Posts with «sectors & industries» label

Samsung is once again the leader in global smartphone shipments

After being briefly overtaken by Apple in 2023, Samsung once again holds the title for most global smartphone shipments. The International Data Corporation (IDC) Mobile Phone Tracker's preliminary data for 2024's first quarter showed Samsung reclaiming the lead it has held since 2010. 

Samsung has reportedly shipped 60.1 million units worldwide in quarter one, representing 20.8 percent of the market share. Apple shipped 50.1 million units for 17.3 percent of the market share. Both companies saw a decrease from 2023's quarter one, though Apple's was much more significant (-9.6 percent) than Samsung's (-0.7 percent). The top five brands remained the same in quarter one as all of 2023, rounded out by Xiaomi with 40.8 million units, Transsion with 28.5 million units and OPPO with 25.2 million units shipped. Transsion overtook OPPO to enter fourth place. 

The IDC points to these numbers as an indication that the smartphone market is strengthening. "Firstly, we continue to see growth in value and average selling prices (ASPs) as consumers opt for more expensive devices knowing they will hold onto their devices longer. Secondly, there is a shift in power among the Top 5 companies, which will likely continue as market players adjust their strategies in a post-recovery world," said Nabila Popal, research director with IDC's Worldwide Tracker team in a statement. "Xiaomi is coming back strong from the large declines experienced over the past two years and Transsion is becoming a stable presence in the Top 5 with aggressive growth in international markets. In contrast, while the Top 2 players both saw negative growth in the first quarter, it seems Samsung is in a stronger position overall than they were in recent quarters."

This article originally appeared on Engadget at https://www.engadget.com/samsung-is-once-again-the-leader-in-global-smartphone-shipments-122528177.html?src=rss

The Morning After: 80 percent of global carbon dioxide emissions comes from just 57 companies

A new Carbon Majors Database report, which examines carbon dioxide emissions, found that just 57 companies were responsible for 80 percent of the global carbon dioxide emissions between 2016 and 2022. ExxonMobil, which topped the list of United States companies, contributed 1.4 percent of all global carbon dioxide emissions. It has net zero emissions targets.

Nearly 200 parties adopted the 2015 Paris Agreement, committing to reduce greenhouse gas emissions. However, 58 of the 100 state- and investor-owned companies in the Carbon Majors Database have since increased their production.

The International Energy Agency found coal consumption increased by eight percent over the seven years to 8.3 billion tons — a record high. State-owned Coal India is one of the top three carbon dioxide producers. Russia’s state-owned energy company Gazprom and state-owned oil firm Saudi Aramco rounded out the group.

— Mat Smith

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The chaos of YouTube’s multicam Coachella stream

When you apply sports logic to a music festival.

YouTube

YouTube is hyping its exclusive Coachella streaming coverage, which starts next week. The headlining feature is the platform’s multiview experience (already familiar to sports fans) — but who wants to watch up to four stages simultaneously, with audio for one of them. It’s… a music festival. Coachella runs from April 12 to 14 and April 19 to 21.

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The latest Razer Blade 18 is now available to order

If you want 4K 200Hz display, you’ll need an extra $1,700 and a bit of time.

Razer

Finally, after a reveal at CES, the 2024 edition of the Razor Blade 18 arrives for $3,099. The base system has an i9-14900HX processor, 32GB of RAM, 1TB of SSD storage, Wi-Fi 7, a triple-fan cooling system and a six-speaker array with THX spatial audio support. You can equip the laptop with up to an NVIDIA GeForce RTX 4090 (the base model has a 4070 graphics card). In what Razer claims is a first for a laptop, there’s Thunderbolt 5 connectivity, but only if you opt for a 4080 or 4090 GPU.

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Apple cuts over 700 jobs as it closes car and display projects

Eight offices in Santa Clara, California were affected by the layoffs.

Over 700 people at Apple have recently lost their jobs, mostly from offices in Santa Clara. The location that dealt with the company’s electric vehicle projects has lost 371 people. There may not be enough space at that new home robot project.

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This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-80-percent-of-global-carbon-dioxide-emissions-comes-from-just-57-companies-111514748.html?src=rss

Only 57 companies produced 80 percent of global carbon dioxide

Last year was the hottest on record and the Earth is headed towards a global warming of 2.7 degrees, yet top fossil fuel and cement producers show a disregard for climate change and actively make things worse. A new Carbon Majors Database report found that just 57 companies were responsible for 80 percent of the global carbon dioxide emissions between 2016 and 2022. Thirty-eight percent of total emissions during this period came from nation-states, 37 percent from state-owned entities and 25 percent from investor-owned companies. 

