Posts with «arts & entertainment» label

‘Star Trek: Strange New Worlds’ breaks into song

The following article contains spoilers for “Subspace Rhapsody.”

At some point in the ‘90s, it became law that all genre shows with a certain flexibility in their premise must do a musical episode. Xena, Ally McBeal, Buffy, Psych, Grey’s Anatomy and Scrubs have all done one, as has Supernatural, Once Upon a Time, 7th Heaven, Supergirl and The Flash. Now, it’s Strange New Worlds’ turn to make its characters spontaneously burst into song as it drops “Subspace Rhapsody” as the penultimate episode of its second season.

It’s clear from the start that Strange New Worlds was well-suited to do a musical given how broad its range is. In the last four weeks alone, we’ve had goofy comedy served up back to back with serious meditations on empathy and redemption. This is the first live action Trek of the streaming era to remember the franchise gets better when it allows itself to be goofy. The only surprise is that this is coming so early on its run; this is just the nineteenth episode of the series overall.

Musical episodes serve several purposes: It allows the cast to show off their hidden talents and lets the production crew indulge their latent musical theater nerd. They’re also, in many cases, a useful narrative crucible, forcing characters to reveal secrets they’d otherwise never let out. It’s an old trick to use the primary colors of a rousing number to drop something deep and dark on an audience. This comes in handy given the number of running storylines in the back of each episode, which get resolved more or less all in one go.

Michael Gibson/Paramount+

Uhura’s opening narration informs us the Enterprise has discovered a large subspace fissure. Spock believes it could be used to speed up communication over long distances, but despite several tries, he and Uhura can’t make it work. Not until Pelia suggests they test the system using music, so Uhura fires up Anything Goes and sends it into the ether. Before you can say that’s-a-good-macguffin, a large subspace wave hits the ship and sends everyone singing.

As this is happening, Pike and Batel – who I can’t believe Pike didn’t dump after arresting and prosecuting his first officer – argue about holiday destinations. Chapel has received word she’s been accepted for a prestigious fellowship with a high-profile academic. She’ll be away for a while but declines to share her news with Spock after the fraying of their relationship last week. And, to further complicate matters, James T. Kirk is back on board to shadow Una in preparation for his own promotion. But when they start spouting technobabble as lyrics and feeling the urge to dance, we’re straight into an acapella rendition of the theme tune.

I’ve pointed out, too frequently this year, the confidence Strange New Worlds has in its own execution. This is the second time in three weeks that it’s not just screwed with its format but also its packaging in the form of its opening credits. It’s evidence of a show that knows it has the patience from its audience to play around with its formatting.

Urged on by Pike, stuck firmly in his eyebrow-raising sick-of-this-malarkey mode, the team find they’re trapped in a state of quantum uncertainty. They’re in a universe that follows the rules of a musical, so when emotions are high, people are likely to burst into song. That’s bad for La’an, who is struggling to contain her feelings with her alternate-history beau on board, especially since she’s prohibited from talking about it. Pike, too, starts to confess his misgivings about the holiday he and Captain Batel have been planning. La’an gets a solo about being emotionally shut off from the rest of the crew, followed soon after with a duet with Una talking about why it’s good to open up.

The improbability field starts to expand, encompassing more starships in the area and reaching Klingon territory. They soon dispatch a cruiser to shut it down, but the Enterprise crew discover that shooting the fissure will release enough energy to wipe out the quadrant. Uhura posits that, if they’re in a musical, their behavior might have to follow the tropes of the genre. Armed with a tricorder, she drags Spock to the bar where he bumps into Chapel, who then dumps him with a full-cast song-and-dance number about the importance of her career. He responds by singing his own solo in engineering in which he talks about his abandonment of logic and reason for love, a mistake he won’t make again.

La’an, who has spent more and more time with Kirk, decides to open up a little bit only to find her advances rebuffed. Not because he doesn’t feel similarly, but because he’s in an on-again, off-again relationship with a scientist called Carol. And that Carol is currently pregnant with Kirk’s child, who we might not get to see again until Kirk looks a lot more like William Shatner. (This episode has more than a few moments where it’s consciously drawing attention to its “evolution” into The Original Series.)

Spock’s judgment may be clouded but Uhura, whose awareness of musical tropes has been key all episode, spots the solution. In order to pop the uncertainty field, the whole crew needs to do a big full-cast finale, but not before Uhura gets her own solo. At Pike’s urging, Uhura gets on the ship’s PA and inspires the whole crew – complete with dancing redshirts and balletic starship dances to produce a showstopper climax. We even get a blast of the Original Series’ theme to underpin their victory, while Spock goes off to smooth things over with the Klingons and get over his split with another round of heavy drinking.

