language translation and helping those who suffer from sudden or degenerative speech conditions. The company brought up a Brown University pilot program that helped a patient with speech impairment issues by creating a Voice Engine clone pulled from audio recorded for a school project.

Despite the potential benefits, bad actors would certainly abuse this technology to engage in some serious deepfake tomfoolery, which is already a problem. With this in mind, Voice Engine isn’t quite ready for prime time, as there are serious privacy concerns that must be met before a full rollout.

OpenAI acknowledges that this tech has “serious risks, which are especially top of mind in an election year.” The company says its incorporating feedback from “US and international partners from across government, media, entertainment, education, civil society and beyond” to ensure the product launches with a minimal amount of risk. All preview testers agreed to OpenAI’s usage policies, which ban the impersonation of another individual without consent or legal right.

Additionally, anybody using the tech will have to disclose to their audience that the voices are AI-generated. OpenAI implemented safety measures, like watermarking to trace the origin of any audio and “proactive monitoring” of how the system is being used. When the product officially rolls out there will be a “no-go voice list” that detects and prevents AI-generated speakers that are too similar to prominent figures.

As for when that rollout will occur, OpenAI remains tight-lipped. TechCrunch uncovered some potential pricing data and it looks like it will undercut competitors in the space like ElevenLabs. Voice Engine could cost $15 per one million characters, which works out to around 162,500 words. This is about the length of Stephen King’s The Shining. It certainly sounds like a budget-friendly way to get an audiobook done. The marketing materials also make reference to an “HD” version that costs twice as much, but the company hasn’t detailed how that will work.

OpenAI has been making big moves this week. It just announced another partnership with its bestie Microsoft to build an AI-based supercomputer called “Stargate.” The project will reportedly cost a whopping $100 billion, according to The Information.

X is working on features that will allow admins of “Communities,” the platform’s tool for subreddit-like groups, to designate the spaces as containing “adult content.” The change was confirmed by an engineer at X amid reports that the Elon Musk-owned company was working on enabling NSFW groups.

In a post on X, engineer Dong Wook Chung noted that “soon” NSFW content would be automatically filtered in the app’s Communities feature. “Admins can now set 'Adult content' in Settings to avoid auto-filtering of the content,” Chung said.

As Bloomberg reported, researchers had previously spotted clues that X planned to enable settings for “adult-sensitive” content. X permits users to share nudity and other “graphic” content, but doesn’t allow it to appear in certain parts of the app, like profile photos and cover images for Communities.

X’s Communities feature predates Musk’s takeover of the company. Twitter began experimenting with the idea in 2021, saying it would provide “a more intimate space for conversations” on the platform. Though Twitter never publicly discussed enabling NSFW features for Communities, the app allowed adult content, unlike most of its social media peers. The company reportedly looked into creating an OnlyFans competitor with its creator subscription product in 2022. The plan was eventually scrapped, according to the Platformer newsletter, due to concerns it would “worsen” the company’s problems with illegal child exploitation content.

It’s not clear if X’s current leadership has addressed those concerns. In a separate post, Chung, the X engineer, stated that the new filtering settings “is about making Communities safer for everyone by automatically filtering out” adult content. “Only users who have specified their age will be able to search Communities with NSFW content.” 

X didn’t immediately respond to a request for comment.

Gig work predates the internet. Besides traditional forms of self-employment, like plumbing, offers for ad-hoc services have long been found in the Yellow Pages and newspaper classified ads, and later Craigslist and Backpage which supplanted them. Low-cost broadband internet allowed for the proliferation of computer-based gig platforms like Mechanical Turk, Fiverr and Elance, which offered just about anyone some extra pocket change. But once smartphones took off, everywhere could be an office, and everything could be a gig — and thus the gig economy was born.

Maybe it was a confluence of technological advancement and broad financial anxiety from the 2008 recession, but prospects were bad, people needed money and many had no freedom to be picky about how. This was the same era in which the phrase "the sharing economy" proliferated — at once sold as an antidote to overconsumption, but that freedom from ownership belied the more worrying commoditization of any skill or asset. Of all the companies to take advantage of this climate, none went further or have held on harder than Uber.