Nearly 200 parties adopted the 2015 Paris Agreement, committing to reduce greenhouse gas emissions. However, 58 of the 100 state- and investor-owned companies in the Carbon Majors Database have increased their production in the years since (The Climate Accountability Institute launched Carbon Majors in 2013 to hold fossil fuel producers accountable and is hosted by InfluenceMap). This number represents producers worldwide, including 87 percent of those assessed in Asia, 57 percent in Europe and 43 percent in North America. 

It's not a clear case of things slowly turning around, either. The International Energy Agency found coal consumption increased by eight percent over the seven years to 8.3 billion tons — a record high. The report names state-owned Coal India as one of the top three carbon dioxide producers. Russia's state-owned energy company Gazprom and state-owned oil firm Saudi Aramco rounded out the trio of worst offenders. 

Exxon Mobil topped the list of United States companies, contributing 1.4 percent of global carbon dioxide emissions. "These companies have made billions of dollars in profits while denying the problem and delaying and obstructing climate policy. They are spending millions on advertising campaigns about being part of a sustainable solution, all the while continuing to invest in more fossil fuel extraction," Tzeporah Berman, International Program Director at Stand.earth and Chair at Fossil Fuel Non-Proliferation Treaty, said in a statement. "These findings emphasize that, more than ever, we need our governments to stand up to these companies, and we need new international cooperation through a Fossil Fuel Treaty to end the expansion of fossil fuels and ensure a truly just transition." 

This article originally appeared on Engadget at https://www.engadget.com/only-57-companies-produced-80-percent-of-global-carbon-dioxide-130752291.html?src=rss

The Biden administration now requires large cryptocurrency miners to report their energy use

The Biden administration recently announced that it would be requiring large cryptocurrency mining operations to report electricity usage, via a press release from The Energy Information Administration. This follows concerns that the industry could pose a threat to the nation’s electricity grids and hasten the impacts of climate change.

To that end, the EIA has targeted 137 “identified commercial cryptocurrency miners” working in the US. These operations account for around 2.3 percent of national energy usage. This breaks down to 90 terawatt-hours per year, which is more than Finland, Belgium and Chile use in that same time period. The world’s crypto miners used as much electricity in 2023 as the entire country of Australia. That's a whole lot of energy for Shiba Inu-branded internet money with no practical application.

The data collection started this week. The survey aims to get a sense of the industry’s growing demands and which parts of the country are the biggest crypto hotbeds, so as to refine policy later on. The EIA has already discovered that nearly 38 percent of all bitcoin is mined in the US, which is up from 3.4 percent in 2020.

“As cryptocurrency mining has increased in the United States, concerns have grown about the energy-intensive nature of the business and its effects on the US electric power industry,” the EIA said in a report that offered further details behind the survey.

The EIA went on to note that large crypto mining operations could strain the electricity grid during peak periods, force higher energy prices for average consumers and negatively impact energy-related carbon dioxide emissions. Most of the electricity generated throughout the world comes from burning fossil fuels, and that process releases carbon dioxide into the atmosphere.

The clean energy advocacy group RMI estimates that US cryptocurrency mines release 25 to 50 million tons of CO2 into the atmosphere every year. That’s around the same amount as the yearly diesel emissions from the US railroad industry. 

The biggest mining operations in the country are scattered throughout 21 states, but largely clustered in Texas, Georgia and New York. This is especially dangerous for Texans, as the state’s energy grid is already notoriously fragile. Ben Hertz-Shargel, who leads energy research consultancy firm Wood Mackenzie, told Ars Technica that crypto mining operations are not only placing a higher burden on the state’s energy grid, but increasing prices for consumers. 

Energy costs in Texas are based on real-time demand, so Hertz-Shargel estimates that state residents see an increase of 4.7 percent in their monthly utility bills due to cryptocurrency mining. He also said that mining operations tend to open up shop next to pre-existing renewable energy facilities, which draws clean power away from nearby homes and businesses.

It’s not all doom and gloom in the crypto world. Back in 2022, Ethereum announced a software update to make mining ether more eco-friendly. The Ethereum Foundation claims this reduces the carbon emissions of its mining operations by more than 99 percent. However, ether accounts for just 17 percent of the global cryptocurrency market share.

