LinkedIn is the latest notable tech company to announce a round of mass layoffs. It's letting 716 staff go and shutting down its job search app in China. LinkedIn CEO Ryan Roslansky said in a memo to employees that the cuts were part of a shift in strategy that was driven by changes in customer behavior and slower revenue growth. That's despite the platform seeing record levels of engagement and "making meaningful progress creating economic opportunities for our members and customers."

In 2021, LinkedIn shut down the seven-year-old Chinese version of its service, citing the difficulties of operating in the country. It rolled out a job board app for Chinese users called InCareer that did not have any social networking features. Now, Roslansky says the company will phase out that app by August 9th. While InCareer found some success, Roslansky wrote, "it also encountered fierce competition and a challenging macroeconomic climate."

LinkedIn is shifting its strategy in China toward helping companies based there recruit and train workers from other countries. It will cut its product and engineering teams in China and reduce the headcount of its local corporate, sales and marketing divisions. As The New York Times notes, LinkedIn did not say how many of the layoffs will be in China.

Around 20,000 people work at LinkedIn, so the layoffs account for around 3.5 percent of the overall headcount. However, Roslansky said LinkedIn will open more than 250 positions in other areas starting next week, namely in the operations, new business and account management divisions. 

This is just the latest instance of widespread layoffs in the tech industry over the last several months. LinkedIn parent Microsoft said in January it would cut 10,000 workers. Meta, Alphabet and Amazon have all laid off tens of thousands of workers too.

"[Y]ou will probably see follower count drop," Twitter owner Elon Musk has warned the website's users, because the company is purging accounts that has "had no activity at all" for several years. Musk's announcement was quite vague, so we'll have to wait for Twitter to announce more specific rules, such as how long "several years" actually is.

His announcement also comes after he reportedly threatened to reassign NPR's handle on the website due to inactivity. According to the media organization, the executive sent one of its reporters an unprompted email that reads: "So is NPR going to start posting on Twitter again, or should we reassign @NPR to another company?" NPR left the social network after it was labeled "state-affiliated media" along with state-run outlets like Russia's RT. Musk apparently told NPR in their email exchange that Twitter's policy is to "recycle handles that are definitively dormant" and that "same policy applies to all accounts." It's worth noting that it's been less than a month since NPR quit Twitter and that it definitely hasn't been "several years" yet. 

At the moment, though, the website has yet to update its inactive account policy page, which only states that users need to log in every 30 days to keep their account active. That part of the policy is pretty new, because Twitter had only required users to log in every six months as recently as April 19th. Twitter's policy still also states that it "cannot release inactive usernames at this time," but Musk hinted in a follow-up tweet that the company will be changing that rule. "[I]t is important to free up abandoned handles," he wrote. 

When urged to rethink his decision, because killing inactive accounts will also delete tweets by deceased users, Musk responded that their accounts will be archived. What that means exactly remains to be seen. 

NYC’s Metropolitan Transport Authority (MTA) has returned to Twitter after leaving the platform last month. Real-time status updates are once again available across the organization’s multiple accounts. This is good news for commuters, as MTA’s social media accounts are a reliable way to suss out any issues with the city’s subways, buses and trains.

The MTA originally left Twitter the decision to start charging for API access, a move that would’ve cost the organization $50,000 each month, according to Bloomberg. That’s a whole lot of subway tokens. It went on to say that Twitter “is no longer reliable for providing the consistent updates riders expect.”

So what changed? Twitter did. The social network reversed course on charging exorbitant API fees to verified government and publicly-owned services that use the tool for "critical purposes" like emergency notifications, transportation updates and weather alerts. Being as how the MTA is all about transportation updates, it made the cut.

However, just because the MTA is back on Twitter doesn’t mean it changed its tune regarding the social network’s reliability. The organization used today’s announcement to encourage followers to sign up for email/SMS alerts and to download official apps.

Twitter shut down its free API earlier this year, instituting a $100-per-month tier for regular folks and a much higher tier for enterprise customers. Originally, Twitter grouped together institutions that provide a public service (like the MTA) with any other business. This forced many companies and organizations to leave the platform entirely and others (like Microsoft) to drop Twitter from advertising platforms.

As with all things related to modern Twitter, the API access change could flip back tomorrow, so get your real-time subway alerts while you can. In the meantime, the MTA’s various accounts are staffed by actual people, so you can chat with customer service “to get help with trip planning, info on delayed trains, and other issues.”