Uber became infamous for railroading its way into new markets without getting approval from regulators. It cemented its reputation as a corporate ne'er-do-well through a byzantine scandal to avoid regulatory scrutiny, several smaller ones over user privacy and minimally-beneficial surcharges as well as, in its infancy, an internal reputation for sexual harassment and discrimination. Early on, the company used its deep reserves of venture capital to subsidize its own rides, eating away at the traditional cab industry in a given market, only to eventually increase prices and try to minimize driver pay once it reached a dominant position. Those same reserves were spent aggressively recruiting drivers with signup bonuses and convincing them they could be their own boss.

Self-employment has a whiff of something liberatory, but Uber effectively turned a traditionally employee-based industry into one that was contractor-based. This meant that one of the first casualties of the ride-sharing boom were taxi medallions. For decades, cab drivers in many locales effectively saw these licenses as retirement plans, as they'd be able to sell them on to newcomers when it was time to hang up their flat cap. But in large part due to the influx of ride-sharing services, the value of medallions has plummeted over the last decade or so — in New York, for instance, the value of a medallion dropped from around $1 million in 2014 to $100,000 in 2021. That's in tandem with a drop in earnings, leaving many struggling to pay off enormous loans they took out to buy a medallion.

Some jurisdictions have sought to offset that collapse in medallion value. Quebec pledged $250 million CAD in 2018 to compensate cab drivers. Other regulators, particularly in Australia, applied a per-ride fee to ride-sharing services as part of efforts to replace taxi licenses and compensate medallion holders. In each of those cases, taxpayers and riders, not rideshare companies, bore the brunt of the impact on medallion holders.

At first it was just cab drivers that were hurting, but over the years, compensation for this new class of non-employee app drivers dried up too. In 2017, Uber paid $20 million to settle allegations from the Federal Trade Commission that it used false promises about potential earnings to entice drivers to join its platform. Late last year, Uber and Lyft agreed to pay $328 million to New York drivers after the state conducted a wage theft investigation. The settlement also guaranteed a minimum hourly rate for drivers outside of New York City, where drivers were already subject to minimum rates under Taxi & Limousine Commission rules.

Many rideshare drivers have also sought recognition as employees rather than contractors, so they can have a consistent hourly wage, overtime pay and benefits — efforts that the likes of Uber and rival Lyft have been fighting against. In January, the Department of Labor issued a final rule that aims to make it more difficult for gig economy companies to classify workers as independent contractors rather than employees. The EU is also weighing a provisional deal to reclassify millions of app workers as employees.

Of course, the partial erosion of an entire industry's labor market wasn't always the end goal. At one point, Uber wanted to zero out labor costs by getting rid of drivers entirely. It planned to do so by rolling out a fleet of self-driving vehicles and flying taxis.

"The reason Uber could be expensive is because you're not just paying for the car — you're paying for the other dude in the car," former CEO Travis Kalanick said in 2014, a day after Uber suggested drivers could make $90,000 per year on the platform. "When there's no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle. So the magic there is, you basically bring the cost below the cost of ownership for everybody, and then car ownership goes away."

Uber's grand automation plans didn't work out as intended, however. The company, under current CEO Dara Khosrowshahi, sold its self-driving car and flying taxi units in late 2020.

Uber's success had second-order effects too: despite a business model best described as "set money on fire until (fingers crossed!) a monopoly is established" a whole slew of startups were born, taking their cues from Uber or explicitly pitching themselves as "Uber for X." Sure, you might find a place to stay on Airbnb or Vrbo that's nicer and less expensive than a hotel room. But studies have shown that such companies have harmed the affordability and availability of housing in some markets, as many landlords and real-estate developers opt for more profitable short-term rentals instead of offering units for long-term rentals or sale. Airbnb has faced plenty of other issues over the years, from a string of lawsuits to a mass shooting at a rental home.

