Ever posted or left a comment on Reddit? Your words will soon be used to train an artificial intelligence companies' models, according to Bloomberg. The website signed a deal that's "worth about $60 million on an annualized basis" earlier this year, it reportedly told potential investors ahead of its expected initial public offering (IPO). Bloomberg didn't name the "large AI company" that's paying Reddit millions for access to its content, but their agreement could apparently serve as a model for future contracts, which could mean more multi-million deals for the firm.
Reddit first announced that it was going to start charging companies for API access in April last year. It said at the time that pricing will be split in tiers so that even smaller clientele could afford to pay. Companies need that API access to be able to train their chatbots on posts and comments — a lot of which had been written by real people over the past 18 years — from subreddits on a wide variety of topics. However, that API is also used by other developers, including those providing users with third-party clients that are arguably better than Reddit's official app. Thousands of communities shut down last year in protest and even caused stability issues that affected the whole website.
Reddit could go public as soon as next month with a $5 billion valuation. As Bloomberg notes, the website could convince investors still on fence to take the leap by showing them that it can make big money and grow its revenue through deals with AI companies. The firms behind generative AI technologies are working to update their large language models or LLMs through various partnerships, after all. OpenAI, for instance, already inked an agreement that would give it the right to use Business Insider and Politico articles to train its AI models. It's also in talks with several publishers, including CNN, Fox Corp and Time,Bloomberg says.
OpenAI is facing several lawsuits that accuse it of using content without the express permission of copyright holders, though, including one filed by The New York Timesin December. The AI company previously told Engadget that the lawsuit was unexpected, because it had ongoing "productive conversations" with the publication for a "high-value partnership."
This article originally appeared on Engadget at https://www.engadget.com/reddit-reportedly-signed-a-multi-million-content-licensing-deal-with-an-ai-company-124516009.html?src=rss
Amazon, a company that employs more than 1.54 million people, has claimed that the National Labor Relations Board Relations Board (NLRB), the federal agency responsible for protecting the rights of workers, is unconstitutional. Amazon made the claim in a legal document filed on Thursday as part of a case in which prosecutors from the Board have accused the e-commerce giant of discrimination against workers at an Amazon warehouse in Staten Island who had voted to unionize, according to The New York Times.
Amazon is not the first company to challenge the Board’s constitutionality. Last month, Elon Musk’s SpaceX sued the NLRB after the agency accused the company of unlawfully firing eight employees and called the agency “unconstitutional” in the lawsuit. Weeks later, grocery chain Trader Joe’s, which the NLRB accused of union-busting, said that the NLRB’s structure and organization was “unconstitutional,” Bloombergreported. And in separate lawsuits, two Starbucks baristas have independently challenged the agency’s structure as they sought to dissolve their unions.
Amazon’s claim is similar to the existing claims filed by SpaceX and Trader Joe’s. In the lawsuit, the company’s lawyers argued that “the structure of the N.L.R.B. violates the separation of powers” by “impeding the executive power provided for in Article II of the United States Constitution.” In addition, Amazon claimed that the NLRB’s hearings “can seek legal remedies beyond what’s allowed without a trial by jury.”
Seth Goldstein, a lawyer who represents unions in the Amazon and Trader Joe’s cases toldReuters that these challenges to the NLRB increase the chances of the issue reaching the Supreme Court. And they might cause employers to stop bargaining with unions in hope that courts will finally strip the federal agency of its powers, Goldstein said. Amazon has a contentious history with the NLRB, which said the company broke federal labor laws last year.
This article originally appeared on Engadget at https://www.engadget.com/amazon-one-of-the-worlds-largest-employers-has-called-the-national-labor-relations-board-unconstitutional-011519013.html?src=rss
A coalition of 20 tech companies signed an agreement Friday to help prevent AI deepfakes in the critical 2024 elections taking place in more than 40 countries. OpenAI, Google, Meta, Amazon, Adobe and X are among the businesses joining the pact to prevent and combat AI-generated content that could influence voters. However, the agreement’s vague language and lack of binding enforcement call into question whether it goes far enough.