Twitter's decision to shut off its free API caused more than a few problems for public institutions that depend on the functionality, and the company is clearly ready to backtrack. The social network has restored free access to the app programming framework for verified government and publicly-owned services that use the tool for "critical purposes" such as emergency notifications, transportation updates and weather alerts.

The social media giant outlined a three-tier pricing strategy for its API in March. Normally, free access is limited to bots and testers that only need to write posts. It allows just 1,500 tweets per month and one app ID, which can be limiting for creators that need frequent updates. Basic access costs $100 per month with fixed caps on tweets, while businesses have to use multiple enterprise-level tiers to meet their needs. These can cost tens of thousands of dollars per month.

The shutoff broke numerous apps and services that relied on the free API for sharing and content streams, such as Flipboard's reader. It also created issues for developers willing to pay for access, including Echobox. While Twitter had warned that a cutoff was coming at some point, it didn't notify customers of the exact timing and did little to explain the impact.

Government services faced extra pain. New York City's Metropolitan Transportation Authority said it would stop posting service alerts on Twitter after it faced a $50,000 per month fee for access. Microsoft also pulled Twitter from its social media tool for advertisers, and disabled Twitter screenshot sharing for Windows and Xbox gamers.

Twitter under Elon Musk's leadership has clamped down on previously free functionality in a bid to both control more of the experience and shift more of its revenue to subscriptions. It banned third-party clients, for example, and required a Blue membership for some verified checkmarks. This latest move is an acknowledgment that the strategy creates problems, particularly for governments eager to provide vital information through as many channels as possible.

LinkedIn is experimenting with a new generative AI feature for job hunters. The company is testing a new feature that will generate brief, cover letter-like messages candidates can send to hiring managers on the platform. The feature is starting to roll out now for the site's premium subscribers.

With the update, users will see the option to “Let AI draft a message to the hiring team” alongside open roles on the platform’s jobs page. The feature draws on “information from your profile, the hiring manager’s profile, the job description, and the company of interest” to create a “highly personalized” message, according to the company.

LinkedIn

In the example provided by LinkedIn, the message reads like the opening few sentences of a cover letter. However, the AI-written message users see will likely vary based on how much information is in your LinkedIn profile. The company notes that “customization is still important,” and that users should double check and edit the text before sending it.

LinkedIn, which is owned by OpenAI partner Microsoft, has experimented with other generative AI features. The platform added AI writing suggestions to profiles, and “collaborative articles” which also make use of AI-written text.

Facebook has rolled out a new set of controls for Reels that give you some semblance of control on what kind of videos you want to see. When you tap the three-dot menu at the bottom of the video player, you'll now find two new options that say "Show more" and "Show less." Choosing the first will temporarily increase the ranking score of that video, so Facebook can show you more Reels similar to it. Meanwhile, choosing the other will temporarily decrease its ranking. In time, as you continue to vote using the new controls, Facebook will better understand your preferences. 

In addition to introducing the new personalization controls, the company has added Reels to the main navigation menu of Facebook Watch at the top of the page. That gives you quick access to the short-form videos, which the company hopes will lead you to discover new creators and content that align with your interests. Plus, you can now scroll seamlessly between Reels and longer videos on Facebook. Finally, the company has rolled out new tags for Reels to give you more context on why it's appearing on your timeline, such as if a friend had liked it. 

When the social media giant released its latest earnings report, company chief Mark Zuckerberg said that Reels have helped increase the time users spend on Facebook and Instagram. As the company continues to improve how it ranks Reels, which is meant to surface more relevant content, Facebook is likely hoping that users will end up spend more and more time on the apps.

Over nine million people watched The Super Mario Bros. Movie over the weekend — on Twitter, The Verge reported. On Friday, a Twitter user uploaded the entire movie to the platform, and it remained there, openly violating copyright laws, until Sunday. The movie was removed and the user suspended from Twitter — again, shy of ten million people already seeing it. 

Sure, copyrighted movies have repeatedly spent a few days on Twitter since Elon Musk took over (firing most your safety and compliance staff will do that for you). But, previous posts, like The Fast and The Furious: Tokyo Drift or Avatar, were shared in two minute increments across lengthy threads. The Super Mario Bros. Movie required only two posts, one with the first hour of the movie and another with the final 32 minutes. 

Why hasn’t this happened before now? Well, Twitter Blue subscribers can upload videos up to 60 minutes long. It's only available on Twitter’s website though, with app users limited to 10-minute videos.