Increasingly, this is becoming the blueprint. Goods and services are exchanged by third parties, facilitated by a semi-automated platform rather than a human being. The platform's algorithm creates the thinnest veneer between choice and control for the workers who perform identical labor to the industry that platform came to replace, but that veneer allows the platform to avoid traditionally pesky things like legal liability and labor laws. Meanwhile, customers with fewer alternative options find themselves held captive by these once-cheap platforms that are now coming to collect their dues. Dazzled by the promise of innovation, regulators rolled over or signed a deal with the devil. It's everyone else who's paying the cost.

To celebrate Engadget's 20th anniversary, we're taking a look back at the products and services that have changed the industry since March 2, 2004.

Amazon's Big Spring Sale ended earlier this week, but a handful of the better tech discounts we saw during the event are still kicking. We've also found a few new deals of note, including all-time lows on the newest MacBook Air, the best price to date for an Apple AirTags four-pack, a larger-than-usual drop for the top pick in our webcam buying guide and more. Here are the best tech deals from this week that you can still get today.

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

I had a favorite version of Mulan growing up (Anita Yuen in the 1998 Taiwanese TV series). I obsessed over Chinese period TV series like Legend of the Condor Heroes, My Fair Princess and The Book and the Sword. I consider myself fairly well-versed in Chinese historical figures, especially those represented in ‘90s and 2000s entertainment in Asia. So when I found out that a UK-based studio had made a VR game called The Pirate Queen based on a forgotten female leader who was prolific in the South China Sea, I was shocked. How had I never heard of her? How had the Asian film and TV industry never covered her?

I got to play a bit of the game this week, which was released on the Meta Quest store and Steam on March 7th. The titular character Cheng Shih is voiced by actor Lucy Liu, who also executive produced this version of the game with UK-based Singer Studios’ CEO and founder Eloise Singer. Liu and Singer sat with me for an interview discussing The Pirate Queen, Cheng Shih, VR’s strengths and the importance of cultural and historical accuracy in games and films.

Cheng Shih, which translates to “Madam Cheng” or “Mrs Cheng,” was born Shi Yang. After she married the pirate Cheng Yi (usually romanized as Zheng Yi), she became known as Cheng Yi Sao, which translates to “wife of Cheng Yi.” Together they led the Guangdong Pirate Confederation in the 1800s. Upon her husband’s death in 1807, she took over the reins and went on to become what South China Morning Post described as “history’s greatest pirate.”

Singer Studios

How did Singer Studios learn about Cheng Shih and decide to build a game (and upcoming franchise including a film, podcast and graphic novels) around her? According to Singer, it was through word of mouth. “It was a friend of mine who first told me the story,” Singer said. “She said, ‘Did you know that the most famous pirate in history was a woman?’”

Cheng Shih had been loosely referenced in various films and games before this, like the character Mistress Ching in the 2007 film Pirates of the Caribbean: At World’s End and Jing Lang in Assassin’s Creed IV: Black Flag. As Singer pointed out, Cheng Shih had also appeared in a recent episode of Doctor Who.

Singer said that her team started developing the project as a film at the end of 2018. But the pandemic disrupted their plans, causing Singer to adapt it into a game. A short version of The Pirate Queen later debuted at Raindance Film Festival, and shortly after, Meta came onboard and provided funding to complete development of the game. Liu was then approached when the full version was ready and about to make its appearance at Tribeca Film Festival 2023.

“The rest is history,” Liu said, “But not forgotten history.” She said Cheng Shih was never really recognized for being the most powerful pirate. “It seems so crazy that in the 19th century, this woman who started as a courtesan would then rise to power and then have this fleet of pirates that she commanded,” Liu added. She went on to talk about how Cheng Shih was ahead of the time and also represented “a bit of an underdog story.” For the full 15-minute interview, you can watch the video in this article or listen to this week’s episode of The Engadget Podcast and learn more about Liu and Singer’s thoughts on VR and technology over the last 20 years.

Capturing the historical and cultural details of Cheng Shih’s life was paramount to Liu and Singer. They said the team had to create women’s hands from scratch to be represented from the player’s perspective in VR, and a dialect coach was hired to help Liu nail the pronunciation for the Cantonese words that Cheng Shih speaks in the game. Though I’m not completely certain if Cheng Shih spoke Mandarin or Cantonese, the latter seems like the more accurate choice given it’s the lingua franca in the Guangdong region.

