NASA will soon start testing what is dubbed as the world’s first commercial spaceplane capable of orbital flight, which will eventually be used to resupply the International Space Station. The agency is set to take delivery of Sierra Space’s first Dream Chaser, which should provide an alternative to SpaceX spacecraft for trips to the ISS.

In the coming weeks, the spaceplane (which is currently at Sierra Space’s facility in Colorado) will make its way to a NASA test site in Ohio. The agency will put the vehicle, which has been named Tenacity, through its paces for between one and three months. According to Ars Technica, NASA will conduct vibration, acoustic and temperature tests to ensure Tenacity can survive the rigors of a rocket launch. NASA engineers, along with government and contractor teams, are running tests to make sure it's safe for Tenacity to approach the ISS.

All going well, Tenacity is scheduled to make its first trip to space in April on the second flight of United Launch Alliance's Vulcan rocket. The rocket has yet to make its own first test flight, which is currently expected to happen in December. However, given how things tend to go with spaceflight, delays are always a possibility on both fronts.

The spaceplane has foldable wings, which allow it to fit inside the payload of the rocket. On its first mission, Tenacity is scheduled to stay at the ISS for 45 days. Afterward, it will return to Earth at the former space shuttle landing strip at the Kennedy Space Center in Florida rather than dropping into the ocean as many spacecraft tend to do. Sierra says the spacecraft is capable of landing at any compatible commercial runway.

“Plunging into the ocean is awful," Sierra Space CEO Tom Vice told Ars Technica. "Landing on a runway is really nice." The company claims Dream Chaser can bring cargo back to Earth at fewer than 1.5 Gs, which is important to help protect sensitive payloads. The spaceplane will be capable of taking up to 12,000 pounds of cargo to the ISS and bringing up to around 4,000 pounds of cargo back to terra firma. Sierra plans for its Dream Chaser fleet to eventually be capable of taking humans to low-Earth orbit too.

As things stand, SpaceX is the only company that operates fully certified spacecraft for NASA missions. Boeing also won a contract to develop a capsule for NASA back in 2014, but Starliner has yet to transport any astronauts.to the ISS. Sierra Nevada (from which Sierra Space was spun out in 2021) previously competed with those businesses for NASA commercial crew program contracts, but it lost out. However, after the company retooled Dream Chaser to focus on cargo operations for the time being, NASA chose Sierra to join its stable of cargo transportation providers in 2016.

Dream Chaser's first trip to the ISS has been a long time coming. It was originally planned for 2019 but the project was beset by delays. COVID-19 compounded those, as it constricted supply chains for key parts that Sierra Space needed before the company brought more of its construction work in house. The company is now aiming to have a second, human-rated version of Dream Chaser ready for the 2026 timeframe.

NASA has long been interested in using spaceplanes, dating back to the agency's early days, and it seems closer than ever to being able to use such vehicles. Virgin Galactic (which just carried out its fifth commercial flight on Thursday) uses spaceplanes for tourist and research flights, its vehicle is only capable of suborbital operations. With Dream Chaser, Sierra has loftier goals.

Apple appears to have killed off its lowest-cost Apple Music subscription. The Apple Music Voice Plan allowed folks to access the streaming service for $5 per month, as long as they were willing to use it only via Siri voice control. However, as of Wednesday, the plan is no longer listed as an option on the Apple Music webpage, as first spotted by MacMagazine.

It's no longer possible to sign up for the Apple Music Voice Plan, 9to5Mac notes. It's unclear if current users will be grandfathered into their current subscription or why Apple seems to have ditched the offering. Engadget has contacted Apple for comment.

The voice plan was largely aimed at those who listen to Apple Music via HomePods, AirPods or Apple Watch and may be more likely to use a voice assistant than go through the Music app on their phone, tablet or computer. There were other significant tradeoffs. It wasn't possible for users on this plan to add songs to their library, create playlists, use the service on non-Apple devices or listen to lossless or Dolby Atmos audio. The voice plan, which debuted in 2021, was also only available in a limited number of markets, including the US, UK and Canada.

