Amazon Prime Day 2024 is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals. Engadget will be surfacing all of the best tech deals we can find – both on Amazon and elsewhere – but there are some important things to know ahead of time so you can get exactly what you want out of this year’s Prime Day.

When is Amazon Prime Day?

We do not have official dates for Prime Day 2024 yet, but we do know it’ll be back sometime in July. The shopping event focuses on exclusive deals for Prime members, which means you’ll have to be a Prime subscriber on Prime Day to take advantage of most of the savings. Amazon still offers a 30-day free trial to new Prime subscribers, so you can start your free trial closer to July and participate in the event.

If you don’t pay for Prime and have no intention of doing so, you should still check out Amazon on Prime Day for sales that are available to all shoppers — there are always a few of them. Plus, it’s very likely that other retailers like Walmart and Target will have their own competing Prime Day sales during that time frame, too.

Amazon Prime Day deals

Amazon Prime Day typically lasts two days, but for the past few years, the company has started pushing out deals well before the event actually kicks off. We anticipate the same happening this year, with early Prime Day deals kicking off possibly as soon as Amazon officially announces the dates of Prime Day 2024.

Be they early Prime Day deals or day-of sales, Amazon gadgets are almost guaranteed to be on sale for the event. You can safely bet on things like Echo speakers, Kindle e-readers and Fire TV devices to be at record-low prices for Prime Day, so if you’ve had your eye on one of those items, it’s worth waiting for those deals to drop. Prime Day is only matched by Black Friday in its discounts, so while that means you will likely have another chance to get that smart speaker for dirt cheap, it probably won’t be until the holiday shopping season.

Amazon gadgets will not be the only items discounted on Prime Day. You’ll find clothes, shoes, household items, appliances, accessories and more on sale, but here at Engadget, we’ll naturally be focusing on electronics. We expect this year’s Prime Day to be like last year’s, in that it will bring big discounts on headphones, earbuds, gaming accessories, SSDs and microSD cards, robot vacuums and more.

Engadget will be covering Amazon Prime Day in its entirety, so if you have a lot of tech on your to-buy list, be sure to check back here on Prime Day for the best tech sales we could find. We’ll be sure to include gadgets from across the board – from headphones to robot vacuums to gaming gear – plus the best “anti-Prime Day” deals you can find from other retailers. You can also follow the @EngadgetDeals Twitter account and subscribe to the Engadget Deals newsletter to stay up to date on the latest discounts.

The M3-powered MacBook Air laptops have only been out a few weeks and there’s already a fairly substantial discount. Amazon is selling both versions of the laptop for up to $150 off. This brings the price of the 15-inch model down to $1,150, thanks to a discount of $100 and a clippable coupon worth $50. If that’s too much screen real estate for you, the 13-inch model is $100 off and currently an even $1,000.

The M3 MacBook Air isn’t a huge change from its predecessor, but the additional horsepower makes it the best Apple laptop for most people. We loved the sturdy form factor, ultra-fast performance and the excellent speakers. The trackpad and keyboard are also top-tier.

In our review, we mentioned the excellent display and the lightweight design. We actually called the M3 MacBook Air “impossibly thin for a notebook” and praised its unibody aluminum case. There are some tradeoffs when compared to the M3 MacBook Pro, including no option for a Pro version of the chip, but the line between the two models is getting blurrier and blurrier. The Air will get the job done, even when making music or editing videos. The Pro line will do this stuff faster, but Apple’s ultraportable laptop is not just for browsing the web anymore.

There are some minor nitpicks worth going over. First of all, there’s no USB-C port on the right side, which could make it difficult to integrate the computer into a pre-existing home office setup. The display’s also limited to a 60Hz refresh rate, which could be an issue with some AAA games.

It’s worth noting that both of these deals are for the standard version of each laptop with 8GB of RAM and 256GB of solid-state storage. However, you can up both the RAM and storage and still get a discount. The 16GB/512GB 15-inch model costs $1,500 as part of this sale, a discount of $200, and the specced out 13-inch version costs $1,350, which is a savings of $150.