This article originally appeared on Engadget at https://www.engadget.com/the-biden-administration-now-requires-large-cryptocurrency-miners-to-report-their-energy-use-182831778.html?src=rss

Yandex sells its Russian operations to local executives for $5.2 billion

Yandex, often described as Russia’s Google, has sold its domestic businesses at a knock-down price. Bloomberg reports the search and services giant, now headquartered in the Netherlands, has handed off its Russian operations for 475 billion rubles ($5.2 billion) in cash and shares. The new owners include the management group, as well as Russia’s biggest domestic energy company, Lukoil, and Russian businessman and a former executive at Gazprom, Alexander Ryazanov, among others. Now that Yandex has cut ties with Russia, it will be able to grow and partner more freely given the sanctions affecting businesses with Russian ties following the invasion of Ukraine.

Since the war, Yandex has faced repercussions such as removal from Nasdaq. Its founder, Arkady Volozh, faced European Union sanctions in the summer of 2022 due to the company reportedly supporting Russian propaganda. The company soon sold its news aggregation service, and Volozh openly condemned the war.

Reports that Yandex would cut ties with Russia first emerged in late 2022. At the time, the company was facing sanction repercussions and was rumored to have no path forward to grow projects without Western technology. However, it took a year and a half of negotiations between Yandex and the Kremlin (a necessary step) for Yandex NV to be allowed to separate from its Russian businesses. The final deal came with at least a 50 percent discount, a customary practice when the Kremlin deems the registered country — in this case, the Netherlands — unfriendly.

This article originally appeared on Engadget at https://www.engadget.com/yandex-sells-its-russian-operations-to-local-executives-for-52-billion-131554719.html?src=rss

Apple ends Samsung's decade-plus as global smartphone shipment leader

The year 2023 turned out to be a big one for Apple's iPhone. First, it got rid of the longstanding lightning port, and now reports indicate that Apple overtook Samsung for the title of most smartphones shipped globally. The International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker's preliminary data found that Apple shipped 234.6 million units in 2023, which is equal to 20.1 percent of the market share. In comparison, Samsung shipped 226.6 units for 19.4 percent of the market share. Canalys, a global technology market analyst firm, shared findings that mirrored those from the IDC.

This instance marks the first time Samsung has fallen out of the number one spot since 2010, when Nokia was in the lead and Apple didn't even crack the top five. In 2023, Xiaomi, OPPO and Transsion took the remaining three spots with 145.9, 103.1 and 94.9 million smartphones shipped globally, respectively. 

The shift is notable given the crowding and continued regulations in the smartphone industry. "Apple certainly played a part in Samsung's drop in rank, but the overall Android space is diversifying within itself. Huawei is back and making inroads quickly within China, Brands like OnePlus, Honor, Google, and others are launching very competitive devices in the lower price range of the high end. And foldables and increased discussions around AI capabilities on the smartphone are gaining traction," Ryan Reith, IDC's Worldwide Mobility and Consumer Device Trackers group vice president, explained in a statement. "Overall, the smartphone space is headed towards a very interesting time."

Notably, overall smartphone shipments declined by 3.2 percent in 2023 but increased by 8.4 percent in quarter four. However, Apple is struggling to compete in China, with quarter four sales in the region 11 percent lower than the previous year, the Wall Street Journal reports. The company has cut its iPhones by the equivalent of about $70 ahead of Lunar New Year, a time filled with presents. Discounting its most recent iPhone, in this case the iPhone 15, is a rarity for Apple but could have a payoff in a struggling market. 

This article originally appeared on Engadget at https://www.engadget.com/apple-ends-samsungs-decade-plus-as-global-smartphone-shipment-leader-121413711.html?src=rss

Samsung credits strong smartphone and mobile display sales for income growth

Samsung has been reporting steep profit declines and record-breaking losses over the past quarters, and while it has yet to go back to its previous numbers, it sounds optimistic for the future in its latest earnings report. The company credited the strong sales of its mobile flagship devices and its premium displays for doing better the past three months than the previous quarters. Samsung also said that its Device Solutions (DS) division, which includes its memory and foundry businesses, has narrowed its losses. It even expects demand for memory chips to recover gradually with the rise in popularity of artificial intelligence. 