Singer Studios

All that added to the immersiveness of The Pirate Queen, in which players find themselves in an atmospheric maritime environment. The Meta Quest 3’s controllers served as my hands in the game, and I rowed boats, climbed rope ladders and picked up items with relative ease. Some of the mechanics, especially the idea of “teleportation” as moving around, were a little clunky, but after about five minutes I got used to how things worked. You’ll have to point the left controller and push the joystick when you’ve chosen a spot, and the scene changes around you. This probably minimizes the possibility of nausea, since you’re not standing still while watching your surroundings move. It’s also pretty typical of VR games, so those who have experience playing in headsets will likely be familiar with the movement.

You can still walk around and explore, of course. I scrutinized the corners of rooms, inspected the insides of cabinets and more, while hunting for keys that would unlock boxes containing clues. A lot of this is pretty standard for a puzzle or room escape game, which is what I used to play the most in my teens. But I was particularly taken by sequences like rowing a boat across the sea and climbing up a rope ladder, both of which caused me to break a mild sweat. Inside Cheng Shih’s cabin, I lit a joss stick and placed it in an incense holder — an action I repeated every week at my grandfather’s altar when I was growing up. It felt so realistic that I tried to wave the joss stick to put out the flame and could almost smell the smoke.

It’s these types of activities that make VR games great vehicles for education and empathy. “We didn’t want to have these combat elements that traditional VR games do have,” Singer said, adding that it was one of the challenges in creating The Pirate Queen.

“It’s nice to see and to learn and be part of that, as opposed to ‘Let’s turn to page 48,’” Liu said. “That’s not as exciting as doing something and being actively part of something.” When you play as a historical character in a game, and one that’s as immersive as a VR game, “you’re living that person’s life or that moment in time,” Liu added.

While The Pirate Queen is currently only available on Quest devices, Singer said there are plans to bring it to “as many headsets as we possibly can.” Singer Studios also said it is “extending The Pirate Queen franchise beyond VR into a graphic novel, film and television series.”

Last year, Polestar announced its most practical EV yet in the Polestar 4. But this week, during the vehicle’s North American debut at the New York International Auto Show, we finally got an official launch price and a chance to check out its most controversial feature.

Positioned as a slightly smaller and more affordable version of the Polestar 3, the company's latest EV SUV has a lot riding on it as it looks to be Polestar's most appealing mainstream offering to date. The good news is that while the cost was initially said to be around $60,000, launch pricing actually comes in slightly below that. The Polestar 4 starts at $56,300 (including destination) for the standard long-range single-motor version with around 300 miles of range while the dual-motor AWD variant with around 270 miles will set you back $64,300.

Photo by Sam Rutherford/Engadget

Granted, that’s still significantly higher than many of its rivals including the Tesla Model Y which starts at $43,900 (before federal incentives) or the Hyundai Ioniq 5 at $47,400. But after talking to Polestar CEO Thomas Ingenlath, I got the sense that the company is kind of OK with that, as they view the 4 as a more approachable but still very premium offering among EV SUVs.

On the outside, the Polestar 4 retains the rakish good looks we’ve seen on its larger sibling but with a few twists. Its nose is a bit pointier and more sloped, and it’s a bit less complicated too as it doesn’t have a front wing like the 3. The Polestar 4 is still based on the low-slung coupe-like SUV shape that’s all the rage right now. However, to ensure that rear-seat passengers have ample room, Polestar has forgone a rear window entirely, opting instead for a simple sheet of metal along with cameras and a rearview mirror with an embedded display.

Photo by Sam Rutherford/Engadget

At first, this might seem like a step too far, even for an EV that might not be beholden to the same burden of tradition as gas cars. But Ingenlath explained that there are a lot of advantages that come from this design change. By not having a rear window, Polestar was able to push the rear seats back further while maintaining ample headroom despite the sloping roofline, which creates a spacious cabin. I had no trouble climbing in and out and even with the front seats pushed as far back as possible, I still had ample legroom in the back. Furthermore, unlike most cars, the Polestar 4’s rear seats can recline, which adds even more of a loungey feel.