As it stands, the cheapest standalone Apple Music option is now the student plan, which costs $6 per month and includes Apple TV+ at no extra cost. Alternatively, you can opt for the $11 per month individual subscription or split the cost of a $17 family plan with relatives. Otherwise, you can join Apple One, which now starts at $19.95 per month, and gain access to multiple Apple services.

Apple has announced the latest slate of upcoming games for Apple Arcade, one week after it increased the price of the subscription service for the first time in many markets. Among the titles Apple has in the pipeline is a new, exclusive 3D Sonic platformer.

In Sonic Dream Team, Doctor Eggman has found a way to turn dreams into reality. Sonic and his pals will have to navigate strange dreamscapes as they try to stop their old foe. Along with Sonic, you'll be able to play as Tails, Knuckles, Amy Rose, Cream and Rouge. Each character has their own unique abilities. You'll be able to check out Sonic Dream Team when it lands on Apple Arcade on December 5.

Hitting the service on the same day is Disney Dreamlight Valley Arcade Edition. It's a mashup of an Animal Crossing-style life sim and an adventure game with a host of Disney and Pixar characters you can befriend.

Disney Dreamlight Valley has been in early access on other platforms since August last year. It was supposed to become a free-to-play title with paid expansions upon its official release in December, but developer Gameloft has changed tack, instead deciding to charge $40 for the base game on consoles and PC. However, you won't need to pay extra to play it on Apple Arcade. You'll also get access to the A Rift In Time expansion at no extra cost.

In addition to those titles, six other games are coming to Apple Arcade over the next couple of months, such as Football Manager 2024 Touch. In a first for the soccer management sim series, you'll be able to carry over your progress from Football Manager 2023 Touch.

Other upcoming games include cooking title Delicious - Miracle of Life+, Puzzle & Dragons Story (an exclusive) and oil rush-based sim Turmoil+. Knotwords+, a version of the word game that caught fire last year in the wake of Wordle’s success, will hit Apple Arcade on November 3. Indie classic Downwell+ (from Poinpy developer Ojiro Fumoto) will land join the service's lineup on November 17.

Atari has agreed to buy developer Digital Eclipse. The acquisition, which is expected to close in the coming days, will be worth up to $20 million based on the performance of Digital Eclipse over the next decade. Atari says that by bringing Digital Eclipse under its wing, it "will be able to further support its retro-focused growth strategy."

Over the last several years, Digital Eclipse has become well-known for its expertise in remastering older titles and releasing them as collections. Teenage Mutant Ninja Turtles: The Cowabunga Collection, Disney Classic Games: Aladdin and The Lion King and the SNK 40th Anniversary Collection are among its more notable projects. 

Digital Eclipse caught the attention of many last year with Atari 50: The Anniversary Collection. That well-regarded compilation pulled together dozens of games from across Atari's 50-year history and placed them in context with the help of marketing and development documents, archival footage and new interviews with former Atari employees. Digital Eclipse built on the "interactive documentary" format with this year's release of The Making of Karateka.

It plans to continue with this Gold Master Series preservation project under Atari's umbrella. It will still have the ability to work with third-party developers and publishers, and there are several non-Atari projects in the works that it has yet to announce.

Atari seems to be on a mission to become a powerhouse in retro gaming and game preservation. It also bought Nightdive Studios, a developer that specializes in remasters, and AtariAge (a community and news site that focuses on Atari) this year. In addition, Atari has been snapping up many gaming franchises from the 1980s and 1990s.

It’s perhaps The Addams Family’s favorite time of year, but Apple’s pre-Halloween “Scary Fast” event was neither mysterious nor spooky. Thanks to M3 chip leaks and rumors, all of the company’s announcements were largely expected. And though the showcase inexplicably took place in the evening, it’s hard to imagine Tim Cook ever cutting a ghostly figure.