The company has posted a consolidated revenue of KRW 67.40 trillion ($49.9 billion) for the third quarter of 2023, which shows a respectable 12 percent increase from the previous quarter's. It reported KRW 2.43 trillion ($1.80 billion) in profit, as well, and while that's a third of what it earned in the same period of 2022 — KRW 10.85 trillion or $7.6 billion — that figure still much better than the $527 million profit it reported for the second quarter. 

For its mobile and network business, in particular, it reported KRW 30 trillion ($22.17 billion) in consolidated revenue, as well as KRW 3.30 trillion ($2.44 billion) in operating profit. There was a higher demand in the third quarter compared to the second, Samsung said, thanks to the global smartphone market showing signs of recovery. If you'll recall, the company mostly blamed its drop in revenue for the second quarter to a decline in smartphone shipments. For this period, it says the Galaxy S23 series has maintained "solid sales momentum," while its foldables, tablets and wearables recorded strong sales. It expects smartphones sales to grow next quarter due to the holiday season and for the market to bounce back next year "as consumer sentiment stabilizes in anticipation of a global economic recovery."

Another segment that did well in the third quarter is Samsung's mobile panel business, which "reported a significant increase in earnings on the back of new flagship model releases by major customers." As Bloomberg notes, those new flagship model releases could include Apple's iPhone 15. Samsung intends to continue focusing on OLED panels for its mobile display business and plans to establish a supply chain catering to the augmented and virtual reality market. 

Finally, the company's semiconductor division posted KRW 3.75 trillion ($2.77 billion) in operating losses for the quarter, which is slightly better than its KRW 4.36 trillion ($3.23 billion) losses in the previous one. Samsung expects the demand for PCs and mobile devices to improve next period, and it's anticipating strong server demand from cloud service providers thanks to generative AI applications. 

This article originally appeared on Engadget at https://www.engadget.com/samsung-credits-strong-smartphone-and-mobile-display-sales-for-income-growth-053947279.html?src=rss

Activision Blizzard now officially belongs to Microsoft

The biggest acquisition in gaming history and one of the largest in the tech industry is in the books. Twenty months after the deal was announced, Microsoft has bought Activision Blizzard for $68.7 billion, the largest acquisition in the company's history. CEO of Microsoft Gaming Phil Spencer has asked Activision CEO Bobby Kotick to stay on until the end of 2023, at which point he'll be leaving the company. It's been a long road filled with plenty of twists and turns to get to this point.

The UK's Competition and Markets Authority (CMA) initially blocked the deal in April, though it and the companies agreed to pause Microsoft's appeal to try and resolve the regulator's reservations over the merger's impact on the cloud gaming industry. An appeal tribunal approved a request to delay the proceedings. 

In an attempt to win over the UK regulator, Microsoft agreed to sell the cloud gaming rights for Activision Blizzard titles to Ubisoft. That means that not only should Activision Blizzard's games be on Xbox Game Pass, but they'll land on Ubisoft+ and any other game-streaming service Ubisoft decides to work with. Concerns about competition in the cloud gaming market was the CMA's reasoning for initially blocking Microsoft's takeover of Activision, but the watchdog said in September that the Ubisoft concession "opens the door to the deal being cleared." A few weeks later, the CMA has rubberstamped the merger.

Microsoft also signed 10-year agreements with Nintendo and several cloud-gaming companies to offer its titles on their platforms. Those moves led to the European Union giving the merger the green light. The bloc's competition officials reportedly didn't see anything in the amended merger agreement (with the Ubisoft plan factored in) that would prompt a fresh antitrust investigation. 

The Federal Trade Commission's attempts to stop the deal over competition concerns haven't panned out. The agency sued to block it in December and an evidentiary hearing in that case was slated to take place on August 2nd. The FTC tried to temporarily block the merger with a preliminary injunction ahead of its administrative trial, but a judge denied that effort

The FTC still plans to challenge the merger. If that effort is successful, Microsoft could be forced to divest some or all of Activision Blizzard.

But for now, the deal is done. It means, among other things, that Activision Blizzard titles will be available on cloud gaming platforms for the first time since the publisher pulled its titles from GeForce Now in early 2020. Its games will surely join Game Pass in the very near future, including on Xbox Cloud Gaming, and they'll pop up on Ubisoft+ and other platforms Ubisoft works with.