The list of companies signing the “Tech Accord to Combat Deceptive Use of AI in 2024 Elections” includes those that create and distribute AI models, as well as social platforms where the deepfakes are most likely to pop up. The signees are Adobe, Amazon, Anthropic, Arm, ElevenLabs, Google, IBM, Inflection AI, LinkedIn, McAfee, Meta, Microsoft, Nota, OpenAI, Snap Inc., Stability AI, TikTok, Trend Micro, Truepic and X (formerly Twitter).
The group describes the agreement as “a set of commitments to deploy technology countering harmful AI-generated content meant to deceive voters.” The signees have agreed to the following eight commitments:
Developing and implementing technology to mitigate risks related to Deceptive AI Election content, including open-source tools where appropriate
Assessing models in scope of this accord to understand the risks they may present regarding Deceptive AI Election Content
Seeking to detect the distribution of this content on their platforms
Seeking to appropriately address this content detected on their platforms
Fostering cross-industry resilience to deceptive AI election content
Providing transparency to the public regarding how the company addresses it
Continuing to engage with a diverse set of global civil society organizations, academics
Supporting efforts to foster public awareness, media literacy, and all-of-society resilience
The accord will apply to AI-generated audio, video and images. It addresses content that “deceptively fake or alter the appearance, voice, or actions of political candidates, election officials, and other key stakeholders in a democratic election, or that provide false information to voters about when, where, and how they can vote.”
The signees say they will work together to create and share tools to detect and address the online distribution of deepfakes. In addition, they plan to drive educational campaigns and “provide transparency” to users.
OpenAI CEO Sam Altman
FABRICE COFFRINI via Getty Images
OpenAI, one of the signees, already said last month it plans to suppress election-related misinformation worldwide. Images generated with the company’s DALL-E 3 tool will be encoded with a classifier providing a digital watermark to clarify their origin as AI-generated pictures. The ChatGPT maker said it would also work with journalists, researchers and platforms for feedback on its provenance classifier. It also plans to prevent chatbots from impersonating candidates.
“We’re committed to protecting the integrity of elections by enforcing policies that prevent abuse and improving transparency around AI-generated content,” Anna Makanju, Vice President of Global Affairs at OpenAI, wrote in the group’s joint press release. “We look forward to working with industry partners, civil society leaders and governments around the world to help safeguard elections from deceptive AI use.”
Notably absent from the list is Midjourney, the company with an AI image generator (of the same name) that currently produces some of the most convincing fake photos. However, the company said earlier this month it would consider banning political generations altogether during election season. Last year, Midjourney was used to create a viral fake image of Pope Benedict unexpectedly strutting down the street with a puffy white jacket. One of Midjourney’s closest competitors, Stability AI (makers of the open-source Stable Diffusion), did participate. Engadget contacted Midjourney for comment about its absence, and we’ll update this article if we hear back.
Only Apple is absent among Silicon Valley’s “Big Five.” However, that may be explained by the fact that the iPhone maker hasn’t yet launched any generative AI products, nor does it host a social media platform where deepfakes could be distributed. Regardless, we contacted Apple PR for clarification but hadn’t heard back at the time of publication.
Although the general principles the 20 companies agreed to sound like a promising start, it remains to be seen whether a loose set of agreements without binding enforcement will be enough to combat a nightmare scenario where the world’s bad actors use generative AI to sway public opinion and elect aggressively anti-democratic candidates — in the US and elsewhere.
“The language isn’t quite as strong as one might have expected,” Rachel Orey, senior associate director of the Elections Project at the Bipartisan Policy Center, toldThe Associated Press on Friday. “I think we should give credit where credit is due, and acknowledge that the companies do have a vested interest in their tools not being used to undermine free and fair elections. That said, it is voluntary, and we’ll be keeping an eye on whether they follow through.”