Much as the ending is ostensibly happy, with everyone learning the lesson to be more honest and authentic with each other, there’s trouble on the horizon. Batel has to cancel her holiday with Pike, she’s being sent on a top secret mission which, I’m sure, is our lead in to the finale. Spock’s nursing his grief, and the rest of his supersized emotions, while La’an has to deal with the ramifications of her not-quite-requited love.

Michael Gibson/Paramount+

It’s almost pointless to try and judge a musical episode by the standards of its peers given how different it is from the norm. The script, credited to Dana Horgan and Bill Wolkoff, efficiently and effectively works in the musical universe concept without a lot of setup. Demott Downs’ direction blends the closed nature of Strange New Worlds’ standing sets with the necessary scope a musical demands. And the songs, from Letters to Cleo’s Kay Hanley and Tom Polce, are perfectly fine. Musical lovers will have a greater appetite for enjoying each track on a loop, but as a casual enjoyer of the artform, I’m not sure how many would enter my regular Spotify rotation.

Obviously, much of the dramatic weight of the episode hangs on the shoulders of the cast members who can sing. Christina Chong, Jess Bush, Rebecca Romijn, Ethan Peck and Celia Rose Gooding all get showpiece numbers and boy, can they all sing. But that’s not to shade the names not on that list, especially those who are getting by with the help of autotune. It’s hard enough to sing and dance even if you’ve got years of experience behind you, let alone if you’re dropped into the deep end in an acting job. Now, onward to the finale!

This article originally appeared on Engadget at https://www.engadget.com/star-trek-strange-new-worlds-breaks-into-song-130044077.html?src=rss

X Blue subscribers can now download videos from the website

X, the social network formerly known as Twitter, is now letting users download videos from its website, as long as a couple of criteria are met. First, the creator must explicitly allow downloads for the content they post. Also, the ability to save videos from the website is exclusively available to verified (aka paying) users. Elon Musk has announced the new feature on his account and explained that a Blue subscriber can download content by tapping the ellipsis (...) menu on the upper right corner of the screen when a video is in full screen mode. Musk also said that X will soon make it easy to download videos on mobile simply by tapping and holding the content on the screen. 

Previously, people have had to use to third-party websites and apps to be able to save videos. Of course, non-paying users still have to use those tools if they want to download content from X. That doesn't come as a surprise, seeing as the company has been releasing new features specifically for paying members while making the website less usable for the rest of its userbase. It announced in July that it will limit the number of DMs non-paying users can send to address its spam issues, and it also previously limited the number of posts non-verified users can see to 600 a day.

Meanwhile, X gave verified users the ability to publish posts with up to 25,000 characters and allowed them to post videos up to three hours in length. More recently, it also gave Blue subscribers the option to hide their blue checkmark in case they don't want to make it obvious that they're paying for the service. For those interested to see how X has evolved since Elon Musk took over Twitter, company CEO Linda Yaccarino has just published the list of changes it has implemented right here.

This article originally appeared on Engadget at https://www.engadget.com/x-blue-subscribers-can-now-download-videos-from-the-website-065336710.html?src=rss

Meta releases an open source AI kit that creates audio from text prompts

Meta is making it easier for artists and sound designers to produce audio using only AI. The Facebook owner has released an open source AudioCraft kit that bundles three existing generative AI models for creating sounds from text descriptions. AudioGen and MusicGen respectively produce sound effects and music, while EnCodec compresses sounds to produce higher-quality results. A musician or sound designer might have everything they need to compose pieces.

The release includes pre-trained AudioGen models for those who want to start quickly, and tinkerers will have access to the entire AudioCraft code and model weighting. The open source debut gives pros and researchers a chance to train the models using their own data, Meta says. All the pre-trained models use either public or Meta-owned material, so there's no chance of copyright disputes.

The tech firm characterizes AudioCraft as a way to make generative AI audio simpler and more accessible. Where AI-produced images and text have been popular, Meta believes sound has lagged "a bit behind." Existing projects tend to be complicated and frequently closed off. In theory, the new kit gives creators the opportunity to shape their own models and otherwise stretch what's possible.

This isn't the only open text-to-audio AI on the market. Google opened up its MusicLM model in May. Meta's system also isn't designed for everyday users — you'll still need to be technically inclined to use AudioCraft properly. This is more for research, the company says. The developers are also trying to improve the performance and control methods for these models, expanding their potential.