Another major advantage is one of practicality. As it is, the rear windows on a lot of coupe SUVs are so small they don’t provide much in the way of useful visibility. And that’s before you consider any passengers or luggage that might further obstruct your view. By replacing the rear window and mirror with a camera and a display, the Polestar 4 can offer an unobstructed perspective out of the back of the car. But perhaps most importantly, the idea of a car not having a rear window isn’t really unheard of, as there are thousands of cargo vans on the road today without a viewport in back.

So while the idea might still seem nerve-wracking, Ingenlath remains confident. He simply asked customers to “try it.” He added “There's so much about psychology and people being naturally opposed to change. But innovation is about asking what have been the rules in the past that don't necessarily need to be the rules in the future.”

The company’s Scandinavian heritage shows through with a streamlined interior. That said, Ingenlath said the goal isn’t minimalism for minimalism’s sake. By creating a new fabric made from recycled plastic bottles called Soft Tech, Polestar was able to line the cabin with a sustainable 3D material that allows ambient lighting to shine through while still being quite durable. Up top, the fixed glass roof is electrochromic, which allows it to switch from transparent to opaque with the touch of a button.

Photo by Sam Rutherford/Engadget

One thing that stuck out to me was that like all of Polestar’s vehicles, the 4 feels like a designer’s car. As someone who got his start in the industry creating cars for VW, Audi and others before becoming the CEO of Polestar, Ingenlath said the company really cares about small details like the font and typography. You can see this in things like the text on the driver’s side door, which features both the name of the car and the size of its battery, resulting in a label that’s both pretty and informative. Alternatively, there are features like the ambient lighting, which uses a naming standard based on planets in the solar system (blue with a hint of green for Earth, red for Mars, etc.). Ingenlath said “We simply love what we're doing, and we love indulging that passion. And we have to find the people who share the same passion for that type of quality and technology.”

Unfortunately, we haven’t had the chance to take the 4 out for a drive just yet. But as the competition among EVs continues to increase, it’s clear Polestar is carving out a niche as a manufacturer that embraces innovation through its vehicles. With pre-orders going live sometime in April and deliveries slated for Q4 2024, it shouldn’t be long until we get a chance to experience how the Polestar 4 feels on the road.

In 2014, WIRED asked me to write a few lines about my most-used app as part of an internship application. I wrote about WhatsApp because it was a no-brainer. I was an international student from India, and it was my lifeline to my family and to my girlfriend, now my wife, who lived on the other side of the world. “This cross-platform messenger gets all the credit for my long-distance relationship of two years, which is still going strong,” I wrote in my application. “Skype is great, Google+ Hangouts are the best thing to have happened since Gmail but nothing says ‘I love you’ like a WhatsApp text message.”

A few months into that internship, Facebook announced it was buying WhatsApp for a staggering $19 billion. In WIRED’s newsroom, there were audible gasps at this seemingly minor player's price tag. American journalists weren’t exactly unfamiliar with WhatsApp. Much of the country was still locked in a battle between green and blue bubbles, even as the rest of the world had switched to an app created by two former Yahoo! engineers in WIRED’s Mountain View backyard.

Text messaging was one of the few things you could do on WhatsApp in 2014. There were no emoji you could react with, no high-definition videos you could send, no GIFs or stickers, no read receipts until the end of that year and certainly no voice or video calling. And yet, more than 500 million people around the world were hooked, reveling in the freedom of using nascent cellular data to swap unlimited messages with friends and family instead of paying mobile carriers per text.

WhatsApp’s founders, Jan Koum and Brian Acton, launched the app in 2009 simply to display status messages next to people’s names in a phone’s contact book. But after Apple introduced push notifications on the iPhone later that year, it evolved into a full-blown messaging service. Now, 15 years later, WhatsApp has become a lot more — an integral part of the propaganda machinery of political parties in India and Brazil, a way for millions of businesses to reach customers, a way to send money to people and merchants, a distribution platform for publications, brands and influencers, a video conferencing system and a private social network for older adults. And it is still a great way for long-distance lovers to stay connected.