In January, New Hampshire voters were greeted with a robocall of an AI-generated impersonation of President Biden’s voice — urging them not to vote.
Anadolu via Getty Images
In January, an AI-generated deepfake of President Biden’s voice was used by two Texas-based companies to robocall New Hampshire voters, urging them not to vote in the state’s primary on January 23. The clip, generated using ElevenLabs’ voice cloning tool, reached up to 25,000 NH voters, according to the state’s attorney general. ElevenLabs is among the pact’s signees.
The Federal Communication Commission (FCC) acted quickly to prevent further abuses of voice-cloning tech in fake campaign calls. Earlier this month, it voted unanimously to ban AI-generated robocalls. The (seemingly eternally deadlocked) US Congress hasn’t passed any AI legislation. In December, the European Union (EU) agreed on an expansive AI Act safety development bill that could influence other nations’ regulatory efforts.
“As society embraces the benefits of AI, we have a responsibility to help ensure these tools don’t become weaponized in elections,” Microsoft Vice Chair and President Brad Smith wrote in a press release. “AI didn’t create election deception, but we must ensure it doesn’t help deception flourish.”
This article originally appeared on Engadget at https://www.engadget.com/microsoft-openai-google-and-others-agree-to-combat-election-related-deepfakes-203942157.html?src=rss
Epic Games just announced that Apple has finally reinstated its iOS developer account in the European Union. This means that the developer plans to launch a digital storefront for iOS devices sometime this year. More importantly, this will allow users to easily download Fortnite on iPhones.
The company revealed that it would be bringing its games store and Fortnite to iOS back in January, but it wasn’t clear if Apple would grant it a developer account. This account makes it much easier for developers to distribute apps and content across Apple’s various platforms.
Fortnite will return to iOS in Europe in 2024, distributed by the upcoming @EpicGames Store for iOS. Stay tuned for details as we figure out the regulatory timeline. We'll continue to argue to the courts and regulators that Apple is breaking the law. https://t.co/MHh6EGVinC
This is all thanks to the EU’s new Digital Markets Act, which officially goes into effect on March 7. The law designates large services as "gatekeepers," like Apple's App Store, and commands them to become interoperable with competing products to remain in compliance. As far as enforcement in this case, the DMA will all developers to take payments and distribute apps on iOS from outside of official App Store. Apps sold by a third-party sales platform still need to be approved by Apple, via the company’s Notarization process, to spot and remove potentially harmful content.
There’s been a lot of bad blood between Apple and Epic ever since the latter company began using its own in-app payment option in the iOS version of Fortnite. Using it's own payment processing, the 30 percent cut of cosmetic upgrades and power-ups it sold to Fortnite players was no longer landing in Apple's pockets. This launched a lengthy legal battle in the US over whether or not Apple’s walled-garden approach was anticompetitive. Epic sued Apple and Apple banned Epic from its platform.
A judge recently issued a permanent injunction that gives developers a way to avoid the 30 percent cut of sales that Apple takes via its in-house payment system. This seemed to satisfy neither company. Apple wasn’t happy about being forced to allow third-party payment options on its platform. Epic was unhappy regarding the language of the injunction, in which it was decided that Apple did not have a monopoly on mobile gaming and did not violate antitrust law by banning competing app marketplaces.
Under what possible theory of antitrust regulation is it acceptable for a monopoly to decide what companies are allowed to compete with it, and on what terms they can compete? Apple makes a mockery of free market competition. https://t.co/BPEdXQ2htt
Apple is also allowed to arrange fee structures to dissuade developers from using a third-party payment option. It's widely expected that the ruling, as it stands, will not reduce Apple's current 30 percent cut of App Store sales in any meaningful way. Both companies appealed. California’s Ninth Circuit Court of Appeals upheld the district court’s rulings. The companies took their appeals to the US Supreme Court, but the court refused to hear them. That’s where we stand right now.