Even in its current state, though, AudioCraft may hint at the future of AI's role in music. While you won't necessarily see artists using AI to completely replace their own creativity (even experimenters like Holly Herndon are still highly involved), they're getting more tools that let them create backing tracks, samples and other elements with relatively little effort.

This article originally appeared on Engadget at https://www.engadget.com/meta-releases-an-open-source-ai-kit-that-creates-audio-from-text-prompts-152026368.html?src=rss

TweetDeck's new name is 'XPro'

TweetDeck has started showing signs that it will not escape Twitter's massive rebranding unscathed. If you take a look at the tool's landing page while logged out, you'll see "XPro" on the upper left corner of the website, indicating its new name. That's pretty much it at the moment, though — the page still shows the iconic Twitter bird logo, and it still calls TweetDeck a "powerful, real-time tool for people who live on Twitter." And, yes, its URL is still https://tweetdeck.twitter.com/ in the same way Twitter's (sorry, we mean X's) URL is https://twitter.com/. 

Twitter's rebranding to "X" hit us overnight quite literally in July, with Elon Musk announcing the change in a tweet and then, reportedly, emailing his employees about it afterward. The social network started implementing changes after that by swapping out the Twitter bird with a generic-looking "X" logo, which will apparently "evolve over time," as well as renaming tweets to "posts" and retweets to "reposts." Google and Apple both relisted the social network's app as "X" on the Play Store and the App Store, respectively, by the end of July. 

The move, while sudden, perhaps didn't come as a surprise for those who've followed Musk's career over the years. Musk is known for favoring the "X" branding and had wanted to rename PayPal to X.com before he was ousted as CEO. The executive also renamed Twitter's parent company to X Corp. He said the social network's new name will help it branch out and become an "everything app" with payments and banking features. But critics are doubting the rebranding's success, with some calling it "the dumbest thing [Musk has] done since taking over" and something that now makes the company less identifiable and less valuable

Despite the criticisms, the erasure of the Twitter brand is now well underway. TweetDeck will not remain TweetDeck for very long, and it also won't be free to use in the near future. The company has previously noted that it will be locked behind a paywall and will be exclusively available to Blue subscribers. 

This article originally appeared on Engadget at https://www.engadget.com/tweetdecks-new-name-is-xpro-052613174.html?src=rss

Facebook and Instagram’s news blackout in Canada starts today

As promised, Meta has begun blocking news content in Canada. Starting today, Facebook and Instagram users in the country will no longer be able to view or share news links or see videos and photos posted by publishers and broadcasters. The company, which has threatened to make the drastic move for several months, said it will take a few weeks for the change to come into effect for all users in the country.

"News links and content posted by news publishers and broadcasters in Canada will no longer be viewable by people in Canada," Meta said. "We are identifying news outlets based on legislative definitions and guidance from the Online News Act." Any content shared by international news organizations won't be visible on Facebook and Instagram in Canada either.

Meta made the decision in response to Canadian legislators passing the Online News Act. The law requires certain platforms to negotiate revenue-sharing agreements with news organizations. The aim is to address the collapse in advertising revenue that news outlets have struggled with over the last two decades amid the growth of online services.

The CBC has noted that Facebook and Google soak up some 80 percent of digital advertising revenue between them. Google also plans to stop users in Canada from accessing links to news stories across several of its products in response to the legislation.

Meta has previously played hardball with a government over news content. In early 2021, it stopped users in Australia from sharing news links on Facebook. However, Meta, Google and other platform holders relented and eventually reached an agreement to pay publishers there for posting news links and snippets.

This article originally appeared on Engadget at https://www.engadget.com/facebook-and-instagrams-news-blackout-in-canada-starts-today-182139785.html?src=rss

Looks like the Xenomorph from Alien will be Dead by Daylight's next killer

Behaviour Interactive is bringing yet another classic horror franchise to Dead by Daylight. Not long after the publisher added Nicolas Cage to the game as a playable character, Behaviour revealed in a teaser video that a crossover with the Alien series is coming very soon.

The clip includes several shots of what looks like the Nostromo, the spaceship from the original movie, as the Alien logo is gradually revealed. That suggests the chapter includes a new map set on the ship. Perhaps unsurprisingly, the iconic Xenomorph is featured as well. Given the terrifying creature's troubled history with humans and the fact it lunges toward the camera here, the smart money is on the Xenomorph being the game's latest killer.

