Tesla is known for being ad-averse and hasn't really ran traditional advertising since it launched in the early 2000's, choosing to rely on word of mouth to promote its vehicles instead. Now things could change for the automaker. During the company's latest shareholder meeting, Tesla chief Elon Musk replied to an audience question regarding advertising with: "We will try a little advertising and see how it goes." Apparently, the executive changed his mind about advertising after acquiring Twitter, which makes most of its money from ads. 

"It's indeed ironic that Twitter is highly dependent on advertising. Here I am, never used advertising really before, and now I have a company that’s highly dependent on advertising. So, I guess I should say advertising is awesome, and everyone should do it." That's a total reversal from the executive's previous stance. He said a few years ago that he hated advertising and that Tesla uses money other automakers set aside for ads and endorsements "to make the product great."

In his response during the shareholder meeting, Musk said Tesla vehicles have functionalities and features that most people don't know about. The company does post them on its Twitter account, but he acknowledges that doing so is like preaching to the choir. In a follow-up interview with CNBC, he said ads could be "informative and entertaining" so that they're more content than typical advertisements. He suggested that future Tesla ads could take on that format and highlight its vehicles' lesser-known features. 

Musk has also teased two new EVs during the shareholder meeting, where he said that the vehicles' design and manufacturing techniques "are head and shoulders above anything else that is present in the industry." He said that the company is already in the process of "building a new product," which could mean that Tesla is already working on a prototype for at least one of the EVs.

For many years, rumors have been flying around that Apple has been working on a self-driving car, or at least an electric vehicle with some autonomous functionality. Now, a third former employee has been accused of stealing some of that technology for a Chinese self-driving car company.

A federal court in the Northern District of California has unsealed charges against Weibao Wang, a former Apple software engineer. Wang started working at the company in 2016 as part of a team that developed hardware and software for autonomous systems — technology that could conceivably wind up in self-driving cars.

According to the indictment, in November 2017, Wang accepted a job with a US subsidiary of a Chinese company that was developing self-driving cars but waited more than four months to tell Apple that he was quitting. After Wang left Apple in April 2018, the company found that he "accessed large amounts of sensitive proprietary and confidential information" in the lead up to his departure, the Department of Justice said.

"Large quantities of data taken from Apple" were found during a law enforcement search of Wang's Mountain View residence that June. Wang told agents that he wasn't planning to travel, but he flew back to China that night, according to the indictment.

Wang has been charged with six counts of stealing or attempting to steal trade secrets. He faces a maximum prison sentence of 10 years and a fine of $250,000 for each count. However, that depends on officials being able to extradite Wang, who remains in China, as CNBC reports.

This marks the third instance of a former Apple employee being accused of stealing autonomous trade secrets for Chinese entities. Xiaolang Zhang, who worked at Apple at the same time as Wang, pleaded guilty last year to stealing technology from Apple's car division. Zhang was apprehended at San Jose International Airport in 2018 while trying to board a flight to China.

In 2019, another former employee was arrested before they could flee to China. Jizhong Chen allegedly stole self-driving car tech for a Chinese company. Chen pleaded not guilty and the case is proceeding in federal court.

Google is still taking a financial hit over allegations it misled customers with Pixel 4 ads. The company has agreed to pay Texas $8 million to settle claims it paid radio hosts for "deceptive" testimonials about the Pixel 4 even though the DJs couldn't use the phone beforehand. The ads continued even though Google was aware it was breaking the law, according to state Attorney General Ken Paxton's office.

The tech giant already reached a $9 million settlement with the Federal Trade Commission (FTC) and six other states. Paxton argued the state settlement was important as Google has "significant influence," and no large company should expect "special treatment."

We've asked Google for comment. In a statement to Reuters, spokesperson José Castañeda said the company took advertising laws seriously and was "pleased to resolve" the dispute.

The high value of a separate Texas settlement isn't surprising. The state is already pursuing multiple legal actions against Google, including an antitrust case over advertising tech dominance and another lawsuit over face data collection practices. Texas is determined to limit Google's influence as an industry heavyweight wherever possible, including radio commercials.

