Meta may charge Instagram users in Europe a $14 per month subscription fee unless they opt in to targeted ads, according to The Wall Street Journal. In addition, it may impose a combined monthly fee of $17 for ad-free access to Facebook and Instagram on desktop. 

Last month, rumors surfaced that Meta would start forcing subscriptions on users who opted out of targeted ads, but the potential fees were unknown. Users willing to pay would see no advertising on Facebook and Instagram, while those who want to stick to the free version would have to consent to be targeted by ads based on their personal data. The company has reportedly discussed the plans with regulators in Brussels and Ireland.

The move comes in response to a court ruling in July finding that Facebook must gain the consent of users to access their personal data. That court said that site operators have to prove that users willingly gave permission, possibly by allowing them to reject ad tracking. That's exactly what Apple did with iOS 14, and with very few users opting in, Meta predicted a significant hit to its revenue. In its ruling, the EU court also said companies should explore subscription models for users. 

If accurate, the numbers revealed by the WSJ are just a bit less than Netflix charges in the EU for it's regular monthly plan. With only power social media users or companies likely willing to pay that, Meta could effectively force regular users to accept targeted ads or stop using its social media sites altogether.

Earlier this year, the EU hit Facebook with a record €1.2 billion ($1.3 billion) fine for transferring EU user data to the US, in violation of the bloc's key digital privacy rules. And the rules are about to tighten more, as Europe's Digital Markets Act (DMA) regulations come into force starting in March 2024. 

At the same time, Meta makes nearly a quarter of its revenue in Europe, with the bloc accounting for $7.2 billion of its $32 billion total in the second quarter this year. 

Elon Musk's X Corp is facing what could be the first of several lawsuits related to its name. A Florida-based company called X Social Media has accused X Corp. of trademark and service mark infringement, obviously for the use of the letter "X." Musk rebranded Twitter in July, renamed the social network as "X" and replaced its iconic bird logo with the letter. The executive is known for having an affinity for the letter X, so it didn't really come as a surprise, but as trademark attorney Josh Gerben told Reuters back then, there's "about a 100 percent probability that Twitter/X will be sued by both opportunistic and legitimate plaintiffs over the new name." Today, Gerben's firm represents the plaintiff in this case. 

X Social Media described itself in the lawsuit (PDF) as a company that has "offered its advertising and social media services connecting law firms and those in need of advocates since 2016." While its logo looks vastly different from the logo used by the social network formerly known as Twitter, it argued in its complaint that it "frequently emphasizes the 'X' portion of its mark throughout its advertising, blogs, and newsletters highlighting its work." 

The Florida-based company also said that the media coverage Elon Musk's X got when it rebranded caused confusion and had led consumers to believe that its advertising services are being offered by or are associated with X Corp. "As 'X' is a social media platform, consumers naturally conflate 'X SocialMedia' as an X Corp.'s social media platform," it explained. The plaintiff told the court that it has already suffered losses in revenue due to Twitter's rebranding, and that it's highly probable that the confusion will continue to its "financial detriment." Especially since X Corp appears at the top of search results when you look for "x social media" — or at least it used to before news about the lawsuit came out. 

Further, it accused Musk's company for filing multiple trademark applications for business data analysis, promotional services, business consulting and information services, as well as business, consumer and market research, which are comparable to its offerings, even though it allegedly knew about X Social Media. Apparently, X Social Media sent Musk's company a cease-and-desist letter in August 2023, but X Corp. refused to stop using the letter. It's now asking the court for an injunction, prohibiting Musk's company from marketing, offering, selling or distributing services bearing the mark "X." The plaintiff is also asking for damages equivalent to three times of its losses or the defendant's profits. 

Netflix is shipping its final DVD rentals, marking the end of an era that helped make the company the streaming behemoth it is today. "Netflix will mail its final DVD on September 29, 2023," the company said in a post on X yesterday. "But the red envelope remains an enduring symbol of our love of entertainment."