As all of this was happening on this side of the pond, the EU passed the aforementioned Digital Markets Act, which also forced Apple’s hand into allowing third-party storefronts on iOS devices. There’s no ongoing legal battle in Europe between the two companies, so EU residents will get to play Fortnite again. Americans will have to rely on Xbox Cloud Gaming or GeForce Now to get the popular shooter running on their Apple device.
This article originally appeared on Engadget at https://www.engadget.com/epic-plans-to-launch-its-own-ios-storefront-in-the-eu-this-year-192358893.html?src=rss
Engadget has always been a scrappy team, but there are only so many news stories, reviews, reports and buying guides our staff can write in a given week. As such, we’re looking to add some reliable contributing writers to our team who know their way around the tech space and can turn around some fast, clean copy to boot. We are looking for writers across a variety of disciplines: short-form news writing, product reviews and buying guides (what some will call “best lists,” but frankly, we prefer the term guides).
You don’t have to fit all three of those boxes to apply. If you’re looking to contribute to our news desk specifically, the hours we most need help are the very long stretch from 7AM ET to 7PM ET. As such, it would probably be helpful if you were based in North America, or even the UK or Europe. For reviews, features and buying guides, it really doesn’t matter where you’re based so long as you do great work.
What we’re looking for:
You must already be a published journalist. It’s true that some of us got our start in tech blogging after switching careers, but this time at least, we feel someone who has already worked in a newsroom of some kind is going to have the best chance of success.
We strongly prefer writers who already have experience writing about consumer tech, gaming, space, science or some combination thereof.
Being fast is nice, but producing well-written, well-researched copy is paramount.
You’re generally a good colleague who’s receptive to feedback and understands that sometimes things get chaotic when news is breaking and we have to work quickly and calmly.
And a little about us:
This is not a staff position; it’s freelance work.
We pay $32 an hour for news writing. Flat rates for longer pieces vary, starting at $750 for lightly reported features.
We have several senior editors specializing in news, reviews and buying guides. Depending on your assignment, you may not work with the same editor each time.
We are a remote newsroom. For all intent and purposes, Slack is our office.
We are a friendly group, if we do say so ourselves! Many of our teammates have been here for five, 10, almost 15 years, in no small part due to the fact that this is simply a lovely place to work.
Qualified candidates should ping us at jobs@engadget.com. Please send a resume and at least three clips. Don’t bother with a cover letter; just a polite, grammatically correct email introducing yourself will do. Please note, there are several of us monitoring this inbox and reviewing resumes. We will respond to applicants who could be a good match.
This article originally appeared on Engadget at https://www.engadget.com/engadget-is-looking-for-experienced-writers-190906506.html?src=rss
8BitDo’s Nintendo-inspired wireless mechanical keyboard is currently on sale on Amazon for up to 15 percent off. Launched in 2023, the Retro Mechanical Keyboard is an ode to Nintendo’s consoles from the 1980s: the Nintendo Entertainment System (NES) and Nintendo Famicom. Right now, you can order the Fami Edition (Famicom-inspired) keyboard for $85.49 or the N Edition (NES-inspired) model for $90. Both are record-low prices for the popular accessory.
The 8BitDo Retro Mechanical Keyboard has colors that match Nintendo’s 8-bit consoles nearly perfectly. The N Edition samples the NES’ familiar off-white, dark gray, black and red color scheme. Meanwhile, the Fami Edition draws from the Famicom’s white and crimson. The latter even honors the Famicom’s regional status with Japanese characters below the keys’ English markings.
The wireless keyboards include a separate “Super Buttons” accessory — two huge red or crimson buttons just begging to be mashed. They connect to the keyboard through its 3.5mm jack and are programmable through 8BitDo’s Ultimate Software.
8BitDo
The keyboard’s power indicator and dials fit the accessory’s old-school motif, and you can even customize the keys using Kailh Box White Switches V2. You can also swap out the Super Buttons, which use Gatreon Green Switches.