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Apple's 10th-gen iPad has become a much better value after a permanent $100 price cut earlier this month, and now a new discount has made it even more affordable. The 10.9-inch tablet is on sale for $300 at Amazon, which is the lowest price we've seen to date. Just note that you'll need to clip an on-page coupon to see the full discount, and that the deal only applies to the blue and silver finishes as of this writing. For reference, Apple sells the slate for $349, though we previously saw it drop around $330 a couple weeks back. 

Be aware that this deal is for models with 64GB of storage; if you need more space, 256GB versions are also $49 off and down to a low of $450. Again, just clip the on-page coupon to get the final price. All of these offers are available at Costco as well, but only for subscribers to that retailer's membership plan. (Amazon's deals are likely price matches.) Costco's listing says the sale will run through May 31.

We gave the 10th-gen iPad a review score of 85 back in October 2022, and it's now the budget pick in our iPad buying guide. The latter is somewhat by default, since this is the only iPad available for less than $350. Still, it's a great tablet for the money. It has a similar design as the more expensive iPad Air, with a crisp display, a clean aluminum frame, thin bezels, a Touch ID reader and a USB-C port. Its battery life is about the same at 10-ish hours, and its A14 Bionic chip remains plenty fast for the things most people do with an iPad, be it streaming Netflix, playing the occasional game or doing basic work. Like Apple's pricier tablets, its front camera is located on its long edge, which is a more natural location for group FaceTime calls.

To be clear, if you can afford one of the new iPad Airs, we think it's worth it. Those are available in 11- and 13-inch sizes and include a host of upgrades that add up to a more pleasing experience. Those include a faster and more futureproof M2 chip, double the RAM and default storage and a laminated display (which means there's no visible "gap" between the front glass and the display itself). The Air is also compatible with better accessories, such as the new Pencil Pro stylus. Here, you're limited to the cheaper USB-C Pencil, which lacks pressure sensitivity, or the old first-gen Pencil, which requires a mess of adapters to charge. If you can find a last-gen iPad Air for cheap before it goes fully out of stock, that should remain a better value as well. Still, if you just want a tablet for the essentials and are looking to spend as little as possible, the entry-level model gets you the core iPad experience at a good price. This deal only furthers that.

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LG’s latest OLED smart TVs are on sale via Amazon. These are the C4 models and not the pricier G4 flagship displays, but they still boast plenty of bells and whistles for the discerning couch potato. The deals apply to just about every size, from 42-inches all the way up to 83-inches.

The best discount for most people, however, is for the 55-inch evo C4. This model is available for $1,697, which is 15 percent off. The 65-inch model is also 15 percent off, bringing the price down to $2,297.

No matter which size you choose, this is a lot of TV bang for your buck. The LG C4 evo series feature powerful Alpha Gen 7 chips, improved brightness when compared to previous generations and plenty of built-in AI for upscaling and the like. They also include gorgeous OLED panels.

The brightness levels on these panels hit nearly 1,000 nits, which is a fantastic metric for OLED screens. It’s not as bright as Mini LED TVs, but it’s getting there. In addition, these TVs support 144Hz refresh rates for gaming and compatibility for both G-Sync and AMD Freesync. These sets can even pair wirelessly with compatible LG soundbars, for a hassle-free way to experiment with surround sound.

As previously mentioned, all C4 sizes are discounted, but that doesn’t mean they are budget-friendly. Even with today’s discount, the 83-inch model clocks in at a whopping $5,000. The 77-inch model comes in at $3,297 and the diminutive 42-inch version costs $1,297.

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Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a, shipped this past Tuesday, but a few retailers are still offering pre-order deals of a free $100 gift card with purchase. There were plenty of deals on other tech too, like a return to an all-time low on the Kindle Scribe, a sale on one of our favorite outdoor pizza ovens and discounts on a couple of Anker portable chargers that'll keep your phone topped off as you do what you do. Here are the best tech deals from this week that you can still get today. 