“WhatsApp is kind of like a media platform and kind of like a messaging platform, but it’s also not quite those things,” Surya Mattu, a researcher at Princeton who runs the university’s Digital Witness Lab, which studies how information flows through WhatsApp, told Engadget. “It has the scale of a social media platform, but it doesn’t have the traditional problems of one because there are no recommendations and no social graph.”

Indeed, WhatsApp’s scale dwarfs nearly every social network and messaging app out there. In 2020, WhatsApp announced it had more than two billion users around the world. It’s bigger than iMessage (1.3 billion users), TikTok (1 billion), Telegram (800 million), Snap (400 million) and Signal (40 million.) It stands head and shoulders above fellow Meta platform Instagram, which captures around 1.4 billion users. The only thing bigger than WhatsApp is Facebook itself, with more than three billion users .

WhatsApp has become the world’s default communications platform. Ten years after it was acquired, its growth shows no sign of stopping. Even in the US, it is finally beginning to break through the green and blue bubble battles and is reportedly one of Meta’s fastest-growing services. As Meta CEO Mark Zuckerberg told the New York Times last year, WhatsApp is the “next chapter” for the company.

Will Cathcart, a longtime Meta executive, who took over WhatsApp in 2019 after its original founders departed the company, credits WhatsApp’s early global growth to it being free (or nearly free — at one point, WhatsApp charged people $1 a year), running on almost any phone, including the world’s millions of low-end Android devices, reliably delivering messages even in large swathes of the planet with suboptimal network conditions and, most importantly, was dead simple, free of the bells and whistles that bloat most other messaging apps. In 2013, a year before Facebook acquired it, WhatsApp added the ability to send short audio messages.

“That was really powerful,” Cathcart told Engadget, “People who don’t have high rates of literacy or someone new to the internet could spin up WhatsApp, use it for the first time and understand it.”

In 2016, WhatsApp added end-to-end encryption, something Cathcart said was a huge selling point. The feature made WhatsApp a black box, hiding the contents of messages from everyone — even WhatsApp — except the sender and the receiver. The same year, WhatsApp announced that one billion people were using the service every month.

That explosive growth came with a huge flip side: As hundreds of millions of people in heavily populated regions, like Brazil and India, came online for the first time, thanks to inexpensive smartphone and data prices, WhatsApp became a conduit for hoaxes and misinformation to flow freely. In India, currently WhatsApp’s largest market with more than 700 million users, the app overflowed with propaganda and disinformation against opposition political parties, cheerleading Narendra Modi, the country’s nationalist Prime Minister accused of destroying its secular fabric.

Then people started dying. In 2017 and 2018, frenzied mobs in remote parts of the country high on baseless rumors about child abductors forwarded through WhatsApp, lynched nearly two dozen people in 13 separate incidents. In response to the crisis, WhatsApp swung into action. Among other things, it made significant product changes, such as clearly labeling forwarded messages — the primary way misformation spread across the service — as well as severely restricting the number of people and groups users could forward content to at the same time.

In Brazil, the app is widely seen as a key tool in the country’s former President Jair Bolsonaro’s 2018 win. Bolsonaro, a far-right strongman, was accused of getting his supporters to circumvent WhatsApp’s spam controls to run elaborate misinformation campaigns, blasting thousands of WhatsApp messages attacking his opponent, Fernando Haddad.

Since these incidents, WhatsApp has established fact-checking partnerships with more than 50 fact-checking organizations globally (because WhatsApp is encrypted, fact-checkers depend on users reporting messages to their WhatsApp hotlines and respond with fact checks). It also made additional product changes, like letting users quickly Google a forwarded message to fact-check it within the app. “Over time, there might be more things we can do,” said Cathcart, including potentially using AI to help with WhatsApp’s fact-checking. “There’s a bunch of interesting things we could do there, I don’t think we’re done,” he said.