Those waiting for Activision Blizzard's two biggest games of 2023 to hit Game Pass will certainly need to remain patient, though. The publisher has said Call of Duty: Modern Warfare III and Diablo IV won't hit the service until next year.

Meanwhile, Blizzard games are already coming to Steam rather than being siloed on the Battle.net launcher. We'll probably see them appearing on Xbox's PC app too. For what it's worth, in court filings, Microsoft called Activision's strategy of releasing PC versions of Call of Duty titles exclusively on Battle.net in a bid to grow the platform a "resounding failure."

ASSOCIATED PRESS

One of the key reasons Microsoft gave for pursuing the deal was to accelerate its aim of becoming a major player in the mobile gaming market. With Activision Blizzard pulling in $1.9 billion in mobile revenue in the first six months of 2023 alone, it will achieve that goal practically overnight. 

King, which is behind the hugely successful Candy Crush franchise, generated more revenue ($1.49 billion) than Activision ($1.15 billion) in the first half of this year. Thanks largely to the massive success of Diablo IV, Blizzard brought in the most of the three units during that period with a hair over $1.5 billion. Still, King had 238 million monthly active users as of June 30th, just over twice as many as Activision and Blizzard combined. It recently emerged that Candy Crush Saga has generated over $20 billion in lifetime revenue.

Blizzard has also been making a push into mobile gaming with the likes of Diablo Immortal. Activision, meanwhile, has Call of Duty Mobile in its portfolio and Call of Duty: Warzone Mobile is on the way. The company said in its most recent earnings report Call of Duty has around 90 million monthly players, "with over half of all engagement on the mobile platform."

As for exclusivity of future projects, Microsoft Gaming CEO Phil Spencer has promised to "do whatever it takes" to keep shipping Call of Duty games on PlayStation. After months of refusing to do so, Sony eventually signed a 10-year pact just before the initial merger deadline of July 18th to keep that particular franchise on PlayStation, conceding defeat in its efforts to halt the acquisition. However, Microsoft will likely opt to keep other Activision Blizzard games off of PlayStation platforms, as it has done with ZeniMax/Bethesda titles Redfall and Starfield, as well as MachineGames' upcoming Indiana Jones project.

Meanwhile, many observers hope that Microsoft will help stamp out the alleged toxic workplace culture at Activision Blizzard. Earlier this year, Activision Blizzard paid $35 million to settle SEC charges related to how it handled employees' workplace misconduct complaints.

In 2021, the California Civil Rights Department (formerly the Department of Fair Employment and Housing) sued the company and accused it of fostering a "frat boy" culture in which female employees were harassed and discriminated against. Activision Blizzard countersued the CRD in December. The case hasn't been resolved. In fact, the CRD's lawsuit (which, along with other events, sent Activision's stock tumbling) set the ball rolling on Microsoft's acquisition of the company in the first place.

This article originally appeared on Engadget at https://www.engadget.com/activision-blizzard-now-officially-belongs-to-microsoft-125053787.html?src=rss

Microsoft and Amazon face a UK antitrust probe over cloud services

Microsoft and Amazon are facing more antitrust scrutiny. The UK’s Competition and Markets Authority (CMA) says it will investigate the cloud services market in the country to determine if companies are engaging in anti-competitive practices.

Amazon (through Amazon Web Services) and Microsoft are by far the biggest players in that field in the UK. Between them, they had a market share of between 70 and 80 percent last year, according to a report from media regulator Ofcom, which asked the CMA to investigate the market. Google is in third place with a relatively paltry share of between five and 10 percent.

Ofcom believes that competition in the market is constrained by a number of factors that make it hard for customers to switch suppliers or use more than one at the same time. A key issue is egress fees, which customers often have to pay to transfer their data to another service. "The cost of transferring data between rival providers can discourage customers from using more than one cloud provider and in some cases make switching more costly," Ofcom said in its report.

A lack of interoperability and portability can make it overly laborious for customers to configure their data and apps to work on different services, the regulator said. Discounts can also dissuade customers from using more than one provider.

Those factors give Microsoft and Amazon a leg up over the competition, Ofcom suggests. "Limits on the ability of customers to credibly threaten to switch away can reduce the competitive pressure on the market leaders, giving them a degree of market power," the report states. "If customers have difficulty switching and using multiple providers, it could make it harder for competitors to gain scale and challenge AWS and Microsoft effectively for the business of new and existing customers."

