Just in case there was any doubt about how Jack Dorsey really feels about Bluesky, the former Twitter CEO has offered new details on why he left the board and deleted his account on the service he helped kickstart. In a characteristically bizarre interview with Mike Solana of Founders Fund, Dorsey had plenty of criticism for Bluesky.

In the interview, Dorsey claimed that Bluesky was “literally repeating all the mistakes” he made while running Twitter. The entire conversation is long and a bit rambly, but Dorsey’s complaints seem to boil down to two issues:

1. He never intended Bluesky to be an independent company with its own board and stock and other vestiges of a corporate entity (Bluesky spun out of Twitter as a public benefit corporation in 2022.) Instead, his plan was for Twitter to be the first client to take advantage of the open source protocol. Bluesky created.

2. The fact that Blueksy has some form of content moderation and has occasionally banned users for things like using racial slurs in their usernames.

“People started seeing Bluesky as something to run to, away from Twitter,” Dorsey said. “It's the thing that's not Twitter, and therefore it's great. And Bluesky saw this exodus of people from Twitter show up, and it was a very, very common crowd. … But little by little, they started asking Jay and the team for moderation tools, and to kick people off. And unfortunately they followed through with it. That was the second moment I thought, uh, nope. This is literally repeating all the mistakes we made as a company.”

Dorsey also confirmed that he is financially backing Nostr, another decentralized Twitter-like service popular among some crypto enthusiasts and run by an anonymous founder. “I know it's early, and Nostr is weird and hard to use, but if you truly believe in censorship resistance and free speech, you have to use the technologies that actually enable that, and defend your rights,” Dorsey said.

A lot of this isn’t particularly surprising. If you’ve followed Dorsey’s public comments over the last couple years, he’s repeatedly said that Twitter’s “original sin” was being a company that would be beholden to advertisers and other corporate interests. It’s why he backed Elon Musk’s takeover of the company. (Not coincidentally, Dorsey still has about $1 billion of his personal wealth invested in the company now known as X.) He’s also been very clear that he made many of Twitter’s most consequential moderation decisions reluctantly.

Unsurprisingly, Dorsey’s comments weren’t well-received on Bluesky. In a lengthy thread, Bluesky’s protocol engineer Paul Frazee said that Twitter was supposed to to be the AT Protocol’s “first client” but that “Elon killed that straight dead” after he took over the company. “That entire company was frozen by the prolonged acquisition, and the agreement quickly ended when Elon took over,” Frazee said. “It was never going to happen. Also: unmoderated spaces are a ridiculous idea. We created a shared network for competing moderated spaces to exist. Even if somebody wanted to make an unmoderated ATProto app, I guess they could? Good luck with the app stores and regulators and users, I guess.”

While Dorsey was careful not to criticize Musk directly, he was slightly less enthusiastic than when he said that Musk would be the one to “extend the light of consciousness” by taking over Twitter. Dorsey noted that, while he used to fight government requests to take down accounts, Musk takes “the other path” and generally complies. “Elon will fight in the way he fights, and I appreciate that, but he could certainly be compromised,” Dorsey said.

TikTok is ramping up its efforts to automatically label AI-generated content in its app, even when it was created with third-party tools. The company announced plans to support content credentials, a kind of digital watermark that indicates the use of generative AI.

TikTok’s rules already require creators to disclose “realistic” AI-generated content. But that policy can be difficult for the company to enforce, particularly when creators use other companies’ AI tools. But because content credentials are increasingly used across the AI industry, TikTok’s new automated labels should be able to address some of those gaps.

Often described as a “nutrition label for digital content,” content credentials attach “tamper-evident metadata” that can trace the origins of an image and AI tools that were used to edit it along the way. That history can then be viewed by users if they come across a piece of AI-made content on a platform that supports the technology.

TikTok says it will be the first video platform to support content credentials, though it will take some time before these labels become commonplace since many companies are only just beginning to support the technology. (Google, Microsoft, OpenAI and Adobe have all pledged to support content credentials. Meta has said its using the standard to power labels on its platform as well.)

However, it’s worth noting that content credentials and other systems that rely on metadata aren’t foolproof. OpenAI notes on a support page that the tech “is not a silver bullet” and that metadata “can easily be removed either accidentally or intentionally.” Labels also simply aren’t that effective if people don’t bother reading them. TikTok says it has a plan to address that too. The company has partnered with fact-checking organization MediaWise and human rights organization Witness on a series of media literacy campaigns meant to educate TikTok users about the labels and “potentially misleading” AI-generated content.

Meta is testing a new way to boost engagement on Threads using Instagram. The company is now testing the ability to cross-post photos from Instagram to Threads. Meta confirmed the experiment after a handful Threads users noticed the setting crop up in Instagram (TechCrunch was first to report the change).