Recently, WhatsApp has rapidly added new features, such as the ability to share large files, messages that auto-destruct after they’re viewed, Instagram-like Stories (called Statuses) and larger group calls, among other things. But a brand new feature rolled out globally in fall 2023 called Channels points to WhatsApp’s ambitions to become more than a messaging app. WhatsApp described Channels, in a blog post announcing the launch, as “a one-way broadcast tool for admins to send text, photos, videos, stickers and polls.” They’re a bit like a Twitter feed from brands, publishers and people you choose to follow. It has a dedicated tab in WhatsApp, although interaction with content is limited to responding with emoji — no replies. There are currently thousands of Channels on WhatsApp and 250-plus have more than a million followers each, WhatsApp told Engadget. They include Puerto Rican rapper Bad Bunny (18.9 million followers), Narendra Modi (13.8 million followers), FC Barcelona (27.7 million followers) and the WWE (10.9 million followers). And even though it’s early days, Channels is fast becoming a way for publishers to distribute their content and build an audience.

“It took a year for us to grow to an audience of 35,000 on Telegram,” Rachel Banning-Lover, the head of social media and development at the Financial Times (155,000 followers) told Nieman Lab in November. “Comparatively, we [grew] a similar-sized following [on WhatsApp] in two weeks.”

WhatsApp’s success at consistently adding new functionality without succumbing to feature sprawl has allowed it to thrive, both with its core audience and also, more recently, with users in the US. According to data that analytics firm Data.ai shared with Engadget, WhatsApp had nearly 83 million users in the US in January 2024, compared to 80 million a year before. A couple of years ago, WhatsApp ran an advertising campaign in the US — its first in the country — where billboards and TV spots touted the app’s focus on privacy.

It’s a sentiment shared by Zuckerberg himself, who, in 2021, shared a “privacy-focused vision for social networking” on his Facebook page. “I believe the future of communication will increasingly shift to private, encrypted services where people can be confident that what they say to each other stays secure and their messages and content won’t stick around,” he wrote. “This is the future I hope we will help bring about.”

Meta has now begun using WhatsApp’s sheer scale to generate revenue, although it’s unclear so far how much money, if any, the app makes. “The business model we’re really excited about and one that we’ve been growing for a couple of years successfully is helping people talk to businesses on WhatsApp,” Cathcart said. “That’s a great experience.” Meta monetizes WhatsApp by charging large businesses to integrate the platform directly into existing systems they use to manage interactions with customers. And it integrates the whole system with Facebook, allowing businesses to place ads on Facebook that, when clicked, open directly to a WhatsApp chat with the business. These have become the fastest-growing ad format across Meta, the company told The New York Times.

A few years ago, a configuration change in Facebook’s internal network knocked multiple Facebook services, including WhatsApp, off the internet for more than six hours and ground the world to a halt.

“It’s like the equivalent of your phone and the phones of all of your loved ones being turned off without warning. [WhatsApp] essentially functions as an unregulated utility,” journalist Aura Bogado reportedly wrote on then-Twitter. In New Delhi and Brazil, gig workers were unable to reach customers and lost out on wages. In London, crypto trades stopped as traders were unable to communicate with clients. One firm claimed a drop of 15 percent. In Russia, oil markets were hit after traders were unable to get in touch with buyers in Europe and Asia placing orders.

Fifteen years after it was created, the messaging app runs the world.

To celebrate Engadget's 20th anniversary, we're taking a look back at the products and services that have changed the industry since March 2, 2004.

This week, it’s all about cars and Lucy Liu in VR. Devindra chats with Senior Writer Sam Rutherford about his visit to the New York International Auto Show, where he saw the Polestar 4, a unique new EV without a rear window. Also, Cherlynn pops in to chat with Lucy Liu about her new VR game, The Pirate Queen. We also explore the issues around Florida’s bill banning young kids from social media sites, and Sam tells us why he likes Netflix’s Avatar: The Last Airbender adaptation.

Listen below or subscribe on your podcast app of choice. If you've got suggestions or topics you'd like covered on the show, be sure to email us or drop a note in the comments! And be sure to check out our other podcast, Engadget News!