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Just moments after Google announced its latest smartphone, both Amazon and Best Buy swooped in with deals to convince you to get yours from one of them. Right now, the Pixel 8a is open for pre-orders at Google's storefront, but if you go through Amazon, you'll get a physical $100 Amazon gift card once the phone ships. Purchase through Best Buy and you'll get a$100 gift card for its store, plus a one-month membership to Xbox Game Pass Ultimate. Whichever way you go, your new phone will ship May 14, the same day as Google's I/O developer conference. 

On both Amazon and Best Buy, the offer apples to the 128GB model in any of the four colorways, including the new Aloe hue. The model with a larger 256GB capacity, a first for A-series Pixel phones, goes for $559 and also includes the $100 gift card, but only if you order it in Obsidian. 

New for this latest generation of Google's most affordable smartphone is a screen that's a little brighter and smoother thanks to a higher peak brightness and a 120Hz refresh rate. The battery is slightly larger than it was on the Pixel 7a and software improvements should help it last longer. The camera array stayed the same as with the previous generation, but a few more of Google's AI tricks, like Best Take and Magic Editor should help you get more out of what the lenses pick up.

Engadget's Sam Rutherford had a chance to check out the new Pixel 8a ahead of its release and, while a full review is still forthcoming, he said the new handset is "shaping up to once again be the mid-range Android phone to beat." And if a $100 gift card sweetens the deal for you at all, now might be a good time to pre-order. Amazon says its deal will run through 5/19 or until supplies run out, so if you want to wait to see what we think, you may have some time. 

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Fujifilm’s X100 V became a surprising viral hit thanks to influencers who loved not only its performance but also its retro-chic cool factor. Now, the company has launched its successor, the similar-looking but more-capable X100 VI. It’s only been on sale a short time, but retailers are already reporting months-long waiting lists.

It features some key improvements over the previous model, including a much higher-resolution 40-megapixel sensor, in-body stabilization and better video. At the same time, it retains the looks and compact size people loved about the X100 V.

I couldn’t wait to get a hold of one to check out the performance for myself and see if it’s worth a purchase or upgrade. To test, I hopped on the Eurostar over to London with my French photographer friends to see if it’s worth the high price and considerable wait.

Body and handling

The X100 series is beloved in large part because of the vintage rangefinder camera styling, and Fujifilm didn’t mess with that. In addition to the near-identical looks, the X100 VI’s button and dial layout is unchanged. Fujifilm also kept the previous model’s 23mm f/2 lens.

To accommodate the in-body stabilization, the X100 VI is slightly chunkier and weighs 18.4 ounces, about 1.4 ounces more than before. That’s not much, but every bit counts for a camera designed to be carried around all day.

The control design with dedicated dials for ISO, shutter, aperture and exposure compensation is a bit old-fashioned compared to modern cameras. But it does serve a purpose, showing settings at a glance. That’s a must for shooting on the fly.

The X100 VI isn’t just cosplaying as a rangefinder, either. On top of the 3.69-million dot electronic viewfinder (same as the last model), it offers a rangefinder-style optical finder and a hybrid of the two with a picture-in-picture EVF. The last setting is for people who still want a digital security blanket, and it works very well.

Also unchanged is the rear display, allowing basic up and down tilting for high or low angle shooting. That’s not great for selfies or vlogging, but perfect for shooting from the hip.

The menu system is mostly the same, which is a good thing as it’s relatively easy to find key settings. To avoid diving in, though, you can use the quick menu and numerous buttons and dials for easier adjustments. It’s also customizable and I’d advise buyers to set it up to their preferences to avoid any shooting errors.