According to the DbD roadmap, Behaviour plans to release a new chapter this month, suggesting the Alien DLC is only a few weeks away at most. The roadmap also indicates the chapter includes a survivor. What are the odds that individual turns out to be Ripley? In any case, we won't have to wait long to find out, as more details about the Alien chapter will be revealed on August 8th.

Dead by Daylight has many original survivors, killers and maps, but crossovers with major horror franchises help to bring more attention to the game. Over the years, Behaviour has secured collaborations with the likes of The Ring, Resident Evil, Silent Hill and Stranger Things, to name but a few.

This article originally appeared on Engadget at https://www.engadget.com/looks-like-the-xenomorph-from-alien-will-be-dead-by-daylights-next-killer-170828650.html?src=rss

YouTube is adding more creator tools to Shorts to help it take on TikTok

YouTube has released several creation tools for Shorts, such as ones that give users the ability to remix most videos and add voiceovers, ever since it was launched in an effort to make it a more veritable TikTok rival. Now, the video-hosting platform is in the process of expanding its arsenal of creation tools even further. The first addition is Collab, which lets users record short-form videos in a split screen format with other Shorts or regular clips. 

All users have to do to create a Collab video from an eligible Short or YouTube content is to hit Remix and then choose the new format. TikTok, of course has long had a split-screen effect that lets people divide the screen into multiple frames. Well, YouTube's Collab is rolling out today and will continue making its way to users coming weeks to challenge TikTok's version. iOS users are getting the format first, but Android users will follow. 

The platform is also adding a tool that lets users quickly build off of and remix existing Shorts. They only have to tap the Remix button and select "use sound" in the Shorts player to automatically surface the audio and effect used in the clip they just watched. Users can then apply both sound and effect to their own post. In addition, YouTube will start testing a new recomposition tool in the coming weeks designed to simplify transforming horizontal videos into vertical Shorts. The tool will give creators a way to adjust the layout, zoom and crop of the segment they want to use after they've chosen a video to remix, giving them an easy way to reshare old footage in a new format. They can also choose to use the new split screen effect for the video they're recomposing. 

Aside from these new creator tools, YouTube is testing a new mobile-first vertical live experience for viewers, as well. Audiences will be able to see previews of vertical live videos in the Shorts feed with this new experience, and if they tap to expand it, they'll find a scrollable feed of more live videos. YouTube is hoping this could boost discoverability for creators and calls it is a great opportunity to make money for those who recently joined its Partner Program. The new mobile-first experience will make its way to more and more viewers over the coming months.

This article originally appeared on Engadget at https://www.engadget.com/youtube-is-adding-more-creator-tools-to-shorts-to-help-it-take-on-tiktok-160023789.html?src=rss

YouTube tests AI-generated video summaries

The next internet video summary you see might not have been written by a human. YouTube is testing AI-generated video summaries that appear on search and watch pages. The text is meant to provide a "quick overview" of a clip to help you decide if it's worth watching. The company is quick to stress that these don't replace creators' own video descriptions.

The test will only be visible with a "limited number" of English-language videos, and only for some viewers. YouTube hasn't said which countries, platforms or video types will get the AI-produced summaries. We've asked the company for comment and will let you know if we hear back.

YouTube has given users a few preview features in recent weeks, as Android Policeexplains. Premium subscribers could lock the screen during playback to prevent accidental commands. You've also had the option to turn Shorts comments into entirely new short-form clips.

The experiment comes nearly three years after YouTube started testing AI-produced video chapters, but it's part of a larger generative AI push at Google. The tech giant has introduced its Bard chatbot and is using the technology to produce everything from spreadsheet templates to whole news articles, if not always for public consumption.

The YouTube summary feature may be one of the more logical extensions, however. The service says over 500 hours of content are uploaded every minute — it would be impossible for humans to keep up. The question is whether or not the AI summaries are accurate enough. Google has warned that generative systems like Bard may be prone to inaccuracies and misinformation, and it's not yet clear how well the YouTube experiment works in practice.

This article originally appeared on Engadget at https://www.engadget.com/youtube-tests-ai-generated-video-summaries-140259921.html?src=rss

'Bomb Rush Cyberfunk' arrives on the PlayStation and Xbox in September

Bomb Rush Cyberfunk, the upcoming game from Team Reptile with major Jet Set Radio vibes, is also heading to PlayStation and Xbox. It was initially announced for Switch and PC with a release date of August 18th. Now, the developer has revealed that PlayStation and Xbox gamers only have to wait a couple of weeks more, because the title will be released for their consoles two weeks later, on September 1st. 