The keyboard has 87 keys and works in Bluetooth, 2.4GHz wireless and USB wired modes. Its 2,000mAh battery lasts an estimated 200 hours of use and takes about four hours to charge. Although the accessories are only advertised as working with Windows and Android, 8BitDo told Engadget last year that it works with macOS, too.
This article originally appeared on Engadget at https://www.engadget.com/8bitdos-nintendo-inspired-retro-mechanical-keyboard-is-cheaper-than-ever-right-now-173936701.html?src=rss
While it's not quite on the level of Black Friday, there are often solid bargains to be found over President's Day weekend. Case in point: several iPad models are on sale. There's a particularly good deal on the 10th-gen iPad, which is $100 off to match a record low price of $349 at both Amazon and Best Buy.
We gave the 10th-gen iPad a score of 85 in our late-2022 review. This base variant does not include a cellular connection and it uses the A14 Bionic chip rather than one of Apple's more powerful silicon chipsets. It also has a relatively paltry 64GB of storage. Still, as an entry-level iPad for browsing the web, catching up on emails and watching video on that capable 10.9-inch Liquid Retina display, the 10th-gen model more than does the trick.
If you have a compatible router and decent internet plan, you should get fairly zippy connectivity from this iPad thanks to its Wi-Fi 6 support. The first-gen Apple Pencil works with the tablet as well to help you sketch or doodle on the screen.
If you don't mind making some tradeoffs to save some more cash, you can instead pick up the 9th-gen iPad for a near-record low of $249. This model still has a Home button (Apple moved Touch ID to the lock button on the 10th-gen tablet), meaning it has a smaller display of 10.2 inches. While it has a slower A13 bionic chip, the 9th-gen iPad is still a solid option for basic tasks.
Last but not least, the fifth-gen iPad Air is on sale too. The price has dropped to a record low of $449 if you opt for the purple variant. Although the storage remains at 64GB, the iPad Air offers a significant upgrade over the standard iPads, since it uses Apple's more powerful M1 chip. It supports the more feature-filled 2nd-gen Apple Pencil as well.
It's worth noting that Apple certainly has iPad upgrades in the pipeline. The company may refresh the lineup as soon as next month. But if you can't (or don't want to) wait, these are still good deals.
Presidents' Day sales are usually more focused on appliances, mattresses and home goods than consumer tech, and that's the case again in 2024. That said, if you're looking for a new gadget, we've managed to pick out a few tech deals that are actually worth considering. Apple's AirPods Max are $100 off, for instance, while Anker's Soundcore Space A40, our favorite set of budget earbuds, is down to $59. The highly-rated Samsung S90C OLED TV is about $200 cheaper than usual, and Microsoft's Xbox Series S console is on sale to $220. We're also seeing good discounts on ASUS' ROG Ally gaming handheld, Samsung's Evo Select microSD card and Apple gift cards. Here are the best Presidents' Day 2024 sales on tech we could find.
Best Presidents' Day sales on headphones
Best Presidents' Day sales on TVs
Best Presidents' Day sales on gaming gear
Best Presidents' Day sales on smartphones and tablets
This article originally appeared on Engadget at https://www.engadget.com/the-14-best-presidents-day-sales-at-amazon-best-buy-target-and-others-to-shop-this-weekend-170018799.html?src=rss
Waiting on hold is a great way to hear the same weird instrumental song over and over again, but otherwise it’s an absolute waste of time. Google originally tackled the issue on its Pixel phones back in 2020 via the “Hold for Me” tool, which would wait in the queue and alert you when an actual person picked up. Now, a very similar feature is being tested on Google Search.
The appropriately-named “Talk to a Live Representative” will call a business on your behalf, navigate through the various phone menus, wait on hold and then notify you when an actual human is ready to talk. It’s currently available as a Search Labs experimental feature and was originally spotted by an X user called Sterling.