Anyway, Apple had a bunch of product refreshes to discuss, namely in the new MacBook Pro and iMac lineups. The event anchored around a trio of new chipsets that, unsurprisingly, Apple is touting as its most powerful yet.

M3 chipsets

Apple

Apple unveiled a trio of M3 chips at Scary Fast: the M3, M3 Pro and M3 Max. While they're certainly going to be faster than the previous M2 chipsets, the company not-so-subtly hammered home the notion that they're far more powerful than their M1 equivalents, just in case folks who are using devices with first-generation Apple silicon chips are starting to yearn for an upgrade.

Notably, these are the first three-nanometer chips for PCs. On the GPU side, Apple has factored in hardware-accelerated ray-tracing and mesh shading to offer more realistic lighting and better geometry handling.

The base M3 has an eight-core CPU (four performance cores and a quartet of efficiency cores) and a 10-core GPU, with support for up to 24GB of unified memory. The M3 Pro has six performance and six efficiency cores for a 12-core CPU, along with an 18-core GPU. The mid-range chipset can support up to 36GB of RAM.

As for the M3 Max, that's up to 80 percent faster than the M1 Max, according to Apple. The company's current most powerful chipset features a 16-core GPU (with 12 performance and four efficiency cores), a 40-core GPU and support for a whopping 128GB of RAM, in case you're feeling flush or need a lot of memory.

The chips should be major upgrades for anyone making the switch from an M1-powered device or an Intel-powered Mac. That means better performance for productivity, creativity and even gaming as high-profile titles such as Death Stranding Director's Cut make their way to Apple's ecosystem.

M3 MacBook Pro

Apple

Of course, those fancy chips aren't going to be very useful unless they're plugged into some capable hardware. As such, Apple showed off some upgraded MacBooks of the Pro variety that run on M3 chips.

There are new 14- and 16-inch MacBook Pros for you to get your hands on. The 14-inch variant starts at $1,599 for a model with a base M3 chip. That's the lowest ever price for a new 14-inch MacBook Pro. There wasn't a version with a base M2 chip. Instead, you would have had to shell out $1,999 for an M2 Pro-powered unit if you wanted to go with that form factor. You can now opt for a 14-inch MacBook Pro with an M3 Pro, which will likewise run you $1,999.

On a similar note, the 16-inch MBP starts at $2,499 for a model with an M3 Pro. An M2 Pro-powered model started at $2,499 as well.

Don't expect major hardware changes elsewhere on the latest models. This is by and large a spec bump. One notable tweak, however, means that the laptops' Liquid Retina XDR displays are now able to display SDR content with 20 percent more brightness, up to 600 nits.

Perhaps the best thing about the new MBPs is that Space Black chassis. I'm more tempted than ever to make the switch from Windows to Mac for that colorway alone. The extra power that the M3 chips offer seems like a bonus — though the Space Black option isn't available for the base 14-inch MacBook Pro, unfortunately.

However, not everything about the refreshed MacBook Pros is a Halloween treat. The base 14-inch model has a paltry 8GB of RAM, which maybe doesn't quite align with Apple's promise of significantly better performance in the new MBPs.

Pre-orders for the new MacBook Pro models are now open. Apple will start shipping them on November 7.

M3 iMac

Apple

The new 24-inch iMac is pretty much the same as the last 24-inch iMac, save for a new chipset and a few other tweaks. Apple says the M3-powered system is up to twice as fast as the previous version, which ran on the M1 chipset.

The company claims that Safari and productivity apps like Microsoft Excel will run up to 30 percent faster than on the M1 iMac. There will be support for up to 12 video streams in 4K resolution, three times as many as on the last iMac. Image processing and video-editing apps will be up to twice as fast too, according to Apple.

There are some minor upgrades on the connectivity front too. The M3 iMac supports Wi-Fi 6E and Bluetooth 5.3, which improve on the previous model's Wi-Fi 6 and Bluetooth 5.0.