In addition, Ofcom notes that some cloud service providers have raised concerns over the business software licensing practices of some cloud players, especially Microsoft. "We have received submissions that say Microsoft engages in several practices that make it less attractive for customers to use Microsoft’s licensed software products on the cloud infrastructure of rival providers compared to Microsoft Azure," the report states. "The submissions allege that this limits their ability to compete for customers." The products in question include Windows and Microsoft 365. Ofcom says that Microsoft has disputed the veracity of these claims.

"We welcome Ofcom’s referral of public cloud infrastructure services to us for in-depth scrutiny," CMA CEO Sarah Cardell said in a statement. "This is a £7.5 billion [$9.1 billion] market that underpins a whole host of online services — from social media to AI foundation models. Many businesses now completely rely on cloud services, making effective competition in this market essential." The CMA plans to conclude its investigation by April 2025.

Microsoft and Amazon both say they'll work constructively with the CMA. Amazon took issue with Ofcom's claims, telling Reuters that the watchdog's conclusions were rooted in "a fundamental misconception of how the IT sector functions, and the services and discounts on offer."

The cloud has been a sticking point in another Microsoft-CMA tussle. The watchdog initially blocked the company's proposed $68.7 billion takeover of Activision Blizzard due to concerns that Microsoft would hold too much power in the cloud gaming market. Microsoft later pledged to sell cloud game streaming rights to Activision Blizzard titles to Ubisoft if the deal goes through. That concession, made as part of Microsoft's revised agreement, "opens the door to the deal being cleared," the CMA said in September. The regulator will make its final decision on the merger this month.

This article originally appeared on Engadget at https://www.engadget.com/microsoft-and-amazon-face-a-uk-antitrust-probe-over-cloud-services-151515071.html?src=rss

Brimstone's decarbonized cement passes crucial third-party strength test

Let’s end the week with a bit of good news for our future as a species on this floating ball of dirt. Brimstone, a major player in the industrial decarbonization field, just announced that its decarbonized cement has passed a crucial third-party strength test, bringing the dream of net-zero construction one step closer to reality.

The company’s proprietary portland cement met the American Society for Testing and Materials' (ASTM) C150 standards for building products, indicating that it can do everything traditionally-made portland cement can do with regard to construction projects. This is a big deal, as portland cement is not some niche product, as it comprises 95 percent of all cement produced in the United States. Chances are, if you are in a building made from cement, you’re surrounded by ordinary portland cement (OPC).

Brimstone says the carbon-negative cement is identical in “all respects” to OPC, including performance, safety, and overall chemical composition. The only difference is that it wasn't manufactured using the conventional, carbon-intensive methods. The company also notes that its “strength, workability, durability, and compatibility with steel and other materials” make it an ideal choice to “build structures safely and efficiently.”

There are plenty of other alternative building materials out there, but this is actual portland cement, so adopting Brimstone’s product won’t force “millions of construction workers to get retrained to use a new material,” according to CEO Cody Finke. He also touts that the product will be “equal or lower cost to other options” and will “slash carbon emissions.”

Being as this is the same industry-standard portland cement used for over 150 years, the company won’t have to jump the usual regulatory hurdles when developing a new building material, with the company boasting “the same buildings, bridges and roads being built today can be built tomorrow without carbon.”

How did it manage such a feat? Conventional cement production involves heating limestone to ultra-high temperatures, which releases large quantities of CO2 embedded in the rock. Brimstone went with carbon-free calcium silicate rock, so there’s no CO2 to release. As a matter of fact, the process generates trace magnesium compounds that absorb pre-existing CO2 from the air, making this concrete carbon-negative.

It’s no secret that traditional cement is a major contributor to the world’s climate problem, as cement production accounts for 7.5 percent of global CO2 emissions and 5.5 percent of total greenhouse gas emissions. All told, the construction and real estate industries account for 40 percent of global carbon emissions, so this step toward net-zero construction could drastically reduce that number.

Of course, this is a brand-new manufacturing process and Brimstone’s cement has yet to be widely adopted by the industry. The company hopes to scale up production so they can sell its portland cement for the same price as conventionally-made materials. Brimstone’s constructing a manufacturing plant in Reno, Nevada and has already started negotiating with construction companies, real estate companies and various corporate partners. 

This article originally appeared on Engadget at https://www.engadget.com/brimstones-decarbonized-cement-passes-crucial-third-party-strength-test-175616919.html?src=rss