This actually goes a bit further than the Pixel-exclusive feature. “Talk to a Live Representative” is available on just about any phone and most computers, whereas “Hold for Me” is reserved for Pixel 3 models and newer. It’ll also actually initiate the call in the first place. Pixel owners must enable Hold for Me once the call has already been initiated.
Here’s how it works. When you search for customer service numbers, you’ll see a “talk to a live representative” prompt. Once you tap the prompt, you’ll be directed to answer some questions as to the purpose of the call. For instance, you might want to update an airline booking or cancel a flight. The system will ask for your number and that’s that. You’ll get SMS updates regarding wait times and Google will call you when it has the service rep on the line.
There are some caveats. This is an experimental feature, so it's subject to bugs, and it doesn’t work for every customer service number out there. It currently specializes in airlines, telecommunication companies, big-box retailers, insurance providers, mail carriers and more, according to a list obtained by 9to5Google.
“Talk to a Live Representative” is currently available for US residents via the company’s Search Lab. If you’re a Search Lab user, you can access the tool on the Google app for Android and iOS, as well as via desktop Chrome. The company hasn’t said when this would get a wider rollout.
This article originally appeared on Engadget at https://www.engadget.com/google-brings-a-version-of-pixels-hold-for-me-tool-to-more-phones-and-desktop-via-search-164355224.html?src=rss
After listening to yesterday’s Xbox Podcast, where the company announced it was bringing four older titles to non-Xbox consoles, a question popped into my head: Why does Microsoft, a software and services company, need a console business?
The same question was asked when The Rock announced the original Xbox console in 2001, but the industry has changed a lot in 23 years, and it’s worth asking again. Microsoft, after initially struggling to make an impact with the Xbox, firmly established itself as a top player with the Xbox 360, before settling for second place with the Xbox One and currently finding itself in a distant third with the Xbox Series consoles.
As much as the industry has changed, no company in it has changed more than Microsoft. It is now a mega-publisher of games, with over 30 in-house studios. Many of these development teams are world-renowned, with a rich, multi-platform history. It’s also the operator of one of the largest game subscription services in the world, Game Pass. Microsoft’s plan has been clear for all to see: Sell a console and upsell a subscription service filled with games produced at cost by in-house studios.
There’s just one problem: It doesn’t have the audience.
Diablo IV, released June 5, 2023, will be the first Activision Blizzard game on Game Pass next month.
Blizzard Entertainment
The pandemic years saw rapid growth of Game Pass, which rose from 10 million subscribers in April 2020 to 25 million in January 2022. Since then, it’s added just 9 million subscribers, with the current total standing at 34 million. Any thoughts that Game Pass could emulate Netflix’s decade of growth are long-gone, but there’s a crucial difference between the two services: Netflix doesn’t try to sell its customers $400 boxes to watch Netflix.
Microsoft has struggled with the duality of its gaming strategy: A subscription service requires a constant churn of content to feel worthwhile, but a console requires “system sellers” that attract people to buy it over the competition. Those are very different things, with wildly different budgets and timelines. Game Pass, no matter how attractive, is not a system seller by itself.
While Microsoft has balanced its dual goals of Game Pass growth and console sales, its competitors have stolen its audience. Nintendo and Sony are laser-focused on exclusive experiences for their customers, which they both see as key to selling consoles. Microsoft has once again found its hardware outsold 2:1 by Sony, and the Switch has likely outsold the Xbox One and Xbox Series consoles combined. While Sony is increasingly understanding the power of the PC market, and Nintendo is still maintaining at least a couple of its money-spinning mobile games, there is little chance of either company’s overall console strategy changing.
Pentiment, released November 15, 2022, is rumored to be one of the first Xbox exclusives coming to other consoles.