Google isn't the only phone maker to be accused of trying to trick customers. Huawei and Samsung have both been caught passing off DSLR photos as phone camera samples. The Pixel 4 ad campaign may have been more problematic, however. Between the FTC and state claims, Google is accused of deliberately setting out to mislead listeners and continuing even when confronted over its behavior.

TikTok is still fighting to remain operational in the United States, but a new lawsuit could complicate things even further for the company. A former ByteDance executive has alleged TikTok’s owner used bots and stolen content to inflate the app’s engagement.

The lawsuit, filed by former head of engineering Yintao Yu and reported byThe New York Times, claims that ByteDance wrongly fired Yu after he pushed back on company practices like stealing other apps’ material. It also claims that ByteDance acted as a “useful propaganda tool for the Chinese Communist Party,” and that China-based employees could access US users’ data.

As The New York Times points out, Yu’s allegations “describe how ByteDance operated five years ago” and come after “several years of mediation.” Still, the claims are still likely to fuel even more scrutiny for TikTok, which is facing the prospect of a nationwide ban in the United States. Lawmakers and other officials have claimed that TikTok is a national security threat and that the app can’t be trusted to protect the data of US users.

Yu’s allegations could intensify those concerns. The lawsuit details “a special unit of Chinese Communist Party members” at ByteDance offices in Beijing who “guided how the company advanced core Communist values.” He also alleges that ByteDance employees manipulated Douyin, the Chinese version of TikTok, to suppress content about protests in Hong Kong and “elevate content that expressed hatred for Japan.”

Some of Yu’s claims also relate directly to TikTok. Notably, he claims that ByteDance engineers stole popular content from apps like Instagram and Snapchat and put the videos onto TikTok. He also alleges that the company used bot accounts to juice the app’s engagement metrics when it was just starting out and trying to gain a foothold in the US. (Yu left the company in November 2018, shortly after ByteDance rebranded Musical.ly as TikTok.)

Spokespeople for ByteDance and TikTok didn’t immediately respond to a request for comment. But TikTok has repeatedly tried to downplay its ties to ByteDance and China, including in CEO Shou Zi Chew’s congressional testimony in March. The company has also dedicated more than a billion dollars into Project Texas, which aims to wall off TikTok’s US user data from the rest of ByteDance in an effort to allay the concerns of US regulators.

LinkedIn is the latest notable tech company to announce a round of mass layoffs. It's letting 716 staff go and shutting down its job search app in China. LinkedIn CEO Ryan Roslansky said in a memo to employees that the cuts were part of a shift in strategy that was driven by changes in customer behavior and slower revenue growth. That's despite the platform seeing record levels of engagement and "making meaningful progress creating economic opportunities for our members and customers."

In 2021, LinkedIn shut down the seven-year-old Chinese version of its service, citing the difficulties of operating in the country. It rolled out a job board app for Chinese users called InCareer that did not have any social networking features. Now, Roslansky says the company will phase out that app by August 9th. While InCareer found some success, Roslansky wrote, "it also encountered fierce competition and a challenging macroeconomic climate."

LinkedIn is shifting its strategy in China toward helping companies based there recruit and train workers from other countries. It will cut its product and engineering teams in China and reduce the headcount of its local corporate, sales and marketing divisions. As The New York Times notes, LinkedIn did not say how many of the layoffs will be in China.

Around 20,000 people work at LinkedIn, so the layoffs account for around 3.5 percent of the overall headcount. However, Roslansky said LinkedIn will open more than 250 positions in other areas starting next week, namely in the operations, new business and account management divisions. 

This is just the latest instance of widespread layoffs in the tech industry over the last several months. LinkedIn parent Microsoft said in January it would cut 10,000 workers. Meta, Alphabet and Amazon have all laid off tens of thousands of workers too.