Netflix announced in April this year that it would shut down its DVD rental business on September 29, saying the shrinking demand for physical rentals is making it "increasingly difficult" to offer the quality of service it wants. The company shipped its first disc (Beetlejuice) in 1998, and has since shipped 5.2 billion movies in those red envelopes to more than 40 million customers. 

DVD rentals paved the way for Netflix to introduce streaming on-demand in 2007, and it quickly grew to become the company's most popular offering by 2009. The rest is history, as Netflix gradually expanded to produce its own streaming content and now counts over 238 million subscribers. Meanwhile, DVD rentals (which shifted to DVD.com) have gradually become a minor part of Netflix. And while video purists still love DVDs and Blu-rays, sales worldwide dropped 19 percent from 2021 to 2022 alone. In one recent blow, Disney announced that it was halting DVD and Blu-ray production in Australia.   

While it's sadly the end of an era, there is one silver lining. This summer, Netflix announced that anyone who still has a rental will be able to keep their discs, and can even request up to 10 more movies so that the company can clear out its stock. "Please enjoy your final shipments for as long as you like," the company posted on X. 

Netflix

The Google Podcasts app is heading to a farm upstate run by Marc Maron and Sarah Koenig, as the service is shuttering next year. The app has been around since 2018, but it never approached the kind of mass adoption enjoyed by rivals Overcast, Spotify and the recently-improved Apple Podcasts. In other words, don’t feel bad if you’ve never heard of it.

The entire service is being folded into YouTube and its companion app YouTube Music. This is for good reason, as YouTube's already a popular destination for podcast fans. According to statistics provided by Edison Research and published by Variety, YouTube services 23 percent of podcast listeners in the US. Google Podcasts, on the other hand, accounts for just four percent of listeners, despite having podcasts right in the name. It’s easier to pick up stakes and head to the where the fish are instead of trying to lure the fish to a random podcast app that nobody knows about.

YouTube announced that 2024 will see a significant increase in its “investment in the podcast experience,” right after parent company Alphabet puts the kibosh on Google’s dedicated app. It looks like YouTube Music will receive the lion’s share of these investments, with forthcoming “robust creation and analytics tools” in addition to streamlined RSS uploads for podcasters.

The company promises to also expand the ability to listen to podcasts in more locations, stating they’ll be available “everywhere YouTube Music listeners are already consuming their favorite content — in the background, in the car, offline and more.” Additionally, new “YouTube-only” tools and capabilities will be coming to podcasts on YouTube Music, though Google remains cagey on the specifics.

As for current Google Podcasts users, there’s going to be a “simple migration tool” to help with the transition to YouTube Music. You’ll also be able to manually add podcast RSS feeds to your YouTube Music library. The company even announced options for adding current podcast subscriptions to rival platforms, if you just want to start fresh. Google's still gathering feedback regarding the migration process, so some of these features are liable to change before next year.

This isn’t the first big move YouTube Music has made this year to shore up some of those sweet, sweet podcast dollars. Back in April, the app launched the ability to watch and listen to podcasts without requiring a paid subscription, though you’ll still have to suffer through endless ads for Better Help. Podcasts on YouTube Music are already full-featured, with offline downloads, background play and the ability to switch between audio and visual content on smart speakers.

LinkedIn is making its platform more accessible by integrating Microsoft’s Immersive Reader. The service says that, in honor of Dyslexia Awareness Month and National Disability Employment Awareness Month, it's providing users with more ways to digest articles and newsletters. That seems particularly useful at a time when LinkedIn has been embracing longer-form content.

Every article and newsletter will feature the Immersive Reader icon, which provides access to several accessibility tools. A text-to-speech function can read articles out loud. LinkedIn says that "distinguishing between words that are spelled the same but pronounced differently makes it easier for auditory learners and those with visual impairments to consume and process content." The tool supports more than 60 languages. On a similar note, Immersive Reader powers real-time translation for more than 100 languages.