The M3 iMac starts at $1,299 for a model with an eight-core GPU and eight-core CPU. Unfortunately, Apple's only offering 8GB of RAM and 256GB of SSD storage with that configuration, so you may want to bump those up a bit. Pre-orders for the M3 iMac are open now and the revamped desktop will arrive next week.

Everything else

Other than the M3 chips, new MacBook Pros and refreshed iMac, Scary Fast was notable for what Apple didn't talk about. First, you had to read between the lines to realize that the company has ditched the 13-inch MacBook Pro. That means we're waving farewell to the much-loved and much-loathed Touch Bar, at least for the time being.

It was widely expected that Apple would update several of its accessories to include USB-C ports as it shifts away from Lightning to a common charger. That wasn't the case at Scary Fast. For the time being, you'll still need a Lightning cable on hand at least for your Magic Keyboard and Magic Mouse.

Although we couldn't really shake the notion that Apple would reveal an M3-powered iPad or two, the company declined to do so on Monday. As such, you'll need to wait a while longer for tablets with its new chips.

Follow all of the news from Apple’s "Scary Fast" October event right here.

Apple had a bit of a Halloween treat for Mac desktop aficionados at its "Scary Fast" event. As expected, the 24-inch iMac is getting more oomph thanks to Apple's new M3 chipset. The company says the latest model will be up to twice as fast as the last iMac, which has an M1 chipset. Those making the switch from an Intel-based iMac will find that the new model is up to 2.5 times faster than some of the most popular 27-inch models.

The M3 has an eight-core CPU and up to a 10-core GPU. The graphics cores support hardware-accelerated mesh shading and ray-tracing. The chipset has a 16-core Neural Engine and support for up to 24GB of unified memory too.

Compared with the M1 iMac from 2021, the M3-powered version will deliver up to a 30 percent speed boost in Safari and productivity apps such as Microsoft Excel, Apple says. The company notes that games will run at up to 50 percent improved frame rates too. Creatives will be able to edit and play back up to 12 4K video streams, three times as many as before. Apple also says that processing images in apps such as Adobe Photoshop and tackling video projects in Final Cut Pro and Adobe Premiere Pro will be up to twice as fast.

Apple

There aren't too many upgrades elsewhere in the latest Mac. Apple is sticking with a 4.5K Retina display, for instance. There are some handy changes on the connectivity front. The latest iMac supports Wi-Fi 6E and Bluetooth 5.3 — the M1 iMac had Wi-Fi 6 and Bluetooth 5.0. Still, the M3 iMac might be worth the upgrade for those who have been clinging onto an older model.

Orders for the M3 iMac open today and it will ship on November 7. The base model comes with an eight-core GPU, two Thunderbolt ports, Magic Keyboard, and Magic Mouse. However, it once again has a paltry 256GB of SSD storage and 8GB of unified memory. This variant will run you $1,299 (or $1,249 for education). It's available in green, pink, blue and silver.

If you'd like an M3 iMac that has a 10-core GPU, that starts at $1,499 ($1,399 for education). Other upgrades include two additional USB 3 ports, a Gigabit Ethernet port and Magic Keyboard with Touch ID. However, the base storage and RAM remain the same at 256GB and 8GB, respectively. This model is available in green, yellow, orange, pink, purple, blue and silver.

Follow all of the news from Apple’s "Scary Fast" October event right here.

Apple had a bit of a Halloween treat for Mac desktop aficionados at its "Scary Fast" event. As expected, the 24-inch iMac is getting more oomph thanks to Apple's new M3 chipset. According to the presentation in tonight's Apple Event, the latest model will be up to twice as fast as the last iMac, which has an M1 chipset. Those making the switch from an Intel-based iMac will find that the new model is up to 2.5 times faster than some of the most popular 27-inch models.