Team Reptile describes Bomb Rush Cyberfunk as a world wherein "self-styled graffiti crews equipped with personal boostpacks are battling each other for control of the streets." Its theme, gameplay and art style are all reminiscent of the Dreamcast classic Jet Set Radio, which was released back in 2000. In the upcoming funkstyle game, players can explore the five main boroughs of New Amsterdam to spray graffiti, do dance battles and face off rival crews.

They can also expand their crew by finding new members around the city as they go around on inline skates, skateboards or bikes. (And yes, they can use the environment to do tricks.) Another layer of gameplay is that players have to evade militarized police as they move, which gets harder to do the longer they play because law enforcement scales up the more they vandalize the streets. 

This article originally appeared on Engadget at https://www.engadget.com/bomb-rush-cyberfunk-arrives-on-the-playstation-and-xbox-in-september-045525170.html?src=rss

Amazon Amp is the under-the-radar app that's trying to reinvent radio

Last spring, Amazon launched its long-rumored live audio-streaming platform, Amp. The pitch was to reinvent radio with “an infinite dial of shows.” Amp offers users access to a vast, built-in music library to create their own DJ sets with. No need to buy songs or flirt with the DMCA, just make a playlist, go live, talk in between tracks, follow the chat and even invite callers. When I wrote about it a year ago, it showed promise, but it was iOS only, light on users and had a limited feature set.

A little over a year later and Amp is reaching an important milestone: It’s finally available on Android. Amp is Amazon’s first home-grown streaming platform and the year-plus stint as an Apple exclusive meant it enjoyed a level of technical predictability and a self-imposed restriction on growth and user numbers. But as the doors open to the other half of the mobile universe, it’s about to be exposed to the full reality of competing in an already busy social-creator landscape.

Growing beyond iOS is an important move for Amp, even if the platform technically remains in beta (and US-only). But the wider reach of Google’s operating system — from TVs to Chromebooks and beyond — will be a decisive step in the process of Amazon proving it can build a viable streaming platform from the ground up (rather than acquire an already successful one).

You can, of course, find DJ sessions and internet radio in myriad places online. Whether it’s big platforms like YouTube and TikTok or more direct rivals like Stationhead or Tidal (via its Live Sessions feature) and even Amazon Music’s own DJ Mode, there are several destinations for live curated music streams. Of course, let’s not forget Amazon-owned Twitch, which is teeming with tune spinners. Oh, and there’s obviously FM radio, too. This obviously begs the question: What makes Amp unique?

Amazon

“It's very much like Sirius meets YouTube,” Zach Sang, one of Amp’s contracted creators, and former broadcast DJ told Engadget. “It's real life, legacy career broadcasters mixed with the future of those broadcasters. It's everybody coming together, it's radio democratized. It's a way that radio genuinely should be programmed: for people and not for profit,” he added. From a user’s point of view, Amp’s main differentiator appears to be its focus on radio and radio-style shows specifically. Plus that built-in music library (Stationhead, for example, requires you to have either Apple Music or Spotify at your own cost).

I asked user Christina “Criti” Gonzalez, who hosts her own daily show, how she’d describe Amp. “[It’s] a very unique, weird place where you're able to listen to all the music you've forgotten about, didn't know about and crave to hear, again with personalities and so many people of all different walks of life that have one common interest - music.”

Amp Co-Founder, Matt Sandler - who used to work at LA’s KROQ FM – explained that he felt all of the existing options weren’t quite giving listeners or creators what they wanted. “If you posted a job for KROQ and an on air position, you'd get hundreds and hundreds, if not thousands of submissions and people who wanted to curate music and talk to the community on air,” he told Engadget. “There have been lots of services built around live connection or music or community. One of the things that I think will drive the success of a business like this is really that balance between scale and connection.”

Amp signed deals with celebrities and established presenters such as Nicki Minaj, Joe Budden, Nick Cannon and the aforementioned Sang to give the platform some known-name appeal, and it’s done so without creating much of a barrier around them compared to regular creators. Your show can sit right next to Nicki Minaj’s in the listings. Although the roster covers large genres like hip-hop, sports, country and pop there’s not much in the way of alt/indie or electronic in that lineup right now.

Unlike Clubhouse, which enjoyed an early surge of popularity, Amp has largely gone under the radar since launch. “The thing we're maniacally focused on every day is making sure that the product is right before stepping out and bigger and bigger fashion,” Sandler said. But many people I’ve mentioned it to aren’t aware of it – and Amp’s not even included on the list of Amazon products/services Wikipedia page.