Topics

• Sam Rutherford on what’s new in EVs and car tech from the New York Auto Show – 0:57

• Cherlynn Low interviews Lucy Liu about her new VR game The Pirate Queen – 34:39

• Florida Governor signs bill banning young children from social media – 54:55

• Intel confirms Copilot will eventually run locally – 58:33

• There’s finally a version of Chrome that runs well on ARM-based Windows machines – 1:02:43

• Canadian researchers have created a camera that takes 156.3 trillion frames per second – 1:05:06

• Working on – 1:07:08

• Pop culture picks – 1:12:44

Subscribe!

• iTunes

• Spotify

• Pocket Casts

• Stitcher

• Google Podcasts

Credits 

Hosts: Devindra Hardawar and Sam Rutherford
Guest: Cherlynn Low and Lucy Liu
Producer: Ben Ellman
Music: Dale North and Terrence O'Brien

This week, it’s all about cars and Lucy Liu in VR. Devindra chats with Senior Writer Sam Rutherford about his visit to the New York International Auto Show, where he saw the Polestar 4, a unique new EV without a rear window. Also, Cherlynn pops in to chat with Lucy Liu about her new VR game, The Pirate Queen. We also explore the issues around Florida’s bill banning young kids from social media sites, and Sam tells us why he likes Netflix’s Avatar: The Last Airbender adaptation.

Listen below or subscribe on your podcast app of choice. If you've got suggestions or topics you'd like covered on the show, be sure to email us or drop a note in the comments! And be sure to check out our other podcast, Engadget News!

Topics

• Sam Rutherford on what’s new in EVs and car tech from the New York Auto Show – 0:57

• Cherlynn Low interviews Lucy Liu about her new VR game The Pirate Queen – 34:39

• Florida Governor signs bill banning young children from social media – 54:55

• Intel confirms Copilot will eventually run locally – 58:33

• There’s finally a version of Chrome that runs well on ARM-based Windows machines – 1:02:43

• Canadian researchers have created a camera that takes 156.3 trillion frames per second – 1:05:06

• Working on – 1:07:08

• Pop culture picks – 1:12:44

Subscribe!

• iTunes

• Spotify

• Pocket Casts

• Stitcher

• Google Podcasts

Credits 

Hosts: Devindra Hardawar and Sam Rutherford
Guest: Cherlynn Low and Lucy Liu
Producer: Ben Ellman
Music: Dale North and Terrence O'Brien

Elon Musk's answer to ChatGPT is getting an update to make it better at math, coding and more. Musk's xAI has launched Grok-1.5 to early testers with "improved capabilities and reasoning" and the ability to process longer contexts. The company claims it now stacks up against GPT-4, Gemini Pro 1.5 and Claude 3 Opus in several areas. 

Going by xAI's numbers, Grok-1.5 appears to be a large improvement over Grok-1. It shot up to 50.6 percent in the MATH benchmark, over double the previous score. It also climbed to 90 percent and 74.1 percent in GSM8K (math word problems) and HumanEval (coding), respectively, compared to 62.9 percent and 63.2 percent before. Those numbers are within shouting distance of Gemini Pro 1.5, GPT-4 and Claude 3 Opus — in fact, the HumanEval coding score beats all rivals except Claude 3 Opus.

xAI

It can also process long contexts of up to 128K tokens within its context window, meaning it can amalgamate data from more sources to understand a situation. "This allows Grok to have an increased memory capacity of up to 16 times the previous context length, enabling it to utilize information from substantially longer documents," the company said.

xAI didn't detail Grok's progress in other areas, though, where it still may be lagging (academic scores, multimodal and others). And Grok-1.5 may not keep its position for long. ChatGPT 5 is set to arrive sometime this summer, promising a feature set that "makes it feel like you are communicating with a person rather than a machine," according to OpenAI. 

Currently, Grok is only available for users of the Premium+ tier on X (formerly Twitter), though Elon Musk recently promised to open it up to X's regular Premium users. The company also recently open sourced its Grok chatbot, after Musk sued OpenAI and Sam Altman for allegedly abandoning its non-profit mission.