According to the company, cross-posting from Instagram to Threads is optional, though users can opt to have automatically all new photo posts shared to their Threads account as well. (Those who are part of the test can tweak cross-posting settings in the Instagram app.)

Meta has been testing a number of features to boost the growth of Threads, which currently has 150 million users. The company has also experimented with cross-posting from Facebook to Threads and promotes Threads posts directly in Facebook and Instagram feeds, regardless of whether they use the app. It’s also encouraging creators to be more active on the app. Meta has been offering bonuses to creators in exchange for high-performing posts on Threads.

Meta is expanding its paid verification service for businesses, adding three new tiers to the program that offers extra perks to companies willing to pay a monthly subscription. The company began testing the service, called Meta Verified, with businesses last fall after rolling out a paid verification for individuals.

With the new plans, which are coming first to Australia, and New Zealand, Meta is offering a much wider range of services to business owners that rely on its platform. Under the new structure, the basic “standard” plan is $14.99/month. It offers a verification badge, higher ranking in search, impersonation protection, the ability to add links to images and access to customer support. (Each subscription covers a single Facebook or Instagram account, the program is expected to roll out to WhatsApp "soon.")

While that base plan is now the same price for businesses as it is for individuals, companies will pay a hefty premium for the extra perks. There are three additional tiers for business owners to choose from: the $44.99/month “plus” plan, the $119.99 “premium” plan and $349.99/month “max” plan. Each of these includes additions like the ability to add links to a Reels posts, fast-tracked customer support and more profile customization options.

Meta

The most expensive plan also expands impersonation protection to up to five employees as well as extra customer service perks. It includes a semiannual “account review,” which will consist of “personalized guidance on their content strategy.” And it allows account owners to request a phone call from a Meta customer service representative for help with account issues and other problems.

During a briefing with reporters, Meta’s VP of new monetization experiences Pratiti Raychoudhury said the expansion of Meta Verified is meant “to meet businesses where they are in their journey on our apps.” She said Meta will continue to tweak its offerings as more companies sign up for verification. 

TikTok is officially challenging the law that could lead to a ban of the app in the United States. The company, which has long claimed that efforts to force a sale or ban of its app are unconstitutional, announced a lawsuit against the federal government.

In the lawsuit, TikTok claims that a divestiture of its business from ByteDance is “simply not possible,” and that the “Protecting Americans from Foreign Adversary Controlled Applications Act” violates the First Amendment. “They claim that the Act is not a ban because it offers ByteDance a choice: divest TikTok’s U.S. business or be shut down,” the suit states. “But in reality, there is no choice. The ‘qualified divestiture’ demanded by the Act to allow TikTok to continue operating in the United States is simply not possible: not commercially, not technologically, not legally.”

The filing of the lawsuit is the first beat in what’s expected to be a lengthy legal battle over the law, which was passed last month. Under the law, TikTok has up to a year to separate itself from Chinese parent company ByteDance or face a ban in US app stores. However, legal challenges from TikTok could significantly delay that process.

Developing…

Newsletter platform Substack is ramping up its video ambitions and trying to lure TikTok stars to its service. The company announced a new “creator studio” that will offer a group of creators free promotion and other services if they “ turn their TikTok channels into Substack shows and communities.”

The program is part of a larger effort by the newsletter company to expand beyond text newsletters. The timing also happens to come just weeks after a bill that could ban TikTok in the United States became law, though Substack claims its plans are unrelated to the measure. “We’re not introducing this fellowship because of panic over a TikTok bill or ever-changing algorithms,” Substack’s Austin Tedesco writes in a blog post. Instead, he says, it’s about finding a replacement for all “ad-based platforms” which he says are “unreliable partners” for creators.

It’s not clear how Substack intends to create a better home for creators, though the experience of participants in the creator studio will presumably inform its future plans. For now, the company is recruiting ten TikTok creators for the program. Those who are accepted will receive production help and PR services, as well as access to “exclusive features” and “white glove service” from Subsatck’s partnerships team.

The company says creators in the program can still post on TikTok, Instagram and other social channels but that Substack should be the “primary home base for free and premium content.” Creators will also be expected to engage with subscribers on Substack Chat.

Substack has been pushing video features for awhile, but the announcement is the clearest sign yet that it wants to expand its service to creators typically found on traditional social media platforms, rather than writers who may also dabble in video. The company also likely won’t be the last to try to take advantage of TikTok’s uncertain future in the United States. And while YouTube and Instagram may be better-positioned to scoop up TikTok’s talent, Substack may be able to carve out a space for creators looking to offer paywalled content.