The M3 has an eight-core CPU and up to a 10-core GPU. The graphics cores support hardware-accelerated mesh shading and ray-tracing. The chipset has a 16-core Neural Engine and support for up to 24GB of unified memory too.

Compared with the M1 iMac from 2021, the M3-powered version will deliver up to a 30 percent speed boost in Safari and productivity apps such as Microsoft Excel, Apple says. The company notes that games will run at up to 50 percent improved frame rates too. Creatives will be able to edit and play back up to 12 4K video streams, three times as many as before. Apple also says that processing images in apps such as Adobe Photoshop and tackling video projects in Final Cut Pro and Adobe Premiere Pro will be up to twice as fast.

Apple

There aren't too many upgrades elsewhere in the latest Mac. Apple is sticking with a 4.5K Retina display, for instance. There are some handy changes on the connectivity front. The latest iMac supports Wi-Fi 6E and Bluetooth 5.3 — the M1 iMac had Wi-Fi 6 and Bluetooth 5.0. Still, the M3 iMac might be worth the upgrade for those who have been clinging onto an older model.

Orders for the M3 iMac open today and it will ship on November 7. The base model comes with an eight-core GPU, two Thunderbolt ports, Magic Keyboard, and Magic Mouse. However, it once again has a paltry 256GB of SSD storage and 8GB of unified memory. This variant will run you $1,299 (or $1,249 for education). It's available in green, pink, blue and silver.

If you'd like an M3 iMac that has a 10-core GPU, that starts at $1,499 ($1,399 for education). Other upgrades include two additional USB 3 ports, a Gigabit Ethernet port and Magic Keyboard with Touch ID. However, the base storage and RAM remain the same at 256GB and 8GB, respectively. This model is available in green, yellow, orange, pink, purple, blue and silver.

If you're more of a laptop fan, Apple also announced 14- and 16-inch MacBook Pro models with the M3, M3 Pro and M3 Max chipsets — you can get all the details on those here.

Follow all of the news from Apple’s "Scary Fast" October event right here.

Sony has revealed when you'll be able to snap up the only two wireless audio devices that will work with its PlayStation Portal handheld any time soon. The $200 Pulse Explore earbuds will hit markets including the US, UK, France, Germany, Austria, Belgium, Luxembourg, Netherlands, Italy, Spain, Portugal, Japan, Canada, Australia and New Zealand on December 6. The $150 Pulse Elite headset will arrive in most markets starting on February 21, Sony says.

Pre-orders for both products, as well as extra PlayStation Link USB adapters, will open on November 9. You can lock in an order for the earbuds, headset or adapter on PlayStation Direct or at other select retailers.

PlayStation Link, you may recall, is Sony's own wireless audio tech. The company claims it will deliver low latency, lossless audio. Sony says it'll be easy to switch between PlayStation Link devices, such as the PlayStation Portal and your PS5 (which can only connect to the Pulse Explore or Pulse Elite with the help of a USB adapter).

Sony Interactive Entertainment

The earbuds and headset both include Bluetooth. Multipoint support means you can connect them to your PS5 or Portal and your phone at the same time, so you can answer a call while playing the likes of Marvel's Spider-Man 2. However, there's no Bluetooth option on the PlayStation Portal, Sony's PS5 remote play handheld that's arriving on November 15. As such, you'll need to either use the device's speakers, plug a wired headset into the 3.5mm jack or connect a Pulse Explore or Pulse Elite.

For the time being, those are the only two devices that will support PlayStation Link. According to IGN, Sony eventually plans to allow third-party makers of audio devices to use the standard in their products. 

Low-latency, lossless wireless audio is certainly nothing to sniff at. However, Sony's decision to refrain from offering Bluetooth support in the Portal and instead nudge consumers toward an expensive headset and earbuds that use its proprietary tech is disappointing, if not surprising.