LinkedIn

Other features include one called Content Isolation. This separates the main text of an article or newsletter from everything else that's on the screen to help people focus on reading. Immersive Reader is able to isolate a line or two at a time as well. It also supports a feature called Syllable Splitting. According to LinkedIn, this breaks more complex words down into smaller components to help users understand and pronounce them.

Immersive Reader has been making its way into several Microsoft products and services over the last few years. It's been available in Office and Minecraft: Education Edition for some time. Bringing the tool to LinkedIn should make the platform easier to use for folks with dyslexia and other conditions.

After October 25, YouTube users paying for Premium Lite will have to pay for the more expensive full-fledged Premium tier if they don't want to see ads in their videos without resorting to ad blockers. The video hosting platform is discontinuing the subscription option, it told users in an email, where it also said that it will be developing more versions of it in line with feedback from creators and viewers. 

YouTube never rolled out Premium Lite to all users around the world, and access to it remained limited after it first became available in select European countries in 2021. For those who did get access to it, though, it's been a great option to remove ads from the viewing experience, which is the only thing it can do, for only €7 ($7.42) a month. The regular Premium tier removes ads and comes bundled with YouTube Music, the ability to download videos for offline viewing, as well as the capability to watch videos in the background while using other apps. However, it's double the price at $14 a month. 

The website is giving current subscribers a month-long regular Premium subscription at no cost even if they've trialed it in the past in a bid to win them over. They have to either cancel their subscription right now or wait for their subscription to be canceled before they can redeem the offer. But based on responses from users lamenting the Lite option's impending removal on Reddit, a lot of people are unwilling to spend twice the amount of what they've been paying when all they want is to watch videos ad-free. 

Meta’s planning on unleashing a swarm of personality-driven AI chatbots to attract young users to its various platforms, as originally reported by The Wall Street Journal. The first of these bots could launch as early as this week, with rumors persisting that one will get announced during Meta’s Connect conference on Wednesday.

It looks like these bots won’t be tied to a particular platform under Meta’s umbrella and should launch on a variety of social media sites such as Instagram, Facebook and Whatsapp. WSJ says that Meta employees have been testing the generative bots for a while. The bots are being released to increase chat engagement, but some may offer productivity tools like coding and the like.

These AI chatbots are stuffed with personality to keep the young (and young at heart) entertained. Specifics remain vague, but WSJ got a look at some internal documents that detail an AI called “Bob the Robot” that’s loosely based on Bender from Futurama. This bot is a self-described “sassmaster general” with the internal documents referring to it as a “sassy robot that taps into the type of farcical humor that is resonating with young people.” As a note, Futurama premiered almost 25 years ago, long before many of those farcical humor-loving young people were even born.

There’s also a bot called “Alvin the Alien” that reportedly pries users for personal information in its quest to understand humans. “Your species holds fascination for me,” an internal report has it saying. “Share your experiences, thoughts and emotions! I hunger for understanding.” One employee noted in the memo that users “might fear this character” as it seems like it’s “purposefully designed to collect personal information.” The company has been famously squeaky-clean regarding privacy violations in the past, so this should cause no concern.

Meta’s been trying to court younger users for a while now, particularly since the meteoric rise of TikTok. The app has overtaken Instagram in recent years and CEO Mark Zuckerberg wants that marketshare back, telling investors during a conference call in 2021 that the company would retool its “teams to make serving young adults their North Star rather than optimizing for the larger number of older people.” So it looks like there won’t be a chatbot that complains about participation trophies or Bud Light or whatever.

WSJ suggests that dozens of these chatbots are on the way, referred to internally as Gen AI Personas. They’ll also pop up in metaverse applications in addition to standard social media services. Reports also indicate that Meta’s prepping a toolset for celebrities to allow them to create their own AI chatbots to interact with fans.

Of course, Meta’s not the first social media company to court youngsters with personality-filled chatbots. Amazon's prepping an Alexa-powered voice chat service for kids. Snap also launched the My AI service back in February and it has been used by over 150 million people since that release. Despite the success, My AI has run into some troubling issues for a product intended for children. For instance, it has chatted about alcohol and sex with users and even randomly started posting photos without consent. We’ll have to wait and see if “Bob the Robot” and his cohorts start behaving badly when they launch.