Meta’s Oversight Board is taking up a new set of cases that touch on the commentary surrounding the Israel-Hamas conflict. The board says it will review three cases involving Facebook posts that used the phrase “from the river to the sea.”

Though use of the slogan predates the current conflict by several decades, it’s received renewed attention and scrutiny since the October 7 attacks. “On the one hand, the phrase has been used to advocate for the dignity and human rights of Palestinians,” the board writes in a statement. “On the other hand, it could have antisemitic implications, as claimed by the users who submitted the cases to the Board.”

The board notes that in all three cases, Meta found that the posts didn’t violate its policies around promoting violence, hate speech or terrorist content. The Oversight Board says it will “consider how Meta should moderate the use of the phrase given the resurgence in its use after October 7, 2023, and controversies around the phrase’s meaning.”

It's not the first time the Oversight Board has considered cases related to the Israel-Hamas conflict. The group previously took on a pair of cases on the removal of posts about the October 7 attacks and a subsequent airstrike in Gaza. In those cases, the group’s first-ever “expedited reviews,” the board blamed Meta’s automated moderation tools for mistakenly removing posts that should have been left up.

Notably, the board says all three posts in its latest cases were originally shared last November. And, unlike the earlier cases related to the conflict, the Oversight Board won’t be expediting its decisions. That means it could be several weeks before a decision is published. Meta will then have 60 days to respond to any policy recommendations that come out of the case.

X is using Grok to publish AI-generated summaries of news and other topics that trend on the platform. The feature, which is currently only available to premium subscribers, is called “Stories on X,” according to a post from the company’s engineering account.

According to X, Grok relies on users’ posts to generate the text snippets. Some seem to be more news-focused, while others are summaries of conversations happening on the platform itself. One user posted a screenshot that showed stories about Apple’s earnings report and aid to Ukraine, as well as one for “Musk, Experts Debate National Debt,” which was a summary of a “candid online discussion” between Musk and other “prominent figures” on X.

If any of this sounds familiar, it’s also remarkably similar to Moments, the longtime Twitter feature that curated authoritative tweets about important news and cultural moments on the platform. The feature, which was overseen by a team of human staffers, was killed in 2022.

Like other generative AI tools, Grok’s summaries come with a disclaimer. “This story is a summary of posts on X and may evolve over time,” it says. “Grok can make mistakes, verify its outputs.” Grok, of course, doesn’t exactly have the best track record when it comes to accurately interpreting current events. It previously generated a bizarre story suggesting that NBA player Klay Thompson went on a “vandalism spree” because it couldn’t understand what “throwing bricks” meant in the context of a basketball game.

Elon Musk has made no secret that he’s not a fan of the block button. Now, X is changing how blocks work on its platform, though it’s (for now) stopping short of Musk’s wish of nuking the feature entirely.

Instead, X is tweaking the visibility of replies in the context of a block. Previously, a user could block someone on X and still reply to their posts. And the person who was blocked wouldn’t be able to view that reply or know the person who had blocked them was engaging with their posts. That’s now being rolled back so that users will be able to see direct replies even if the person posting has blocked them. In a post from X’s engineering team, the company said the change is “part of our ongoing commitment to aligning the block feature with our principles as a public town square.”

The post also hinted that there may be more changes coming to blocks, which is one of the most widely used safety features on the service. “Our goal is to allow users to control their experience while maintaining the public visibility of posts,” the company said. That would seem to align with previous comments from Musk, who has said on multiple occasions that a public-facing “block” feature “makes no sense” and that “block is going to be deleted as a ‘feature,’ except for DMs.”

For now, the changes to blocking aren’t that drastic. In fact, they may even be welcomed by some users who want more visibility into what people are saying about them on the platform. But the fact that X is starting to change the visibility of previously blocked content could also be a sign of more significant changes to come.

Snapchat will finally join most of its messaging app peers and allow users to edit their chats. The feature, which will be rolling out “soon,” will initially be limited to Snapchat+ subscribers, the company said.

With the change, Snapchat users will have a five-minute window to rephrase their message, fix typos or otherwise edit their chats. Messages that have been edited will have a label indicating the text has been changed. The company didn’t say when the feature might be available to more of its users, but the company often brings sought after features to its subscription service first. Snap announced last week that Snapchat+, which costs $3.99 a month, had reached 9 million subscribers.

The app is also adding several non-exclusive features, including updated emoji reactions for chats, the ability to use the My AI assistant to set reminders and AI-generated outfits for Bitmoji. Snap also showed off a new AI lens that transforms users’ selfies into 1990’s-themed snapshots (just don’t look too closely at the wireless headphones appearing in many of the images.)