After 30 minutes or so with Avatar: Frontiers of Pandora, I was fully invested. A broad grin crept across my mug as my Na'vi bounded from platform to platform up a mountain in the sky. The rousing music, lush vegetation and minimal user interface pulled me into Ubisoft's take on Pandora. Having ikran, the distant moon's answer to dragons, swooping around during my ascent helped me feel like I was actually exploring this alien environment.

The journey up to the ikran rookery was the highlight of my two hours or so with the game, closely followed by having the chance to explore Pandora from the skies after bonding with my new companion. Calling your new irkan flying friend to swoop in and rescue you in mid-air is thrilling, and your sidekick can land pretty much anywhere.

Ubisoft/Massive Entertainment

Avatar: Frontiers of Pandora is an open-world adventure game from Ubisoft studio Massive Entertainment. It’s a canonical part of James Cameron’s fictional universe and it's set shortly before the events of Avatar: The Way of Water, the sequel to the original 2009 film. Frontiers of Pandora was initially supposed to arrive at around the same time as The Way of Water, but Ubisoft pushed it back to this year.

As massively successful as the Avatar movies have been at the box office, they've hardly made much of a lasting cultural impact. I saw Avatar three times in theaters because of its absorbing spectacle, but had forgotten almost everything within a year and had to rewatch it before checking out the long-delayed sequel. I appreciate the technical wizardry and astonishing visuals of the films, as well as their salient points about environmentalism and colonialism, but the plots are largely rudimentary.

With more time and scope, the game has a chance to tell a richer narrative. Your character and some other Na'vi were kidnapped at a young age and were trained to serve under the RDA, a human military operation that's harvesting resources from Pandora. Something goes wrong and the protagonist is put into emergency cryosleep. After waking up 15 years later, you're effectively an outsider and need to relearn the ways of the Na'vi.

That's a setup that effectively draws the player in as someone who needs to gradually understand how everything works. Naturally, as one of the Na'vi, you'll square off against the RDA and try to drive them from Pandora.

My demo started with a modest fetch mission. I had to harvest some nectar needed for a ritual. After taking a few minutes to drink in the unusual flora and get my bearings, I made my way over to a mangrove hive. Harvesting the nectar involves a minigame that I'm sure will become annoying after having to do it a few times. You need to use a thumbstick to find the correct angle to pull an item from a plant or tree. Thankfully, Ubisoft offers the option to turn off this special interaction, much like you can skip the irritating pickpocketing minigame in Assassin's Creed Mirage.

The publisher's most recent open-world title is a blast. That was largely helped by Ubisoft showing restraint and avoiding much of the bloat for which it's become notorious over the last several years. I was worried that Ubisoft would revert back to its old habits and stuff too many things into Frontiers of Pandora; it's difficult to say whether that's the case, based on a relatively brief look at an early section

Between side missions, looting, crafting and exploring, there's certainly going to be lots to keep you busy outside of the main quests. You'll be able to experiment with cooking by combining ingredients and seeing what happens (a familiar task to anyone who has played a recent Zelda game). This doesn't seem too complex as you can only cook with two ingredients at once. Eating food can be helpful as meals can provide temporary boosts to things like base health and damage delivered while in stealth. It can also help you recover health. There are the expected multiple skill trees to juggle too, focused on survival, combat, hunting, crafting and ikran riding.

Most of these features seem additive rather than things that will pull you too far from the main story. On that note, it's too early to say whether the narrative of the game will be much better than the humdrum narratives of either Avatar film (I'm still not over the rare mineral humans were mining from Pandora being called "unobtainium").

Ubisoft/Massive Entertainment

After learning how to use your ikran, you'll need to disable some aerial devices that are disrupting a Na'vi clan and then take out an enemy base. Destroying those floating beacons isn’t too difficult. You'll need to use your hacking tools to disable the device before blowing it up. This section gave me a chance to try out aerial combat as RDA aircraft hover around the beacons to protect them. Playing on normal mode, I found that it was pretty easy to take down the flying machines with an automatic rifle (your Na'vi is pretty comfortable with guns after their RDA training).