Amazon

The app is clearly a lot busier than when I wrote about it just after launch, but the average number of listeners for most shows remains frustratingly low for most shows (based on multiple user reports and other publicly visible data). But several users explained they weren’t discouraged. “The community that it has right now, it's a small enough space for people to feel like they're connected, even if they don't know each other.” Gonzalez said.

At the beginning, according to Sandler, even Amp's leadership was unsure in which direction the platform would unfold. There was the possibility that the big-name artists would dominate while regular users gravitated to being listeners. In reality, it’s the smaller, home-grown shows and the aforementioned community that has made Amp a nice place to hang out.

“The culture there is so inviting.” Gonzalez said. “I feel like other social media sites can turn negative quickly. I haven't had much experience with that on Amp and I appreciate that.” Adding, ”It's crazy what the experience on Amp has done, because I truly honestly say to anyone that's not an Amp to join it, because it really will change your perspective.”

One of the main complaints I had with Amp right after launch was that hosts needed at least one listener to be able to play a song and often that meant… waiting. There was also no way to communicate with any listeners you did have. Today the awkward waits are (mostly) gone and each stream has its own chat room which has switched it from a one-directional platform to the collection of friendly gatherings that it has become today.

Several creators and listeners have told me they’ve created genuine connections and friendships that have spilled over into real life. The chat rooms in shows are a rare mix of positivity, musical discourse and humor. Trolling and negativity is unusually rare and it’s obvious there’s a real sense of commitment to the app. But at some point it needs to expand to stop it becoming a circular economy where everyone is both a host and a listener.

Amp doesn’t share information about user numbers or demographics, but the typical host and listener right now, perhaps unsurprisingly, appears to mirror the generations that were brought up on mix tapes and burning albums to CD. Where sharing music was more tactile and a little bit slower. In the nicest possible way, the community energy often feels like the best bits of early internet chat rooms. Like many music-first spaces online, there’s little in the way of negativity, and while many creators may fall into a similar age group, a variety of backgrounds has been a defining factor since day one.

Amazon

The positive community is Amp’s to lose though. As it opens up to Android, the door to even more users opens, and with that the challenge of scaling up the platform while maintaining what keeps it special. And there’s also the matter of money. Right now, Amp pays out many of its hosts via an opaque creator fund. “One of the things that we're focused on is making sure that creators can earn through the service over time, not just through the fund, but through other mechanisms as well.” Sandler said. When I asked about subs, tipping and other Twitch-esque ways to earn money he added “Those are all things you could easily imagine in the service.”

For now, the creator fund is helping keep hosts motivated, but Amp will need to provide realistic alternative revenue streams to keep creators around (and, of course, lure in more). But perhaps the bigger investment Amp needs is in itself. It’s hard to find much in the way of outward promotion of the app and the best tool for promoting its best creators are its own social channels. If Amp can make itself more visible, it can grow the user base which in turn makes that creator economy, be it tipping, subs and beyond, more viable.

There are also occasional technical issues that remind you the app is still in beta, which an injection of new users, on a new operating system no less, might exacerbate. Mostly, it’s small annoyances like the chat swallowing your last message. Occasionally, it’s more dramatic like a stream crashing or a host being booted out of their own show.

“The glitchiness causes some frustration. And, sometimes that can change your experience doing the show and with others listening. So once those kinks get ironed out, I feel like the creators will feel more comfortable and less anxious while they're doing sets” Gonzalez said. Users have even coined the phrase “Amp be Ampin’” as a refrain to the inevitable quirkiness that happens every couple of weeks or after an update.

Where does the app go from here? “I think there's a big opportunity for amp specifically to move charts and culture around the world. And that means personalities, spinning music, having conversations and developing communities that exist in the app but that have social currency outside of the app as well.” Sandler said. Sang on the other hand thinks it’s a way to keep the spirit of radio going. “It's not like there's any major radio stars on the come up. So it's like, where are they going to come from? Let them come from Amp.”

Or, as Gonzalez was quick to point out, sometimes, it’s just about the music. “There are certain creators that talk through their experience or a memory or something like that. And it completely changes how I looked at the song to begin with” she said. “I love the community so much, but it's also just the variety, being exposed to certain genres. So I love that and ever since I've been really addicted.”

This article originally appeared on Engadget at https://www.engadget.com/amazon-amp-is-trying-to-reinvent-radio-194634553.html?src=rss