The X100 VI has a single slot that only supports slower UHS-I cards, unfortunately, along with a USB-C port for charging and data. The MicroHDMI port also lets you use external recorders, though the tiny camera looks awkward with one attached. Finally, the battery is the same smallish one as before, unfortunately — more on that in a bit.

Performance

Samuel Dejours for Engadget

Despite the higher resolution, the X100 VI still shoots at a decent 11 fps, with buffer space for about 17 uncompressed RAW frames. JPEG bursts are a bit faster at 13 fps in electronic shutter mode and the buffer size jumps to 37 frames in that case.

Unless you really need total silence, the mechanical shutter is your best bet. It’s very quiet, and you’ll see considerable rolling shutter in electronic mode.

Autofocus is much-improved compared to the V. It’s more reliable for subject tracking and adds new autofocus modes for animals, birds, cars, motorcycles, airplanes and trains. Fuji’s eye- and subject-detection are in separate modes though, forcing you to change settings.

Fujifilm’s AF system was already middling, lagging behind Sony and Canon. The X100 VI is even less effective than Fujifilm’s larger X-H2 and X-T5, due to the slowish motors on the fixed lens. That means focusing on moving subjects is a bit hit or miss. That said, burst shooting is not what this camera is for and the fact that it’s decent at all is a bonus.

Steve Dent for Engadget

In-body stabilization might be the biggest improvement to come to the X100 lineup. With six stops of shake reduction, you can get sharp photos down to about a quarter second. That lets you blur motion to make interesting, creative shots.

The optical finder takes some getting used to, as it’s not a direct view through the lens like with DSLRs. It’s off to the side of the lens, so this parallax means subjects that are close to the camera may not be framed the way you expect. That’s why the EVF insert mode is so handy as it supplies a second true view of the scene.

One issue is battery life, with only 450 shots on a charge or 310 if you use the EVF. I found that one battery wasn’t enough for a full day’s shooting, so factor extra ones into your buying decision. You may also want an external charger, as Fujifilm doesn’t supply one in the box.

Image quality

The 40MP sensor obviously delivers a big boost in resolution over the X100 V’s 26MP. The extra pixels are also handy if you need to crop in, which is a common requirement with a fixed wide-angle lens camera. And while the lens is the same as before, it’s sharp enough to resolve the extra detail.

If this sensor seems familiar, that’s because it’s the same as the one on the X-T5 and X-H2, so the image quality here is similar to those. In-camera treatment of JPEG and 10-bit HEIF files is handled well, with pleasant, accurate colors and a nice balance of noise reduction and detail. You can often share photos straight out of the camera, too, something that’s important to street photographers who do little to no post-processing.

The 14-bit RAW photos offer plenty of room for fine-tuning, even in bright or dark areas. However, if you underexpose shots and try to boost levels, noise can get out of hand compared to a full-frame camera.

The higher resolution doesn’t hurt image quality much at higher ISOs. Noise is well controlled up to ISO 6400, and you can go up to 12800 if exposure is set correctly. I was impressed with the quality when shooting in bars and other dark environments.

And of course, the X100 VI offers Fujifilm’s full array of film simulation modes. You can experiment with popular looks like Velvia, Eterna or Acros black and white, and still have a full-color RAW backup. As the only major camera company also selling 35mm film, Fuji’s simulations are the most pleasing and realistic.

Video

The X100 VI’s excellent video specs are another bonus. It has nearly the same feature set as the X-T5, so you can shoot 6.2K at 30 fps with a 1.23x crop, or 4K at up to 60 fps with line-skipping and a 1.14x crop. The camera also offers sub-sampled 4K at up to 30p using the full sensor width, or high-quality 4K 30p with a 1.23x crop. Fujifilm also introduced 10-bit and F-Log2.

Samuel Dejours for Engadget

It took me a while to get used to the different modes and cropping levels. At 6.2K and 4K HQ, rolling shutter is pronounced so you’ll need to be aware of that. At the same time, full-sensor sub-sampled 4K is noticeably more low-res than the HQ mode.