Regardless of mainstream illegal streaming, The Super Mario Bros. Movie has crushed at the box office, making over $1 billion globally, and holding the number one spot four weekends in a row across the US and Canada. If it has come and gone in your area, don't worry, it will probably be back on Twitter soon. 

Over nine million people watched The Super Mario Bros. Movie over the weekend — on Twitter, The Verge reported. On Friday, a Twitter user uploaded the entire movie to the platform, and it remained there, openly violating copyright laws, until Sunday. The movie was removed and the user suspended from Twitter — again, shy of ten million people already seeing it. 

Sure, copyrighted movies have repeatedly spent a few days on Twitter since Elon Musk took over (firing most your safety and compliance staff will do that for you). But, previous posts, like The Fast and The Furious: Tokyo Drift or Avatar, were shared in two minute increments across lengthy threads. The Super Mario Bros. Movie required only two posts, one with the first hour of the movie and another with the final 32 minutes. 

Why hasn’t this happened before now? Well, Twitter Blue subscribers can upload videos up to 60 minutes long. It's only available on Twitter’s website though, with app users limited to 10-minute videos.

Regardless of mainstream illegal streaming, The Super Mario Bros. Movie has crushed at the box office, making over $1 billion globally, and holding the number one spot four weekends in a row across the US and Canada. If it has come and gone in your area, don't worry, it will probably be back on Twitter soon. 

Twitter might provide publishers with a new way to earn from their content outside of the typical recurring subscription option. According to company chief Elon Musk, Twitter will allow media publishers to charge users for access to individual articles they post on the website as as soon as next month. Users will end up paying a higher per-article price than what the cost of access to every article would amount to if they had a subscription instead. But Musk said it's for those who want to read the occasional story from a specific outlet, so each article probably wouldn't cost as much as a monthly subscription. 

At this point in time, though, details about the upcoming feature remain vague. Musk only said that it will start rolling out next month — it's unclear what kinds of accounts and media outlets will be able to offer per-article charging. In addition, Twitter's owner didn't say how much the website would be taking as commission. When the company officially replaced Super Follows with Subscriptions, Musk announced that it won't be taking any money from creators for the next 12 months. After the year is up, Twitter will be taking a 10 percent cut on subscriptions. 

Engadget has reached out to the website for clarification, but it doesn't have a press team anymore. We'll have to wait for more information to know if Twitter will implement the same rule for per-article payments. Ultimately, the company will be taking a cut — Twitter, under Musk, has been introducing more and more paid features to boost revenue. It's pretty common knowledge at this point that its verification badge now comes as a perk for its $8-a-month Blue subscription. Twitter also shut down its free API to launch a new one that users would have to pay for. It would cost enterprise customers almost $50,000 a month to access the new API, so some organizations and companies such as NYC's transport authority had chosen to end Twitter integration or to leave the website instead. 

NYC commuters will no longer see service alerts and other informative posts from the Metropolitan Transportation Authority (MTA) on Twitter. The agency runs several accounts that provide passengers with useful real-time updates, such as whether a particular route or train has been suspended. But now it has posted a farewell message on the website, explaining that Twitter "is no longer reliable for providing the consistent updates riders expect." While it didn't elaborate on why it's leaving the social network, Bloomberg says it was because the company was asking the MTA to fork over $50,000 a month for access to its API. 

Twitter shut down its old API, which was completely free, earlier this year. It then launched paid access to the new version of its API, with a $100-per-month tier for hobbyists and a much higher tier for enterprise customers. The company kept pricing for enterprise vague, but Wired had previously reported that API access could run as much as $42,000 a month. Companies and organizations other than the MTA left Twitter as a result, with Microsoft being one of the biggest names. The tech giant recently announced that it was going to remove Twitter from its free social media management tool for advertisers. Microsoft also disabled the option to upload screenshots directly to Twitter from Xbox consoles and from Game Bar on Windows.

Shanifah Rieara, MTA's acting chief customer officer, told Bloomberg that they don't think paying Twitter $50,000 a month "would be the best use of resources." Especially since the MTA has other "internal and homegrown" avenues people could use to check for the latest updates. "We want to communicate with our customers through all platforms, but we need a platform that is reliant and consistent and up to date," Rieara added.

The official MTA account is now encouraging customers to bookmark the agency's official website, to download its MYmta and TrainTime apps, to monitor its WhatsApp channel for subway and bus information, as well as to sign up for email and SMS alerts.