Qualcomm has agreed to acquire an Israeli fabless chipmaker called Autotalks, and according to TechCrunch, the deal will cost the company around $350 to $400 million. Autotalks creates chips and vehicle-to-everything (V2X) communication technologies dedicated towards boosting road safety for both ordinary and driverless vehicles. In its announcement, Qualcomm said that Autotalks' "production-ready, dual mode, standalone safety solutions" will be incorporated into the Snapdragon Digital Chassis, its set of cloud-connected assisted and autonomous driving technologies. 

Nakul Duggal, senior VP of automotive for Qualcomm Technologies, Inc., said in a statement: "We have been investing in V2X research, development and deployment since 2017 and believe that as the automotive market matures, a standalone V2X safety architecture will be needed for enhanced road user safety, as well as smart transportation system... We share Autotalks’ decades-long experience and commitment to build V2X technologies and products with a focus on solving real-world road user safety challenges. We look forward to working together to deliver global V2X solutions that will help accelerate time-to-market and enable mass market adoption of this very important safety technology."

For makers of driverless and driver-assisted vehicles and systems, ensuring people that their technologies are safe is of utmost importance if they want to win them over. They may have to offer safety features that can assuage people's fears in order to get ahead of their rivals, since most people remain apprehensive about self-driving cars.

Qualcomm expects the automotive industry to be one of its biggest sources of growth and revenue over the coming years. At CES last year, it unveiled the Snapdragon Ride Vision platform, which is an "open, scalable and modular" tech automakers can use to build cars. And in late 2022, it said its automotive business pipeline, or its revenue-generating opportunities, had jumped to $30 billion from the $10 billion it announced during its previous earnings report. The company also said back then that it estimates its automotive business revenue to hit $4 billion by fiscal year 2026. It credited the Snapdragon Digital Chassis for the expansion of its future business opportunities, and Autotalks' acquisition could grow its customer base and client offerings even further. 

For the third time in less than a year, Unity is laying off a part of its workforce. On Tuesday, the company shared it would let go of approximately 600 employees or about eight percent of its global workforce. The company previously laid off about 225 staffers last June, and another 284 employees at the start of the year. Prior to the first round of workforce reductions, the company employed more than 8,000 staff. It now has around 7,000 employees. Unity also plans to reduce the number of offices it operates globally.

Unity declined to comment. A spokesperson instead pointed Engadget to a filing the company made with the US Securities and Exchange Commission, as well as a recent interview CEO John Riccitiello did with The Wall Street Journal. “It’s all about setting ourselves up for higher growth,” he told the outlet, adding the layoffs would affect some in middle management. “It was clear we had too many layers.” Riccitiello also said Unity would move to a hybrid work model starting in June, with employees expected to work from the office at least three days a week.

The layoffs come despite Unity recently posting its best fiscal quarter and year in company history. In February, the engine maker reported a Q4 revenue of $451 million, representing a 43 percent increase from the same period in 2021. It was also Unity’s first profitable quarter as a publicly traded company. Despite that performance, investors don’t appear to be impressed with the company. Per CNBC, Unity’s stock is down 11 percent since the start of the year. The company is expected to release its Q1 earnings next week. Unity’s latest layoffs come amid broader workforce reductions across much of the tech industry. Like Unity, a handful of companies, including Meta and Amazon, have announced multiple rounds of cuts.

The Biden administration wants to impose a 30 percent tax on the electricity used by cryptocurrency mining operations, and it has included the proposal in its budget for the fiscal year of 2024. In a blog post on the White House website, the administration has formally introduced the Digital Asset Mining Energy or DAME excise tax. It explained that it wants to tax cryptomining firms, because they aren't paying for the "full cost they impose on others," which include environmental pollution and high energy prices. 

Crypto mining has "negative spillovers on the environment," the White House continued, and the pollution it generates "falls disproportionately on low-income neighborhoods and communities of color." It added that the operations' "often volatile power consumption " can raise electricity prices for the people around them and cause service interruptions. Further, local power companies are taking a risk if they decide to upgrade their equipment to make their service more stable, since miners can easily move away to another location, even abroad. 