Microsoft
Microsoft’s pledge to bring four unnamed titles to “other consoles,” then, is intriguing. I subscribe to Game Pass, but I’m not sure I would’ve paid $30 for Hi-Fi Rush or $40 for Grounded, no matter how much I enjoy either of those games. From the way Xbox chief Phil Spencer described the company's cross-platform quartet, there seems a reasonable chance that those games, together with Pentiment and Sea of Thieves, are the subject of this experiment:
“We looked at games that are over a year old … A couple of the games are community-driven games, new games, kind of first iterations of a franchise that have reached their full potential, let's say, on Xbox and PC … Two of the other games are smaller games that were never really meant to be built as kind of platform exclusives and all the fanfare that goes around that, but games that our teams really wanted to go build that we love supporting creative endeavors across our studios regardless of size.”
Porting these four titles to other platforms is not going to do much to change Microsoft’s fortunes. Yes, I’m pleased that more people will get a chance to play Hi-Fi Rush and Pentiment, and I’m sure Microsoft will make some money from Switch and PlayStation owners. But from Microsoft’s perspective, why give your potential audience four fewer reasons to buy an Xbox?
Cloud streaming, and the ability to turn any screen into an Xbox, is clearly the long-term plan for Microsoft. There has been some progress in getting its app on more platforms, but few TVs or streaming boxes support Microsoft’s Game Pass app for cloud streaming, and Xbox Cloud still isn’t close enough to local play to be a viable option for many games. More expensive options like GeForce Now show some promise, but it’s clear that cloud gaming is not going to be a viable primary gaming platform for the masses for many years.
Xbox Cloud Gaming is available through an Android app or via a browser on iOS.
8BitDo
In the meantime, what does Microsoft do? We’re likely approaching the midway point of this console generation, and its current systems have a comparatively tiny audience. Game Pass subscriptions are slowing, and there isn’t a viable way for PlayStation or Switch players who don’t own a gaming PC to play Xbox games. It’s a lot like the Xbox One generation, except Microsoft now owns roughly $76 billion more game studios. In this landscape, it’s easy to understand the rumors of top-tier Xbox games being released on other consoles after a brief exclusivity window.
The economics of making big games for small audiences are tough. 2024 looks set to be a better year for Microsoft, with first-party titles like Hellblade II, Indiana Jones and the Great Circle and Avowed on the way. But even combined, it seems unlikely that these titles will grow Xbox sales or Game Pass subscriptions significantly. Few gamers are willing to commit to a second console, let alone a third.
As a third-tier player in the console market, there’s really no easy road to success. To release AAA titles on PlayStation would increase the sales of Microsoft games massively, but it could also erase the point of owning an Xbox. Microsoft could probably afford to go multiplatform while maintaining a console business if it had some true AAA franchises to hold back, but despite spending $69 billion on Activision Blizzard, it agreed to not make its new-found system seller, Call of Duty, exclusive to Xbox until 2034. Halo and Forza are not enough in 2024.
So… maybe it’s time for Microsoft to stop making consoles, and just focus on becoming the biggest company in gaming. I’d almost suggest that was the plan, were it not for Phil Spencer confirming future hardware was on the way. It’s obviously not viable to abandon this console generation, but it’s definitely viable to begin planning for a graceful exit from hardware by developing for rival platforms.
If Microsoft believes in the transition to cloud gaming, it should not be planning to release a next-generation console. Why keep losing a console war you believe is about to end? Stepping back from its competition with Sony and focusing on making the best games for the largest audience would put the Xbox division in the strongest position to capitalize on the post-console future. Publishers like Ubisoft and EA already sell subscriptions on the PlayStation store, and Microsoft could, too — a subscription with every Call of Duty and Bethesda game would probably go down well with PlayStation gamers.
While Microsoft waits for cloud gaming to become viable for the billions of active players around the world, the best place for its games, and Game Pass, might be PlayStation, Switch and PC.
Jessica Conditt contributed to this report.
This article originally appeared on Engadget at https://www.engadget.com/microsoft-should-exit-the-console-business-160023834.html?src=rss