Video autofocus matches what I saw with photos, meaning it was decent but not super reliable for moving subjects. The AI-powered AF did lock onto subjects, but again, couldn’t always keep up to flying birds, animals or vehicles.

Handheld video is now a realistic option with in-body stabilization. It worked well as long as I didn’t move around much, and offers a “boost” mode that smooths out jiggles further. Digital stabilization is also an option, but isn’t supported with the 6K or HQ modes, and doesn’t really reduce jolts for walking or fast movements.

Video quality is solid for a small compact camera, offering the same accurate colors you see in JPEG photo modes. Shooting in 10-bit F-Log makes it possible to adjust footage considerably in post or get creative. You can also shoot video using the film simulation modes if you want a specific look straight out of the camera.

Wrap-up

Samuel Dejours for Engadget

Fujifilm has made all the right moves to keep the X100 VI’s popularity high by tucking a very competent street and travel camera into a beautiful retro-cute body. The extra resolution, in-body stabilization and new video features should be more than enough to tempt owners to upgrade.

At $1,600, the X100 VI doesn’t have a lot of competition — which is odd, given its success. Leica springs to mind with the Q3, though that costs a whopping $6,000. Another option is the $1,000 Ricoh GR IIIx, which also offers in-body stabilization and an ND filter. However, resolution is lower at 24MP and it lacks the X100 VI’s high-end video features.

Sony’s ZV-1 II is also in this compact category, but it’s mostly designed for video. Keep an eye on Panasonic, as it may release a new compact camera, according to recent rumors. In any case, if you’re in the market for a high-end compact and can afford the X100 VI, I wouldn’t hesitate — there’s a lot of camera inside that beautiful body.

If you're looking for a great pair of earbuds without breaking the bank for yourself (or as a gift), now's a good time to shop. Apple's third-generation AirPods are currently down to $140 from $169 — a 17 percent discount. This deal brings the AirPods back down to their record-low price.

Apple launched its third-generation AirPods in 2021, and they were a big improvement on their predecessor. We gave the model an 88 in our review thanks to features like a more comfortable design and much better audio quality. The new look is more contoured and a third of the second-generation model's length. The new shape also helps improve audio quality as they're better at directing sound into your ear.

The third-gen AirPods and their charging case also offer IPX4 sweat and water resistance. Speaking of charging, this model has a longer battery life, lasting for six hours at a time and 30 hours in total with the case. Plus, they have always on-Siri and more accurately determine when they're in your ears.

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As we reach the end of another week, we're looking back to see what tech deals popped up that are worth checking out. This coming Tuesday, Apple will almost certainly announce new iPads, which is probably why a slew of discounts have materialized for the company's slabs. We didn't highlight those here — even if you want an older model, it's probably wise to wait a few days to see how the announcements affect pricing. Deals that are worth checking include sales on three flagship smartwatches: Samsung's Galaxy Watch 6, the Apple Watch Series 9 and the Google Pixel 2. A couple of our favorite Anker power banks are on sale, with the USB-C Nano battery down to a new low. You can also save on one of our top gaming mice and our favorite dual-screen gaming laptop. Here are the best tech deals from this week that you can still get today. 

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Another week is coming to a close, which means it's time for another roundup of good tech deals. This week's highlights include a new low on Samsung's Galaxy S24 Ultra, which is $200 off and down to $1,100 for an unlocked model. That's not exactly cheap, no, but any savings should be welcome for what we consider the best premium Android phone. Elsewhere, a trio of recommendations from our wireless earbuds buying guide are on sale, including Bose's QuietComfort Ultra Earbuds for $249, Google's Pixel Buds Pro for $135 and Anker's Soundcore Space A40 for $49. Apple's latest MacBook Air has dropped to a new low of $989 as well, while Best Buy has the HomePod mini down to $70 in a rare discount. Other gadgets we like are discounted beyond that, so here are the best tech deals from this week that you can still get today.

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