X users will soon no longer be able to make posts viewable only to a smaller group of friends. The website formerly known as Twitter has announced that it's deprecating Circles on October 31st. Users won't be able to add people to their Circles anymore or create new posts limited to a tight-knit group. They will, however, retain the capability to remove people from the group if they no longer want certain accounts to be able to see their old limited posts.

In April this year, users discovered a bug that exposed Circle tweets to outsiders. Turns out their posts were exposed due to a security incident, which was only one of the technical issues the website faced since Elon Musk took over. 

The company launched Circles in August 2022 after nearly four months of testing. Similar to Instagram's "close friends" feature, it gives users a way to share their thoughts with people they trust or people with the same interests without having to make it visible to the rest of the world. It's for those worried about getting harassed on the platform and those who don't want accounts that are fully public. X previously said that users with Circles posted more overall during its testing period, but it looks like the feature didn't quite get enough interest to become an indispensable part of the website.

YouTube has new AI features for creators on the way. AI-powered features the company announced at its Made on YouTube event on Thursday include a green screen feature, insights to stimulate ideas, automatic dubbing to other languages and a soundtrack search.

Dream Screen gives YouTube Shorts creators an AI-powered green screen, similar to a popular feature on TikTok. YouTube’s tool will automatically remove backgrounds from your videos, replacing them with AI-generated images or videos based on your prompts.

Although it’s yet to be seen how professional and convincing the generated content appears in practice, the idea is for Dream Screen to make it easier to illustrate fantasy scenarios or simply liven up otherwise ho-hum backdrops. YouTube suggests trekking through an enchanted forest or riding shotgun as your pug drives you to school as two oddball scenes Dream Screen can craft. The company says it will start to test the tool with “select creators” later this year before a broader rollout in 2024.

YouTube

YouTube Studio will get a new feature that brainstorms for you. Similar to asking ChatGPT for video ideas, the “insight recommendations” feature can draft outlines and help creators conceptualize projects. Similarly, assistive search in Creator Music will make it easier to find background tunes for your videos. “Simply type in a description of your content and AI will suggest the right music at the right price,” YouTube VP Toni Reid wrote today. Both Insights and assistive music search will be available for creators next year.

YouTube also showcased the AI-powered dubbing feature it began testing earlier this year. Developed at Google’s Area 120 incubator, it can generate a text-based translation into the selected target language. The company says it gives you a chance to double-check the output before choosing from different virtual narrators to read your content. The feature is currently being tested with select creators in English, Portuguese and Spanish.

The company is also launching a YouTube Create app to help video makers produce content on their mobile devices. It includes standard features like editing, trimming, automatic captioning, voiceovers, filters, effects and royalty-free music with beat matching. The free app is currently in beta for Android in select markets.

Snapchat’s subscription service for its most dedicated users continues to grow. Snapchat+, the premium service that offers fans exclusive features, has more than 5 million paying subscribers, Snap announced Thursday.

The milestone comes after the service, which launched last June, crossed 3 million sign-ups in April. That’s still just a fraction of the 750 million people who use Snapchat each month, but it’s a significant number for the company, which has been looking to boost non-advertising sources of revenue. As Bloomberg points out, Snap CEO Evan Spiegel has said his “medium-term goal” is to reach 10 million paying users.

Snapchat has used generative AI tools and other exclusive features to lure users to signing up for the $4-a-month service. When the company first introduced its MyAI chatbot and, more recently, its generative AI selfie feature, the tools were initially limited to paying subscribers. Other perks, like the ability to check how many times friends view your Story and exclusive Bitmoji customizations, are meant to appeal to power users.

The relative success of Snapchat+ stands in contrast to X Premium (formerly known as Twitter Blue), which Elon Musk has made a centerpiece of his strategy to revitalize the embattled social media company’s business. X has not formally released subscriber counts, but one researcher, speaking to Mashable, recently estimated the number to be less than one million.