Defeating mechs and human opponents is relatively straightforward too — unless you get overeager and rush headlong into an RDA base, only to get overwhelmed by enemies. I did just that a couple of times and died on each attempt. Taking a stealthy approach was both more successful and satisfying. Your Na'vi is powerful, so their bows are effective against humans and mechs alike. Taking out a soldier from a long distance with the longbow and thunking large arrows into mechs using the heavy bow helps to thin out the numbers without causing too much of a ruckus.

I deftly snuck between tunnels and pipes as I disabled drill towers and generators. When the enemies eventually discovered me, I made good use of my rifle as well as the staffsling to hurl explosives at them. Frontiers of Pandora affords you a lot of freedom when it comes to combat, and I enjoyed figuring out the best approach to various encounters.

The side missions I was able to try add some flavor too. One will see you taking out RDA installations and outposts to reduce pollution. Elsewhere, you'll free animals that the military operation has captured.

Some aspects of the demo were unintuitive, however. I spent a few minutes figuring out how to ascend a steep cliff face before realizing I had to shoot a plant with my bow so it would drop a climbable vine. That was a little frustrating, as was not immediately knowing how to use the hacking tool — you need to apply just enough pressure to the controller's trigger to line up two circles.

Overall, Avatar: Frontiers of Pandora is showing a lot of promise. I went into the demo with low expectations after a gameplay showcase in June left me underwhelmed, much like the two Avatar movies did. But now I can't wait to jump back in and once again soar through the skies on my own ikran.

Avatar: Frontiers of Pandora will hit PlayStation 5, Xbox Series X/S, PC and Amazon Luna on December 7.

Meta has confirmed it will start offering Facebook and Instagram users in Europe an ad-free subscription option in November. Those in the European Union, European Economic Area and Switzerland will be able to use both platforms without ads for a monthly fee of €10 ($10.61) if they sign up on the web or €13 ($13.79) if they take out a subscription through iOS and Android apps. The difference is to account for the cut of in-app payments that Apple and Google take.

Meta says that subscribers’ data will not be used for advertising purposes. For the time being, the subscription will cover all linked accounts in a user's Accounts Center. Starting on March 1 next year, users will need to pay an extra €6 on the web and €8 more on iOS and Android for each linked account on which they want to have an ad-free experience.

Users will still have the choice to use Facebook and Instagram for free but with ads in their feeds. Meta says it will "continue to offer people free access to our personalized products and services regardless of income."

The company claims it’s starting to offer the ad-free plan to comply with “evolving European regulations” such as the Digital Markets Act and stricter interpretations of the General Data Protection Regulation. Privacy regulators in the EU have pressured Meta to seek explicit consent from users before showing them targeted ads based on their activity. The company offered to oblige with that request but reportedly suggested to regulators that it should be able to charge users who opt out, likely in an attempt to make up for any shortfall in revenue. It says the Court of Justice of the European Union stipulated in a ruling "that a subscription model, like the one we are announcing, is a valid form of consent for an ads funded service."

Reports over the last couple of months have suggested Meta would start offering ad-free plans in Europe as part of an effort to sate EU regulators, who haven't shied away from penalizing the company. In May, the bloc fined Meta $1.3 billion for moving EU citizens' data to servers in the US. It was previously reported that the ad-free plans could cost as much as $17 per month, but that isn't quite the case.

Meanwhile, as part of its shifting ad strategy in Europe, Meta will temporarily stop showing any ads to users aged under 18 in areas where the ad-free subscription is available, as first reported by The Wall Street Journal. This will come into effect on November 6. Earlier this year, Meta placed stricter limits on the data that advertisers can use to show teens targeted ads.

This is the first time that Meta has offered an ad-free subscription option. Confirmation of the plans follows X (formerly Twitter) starting to offer two additional Premium (formerly Twitter Blue) tiers last week. The more expensive one of these allows users to get rid of ads for $16 per month.