It's no secret that the process of mining cryptocurrency uses up massive amounts of electricity. In April, The New York Times published a report detailing the power used by the 34 large scale Bitcoin miners in the US that it had identified. Apparently, just those 34 operations altogether use the same amount of electricity as three million households in the country. The Times explained that most Bitcoin mining took place in China until 2021 when the country banned it, making the United State the new leader. (In the US, New York Governor Kathy Hochul signed legislation that restricts crypto mining in the state last year.) Previous reports estimated the electricity consumption related to Bitcoin alone to be more than some countries', including Argentina, Norway and the Netherlands. 

As Yahoo News noted, there are other industries, such as steel manufacturing, that also use large amounts of electricity but aren't taxed for their energy consumption. In its post, the administration said that cryptomining "does not generate the local and national economic benefits typically associated with businesses using similar amounts of electricity."

Critics believe that the government made this proposal to go after and harm an industry it doesn't support. A Forbes report also suggested that DAME may not be the best solution for the issue, and that taxing the industry's greenhouse gas emissions might be a better alternative. That could encourage mining firms not just to minimize energy use, but also to find cleaner sources of power. It might be difficult to convince the administration to go down that route, though: In its blog post, it said that the "environmental impacts of cryptomining exist even when miners use existing clean power." Apparently, mining operations in communities with hydropower have been observed to reduce the amount of clean power available for use by others. That leads to higher prices and to even higher consumption of electricity from non-clean sources. 

If the proposal ever becomes a law, the government would impose the excise tax in phases. It would start by adding a 10 percent tax on miners' electricity use in the first year, 20 percent in the second and then 30 percent from the third year onwards. 

LinkedIn is experimenting with a new generative AI feature for job hunters. The company is testing a new feature that will generate brief, cover letter-like messages candidates can send to hiring managers on the platform. The feature is starting to roll out now for the site's premium subscribers.

With the update, users will see the option to “Let AI draft a message to the hiring team” alongside open roles on the platform’s jobs page. The feature draws on “information from your profile, the hiring manager’s profile, the job description, and the company of interest” to create a “highly personalized” message, according to the company.

LinkedIn

In the example provided by LinkedIn, the message reads like the opening few sentences of a cover letter. However, the AI-written message users see will likely vary based on how much information is in your LinkedIn profile. The company notes that “customization is still important,” and that users should double check and edit the text before sending it.

LinkedIn, which is owned by OpenAI partner Microsoft, has experimented with other generative AI features. The platform added AI writing suggestions to profiles, and “collaborative articles” which also make use of AI-written text.

While many workers worry AI bots will take their jobs, Samsung employees are no longer allowed to use them. The company banned generative AI tools, like ChatGPT and Google Bard, after discovering staff had added sensitive code to them, Bloomberg reported. This revelation followed last month's incident in which Samsung engineers uploaded internal source code and meeting notes to ChatGPT and accidentally leaked it.

Samsung isn't waiting for another mishap to take action. "HQ is reviewing security measures to create a secure environment for safely using generative AI to enhance employees' productivity and efficiency," the company said in a memo to staff. "However, until these measures are prepared, we are temporarily restricting the use of generative AI." Samsung further expressed concern that data sent to generative AI tools is stored on external servers, potentially creating difficulties around access, removal and unintentional sharing. ChatGPT, for instance, uses data for training unless users specifically opt-out.

Though many companies are encouraging employees to embrace the likes of ChatGPT and Google Bard, Samsung isn't alone in taking the opposite approach. Bans are particularly popular amongst banks (clear hubs of sensitive information), with JP Morgan Chase, Bank of America and Citi Group all restricting employee access.

Beyond reducing worries about being let go in favor of an inanimate tool, most of Samsung's staff likely agree with the policy, sharing similar concerns to their employer. In April, an internal survey by Samsung found 65 percent of respondents believed AI tools came with security risks. With this said, Samsung is still working on its own AI tools for employees to use for tasks like software development and translation.

Employees can still use any AI tools on personal devices strictly for non-work related matters — violating this rule is a quick path to termination. The new corporate policy won't impact consumers, with generative AI tools still available across Samsung devices.